Provided is an ink jet ink having a yellow color including at least two coloring materials of a first coloring material and a second coloring material, the first coloring material being a compound represented by the following general formula (I) and the second coloring material being a coloring material...http://www.google.com.au/patents/US7553358?utm_source=gb-gplus-sharePatent US7553358 - Ink jet ink, ink jet recording method, ink cartridge, recording unit and ink jet recording apparatus