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The meaning of PUFFERY is exaggerated commendation especially for promotional purposes : hype.
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When you overdo the praise in order to flatter someone, that's puffery. It's probably puffery if your sister tells you you're the most attractive, smartest, ...
noun. , plural puff·er·ies. undue or exaggerated praise. publicity, acclaim, etc., that is full of undue or exaggerated praise.
the act of praising someone or something too much in a way that is not sincere. It's usually easy to tell the difference between sales puffery and fact.
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puffery in American English ... 1. ... 2. publicity, acclaim, etc., that is full of undue or exaggerated praise.

Puffery

In colloquial language, puffery refers to exaggerated or false praise. Puffery serves to "puff up" what is being described. In law, puffery is usually invoked as a defense argument: it identifies futile speech, typically of a seller, which does... Wikipedia
Puffery refers to exaggerated or false praise. [1] Puffery serves to "puff up" what is being described. In law, puffery is usually invoked as a defense ...
Puffery is a commercial law term regarding an exaggerated description of a good or service. Also called puffing, dealer's talk, or sales puffery.
1. undue or exaggerated praise 2. publicity, acclaim, etc., that is full of undue or exaggerated praise.
Definition of puffery as in hype information released to the media that is designed to gain public attention or support for a person, business, or cause.
puffery (countable and uncountable, plural pufferies). An act of puffing. Excessive or false public praise. Superficial or insubstantial material; fluff.