In colloquial language, puffery refers to exaggerated or false praise. Puffery serves to "puff up" what is being described. In law, puffery is usually invoked as a defense argument: it identifies futile speech, typically of a seller, which does not give rise to legal liability.
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The meaning of PUFFERY is exaggerated commendation especially for promotional purposes : hype.
the act of praising someone or something too much in a way that is not sincere. It's usually easy to tell the difference between sales puffery and fact.
Puffery is a commercial law term regarding an exaggerated description of a good or service. Also called puffing, dealer's talk, or sales puffery.
noun · undue or exaggerated praise. · publicity, acclaim, etc., that is full of undue or exaggerated praise.
When you overdo the praise in order to flatter someone, that's puffery. It's probably puffery if your sister tells you you're the most attractive, smartest, ...
1. undue or exaggerated praise 2. publicity, acclaim, etc., that is full of undue or exaggerated praise.
Definition of puffery as in hype information released to the media that is designed to gain public attention or support for a person, business, or cause.
The earliest known use of the noun puffery is in the mid 1700s. OED's earliest evidence for puffery is from 1731, in Milk for Babes, Meat for Strong Men.
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Definition: Puffery is a marketing technique that exaggerates the benefits or features of a product or service in a way that is not meant to be taken literally.