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MILKIER BAR KID

Nestle announce changes to recipe of Milkybars after 81 years to add more milk and less sugar

New Milkybars with less sugar and more milk will go on sale next week as part of a health drive by Nestle

SWEETS bosses have changed the recipe of Milkybars after 81 years to add more milk and less sugar.

The treats will contain 37.5 per cent milk, up from 26 per cent, say Nestle.

 A 1990s Milky Bar Kid advert
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A 1990s Milky Bar Kid advertCredit: The Advertising Archives

The tweaked snacks go on sale next week. Nestle has pledged to cut more than 1,000 tonnes of sugar and three billion calories by 2018.

It says the change to the bars, who have TV ads featuring the Milkybar Kid, will cut 350 tonnes of sugar and 130million calories.

It has already revamped KitKats by adding 20 per cent more milk, 13 per cent more cocoa and cutting sugar.

 New Milkybars will be on sale next week
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New Milkybars will be on sale next weekCredit: PA:Press Association

New Fruit Pastilles and Randoms have 30 per cent less sugar.

Milkybars will remain free of artificial flavours, colours, preservatives and sweeteners, say bosses.

They have just one calorie fewer per 100g but the sugar content falls from 8.3g to 7.6g.

Fat stays the same at 4.6g.

Nestle’s Fiona Kendrick said: “We’ll take every opportunity to improve our products but this can never be to the detriment of taste.”

 Nestle insist their chocolates will taste better than ever
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Nestle insist their chocolates will taste better than everCredit: Rex Features