Reach more donors online with Google Ad Grants

Attract donors, raise awareness for your organization, and recruit volunteers with in-kind advertising on Google Search.

Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads.


How Google Ad Grants works

You’ll receive $10,000 USD of in-kind advertising from Google each month to create text-based ads, and get access to tools to help you build effective campaigns that can display on Google Search when people look for information related to your nonprofit.

Discover how Google Ad Grants help nonprofits reach more supporters and lower the barrier to donating.

Other tools to help you reach more donors online

Along with Google Ad Grants, other products offered through Google for Nonprofits can also help you raise awareness and fundraise.

Request a Google for Nonprofits account

Once we’ve verified your organization’s eligibility, you’ll be able to activate the Google products that best meet your needs.

Have questions or want to learn how to use Google Ad Grants?

Once your nonprofit is verified and you’ve activated Ad Grants, see our resources and FAQ to get the most out of the program.