It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

This book describes how simplicity, low-cost, and reliability can go hand in hand, as promoted in the philosophy of SpaceX.

Designed for advanced MBA and doctoral course in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction.

Whether you're new to the field or a seasoned professional, this book offers a clear and concise exploration of essential concepts.

After a brief overview of the history of sociological research which introduces key concepts, this new edition, co-authored with Steve Chapman, describes the main sociological research methods, and includes sections on theory, science and ...

Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.

This book is published open access under a CC BY 4.0 license.

In a series of critical essays on each of these concepts, the book describes a post-traditional consciousness of governance that can yield enormous improvement in the quality of life for each individual.

We don't simply realize solutions; we design them. In this book Tim Brown, CEO of the celebrated innovation and design firm IDEO, introduces us to design thinking.