Australian music group The Wiggles (pictured) are grooving their way onto two new platforms.

LA’s Future Today has picked up multiple live-action series from the group to launch on its HappyKids AVOD service in December. More than 80 hours of Wiggles content that originally aired from 1998 to 2012 will be coming to the streamer by end of year.

And the company is also developing a free standalone Wiggles app that will offer up classic eps and the fouth and fifth seasons (26 x 11 minutes each) of the group’s current series Ready, Steady, Wiggle that premiered this year in Australia (ABC Kids) and Canada (Treehouse). 

The Wiggles’ general manager, Luke Field, says the group plans to create exclusive content for the app, which launches in December and will also roll out on Roku and Fire TV. 

Future Today has previously developed similar apps for companies such as Spin Master, LEGO, Pinkfong and pocket.watch—and it says 20 of them rank among the top 50 kids apps on Roku. Most recently, the company struck a deal with CAKE to develop an app for tween franchise Total Drama.

This Wiggles deal is a two-pronged opportunity for Future Today, says SVP of kids & family David Di Lorenzo. While the band’s earworm tunes should provide plenty of replay value to preschoolers, he’s also optimistic about co-viewing potential. “A lot of kids who grew up with The Wiggles are potentially young parents right now.”

Since debuting in 1991, The Wiggles have stayed in the limelight as a lucrative music brand with TV shows, live tours and a broad range of licensing deals. A documentary about their history called Hot Potato: The Story of The Wiggles premiered on Prime Video last month. 

This partnership with Future Today is part of the group’s recent push to move its content beyond linear television and onto FAST channels and interactive platforms. “We’re even scaling back our touring next year because we want to do more production,” Field adds. He says it’s a natural progression from several inclusivity-focused band member changes that have recently helped lay the groundwork for global growth. 

Di Lorenzo says he’s interested in forging more partnerships like this one with other IP owners. He’s especially keen on nostalgia-fueled IPs with classic content libraries, as well as newer digital-first brands. “We always look for brands that have a large presence in the marketplace [and] a large volume of content,” he explains.