watch·word
watch·word/ˈwäCHˌwərd/
noun
a word or phrase expressing a person's or group's core aim or belief.
"the watchword for the market is be prepared for anything"
synonyms: guiding principle, slogan, motto, maxim, axiom, mantra, truism, catchword, catchphrase, catchline, sound bite, byword, battle/rallying cry, formula, refrain, saying, buzzword
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Aug 19, 2024 · 1. a word or phrase used as a sign of recognition among members of the same society, class, or group 2. a : a word or motto that embodies a principle or guide ...
a word or phrase that represents the main ideas or principles directing the way that someone behaves or the way that something is done.
a word or short phrase to be communicated, on challenge, to a sentinel or guard; password or countersign. Synonyms: shibboleth.
1. a password, or countersign 2. a word or phrase embodying a principle or precept, esp. one used as the slogan or cry of a group or party.
a secret word or phrase known only to a restricted group. synonyms: countersign, parole, password, word. see moresee less. type of:.
Aug 19, 2024 · 1. as in word a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day.
a word or phrase that expresses a rule that a particular person or group follows : slogan. “Safety” is our watchword. The new watchword in his campaign is ...
Noun · A word used as a motto, as expressive of a principle, belief, or rule of action; a rallying cry.
a word or phrase that expresses someone's beliefs or attitudes, or that explains what someone should do in a particular situation Quality is our watchword.
a word or phrase that expresses somebody's beliefs or attitudes, or that explains what somebody should do in a particular situation.