YouTube officially launched in December 2005 and has attracted users at a meteoric rate. Today, YouTube has 68 million unique users each month and has the 6th largest audience on the Internet (Source: Nielsen//NetRatings, US only, December 2007). YouTube is mainstream, with an audience that closely mirrors the demographic of the US online population.
YouTube has partnership deals with thousands of content providers, including CBS, BBC, Universal Music Group, Sony Music Group, Warner Music Group, NBA, The Sundance Channel, and many more. These partnerships and the wide range of content they represent provide appropriate environments for brand marketers and countless opportunities for high-profile placements.
Learn more about how marketers can participate in the YouTube community:
| Demographics | Users (M) | % Users | |
|---|---|---|---|
| Age | All | 68.6 | — |
| < 18 | 12.5 | 18% | |
| 18–34 | 13.7 | 20% | |
| 35–44 | 13.2 | 19% | |
| 45–54 | 14.4 | 21% | |
| 55+ | 14.7 | 21% | |
| Gender | Male | 35.1 | 51% |
| Female | 33.5 | 49% | |
Source: Nielsen//NetRatings, US only, December 2007.