This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations backed up with research.

Research hasn’t stopped since the book was written, and new design challenges have emerged.

What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind.

By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

In addition to its in-depth look at speech technologies and the different types of user interfaces, this book: * Provides an overview of the field of human factors and defines the basic concepts of human computer interaction * Discusses the ...

Examines the science and psychology behind effective, persuasive business presentations, examining what holds attention during a presentation; proper choice of media; and viewers' reactions to posture, gestures, and vocal tone.

It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Developing software interfaces and company-wide GUI standards can be difficult, but it is nothing like having to continually redesign software that end users can't work with.

With this book any company can easily and economically develop and implement their own graphical user interface standards.