Engage your supporters using video with the YouTube Nonprofit Program

Unlock the power of video storytelling, so you can reach a global audience and amplify your cause. Plus, make it easy for supporters to give with YouTube Giving features (currently available in the U.S.).


How the YouTube Nonprofit Program works

You’ll get access to features especially useful for nonprofits:

  • Link anywhere cards let you link supporters to any external URL
  • YouTube Giving features can help with fundraising and rallying supporters
  • Creator Academy offers lessons tailored to nonprofits

Discover how the YouTube Nonprofit Program helps organizations raise awareness, connect with supporters, and more.

Other tools to help you reach your audience

Along with the YouTube Nonprofit Program, other products offered through Google for Nonprofits can also help you raise awareness and fundraise.

Request a Google for Nonprofits account

Once we’ve verified your organization’s eligibility, you’ll be able to activate the Google products that best meet your needs.

Have questions or want to learn how to use the YouTube Nonprofit Program?

Once your nonprofit is verified and you’ve activated the YouTube Nonprofit Program, see our resources and FAQs to get the most out of the program.