Singapore International Foundation

Ad Grants helped Singapore International Foundation reallocate funds to create more meaningful content.

Marketing goals

  • Create awareness across a global audience
  • Increase website traffic
  • Inspire people to get involved

Success Metrics


site search increase


more time spent on website


more website pages visited

At a glance

Singapore International Foundation

Location: Singapore

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Impact of Google Ad Grants

Singapore International Foundation’s digital storytelling initiative, Our Better World, tells Asian stories of good to inspire the global community to shape a better world together. Becoming an Ad Grantee and adding Google Ads to their marketing mix has enabled Our Better World to connect passionate people to meaningful projects. They use relevant keywords to direct people to quality stories and ways in which they can become involved and make a real difference. For their recent Play-for-Good futsal tournament held to support the Singapore Cerebral Palsy Football Team, their Google Ads campaign used simple keywords like “CP football” and “football tournament”. This helped bring in a third of the total teams participating in the tournament.

“As online storytellers, we aim to get our stories out to the largest online audience possible. Google Ad Grants has helped us increase quality traffic to our website, enabling our stories to inspire more people to do good around the world.”
Rebecca Lim, Head of Our Better World, Singapore International Foundation