A method and apparatus enabling the distribution of hyper-relevant advertising to consumers who have confirmed interests in specific content, products, and services is described. Users define “who they are” and “what they want” in a spontaneous, guided, voluntary disclosure of rich, candid, personal...http://www.google.com.au/patents/US20070112762?utm_source=gb-gplus-sharePatent US20070112762 - METHOD AND APPARATUS FOR OBTAINING REVENUE FROM THE DISTRIBUTION OF HYPER-RELEVANT ADVERTISING THROUGH PERMISSIVE MIND READING, PROXIMITY ENCOUNTERS, AND DATABASE AGGREGATION