WO2017187458A1

WO2017187458A1 - Advertising system method using different printed unique coupons

Info

Publication number: WO2017187458A1
Application number: PCT/IT2016/000101
Authority: WO
Inventors: Alessandro Tonelli; Gino ALFINO
Original assignee: Alessandro Tonelli; Alfino Gino
Priority date: 2016-04-26
Filing date: 2016-04-26
Publication date: 2017-11-02
Also published as: WO2017187362A1

Abstract

The software, for which we are requesting the patent, allows each coupon of each campaign to be traced, while the coupon is valid. The uniqueness of each coupon of a group of "n" coupons, makes an advertising campaign different from traditional coupons advertising campaigns. The uniqueness of the COUPON allows us to write reliable and detailed reports, useful to cleverly move Direct Marketing levers. This software allows you to create and print a coupons campaign, sequentially, where each coupon has a story, and we can decide what kind of story to give to each single coupon, so that the coupons procure us new customers.

Description

ADVERTISING SYSTEM METHOD USING DIFFERENT PRINTED UNIQUE COUPONS DESCRIPTION

Software to create and print a number "n" (n > 1) defined and determined of unique

URLS (Uniform Resource Locators) ( URL1.URL2, URL3 to URLn ) in any language and way (for example, by means of a QR code or another two-dimensional code), to uniquely associate each of these URLS to a unique alphanumeric code always different (code Al, codeA2, code A3.... to An), and to uniquely associate each unique and different alphanumerical code (A) to a discount code (B), always different ( Bl, B2, B3,....to "n" ) or to a discount code (C), which would always be the same for each code of type ( A ); in essence, the code (A) acts as a communication bridge between a unique URL and a discount code of type (B) or of type (C).

TECHNICAL FIELD

The invention relates to the technical field of direct marketing, in particular to the world of discount coupons in order to expand distribution, generating a trial of new or existing products, maintaining and increasing market share, stimulating purchase repetition, reducing the level of inventories, and increasing seasonal or occasional sales.

BACKGROUND ART

CuiTently, the market of these coupons is divided into printed coupons, online coupons, and mobile coupons, and often this distinction is minimal, thus the 3 types of market overlap: for example, the paper market uses profiling techniques as does those online.

We analyze the advantages and limitations of the various markets:

LIMITATIONS OF PRINTED COUPONS:

1) High printing cost.

2) High cost of distribution.

3) Static with respect to space and time: the distribution of paper coupons can be carried out periodically, and is limited to a certain geographical and temporal contextuality.

4) Expensive profiling of the target, based on geographical location and personal interests of the people who should receive the coupons.

5) The distribution of paper coupons is always the same: they are mailed.

6) The use of discount coupons is limited to traditional shopping using coupons as virtual payment or cash.

7) Printed coupons are not unique and are easily copied

8) Printed coupons are likely to be lost 9) Printed coupons are not traceable, in the sense that we do not know who has delivered them, the targeted consumers to whom they were delivered, the day on which they were delivered. It is difficult to analyze the returns and determine the elasticity of the demand respect to the offer: changing the offer to improve demand would create more effective offers to the benefit of both: the seller and the final consumer. The value of paper coupons can't be modified in the middle of the advertising campaign, or when the coupon is already in the consumer's possession.

10) The sales network needed to implement coupon discounts is a huge obstacle to the spread of good paper coupons, because it is difficult and expensive to build and maintain it.

1 1) Paper coupons do not allow flexibility in a business strategy within the same marketing campaign: in general, one decides to create a discount coupon, for example of 5% within the same campaign and with an identical coupon code. It would be better, within the same campaign, to create coupons with different percentages (5%, 10%, 20%), and to assess the sensitivity / response of the targeted consumers at which the campaign has been aimed on the basis of 3 discount percentages.

ADVANTAGES OF THE PAPER COUPON

1) Paper coupons are universal, meaning they can be useful to everyone, young and old. There are no barriers erected by technological means.

