CN103702211A - Television playing content-based advertisement serving method and system - Google Patents
Television playing content-based advertisement serving method and system Download PDFInfo
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Abstract
The invention discloses a television playing content-based advertisement serving method and system. The method comprises the following steps: A, performing playing page pause when an advertisement acquisition instruction of a user is received in a playing process of a smart television, and reporting the playing content information including the frame and the playing content ID of a current playing page to a server; B, enabling the server to obtain a focus of each display element on the current playing page according to the reported playing content information, inquiring the advertisement related to each display element, and returning the inquired advertisement data to the smart television; C, displaying a corresponding advertisement at the position corresponding to the focus of each display element in the current playing page after the smart television receives the advertisement data. By adopting the advertisement serving method and the advertisement serving system, the user heat degree of advertisement putting is improved, and a passive receiving mode of the user is changed into an active obtaining mode, so that better and more accurate advertisement service is provided for the users.
Description
Technical field
The present invention relates to intelligent television field, relate in particular to a kind of advertisement sending method and system based on the content of televising.
Background technology
In prior art, the advertisement putting of intelligent television is all to start at video, in time-out and playing process, active push is to TV user or the network user, the advertisement of these active push and the content uncorrelated of televising, user may and be indifferent to these advertisements, even can produce aversion, and user is when seeing some interested TV programme or video content, can be interested in the scene article of televising in content, hero's dress ornament for example, furniture layout etc. is become interested, although user wishes to obtain relevant recommendation information, but user is difficult to know the association attributes of scene article, be difficult to accurately express corresponding content with word, even if cause, by network, be also difficult to can not find corresponding product information, so existing advertisement sending method is thrown in weak effect, cannot carry out alternately with user, user can only passively receive, reduce program and watched experience.
Therefore, prior art has yet to be improved and developed.
Summary of the invention
In view of above-mentioned the deficiencies in the prior art, the object of the present invention is to provide a kind of advertisement sending method and system based on the content of televising, be intended to solve the problem that existing intelligent television advertisement placement method is thrown in weak effect.
Technical scheme of the present invention is as follows:
An advertisement sending method based on the content of televising, wherein, comprises step:
A, in intelligent television playing process, when receiving user's advertisement and obtain instruction, suspend and play the page, and by the play content information reporting that comprises frame and play content ID under the current broadcasting page to service end;
The focus of each display element on B, the service end basis current broadcasting page of play content acquisition of information reporting, and inquire the advertisement relevant to each display element, and the ad data inquiring is back to intelligent television;
C, intelligent television receive after ad data, at each display element focus correspondence position of the current broadcasting page, show corresponding advertisement.
The described advertisement sending method based on television content, wherein, described ad data comprises that advertised name, advertisement display position, advertisement show size, advertisement displaying contents and advertisement link address.
The described advertisement sending method based on television content, wherein, described step B specifically comprises:
B1, service end get after the play content information reporting, and according to frame and play content ID under the current broadcasting page wherein, inquire the current broadcasting page of intelligent television;
B2, obtain focus and the attribute information of each display element on the current broadcasting page of intelligent television;
B3, according to the attribute information of each display element, obtain the ad data relevant to each display element.
The described advertisement sending method based on television content, wherein, described step C specifically comprises:
Intelligent television receives after described ad data, according to the content in ad data, at each display element correspondence position of the current broadcasting page of intelligent television, shows corresponding advertisement, and at advertisement display position, embeds the advertisement link address of respective advertisement.
The described advertisement sending method based on television content, wherein, described steps A also comprises:
When user needs manually to add advertisement, receive the focus frame of user's instruction triggers acquiescence, make this focus frame in state of activation, receive the advertising message of the needs of user's input by this focus frame, intelligent television is sent to service end by this advertising message and inquires about or ask for.
The described advertisement sending method based on television content, wherein, in described step C, intelligent television receives after ad data, the advertisement that highlighted demonstration inquires in described focus frame.
An advertisement pushing system based on the content of televising, wherein, comprising:
Information reporting module, at intelligent television playing process, when receiving user's advertisement and obtain instruction, suspends and plays the page, and by the play content information reporting that comprises frame and play content ID under the current broadcasting page to service end;
Ad data returns to module, for the focus of each display element on the basis current broadcasting page of play content acquisition of information reporting, and inquires the advertisement relevant to each display element, and the ad data inquiring is back to intelligent television;
Highlighted display module, for receiving after ad data, each advertisement in each display element focus correspondence position advertisement data of the current broadcasting page.
