1. Create a Google Trusted Stores account

Verify your eligibility, review the Program Agreement, and tell us about your store. Learn about how to set up an account.

  1. Complete the technical integration

Add the badge code and order confirmation module to enable the badge on your site and allow customers to opt-in for purchase protection once your store has been approved. Read more about the JavaScript code.

  1. Enter the qualification period

During this period, Google will collect and review various sources of data to assess your eligibility to participate in the program. After customers complete a purchase on your site, they can opt in to receive a Google Trusted Stores customer survey regarding their shopping experience with your store. Learn more about the qualification period.

Once you are approved

Once you are approved to become a Google Trusted Store, you will be contacted before we begin showing the Google Trusted Stores badge on your site.

After placing an order on your site, customers can opt in to purchase protection from Google and to receive a customer survey, asking them to rate their shopping experience with your store.

If a customer escalates an order issue through Google Trusted Stores, Google may work with you and the customer to address this escalation.


Apply for the free Google Trusted Stores program