2) Paper coupons are simple and straightforward.

3) Paper coupons are non-invasive.

LIMITS OF THE MARKET FOR DISCOUNT COUPONS ON LINE AND MOBILE

1) The online market is aimed at an audience equipped with computers and internet.

2) The market for coupons on mobile phones is even more special and specific.

3) The online and mobile coupon market, at the moment, is not as simple and straightforward as that of the paper coupon, as they require familiarity with technology.

4) The online and mobile market may be invasive, since the online market provides for the forwarding of email (often associated with SPAM), and the second sends the coupons to one's smart phones or tablets, which are extremely personal tools.

5) The mobile market is expensive as it involves the collection of data and the consensus of those who should receive coupons.

ADVANTAGES OF TH E MARKET FOR O LINE AND MOBILE DISCOUNT COUPONS

1) The market for online coupons is the cheapest: sending coupons via email and email databases is not very expensive.

2) The mobile market offers the best contextuality of time and space: through the geo location one can send the consumers ad hoc offers depending on the place in which they are located at a given time.

3) There is the perception that, thanks to the web, one can access special offers, or lower prices.

4) Web and mobile technologies allow a coupon to be more useful, in order to achieve its marketing objectives: a shopkeeper, when they issue a voucher, distribute it in a given period, and make it valid for a certain period. If the voucher was made of paper, it might easily be lost.

5) Discount Coupons, in electronic format, are more accessible, providing the user with an application that keeps these coupons organized on the basis of their expiration date.

DISCLOSURE OF INVENTION

TECHNICAL PROBLEMS THAT THE INVENTION INTENDS TO SOLVE:

1) The high cost of printing paper coupons, for a campaign ( for example, of 2000 coupons ), in which each coupon of the campaign has a different alphanumeric discount code and a different URL (a campaign of 2000 coupons means a campaign with 2000 different URL printed on each paper coupon).

2) A unique discount code (for example, if we print the same coupon code on 2000 coupons ) is easily copyable.

3) The same discount code within the same coupons campaign makes the campaign rigid and static.

4) 95% of on-line shops provide the opportunity to enter an alphanumeric coupon to get a discount: the problem is that, with a single discount code, there are limits to data analysis and results. 5) Using an identical discount code in the same campaign does not allow the use 115 of different types of discounts, according to the type of customer (for example, I would like to assign a discount code of 10% to those who spend over€ 50,00, 15 % to those who spends over 200 Euros, within the same campaign). One can not diversify the same campaign of coupon discounts according to the customer's budget, or as a function, for example, of the 120 coupon's destination.

6) Using the same discount codes in the same campaign does not allow one to create incentives for using the discount code: for example, with different discount codes, one could decide to award two customers who have used the

125 coupons of a campaign: at the end of the campaign, we communicate two random coupon codes to the customers that have used the coupon codes of a campaign. The two customers, owner of the two random coupon codes, are entitled to another additional discount of 10%, for example. In this way, one could increase the return of a campaign.

130

7) Using identical discount codes in the same campaign does not allow flexibility in a business strategy within the same campaign: in general, one decides to create a discount coupon, for example, of 5%, within the same campaign, with an identical coupon code. It would be better, within the same campaign, to

135 create coupons with different percentages (5%, 10%, 20%) and / or coupons of 20 euros, for example, so as to evaluate the sensitivity / target response of the various consumer targets at which the campaign is aimed according to the different values of the coupons, since each coupon has a different discount code.

140

8) Paper coupon are difficult to organize and carry around.

9) Using identical discount codes in the same campaign does not allow one to use different expiration dates for each coupon. For example, using different 145 coupon codes in a campaign of 2000 coupons, allows one to send 1000 coupon that expire in 2 months, and another 1000 coupons that expire in 4 months.

