There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands.

Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze.

The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers.

A combination of theory and application makes this volume immediately useful and personally relevant.

This book traces the emergence of varied modernist design styles in the early 20th century and then examines the wartime politicization of regional styles through American government patronage and revolutionary Soviet ideas.

"This book presents for the first time in English an array of essays on design by the seminal Czech-born media critic and philosopher Vilem Flusser.

A revised and edited collection of key parts of Professor Cross’s published work, this book offers a timeline of scholarship and research over the course of 25 years, and a resource for understanding how designers think and work.

This handbook provides readers with a well-illustrated and readable comparative guide to proportion systems in architecture, setting out the mathematical principles that underlie the main systems and illustrating these with examples of ...

This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex.

This book explains secular dress from the eighth to the twelfth centuries through an examination of painted representations.