The described advertisement pushing system based on the content of televising, wherein, described ad data returns to module and specifically comprises:
Current page query unit, for getting after the play content information reporting, inquires the current broadcasting page of intelligent television according to frame and play content ID under the current broadcasting page wherein;
Attribute information acquiring unit, for obtaining focus and the attribute information of each display element on the current broadcasting page of intelligent television;
Ad data acquiring unit, for obtaining the ad data relevant to each display element according to the attribute information of each display element.
The described advertisement pushing system based on the content of televising, wherein, described highlighted display module, also for receiving after described ad data, according to the content in ad data, at each display element correspondence position of the current broadcasting page of intelligent television, show corresponding advertisement, and at advertisement display position, embed the advertisement link address of respective advertisement.
The described advertisement pushing system based on the content of televising, wherein, described information reporting module also comprises:
Manual adding device, for when user need manually add advertisement, receive the focus frame of user's instruction triggers acquiescence, make this focus frame in state of activation, the advertising message that receives the needs of user's input by this focus frame, intelligent television is sent to service end by this advertising message and inquires about or ask for.
Beneficial effect: the present invention adopts the mode of initiatively paying close attention to, when user is watching when televising content and finding that there is interested content, only need to click hot key, can be by service end by the transmitting advertisement information that under the current broadcasting page, frame is relevant to user, and each display element focus correspondence position at the current broadcasting page shows these advertisements, make to play scene content corresponding one by one with advertisement, user can click the advertisement of own interested display element, entering into corresponding address browses or buys, the present invention has improved user's temperature of advertisement putting, user's passive receive mode is become to active obtaining mode, can not only get the advertisement of the current broadcasting page, and ad content is corresponding one by one with the display element of the current broadcasting page, thereby for user provides advertising service better more accurately.
Accompanying drawing explanation
Fig. 1 is the flow chart of a kind of advertisement sending method preferred embodiment based on the content of televising of the present invention.
Fig. 2 is the particular flow sheet of step S101 in method shown in Fig. 1.
Fig. 3 is the picture example of the current broadcasting page of an Application Example in Fig. 1.
Fig. 4 is the structured flowchart of a kind of advertisement pushing system preferred embodiment based on the content of televising of the present invention.
Fig. 5 is the concrete structure block diagram that the ad data in system shown in Figure 4 returns to module.
Embodiment
The invention provides a kind of advertisement sending method and system based on the content of televising, for making object of the present invention, technical scheme and effect clearer, clear and definite, below the present invention is described in more detail.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
Refer to Fig. 1, Fig. 1 is the flow chart of a kind of advertisement sending method preferred embodiment based on the content of televising of the present invention, and as shown in the figure, it comprises step:
S101, in intelligent television playing process, when receiving user's advertisement and obtain instruction, suspend and play the page, and by the play content information reporting that comprises frame and play content ID under the current broadcasting page to service end;
The focus of each display element on S102, the service end basis current broadcasting page of play content acquisition of information reporting, and inquire the advertisement relevant to each display element, and the ad data inquiring is back to intelligent television;
S103, intelligent television receive after ad data, at each display element focus correspondence position of the current broadcasting page, show corresponding advertisement.
Pass through above-described embodiment, in intelligent television playing process, if user has found own interested content, for example certain display element on the current broadcasting page is interested, only need press certain hot key, can the current broadcasting page of active obtaining intelligent television on the advertising message of each display element, thereby realize the advertisement of active obtaining and the content of current broadcasting is closely bound up, make advertisement putting have more specific aim, improved user's temperature of advertisement putting.
Specifically, in step S101, in intelligent television playing process, if found interested content, very interested for certain display elements such as hero's dress ornament, stage property on the current broadcasting page or households such as user, wish to understand more the advertising message about these display elements, can input advertisement and obtain instruction by pressing certain advertisement hot key on remote controller, this hot key can be certain independent button, can be also the combination of a plurality of buttons.In input advertisement, obtain after instruction, intelligent television will be collected current play content information, this play content information is for identifying the information of the current broadcasting page, comprise for identifying the play content ID of play content and for identifying frame under the current broadcasting page of current picture, by above-mentioned information, just can know that intelligent television plays be what content and broadcasting be which frame picture.