10) Using identical discount codes in the same paper coupon marketing campaign

150 works well for the traditional distribution of coupons: they are sent exclusively using traditional postal service. THE PRINCIPLE ON WHICH THE INVENTION IS BASED

The principle of the software is to generate and print unique and definite number "n" of certain URLS (Uniform Resource Locators) ( "n" URLS ) ( "n" > 1 and it is set at the beginning as illustrated in figure 2 of the drawings, in the variable : $number_coupon ), to uniquely associate each of these URLS to a unique alphanumeric code always different (code A), and to uniquely associate each unique and different alphanumeric code (A) to a unique discount code (B) or to a discount code (C) that is always the same, in a coupon campaign. In essence, the code (A) acts as a communication bridge between a unique URL and a unique discount code of type (B) or the same discount code of type (C).

URL/( UNIQUE ALPHANUMERIC. -, CODE 1 ) * ( Al ) UNIQUE ALPHANUMERICAL CODE (service)

URL/I UNIQUE ALPHANUMERICAL CODE 2 ) ► ( A2 ) UNIQUE ALPHANUMERICAL CODE

(service)

URL/{ UNIQUE ALPHANUMERICAL CODE 3 ) ► ( A3 ) UNIQUE ALPHANUMERICAL CODE

(service)

URL/( UNIQUE ALPHANUMERICAL CODE n ) 4 ► ( An ) UNIQUE ALPHANUMERICAL CODE

(service)

Each alphanumeric code, Al , A2, A3 ... up to An, may be associated with a discount code (coupon Bl, B2, B3 ...Bn) that is always different or to a discount code coupon C, that is always the same:

{ Al ) UNIQU E ALPHANUMERICAL CODE (service) ►( Bl ) ( coupon 1)

( A2 ) UNIQUE ALPHANUM ERICAL CODE (service) -4 ►( B2 ) ( coupon 2)

( A3 ) UNIQUE ALPHANUMERICAL CODE (service) ► ( B3 ) ( coupon 3)

( An ) UNIQUE ALPHANUMERICAL CODE (service) * Bn ) ( coupon n)

OR

( Al ) UNIQUE ALPHANUMERICAL CODE (service) *( C ) ( coupon 1)

( A2 ) UNIQUE ALPHANUMERICAL CODE (service) M C ) { coupon 2)

( A3 ) UNIQUE ALPHANUMERICAL CODE (service) *t C ) ( coupon 3)

{ An ) UNIQUE ALPH ANUMERICAL CODE (service) -+ +f C ) ( coupon n) Every advertising campaign is represented by a group of "n" coupons, with "n"> 1.

In Fig. 2 we initialize the software variables: "n" corresponds to the variable : $number_coupon.

As illustrated in figure 5 of the drawings, we generate the URL/(UNIQUE CODE ALPHANUMERJCAL n), from 1 up to n, using two secret function: generator_next_string($var_a); and modify_num_random($var_a); we prefer to keep these two functions secret for security reasons.

As illustrated in figure 6 of the drawings, on each paper coupon there is an URL/(UNIQUE CODE ALPHANUMERICAL n) printed, of the campaign of V coupons. The "n" campaign coupons are printed in sequence; each URL/(UNIQUE CODE ALPHANUMERICAL n) is different from the others within the same campaign of "n" coupons.

On each paper coupon more than one URL/(UNIQUE CODE ALPHANUMERICAL n ) of the same campaign can be printed, if one wants to give one's customers more than one discount in the same campaign.

On each paper coupon, an URL belonging to different coupon campaigns can also be printed.

As illustrated in Figure 3 of the drawings, we generate the alphanumeric codes of type (A), from 1 up to n, using two secret functions: generator_next_string($var_a); and modify jium_randon ($var_a); we prefer to keep these two functions secret for security reasons.

Each (Al, A2, A3 ...An) can 'be made visible or invisible on the printed coupon and is different from its respective and corresponding ( Bl , B2, B3 ... up to Bn ) ( each code of type (B) is different from one another ), or C only.

