Authored by experts in psychology and digital marketing, this book explores the powerful principles of persuasion and how they can be strategically applied in the digital realm.
Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this ...
This book is a somewhat unconventional yet straightforward guide to doing just that - tapping in, going deeper, and aligning your business goals with your greatest character traits, your greatness. We all have it in us.
... agency, Hilltop devised a phased e-mail marketing campaign entitled 'Tipple Talk' which sought to develop their ... instincts. Hilltop felt the need to offer drinkers the opportunity to respond by either e-mail or a paper-based ...
The Comprehensive Guide to Traditional and Digital Marketing Careers Eric Siebert. Superior = absolute mastery / Strong = much better than average / Solid = competitive The best trade promotion managers are superior salespeople with sharp ...
... digital and social media. The PR department is the conduit through which many communications functions flow ... sharp PR instincts, skills, and sensibilities. PR and communications professionals must have command of the ...
This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual ...
The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice.
The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients.
... Sharp, Byron. “How to Measure Brand Salience.” Marketing Science, March 26, 2008. https://byronsharp.wordpress.com/2008/03/26/how-to-measure-brand-salience. Sieczkowski, Cavan. “This Is the 'Harry Potter' Synopsis Publishers Rejected ...