In his famous essay Rhetoric, Aristotle outlines the three basic elements of the rhetorical arts: logos, pathos, and ethos; or logic, emotion, and ethics (truth).
" "The shifts of topic and register have given rise to doubts about the unity of the dialogue, doubts which are addressed in the introduction to this volume.
The book as a whole raises directly issues that have been only implicit in Jameson's earlier work, namely the relationship between dialectics and structuralism, and the tension between the German and the French aesthetic traditions.
"'What is involved, when we say what people are doing and why they are doing it? An answer to that question is the subject of this book.'"--Mr. Burke, as quoted on the cover.
For beginners or those familiar with Kristeva's work this is a good complement to The Portable Kristeva with a convenient selection of articles from Kristeva's earlier work some of which are otherwise hard to come by.
A noted attorney gives detailed instructions on winning arguments, emphasizing such points as learning to speak with the body, avoiding being blinding by brilliance, and recognizing the power of words as a weapon.