But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much ...

Drawing on the lessons gained from 10 years of using the cradle-to-cradle concept, McDonough and Braungart envision the next step in the solution to our ecological crisis.

This book is a mandated reader for the MBA in Innovation, Enterprise and the Circular Economy at Bradford University School of Management.

" Reducir, reutilizar, reciclar" El libro es un manifiesto que recoge una filosofía y práctica radicalmente diferentes sobre la eco-efectividad - temas de industria (manufactura) y medioambiente.

Depuis sa parution initiale en américain, Cradle to Cradle a été traduit en plusieurs langues.