As illustrated in figure 2 of the drawings, one can decide whether to make each alphanumeric code of type (A) on each coupon of the group of "n" coupons, visible, along with its corresponding URL/alphanumeric code n. In fact, in the "INIZIALIZATION OF VARIABLES", we define the variable:"$print_code_for_custonier". This variable can have two values: true or false.

As Illustrated in Figure 6 of the drawings, if the variable "$print_code_for_customer" is true, then the software prints, on each coupon, in addition to the URL/alphanumeric code n, the corresponding code of type (A). If the variable "$print_code_for_customer" is false, the software only prints on each coupon the URL/alphanumeric code n, from 1 up to n.

As illustrated in Figure 4 of the drawings, we generate the alphanumeric codes of type (B), from 1 up to n, using the same two secret functions: generator_next_string($var_a); and modify_num_random($var_a); we prefer to keep these two functions secret for security reasons.

(Bl, B2, B3, ....Bn) can be made visible only after having virtually accessed the corresponding and unique URL/(UNIQUE CODE ALPHANUMERIC AL1 , 2, 3,... n ), on the respective destination URL/(UNIQUE CODE ALPHANUMERICAL 1 , 2, 3,... n ) web page directly (only after having accessed the corresponding URL), or after entering its corresponding Al, A2, A3, ...up to An on the corresponding web page.

As illustrated in Figure 2 of the drawings, ( C ) is fixed at the beginning, or ( C ) can have a null value. If ( C ) is fixed, it means we fix an alphanumeric value for ( C ), that will represent the same coupon code for all the "n" coupons of the campaign.

(C) can only be made visible after having accessed the corresponding and unique URL/(UNIQUE CODE ALPHANUMERICAL 1, 2, 3,... n ), on the respective destination web page URL/(UNIQUE CODE ALPHANUMERICAL 1, 2, 3,... n ) directly (only after having accessed the corresponding URL/(UNIQUE CODE ALPHANUMERICAL 1, 2, 3,... n )), or after entering its corresponding Al, A2, A3, up to An on the corresponding web page.

( Bl, B2, B3 ...Bn ) codes can represent the same percentage discount or more different percentage discounts, a discount in any single currency, or different discounts in cash in any currency.

( C ) represents a percentage discount or a discount of any single currency or value.

BRIEF DESCRIPTION OF DRAWINGS

The following is a description of the drawings:

Fig.l: represents an overview of the complete algorithm regarding the advertising system method using different, printed, unique coupons.

Fig.2: represents the initialization of all variables useful to the generation and printing of a sequence of "n" coupons, "n"> 1

Fig.3: represents the generation in sequence of "n" alphanumeric codes of type A: these codes of type (A) are stored in array variable: $array_var_a. These alphanumerical codes of type A ( each one different from the others ), are generated using the functions: generator_next_string and modify_num_random. We keep these two functions secret for security reasons.

Fig.4: represents the generation, in sequence, of "n" alphanumeric codes of type B: these codes of type (B) are stored in array variable: $array_var_b. The alphanumerical codes of type B ( each different from one another ), are generated using the functions: generator_next_string and modify_num_random. We keep these two functions secret for security reasons.

Fig.5: represents the generation in sequence of "n" URL/( UNIQUE ALPHANUMERICAL CODE n ): these "n" URLS ( each one different from the others ) are stored in array variable: $array_url. These "n" URLS, are generated using the functions: generator_next_string and modify_num_random. We keep these two functions secret for security reasons.

Fig.6: For each unique URL (URL/alphanumeric code n) of the group of "n" URLS, a recorded entry is memorized in the database table. Each record consists of all parameters (each unique URL/alphanumeric code n, alphanumeric code of type (An), alphanumeric code of type (Bn), or (C), generated by the software ). Every URL, from 1 up to "n", is always printed (print ($ value);). The type code (An) is printed on the coupon, along with its URL/alphanumeric code n, only if one wants to communicate these to the customer, in addition to the URL/alphanumerical code n: the corresponding code of type (An) serves as a bridge, to obtain the alphanumeric codes of type (B) or (C), which are the real discount codes.