After getting above-mentioned play content information, can be by this play content information reporting to service end, simultaneously by current broadcasting page pause, so that next for user pushes the advertisement that user wants.
In step S102, service end receives after play content information, can will according to this play content information inquiry, go out the advertisement relevant to this current broadcast page face, and as shown in Figure 2, it specifically comprises the steps:
S201, service end get after the play content information reporting, and according to frame and play content ID under the current broadcasting page wherein, inquire the current broadcasting page of intelligent television;
Because video is comprised of a plurality of images (being frame), according to frame and play content ID under the current broadcasting page, just can inquire the in progress current broadcasting page of intelligent television, according to the current broadcasting page, just can inquire corresponding advertisement.
S202, obtain focus and the attribute information of each display element on the current broadcasting page of intelligent television;
On the current broadcasting page, obtaining of the focus of each display element is by getting in service end after all nodal informations of the current broadcasting page, according to the coordinate of each node and position, utilize the View of Android each focus information of painting out, and obtain focus, user can also move by remote controller key the focus of current display element, and described focus can be based upon different figure layers from video image.
On the current broadcasting page, may there be a plurality of display elements, for example, as shown in Figure 3, display element on this broadcasting page comprises the cap in owner's male, hero's tobacco pipe on hand, and clothes with it, and play the page for other, display element is likely also computer on table or the automobile on road, and user is concerned about, it may be certain display element wherein, so need to obtain the attribute information of each display element, described attribute information comprises the element term of display element, the information such as element position and element size, so just can inquire targetedly the advertisement relevant to display element, and can be in corresponding position display advertisement.
S203, according to the attribute information of each display element, obtain the ad data relevant to each display element.
This step is exactly to obtain the ad data that each display element is relevant, by above-mentioned attribute information, just can obtain corresponding ad data, for example, as shown in Figure 3, it is the picture of frame under the current broadcasting page, under the current broadcasting page, frame is 580 frames, and the display element that service end gets comprises cap, tobacco pipe, and the ad data that service end inquires so can comprise:
1), advertised name: cap, advertisement display position: (580,600), advertisement demonstration size (300,300), advertisement link address: www.360buy.com; Described advertisement display position and advertisement show that size is to arrange according to the position of aforesaid display element and size, can be that advertisement is covered on display element position according to the size of display element, can be also that advertisement is arranged on to display element side.
2), advertised name: tobacco rod, advertisement display position: (900,1020), advertisement shows size (300,300), advertisement link address: www.tmall.com.Certain above-mentioned ad data also can comprise advertisement displaying contents, and advertisement displaying contents can be word, for example " like this cap, click and have a try ", and can certainly be picture or animation etc., with more lively and directly perceived.
Due to the display element of the current broadcasting page may have a plurality of, so that the advertisement of recommending may also have is a plurality of, so the ad data inquiring can be handed down to intelligent television with the form of list.In addition for each display element, may there be a plurality of recommendable advertisements, so also can be handed down in the lump intelligent television, be preferably according to certain rule and sort, for example according to pouplarity, sorting,, when intelligent television receives a plurality of advertisement of a display element, can be then to show each advertisement according to sequence rotation, can certainly be that form with drop-down list shows, user can oneself click drop-down menu and go to check other advertisements.
In step S103, after intelligent television receives ad data, each advertisement in ad data need to be presented on the current broadcasting page, it specifically comprises step:
Intelligent television receives after described ad data, according to the content in ad data, in the current broadcasting page of intelligent television relevant position, shows corresponding advertisement, and at advertisement display position, embeds the advertisement link address of respective advertisement.Owing to having comprised the display position of each advertisement in ad data, show the information such as size, so can directly show advertisement in current broadcasting page display element focus relevant position, as shown in Figure 3, on final display page, ad content has all been shown on each display element side, on cap side, shown one section " want this cap? click and have a try " copy, on tobacco rod side, shown one section " want this tobacco rod? click and have a try " copy, on hero's dress ornament side, shown one section " want this clothes? click and have a try " copy, each display element can come frame to live in line identifier by an identification frame simultaneously, example square frame as shown in Figure 3, can facilitate like this user to identify the display element in this identification frame, and ad content can be presented in this identification frame or identification frame side, the shape of this identification frame can be adjusted according to the shape of display element, for example display element is circular, identify frame for circular, display element is irregularly shaped, identifying frame is adjusted into irregularly shaped accordingly.
