Supplying relevant content to a media consumer includes analyzing a play list of media titles and a profile of the media consumer, and modifying the play list by inserting a reference to content into the play list, the content selected according to the media consumer profile and at least one of a first...http://www.google.com.au/patents/US20030052913?utm_source=gb-gplus-sharePatent US20030052913 - Method and apparatus to supply relevant media content