INDUSTRIAL APPLICABILITY

The purpose is to generate a campaign of "n" ( n>l ) paper coupons with a different URL address printed in sequence on each coupons and / or printed on each coupon of the sequence an alphanumeric code of type (A), different every time for each coupon of the campaign: a campaign of 10,000 coupons involves 10,000 paper coupons with 10,000 different URLS, which correspond to 10,000 codes of type (A) , that may correspond to 10,000 discount codes of type (B), all different, or to a single discount code (C), equal for all 10.000 coupons.

This software allows one to link the world of paper coupons to the world of online coupons and the world of mobile market coupons (smart phones and tablets). Our coupons begin on paper, can remain so (for example if a citizen wants to take them to the supermarket to use them at the checkout), or they can be displayed on a website or on an app for smart phones and tablets, which keeps and organizes them, if necessary. Those who are more technologically inclined can keep our coupons with them at all times on their smart phones, using the virtual soul of the paper coupons, or spend them directly online with a simple click, if the coupons have been issued by an ecommerce.

Furthermore, our paper coupons ( each paper coupon is unique from one another, because we have a unique URL/alphanumeric code n on each paper coupon ) will give, an unique discount code of type (B) or an identical discount code of type (C) to each consumer. Our coupons are not copyable, because their source (URL/alphanumeric code n ) is not copyable.

Also, I can design, create and manage a campaign of 10000 coupons of various kinds ( aimed at the same consumer target ), as follows: 2000 coupons with a discount of 5%, 2000 coupons with a discount of 10% , 2000 coupons with a discount of 15% , 1000 coupons with a discount of 20% , 3000 coupons with a discount of 20,00 (euro, dollar, etc etc), and then to analyze, within the same consumer demographic, the different responses to the various types of coupons, thus understanding consumer reactions and planning the following campaign on the basis of the data collected.

I can design, create and manage a campaign of 10000 coupons of various kinds, aimed at different consumer demographic targets, and then analyze the data in a very simple manner, using appropriate algorithms.

In short, our aim is to print, in sequence, paper coupons with a virtual soul, making our printed coupons more flexible, dynamic, and manageable, adapting to clients' behavior and to sellers' objectives.

From an industrial point of view, we can reflect on the following: the intention is to create a platform where any shop or online store in any country of the world will be able to share, trade, sell, or auction a small space in the boxes they send every day . This space is sufficient for a small envelope, containing a few grams of a single coupon or multiple coupons, printed using our patented software. The platform, in addition, automatically manages these links between online stores and/or traditional shops. What is more, the platform handles sequential the printing and delivery of these coupons to online stores and/or traditional shops that need to use our types of advertising campaigns. Above all, this platform manages, organizes and shares data related to the infinite marketing relationships that will accrue.

Such a software allows one to manage and distribute one's paper coupons with a virtual soul in a cheaper and more automatic way; one does not need a franchise network in order to sell or distribute coupons: this software is the basis for the automatic creation of an infinite number of coupons, which are subsequently bought and sold on the same platform. Since this platform works almost independently, and since it uses existing distribution channels, there are no franchise or distribution costs: for example, an online store which sells ink and toner cartridges would sell its advertising spaces on the platform, and at the same time, the same online inkjet store, could buy advertising space from another online store, on our platform. So those who sell and buy advertising space on our platform are one and the same; there are no intermediaries.

The platform will sell paper coupons with a virtual soul and will take royalties on the sale of the micro advertising spaces in the boxes, shipped daily by shops and online stores.