In the present embodiment, can at advertisement display position, embed according to the advertisement link address in ad data the advertisement link address of respective advertisement, and show with the state that can click, paint on player upper strata in advertisement link address, so that response user's ad click instruction, rather than response user's vision operation instruction, in example picture as shown in Figure 3, when user click certain " want this cap? click and to have a try " copy time, can just can enter into the chained address of cap by pressing ok key, buy or browse; The advertisement simultaneously showing can, according to user's jump instruction redirect focus between different advertisements, facilitate user by the button up and down on remote controller, to select the ad elements of oneself paying close attention to.
In addition, the advertisement pushing due to service end may not be that user is needed, so likely can not meet user's demand, so the present invention also provides user manually to ask for the method for advertisement, it comprises step:
When user needs manual interpolation to ask for advertisement, receive the focus frame of user's instruction triggers acquiescence, make this focus frame in state of activation, receive the advertising message of the needs of user's input by this focus frame, intelligent television is sent to service end by this advertising message and inquires about or ask for.
In intelligent television system, be preset with the focus frame of an acquiescence, this focus frame is at ordinary times in unactivated state, and be not presented on the page, when user inputs after instruction by predetermined hot key, trigger the focus frame of acquiescence, make this focus frame in state of activation, this focus frame will be presented on the current broadcasting page, the advertising message that user can need by this focus frame input, after confirming, being sent to service end inquires about or asks for, in addition, user also can move by the button of remote controller this focus frame, make advertisement be presented at display element correspondence position.
Specifically, when manually adding, current shown advertisement is set to pellucidity (even display advertisement disappearance), on the current broadcasting page, show a focus frame simultaneously, user can utilize remote controller moving focal point frame, after moving to select location, hit OK key, instruction manual text box is ejected at interface, user can input required advertising message in instruction manual text box, after confirmation, intelligent television sends to service end by this advertising message and inquires about, so that service end can remove to inquire about relevant ad data according to advertising message.Certainly, the also have affiliated frame of the current broadcasting page and the play content ID etc. that send can identify the information of current broadcasting content of pages simultaneously.When system fails to inquire the Item Information of user's consulting, operator can add in the later stage, and immediately notifies user, realizes the technique effect that user initiatively asks for advertisement.
At intelligent television, receive after ad data the advertisement that highlighted demonstration inquires in described focus frame.
Based on said method, the present invention also provides a kind of advertisement pushing system based on the content of televising, and as shown in Figure 4, it comprises:
Ad data returns to module 200, for the focus of each display element on the basis current broadcasting page of play content acquisition of information reporting, and inquires the advertisement relevant to each display element, and the ad data inquiring is back to intelligent television;
Highlighted display module 300, for receiving after ad data, each advertisement in each display element focus correspondence position advertisement data of the current broadcasting page.About the ins and outs of above-mentioned modular unit, in method above, existing detailed description in detail, therefore repeat no more.
Further, as shown in Figure 5, described ad data returns to module 200 and specifically comprises:
Current page query unit 210, for getting after the play content information reporting, inquires the current broadcasting page of intelligent television according to frame and play content ID under the current broadcasting page wherein;
Attribute information acquiring unit 220, for obtaining focus and the attribute information of each display element on the current broadcasting page of intelligent television;
Ad data acquiring unit 230, for obtaining the ad data relevant to each display element according to the attribute information of each display element.About the ins and outs of above-mentioned modular unit, in method above, existing detailed description in detail, therefore repeat no more.
Further, described highlighted display module 300, also, for receiving after described ad data, according to the content in ad data, at each display element correspondence position of the current broadcasting page of intelligent television, show corresponding advertisement, and at advertisement display position, embed the advertisement link address of respective advertisement.About the ins and outs of above-mentioned modular unit, in method above, existing detailed description in detail, therefore repeat no more.
Further, described information reporting module 100 also comprises:
Manual adding device, for when user need manually add advertisement, receive the focus frame of user's instruction triggers acquiescence, make this focus frame in state of activation, the advertising message that receives the needs of user's input by this focus frame, intelligent television is sent to service end by this advertising message and inquires about or ask for.About the ins and outs of above-mentioned modular unit, in method above, existing detailed description in detail, therefore repeat no more.
