Google Services for Websites
Google Webmaster Tools Successes
Goal: Provide easy-to-use web tools to small businesses and entrepreneurs
Business Name: Aplus.netBusiness Type: Shared web hosting, eCommerce, web design, domain registration, and online marketing
Case Study: http://www.aplus.net
Business
Aplus.net’s mission is to help small businesses and entrepreneurs succeed online by providing a versatile and dependable one-stop online hosting and marketing shop. Among their many services, they offer high quality web hosting, ecommerce tools, web design templates, domain name registration, and online marketing along with 24/7 support.
Goals and Approach
In order to help their customers grow online, Aplus.net turned to Google Services for Websites to provide powerful web tools at no additional charge. They were able to implement Google Webmaster Tools, Custom Search Engine, and Google AdSense directly into their control panel making them visible right alongside all the other marketing tools Aplus.net offers. This provides easy access and a one-stop shop for their customers.
According to Dennis Kittrell, Senior Product Manager at Aplus.net, "Integration was a simple process since Google’s API was easy to integrate with. Our development team seemed to have little to no problems with the integration process."
Results
Dennis states, "Since their inception, the tools within Google Services for Websites have been highly regarded by webmasters – we’re making it easy for every one of our customers to use these tools to continually optimize search engine results, customer loyalty and overall user experience. With the full suite of services, webmasters can now enable search and monetization options on their own websites with ease. By adding Google Custom Search to the Aplus.net Control Panel, our users are now just a few clicks away from adding the power of Google's search algorithm to their own websites"
After implementation, Aplus.net has seen great adoption with the integrated services. "Customer feedback has been great during the process," says Amanda Rusich, Director of Marketing, "And our customers are happy to have online tools from Google, a brand they can trust. Since customers are happy with this product and are seeing positive results on their websites, they are showing increased satisfaction and loyalty to the Aplus.net brand. We want our customers to believe we are a company they can trust for their online success and Google Services for Websites help us show this."
For Aplus.net, Google Services for Websites helps small businesses by showing them the Internet is not such a scary place. By providing easy-to-use tools, customers begin to feel more comfortable with their online presence and their ability to tackle a new sales medium knowing they have assistance of companies such as Google and Aplus.net to back them up.
About Google Webmaster Tools
Google Webmaster Tools offers a free and easy way to make Web sites more Google-friendly by showing webmasters Google’s view of a site, detailed reports to help diagnose problems and also allows webmasters submit Sitemaps and share information with Google to help improve their site’s visibility. The suite also includes a free sitemap editing tool, which enables webmasters to automatically submit all their web pages to Google, and helps make their pages more crawler-friendly and receive detailed reports on their top Google search queries and crawl status. For more information, visit www.Google.com/Webmasters..