The platform is able, due to the nature of these paper coupons with a virtual soul, to manage the responses of the various campaigns automatically, in real time. The value of the coupons can even be altered, in real time, if one estimates that the discount value established at the beginning of a campaign is not giving the desired results. For example, sending the following coupon: "a fantastic discount for you at: www. couponbybox . com/abdc3 g that you can use on the site (example): www.lamiastampante.it (printing supplies and compatible toner cartridges and original). A consumer would go to this page: www.couponbybox.com/abdc3 g ( each consumer would go on a web page with a different URL/ alphanumeric code n ) and would find an alphanumeric discount code that would correspond to a 10% discount: they would begin to be tracked, so if I see that few consumers activate the corresponding discount code of 10%, I can decide, in real time, to alter the discount from 10% to 20%, so as to elicit a better response to the existing campaign.

If the coupons, delivered to consumers, were simply paper and had identical codes, as traditional coupons do, adjusting the discount would not be possible. It is not currently possible to react in real time to low demand or to stimulate or improve offers by providing a greater discount, when the coupons have already been physically delivered. With our system, it would be possible to control a coupon campaign in real time, even if one uses an identical discount code of type (C), with a different URL for each coupon.

With this software, one can create paper coupons with a virtual soul, so it is possible to imagine a new way to distribute paper coupons, besides traditional postal distribution. The life of our paper coupons would be different from the life of the traditional paper coupon.

The software allows one to print coupons with a virtual soul automatically, depending on a given campaign and a defined number of "n" coupons.

Example:

Exclusive campaign of 2000 coupons ( "n" = 2000 ) (it means that the individual company's coupons would be shipped by themselves, not with another company's coupons ). The software:

1) Generates and maintains in memory the URL/(alphanumeric code 1), URL/(alphanumeric code 2), URL/(alphanumeric code 3), URL/( alphanumeric code 2000).

2) Generates and maintains in memory 2000 alphanumeric codes Al, A2, A3 ... .A2000 (the Al, A2, A3, ... A2000 can be printed or not printed on real paper coupons ).

3) Tracks the URL/(alphanumeric code from 1 to 2000) ( referred to point 1), their respective Al, A2 codes, A3 ... .A2000 ( referred to point 2), and keeps these unique, corresponding relationships memorized.

4) Generates and maintains in memory 2000 alphanumeric codes Bl, B2, B3 ... .B2000 (type B codes are provided for those online or traditional shops that have systems set up to manage different coupon codes) (these codes type B are the real discount codes, which are used on the shop which promotes the coupon campaign: they are made visible to each consumer who receives the unique paper coupons when he or she goes on the respective URL page in point 1) and / or types in the box the respective code Al, A2, A3 ... A2000 printed along with URL/(alphanumeric code 1),

URL/(alphanumeric code 2), URL/(alphanumeric code 3), URL/( alphanumeric code 2000)). For those online shops or traditional shops, whose system manages a single identical alphanumeric coupon code at a time ( code of type (C) ), the software allows the unique code C to be fixed at the beginning. Obviously, C is different for each campaign, and each shop.

5) Associates Al , A2, A3, ... .A2000 to the respective Bl, B2, B3, ... .B2000 (or only C) and keeps these unique, corresponding relationships memorized.

6) Configures and generates 2000 coupons (COUPON1 , COUPON2, COUPON3 ... COUPON2000), uniquely identifying each with an URL/(alphanumeric code 1),

URL/(alphanumeric code 2), URL/(alphanumeric code 3), URL/(alphanumeric code 2000) and / or respectively with the alphanumeric codes Al , A2, A3 ... .A2000

7) Allows one to print, in organized succession, the whole campaign of 2000 coupons. The software memorizes all the URL/( alphanumeric code n ) assigned to the printed campaign, so that the URLS/( alphanumeric code n ) used in a previous campaign are not reused in another campaign.

