Shopping campaigns have helped all kinds of retailers reach the shoppers who are searching for what they’re selling. Meet some of them here.
Petit Bateau combined in-store data with Google Analytics to optimize its digital marketing efforts — which proved to be 6X higher with in-store sales incorporated.
With an eye on driving more people into its local stores, SportScheck used local inventory ads to get front and center of mobile searchers. After rolling out local inventory ad campaigns for its in-store inventory, the brand saw an upswing in both in-store traffic and offline revenue.
JanSport wanted to overhaul their product data within Google Shopping, and so they turned to Manufacturer Center.
To improve the performance of their Shopping ads, 4XEM used Manufacturer Center to ensure their ads were surfacing more during relevant searches.