Whether you’re new to AdWords Express or just have a specific question, we’ve got the information you’re looking for.


Expand all Close all
  • Where will my ad show up online?

    Your ad will show next to Google search results on the web, mobile phones, Google Maps, and relevant partner websites.

  • Can I control the location where people see my ad?

    If you have a storefront, your ad can show when people anywhere include your location in their searches (ex: “pizza Sydney”) or when people are already in your geographic area and simply search for your products (ex: “pizza shop”). If you sell online, you can choose which countries, states, or cities see your ad.

  • Do I need a website to use AdWords Express?

    No. If you don’t have a website but need a place where your ad can link to, you can create a business page on Google+ in about 10 minutes with Google My Business. Alternatively you can have users call your business directly when they click your ad - all you need is a phone number.

  • What’s the difference between AdWords Express and AdWords?

    AdWords Express is a fully automated advertising solution specifically designed for small businesses and first-time advertisers. With AdWords Express, several types of ads are created and constantly optimised for you. We automatically show your ads on Google, Google Maps and relevant partner websites, on both desktop and mobile. You don’t need to be an expert in online marketing and don’t have to spend much time managing your ad campaigns.

    AdWords is for businesses that want more features, more reports, more tools and more control over their ad campaigns. If you want to select your own keywords or write multiple ads (for example, if you want to promote multiple products or services), and you have time to actively monitor and manage your campaigns, you should sign up for Google AdWords.

  • How do I sign up for AdWords Express?

    Sign up for AdWords Express and have your first ad online in minutes. Follow along with the AdWords Express starter guide to learn how to tailor your ad to your business goals.

  • Can I sign up for AdWords Warp Speed?

    This product is currently being tested in another galaxy. We’ll let you know when it’s safe for planet Earth.

Get help fast.

Help Center

Browse our FAQs and read tutorials for help with everything from setting up your account to managing your AdWords Express campaign.

Visit the AdWords Express Help Center

Join the community.

AdWords Express Product Forum

Post questions, read answers, and interact with the AdWords Express community. Whatever your question, this is where you can get answers from people who use AdWords Express everyday.

Ask a question

Keep learning.

Learn with Google

Set yourself up for success. Read up on our tips and tricks for how to get the most from AdWords.

Learn more


Subscribe to the Google Ads YouTube channel for helpful video updates.

Watch videos

The Digital Garage

Free tutorials from everyday experts to help you grow your business online.

Learn More