Celem monografii jest przedstawienie, jakie zmiany zachodzą w badaniach marketingowych pod wpływem rozwoju technologii informacyjnych i komunikacyjnych.

International Journal of Academe and Industry Research (IJAIR) is an open-access refereed journal focused on the two dimensions of business research: business education and applied industry research.

This book focuses on the analysis of the four festivals organised by the Delegation of the European Union to China, the EU-China International Literary Festival. The Festival has been held twice a year in China since 2017.

Сборник с доклади от Международна научна конференция, посветена на 25 години, от създаването на катедра „Маркетинг“ при ...

This scientific book was created driven by the desire to establish a methodology for measuring the satisfaction with EU-China festivals.

Celem pracy jest wprowadzenie w zagadnienie satysfakcji klienta oraz prezentacja metodyki badawczej wykorzystanej w badaniach satysfakcji klienta indywidualnego korzystającego z usług telefonii komórkowej w Polsce, które składały się ...

This book presents various views and perspectives on the impact of digital world on consumers, marketing and industries.

International Journal of Academe and Industry Research (IJAIR) is an open-access refereed journal focused on the two dimensions of business research: business education and applied industry research.

This year’s Conference is characterized by the research contributions of Scientists from Cyprus, England, Saudi Arabia and Greece.