Graphic design.

Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning ...

There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands.

Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze.

A revised and edited collection of key parts of Professor Cross’s published work, this book offers a timeline of scholarship and research over the course of 25 years, and a resource for understanding how designers think and work.

"This book presents for the first time in English an array of essays on design by the seminal Czech-born media critic and philosopher Vilem Flusser.

A combination of theory and application makes this volume immediately useful and personally relevant.

Since the first edition was published in 1980, Metric Pattern Cutting for Menswear has become established as the standard work on this subject and has proved invaluable as both a textbook for students and a reference source for the ...

In all, it is a thoughtful and insightful desktop reference for everyone who works with written words. To writers, this book offers a whole new set of skills and tools for effective expression and communication.

In Designing Design , he impresses upon the reader the importance of emptiness in both the visual and philosophical traditions of Japan, and its application to design, made visible by means of numerous examples from his own work: Hara for ...