The Google Grants Australia beta programme supports organisations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts. It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online.
Google Grants is a unique and free advertising programme designed for non-profit
institutions or funds that have either been endorsed as such in Australia by
the Commissioner of Taxation, or prescribed as charitable institutions in the
Income Tax Assessment Regulations of 1997. The programme has awarded AdWords
advertising to hundreds of qualified non-profit groups whose missions range from
animal welfare to literacy, from supporting homeless children to promoting HIV
education.
Grant recipients use their award of free AdWords advertising on Google.com.au to raise awareness and increase traffic. Three of our award recipients have achieved these results:
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Room to Read, which educates children in Vietnam,
Nepal, India and Cambodia, attracted a sponsor who clicked on
its AdWords ad. He has donated funds to support the education
of 25 girls for the next 10 years. |
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The US Fund for UNICEF's e-commerce site, Shop
UNICEF, has experienced a 43 percent increase in sales over the
previous year. |
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CoachArt, supporting children with life-threatening
illnesses through art and athletics programs, has seen a 60 to
70 percent increase in volunteers. |
Each organisation choosing to participate in Google Grants
receives at least three months of free advertising.
Learn more about Google Grants:
• Quick
Tour: how AdWords works for you
• Programme Details: who's eligible and how to apply
• Programme FAQ: frequently
asked questions
• Google AdWords: guidelines
and tips to optimise your ad results
• Contact
us with any questions
*Participation in the Google Grants programme is subject to additional terms and conditions. |
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View our Quick
Tour and learn how to create an effective Google Grants
advertising campaign. |
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