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Tui – Happy Holidays

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You’ve heard of Elf on the Shelf, now get ready for… Elf on a winter sun holiday? 

Created by Leo Burnett and produced by Rogue's Alex Boutell, this joyful seasonal campaign from travel agents TUI shows what Santa’s Elves get up to when the big day is over. 

Playfully brought to life by Boutell’s comedic timing and cheeky sense of humour, Happy Holidays follows a charismatic crew of Christmas helpers who indulge in a luxurious, two-week TUI break, with Ricky Martin's Livin’ La Vida Loca providing the ultimate summer vibes.  

The Elves were lovingly crafted by Arch Studios - who had previously been working for Wes Anderson - and seamlessly brought to life by VFX from Black Kite Studios

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