The software combines these different URLS of a particular coupons campaign to (A, Al , A2, ... An), keeps these codes (A, Al, A2, ... An) memorized and then associates these (A, Al, A2, ... An) to (B, Bl, B2, B3, ....Bn) or to (C); the software stores these relationships and allows one to use these combinations to change the discount value of the coupons themselves, if necessary.

With this software, every company, even if they don't sell online, may distribute these paper coupons using our platform, because these coupons can also be used in a classic supermarket. In fact, we can associate a code of type (A), a code of type (B), or a unique URL to an unique QR code, which can be displayed and read at the cash register of a supermarket checkout.

In our case, the QR code ( or another type of two-dimensional code ) is not used to distinguish each coupon from the others (as at present). The QR code is useful to allow the coupon to be spent in supermarkets, according to supermarket standards.

Claims

WHAT IS CLAIMED IS:

1) As described in part "PRINCIPLE ON WHICH THE INVENTION IS BASED" of the description and ( Fig. 1) of the drawings, software

(ALGORITHM) that generates "n" ( number > 1 ), URLS (uniform resource locator) (URL/( UNIQUE ALPHANUMERICAL CODE n ) ) characterized by their uniqueness, in sequence; the software unequivocally associates, each of these URLS, with a unique and always different alphanumeric code (Al, A2, A3, ... An) from 1 up to "n"; the software unequivocally associates each unique alphanumerical code (Al, A2, A3, ... An) to another and always different alphanumeric code (Bl, B2, B3, Bn) for a "n" given sequence of

URLS, or to an always equal alphanumeric code (C) for a "n" given sequence of URLS. In essence, each code of type (A) acts as a communication bridge between each unique URL and a type code (B) or a type code (C). Both the codes of type (A), of type (B), or (C), are alphanumeric codes. The software print, in sequence, each different URL, each code type (A), each code type (B), each code type (C), together or separately from each other, but always in sequence, from 1 up to "n" defined at the beginning.

2) As Claimed in claim 1, printing, in sequence, each URL/( UNIQUE ALPHANUMERICAL CODE n ), each one different from one another, generated by a software; each URL/( UNIQUE ALPHANUMERICAL CODE n ) is printed on each paper coupon of the group of "n" coupons, by itself, without codes of type (A), or of type (B), or of type (C).

3) As Claimed in claim 1, the generation, in sequence, of "n" URL/( UNIQUE

ALPHANUMERICAL CODE n ), each one different from one another, and the association of each of these "n" URLS to the respective alphanumeric codes, of type (A) and of type (B), with "n" > 1.

4) As Claimed in claim 1, the generation, in sequence, of "n" URL/( UNIQUE ALPHANUMERICAL CODE n ), each one different from one another, and the association of each of these "n" URLS to the respective alphanumeric codes, of type (A) and of type (C), with "n" > 1.

5) As Claimed in claim 1 , printing, in sequence, each URL/( UNIQUE ALPHANUMERICAL CODE n ), each one different from one another, generated by a software; each URL/( UNIQUE ALPHANUMERICAL

CODE n ) is printed on each paper coupon of the group of "n" coupons, along with its corresponding codes of type (A); each code (A) is different from one another for each coupon of the group of "n" coupons.

6) As Claimed in claim 1 , printing, in sequence, each URL/( UNIQUE ALPHANUMERICAL CODE n ), each one different from one another, generated a the software; each URL/( UNIQUE ALPHANUMERICAL CODE n ) is printed on each paper coupon of the group of "n" coupons, along with its corresponding codes of type (B); each code (B) is different from one another for each coupon of the group of "n" coupons.

475 7) As Claimed in claim 1, printing, in sequence, each URL/( UNIQUE

ALPHANUME ICAL CODE n ), each one different from one another, generated by a software: each URL/( UNIQUE ALPHANUMERICAL CODE n ) is printed on each paper coupon of the group of "n" coupons, along with its corresponding codes of type (C); (C) is always equal for each coupon

480 of the group of "n" coupons.

