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There are also some great online resources to help you learn more.

Getting Started

• To help you learn about AdWords away from the computer, read our textbook Marketing and Advertising Using Google
• Step-by-step guides to getting your AdWords advertising up and running:
  • AdWords Starter Edition guide
  • AdWords Standard Edition guide
• A glossary of online advertising terms
• Success stories on how other business have grown through AdWords

Managing and optimising an AdWords account

• Optimisation tips for success
• AdWords Help Centre
• AdWords Keyword Tool for selecting appropriate keywords
• Google Groups AdWords help is an online community dedicated to AdWords