In sum, the present invention adopts the mode of initiatively paying close attention to, when user is watching when televising content and finding that there is interested content, only need to click hot key, can the relevant ad data of frame under the current broadcasting page be pushed to user by service end, and each display element focus correspondence position at the current broadcasting page shows these advertisements, make to play scene content corresponding one by one with advertisement, user can click the advertisement of own interested display element, entering into corresponding address browses or buys, the present invention has improved user's temperature of advertisement putting, user's passive receive mode is become to active obtaining mode, can not only get the advertisement of the current broadcasting page, and ad content is corresponding one by one with the display element of the current broadcasting page, thereby for user provides advertising service better more accurately.
Should be understood that, application of the present invention is not limited to above-mentioned giving an example, and for those of ordinary skills, can be improved according to the above description or convert, and all these improvement and conversion all should belong to the protection range of claims of the present invention.
Claims (10)
1. the advertisement sending method based on the content of televising, is characterized in that, comprises step:
A, in intelligent television playing process, when receiving user's advertisement and obtain instruction, suspend and play the page, and by the play content information reporting that comprises frame and play content ID under the current broadcasting page to service end;
The focus of each display element on B, the service end basis current broadcasting page of play content acquisition of information reporting, and inquire the advertisement relevant to each display element, and the ad data inquiring is back to intelligent television;
C, intelligent television receive after ad data, at each display element focus correspondence position of the current broadcasting page, show corresponding advertisement.
2. the advertisement sending method based on television content according to claim 1, is characterized in that, described ad data comprises that advertised name, advertisement display position, advertisement show size, advertisement displaying contents and advertisement link address.
3. the advertisement sending method based on television content according to claim 2, is characterized in that, described step B specifically comprises:
B1, service end get after the play content information reporting, and according to frame and play content ID under the current broadcasting page wherein, inquire the current broadcasting page of intelligent television;
B2, obtain focus and the attribute information of each display element on the current broadcasting page of intelligent television;
B3, according to the attribute information of each display element, obtain the ad data relevant to each display element.
4. the advertisement sending method based on television content according to claim 2, is characterized in that, described step C specifically comprises:
Intelligent television receives after described ad data, according to the content in ad data, at each display element correspondence position of the current broadcasting page of intelligent television, shows corresponding advertisement, and at advertisement display position, embeds the advertisement link address of respective advertisement.
5. the advertisement sending method based on television content according to claim 1, is characterized in that, described steps A also comprises:
When user needs manually to add advertisement, receive the focus frame of user's instruction triggers acquiescence, make this focus frame in state of activation, receive the advertising message of the needs of user's input by this focus frame, intelligent television is sent to service end by this advertising message and inquires about.
6. the advertisement sending method based on television content according to claim 5, is characterized in that, in described step C, intelligent television receives after ad data, the advertisement that highlighted demonstration inquires in described focus frame.
7. the advertisement pushing system based on the content of televising, is characterized in that, comprising:
Information reporting module, at intelligent television playing process, when receiving user's advertisement and obtain instruction, suspends and plays the page, and by the play content information reporting that comprises frame and play content ID under the current broadcasting page to service end;
Ad data returns to module, for the focus of each display element on the basis current broadcasting page of play content acquisition of information reporting, and inquires the advertisement relevant to each display element, and the ad data inquiring is back to intelligent television;
Highlighted display module, for receiving after ad data, each advertisement in each display element focus correspondence position advertisement data of the current broadcasting page.
8. the advertisement pushing system based on the content of televising according to claim 7, is characterized in that, described ad data returns to module and specifically comprises:
Current page query unit, for getting after the play content information reporting, inquires the current broadcasting page of intelligent television according to frame and play content ID under the current broadcasting page wherein;
Attribute information acquiring unit, for obtaining focus and the attribute information of each display element on the current broadcasting page of intelligent television;
Ad data acquiring unit, for obtaining the ad data relevant to each display element according to the attribute information of each display element.
9. the advertisement pushing system based on the content of televising according to claim 7, it is characterized in that, described highlighted display module, also for receiving after described ad data, according to the content in ad data, at each display element correspondence position of the current broadcasting page of intelligent television, show corresponding advertisement, and at advertisement display position, embed the advertisement link address of respective advertisement.
10. the advertisement pushing system based on the content of televising according to claim 7, is characterized in that, described information reporting module also comprises:
Manual adding device, for when user need manually add advertisement, receive the focus frame of user's instruction triggers acquiescence, make this focus frame in state of activation, the advertising message that receives the needs of user's input by this focus frame, intelligent television is sent to service end by this advertising message and inquires about.
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