A method and system whereby conventional television advertisements (i.e., those delivered to viewers while they watch television programming) can be delivered in conjunction with and correlated with advertisements that are presented to viewers in the Interactive Program Guide (IPG). Moreover, the invention...http://www.google.com.au/patents/US7653923?utm_source=gb-gplus-sharePatent US7653923 - Scheduling and presenting IPG ads in conjunction with programming ads in a television environment
