A system and method (i.e., utility) is provided for use in connection with delivering content that is targeted to users of a broadcast network. More specifically a utility is provided for inserting targeted content into a broadcast content stream based at least in part on information associated with...http://www.google.com.au/patents/US20070288950?utm_source=gb-gplus-sharePatent US20070288950 - SYSTEM AND METHOD FOR INSERTING MEDIA BASED ON KEYWORD SEARCH