8) As Claimed in claim 1 , printing, in sequence, on each paper advertising coupon of a group of "n" coupons, a discount code of type ( B ); each discount code (B) is different from one another, in the group of "n" coupons; each discount code (B) is printed in any size and shape, by means of a QR code or

485 another two-dimensional code, in any language, in whatever position on the paper coupon.

9) As Claimed in claim 1 , printing, in sequence, on each paper advertising coupon of a group of "n" coupons, a code of type ( A ); each code (A) is different from one another, in the group of "n" coupons; each code (A) is

490 printed in any size and shape, by means of a QR code or another two- dimensional code, in any language, in whatever position on the paper coupon.

10) As Claimed in claim 1, printing, in sequence, on each paper advertising coupon of a group of "n" coupons, a discount alpha/numerical code, or more then one, different from one another, generated, in sequence, by a software, in

495 any size and shape, by means of a QR code or another two-dimensional code, in any language, in whatever position on the paper coupon.

1 1) As Claimed in claim 1 , printing, in sequence, on each paper advertising coupon of a group of "n" coupons, each URL/( UNIQUE ALPHANUMERICAL CODE n ), each one different from one another, of a

500 group of "n" URLS, generated, in sequence, by a software, in any size and shape, by means of a QR code or another two-dimensional code, in any language, in whatever position on the paper coupon.

12) As Claimed in claim 2, the uniqueness of each paper coupon of a group of "n" printed coupons, with "n"> 1 , by printing in sequence a different URL/(

505 UNIQUE ALPHANUMERICAL CODE n ) on each coupon of "n" coupons of the group.

13) As Claimed in claim 5, the uniqueness of each paper coupon of a group of "n" coupons, with "n"> 1 , by printing in sequence each different URL/( UNIQUE ALPHANUMERICAL CODE n ) with the corresponding alphanumeric

510 code of type (A) on each coupon of the "n" coupons of the group.

14) As Claimed in claim 6, the uniqueness of each paper coupon of a group of "n" coupons, with "n"> 1 , by printing in sequence each different URL/( UNIQUE ALPHANUMERICAL CODE n ) with 'the corresponding alphanumeric code of type (B) on each coupon of the "n" coupons of the group.

515 15) As Claimed in claim 11, the uniqueness of each paper coupon of a group of

"n" coupons, "n"> 1 , by printing sequentially two or more different URLS of the sequence URL/(UNIQUE ALPHANUMERICAL CODE n), on each coupon of the "n" coupons of the group.

16) As Claimed in claim 1, the uniqueness of each paper coupon of a group of "n" 520 coupons, "n"> 1, by printing sequentially two or more different URLS of the sequence URL/(UNIQUE ALPHANUMERICAL CODE n), along with their corresponding alphanumerical codes of type (A), on each coupon of the "n" coupons of the group.

17) As Claimed in claim 1 , the uniqueness of each paper coupon of a group of "n" 525 coupons, "n"> 1, by printing sequentially two or more different URLS of the sequence URL/(UNIQUE ALPHANUMERICAL CODE n), along with their corresponding alphanumerical discount codes of type (B), on each coupon of the "n" coupons of the group.

18) As Claimed in claim 1, the uniqueness of each paper coupon of a group of "n" 530 coupons, "n"> 1, by printing sequentially two or more different URLS of the sequence URL/(UNIQUE ALPHANUMERICAL CODE n), along with their corresponding alphanumerical discount codes of type (C), on each coupon of the "n" coupons of the group.

19) As Claimed in claim 1, associating, in sequence, each URL/( UNIQUE 535 ALPHANUMERICAL CODE n ), each one different from one another, of a group of "n" URLS, generated by a software, to each single virtual coupon of a group of "n" virtual coupons, alone, ( without association of codes of type (A), or of type (B), or of type (C) ), or along with the association of codes of type (A), or of type (B), or of type (C).

545