About the Program

Google Grantees receive a grant for free AdWords advertising on Google.com. Grantees build and manage their own AdWords accounts just like paying advertisers, but participate with the following restrictions:

  • A daily budget set to USD 330, which is equivalent to about USD 10,000 per month
  • A maximum cost-per-click (CPC) limit of USD 2.00
  • Only keyword-targeted campaigns
  • Only appear on Google.com
  • Only run text ads
  • Run for as long as the organisation remains actively engaged with their Grants AdWords account

Please be aware of some important criteria regarding the programme.

  • You must have a website and your ads must link to a page on your website.
  • The keywords that you target must be relevant to your programme and services.
  • Your website cannot display revenue-generating ads, such as Google AdSense or affiliate advertising links, while participating in Google Grants.
  • The ongoing, active management of your advertising campaign is your organisation's responsibility once your account is active.

Grantees are required to be actively engaged in the programme and to actively manage their AdWords accounts, meaning that your account contact must:

  • be responsive to email requests from our team
  • log in monthly to review campaign performance and make updates as appropriate

Should you not login to your account for three consecutive months or prove unresponsive to email requests from our team, your account will be subject to automatic pausing or cancellation without notification.

Your ads must only link to the URL that is included in your application, as this is the URL that is approved for your Google Grant.

However, if your organisation's website URL changes or you develop additional URLs for your organisation that direct to the main organisation's site and follow Google for Non-profit Organisations guidelines, you may add these to your account at any time without written approval from Google or Google Grants. Please note that any URLs added to your Google Grants account that violate the guidelines could result in cancellation of your Google Grant and Google Grants AdWords account.

  • Your ads must reflect the mission of your organisation and your keywords must be relevant to your programmes and services.
  • Strictly commercial advertising is not allowed through this programme. If you intend to promote products or services, 100% of the sales and/or proceeds must support your programme.
  • Your Google ads cannot link to pages that are primarily links to other websites.
  • Ads offering financial products (such as mortgages or credit cards) or those requesting car, boat or property donations and related keywords are not allowed.
  • Please review the difference between mission-based ads and ads that are not based on your mission below. When creating new ads or editing existing ads, please make sure that your ads reflect your organisation's mission.

    Example of Mission-Based Ad:
    Shop and Fight AIDS
    Our Red Ribbon Collection has
    Unique Gifts for a Great Cause.
    www.yourcharity.org

    Example of Ad Not Based on Mission:
    Unique Gifts for All
    Children's books, T-shirts & more
    Shop online. Save time and money.
    www.yourcharity.org

Eligibility Guidelines

  • To be eligible for the Google Grants programme, organisations must:
    • Hold current and valid charity status; and
    • Acknowledge and agree to the application's required certifications regarding non-discrimination and donation receipt and use.
  • Please note that the following organisations are not eligible for Google Grants:
    • Governmental entities and organisations
    • Hospitals and medical groups
    • Schools, childcare centres, academic institutions and universities (philanthropic arms of educational organisations are eligible). To learn more about Google's programmes for educational institutions, visit Google in Education.
    • Political parties, political organisations and lobbying groups
  • Google reserves the right to grant or deny an organisation's application or participation at any time, for any reason and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review.
  • At present, Google Grants is open only to organisations based in the following countries.

Definition for charity status for Australia

Organisation must be institutions or funds that have either been endorsed as such in Australia by the Commissioner of Taxation, or prescribed as charitable institutions in the Income Tax Assessment Regulations of 1997 and have Deductible Gift Recipient status to be considered for this programme.

Apply Now.

Grantspro

Thank you for your interest in the Grantspro programme. We are currently not accepting new applications.