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Gartner report: Seven types of customer experience projects.

Every company wants to build a better customer experience, but not every company succeeds. What’s the secret to real progress?


Gartner has been asking clients how they improve the customer experience for more than 10 years. They’ve compiled what analysts have learned into a new kind of report: The Seven Types of Customer Experience Projects.


More than a list of tips and options, it’s a look at how to think about making the customer experience better — moving from left-brain analytical approaches like “Listen, Think and Do” to right-brain creative approaches like “Alter Attitudes.”


Getting real results

Along the way, Gartner offers ideas from companies who are doing it right: the six simple guidelines of ZipCar, the Ritz-Carlton’s famous $2,000 rule, and more. The report also looks at ways to think about measuring success and value in the long term — and bring your team along with you.


If you’re looking for a fresh angle on making your customers happier, download the report for more best practices.

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