WO2016147184A1 - Internet platform for copyrights protected video-art trade - Google Patents

Internet platform for copyrights protected video-art trade Download PDF

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Publication number
WO2016147184A1
WO2016147184A1 PCT/IL2016/050287 IL2016050287W WO2016147184A1 WO 2016147184 A1 WO2016147184 A1 WO 2016147184A1 IL 2016050287 W IL2016050287 W IL 2016050287W WO 2016147184 A1 WO2016147184 A1 WO 2016147184A1
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WO
WIPO (PCT)
Prior art keywords
video
arena
artwork
artist
application
Prior art date
Application number
PCT/IL2016/050287
Other languages
French (fr)
Inventor
Tal DANAI
Nir TRALOVSKY
Original Assignee
Vidivt Tech Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Vidivt Tech Ltd. filed Critical Vidivt Tech Ltd.
Publication of WO2016147184A1 publication Critical patent/WO2016147184A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/10—Protecting distributed programs or content, e.g. vending or licensing of copyrighted material ; Digital rights management [DRM]
    • G06F21/101—Protecting distributed programs or content, e.g. vending or licensing of copyrighted material ; Digital rights management [DRM] by binding digital rights to specific entities
    • G06F21/1014—Protecting distributed programs or content, e.g. vending or licensing of copyrighted material ; Digital rights management [DRM] by binding digital rights to specific entities to tokens
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/10—Protecting distributed programs or content, e.g. vending or licensing of copyrighted material ; Digital rights management [DRM]
    • G06F21/16—Program or content traceability, e.g. by watermarking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q2220/00—Business processing using cryptography
    • G06Q2220/10—Usage protection of distributed data files

Definitions

  • the present invention is in the field of video trading. CROSS-REFERENCE TO RELATED PATENT APPLICATIONS
  • the global art market was estimated in 201 1 at about $60.8 billion. This market does not include an arena for trading video art.
  • the trade in video content which is not defined as fine art, takes place in the movie and TV arena, by companies such as NETFLIX, whose income in 2012 exceeded for the first time $2 billion.
  • NETFLIX grew by 2 million subscribers who consume streaming content and who constitute about 26% of its subscribers. This proves that a substantial percentage of the video consumers are willing to trade the hardware dependent mode of consuming video content (i.e. DVD) with exclusive on-line consumption.
  • the term limited edition is used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints, video games or recorded music and films, but now including cars, fine wine, and whisky, among other products.
  • a limited edition is restricted in the number of copies produced, although in fact the number may be very low or very high.
  • a special edition implies there is extra material of some kind included.
  • the term is frequently used on DVD film releases, often when the so-called special edition is actually the only version released.
  • Popular culture widely employs limited edition in marketing, releasing subsequent, improved versions of film DVDs, music, and video games.
  • Limited edition prints also known as LEs, have been standard in printmaking from the nineteenth century onwards.
  • a limit to the print run is crucial, as many traditional printmaking techniques can only produce a limited number of best quality impressions. This can be as few as ten or twenty for a technique like drypoint, but more commonly would be in the low hundreds - print runs of over a thousand are regarded as dubious by the serious art market for original prints, even though with many techniques there is no loss of quality.
  • establishing provenance may help confirm the date, artist and, especially for portraits, the subject of a painting. It may confirm whether a painting is genuinely of the period it seems to date from.
  • Documented evidence of provenance for an object can help to establish that it has not been altered and is not a forgery, a reproduction, stolen or looted art. Provenance helps assign the work to a known artist, and a documented history can be of use in helping to prove ownership. The quality of provenance of an important work of art can make a considerable difference to its selling price in the market
  • Fig. 1 is a schematic drawing of the main system modules
  • Fig. 2 is a schematic drawing of the input module
  • Fig. 3 is a schematic drawing of the preview and sales modules.
  • the system 100 comprises a number of modules, as depicted schematically in Fig. 1 :
  • module 1 10 for receiving video art from artists 150, as will be detailed in conjunction with Fig. 2 and an artist commerce platform 140;
  • module 130 for viewing and selecting video art , as will be detailed in conjunction with Fig. 3, a sales module 135, as will be detailed in conjunction with Fig. 3 and a buyer commerce platform 150;
  • An exclusive video art repository 120 storing encrypted video artworks
  • Module 160 may additionally monitor the physical location of a currently viewed video artwork by receiving location information from the displaying application (e.g. YouTube) and comparing it with location information of the authorized owner (e.g. using GPS).
  • location information e.g. YouTube
  • location information of the authorized owner e.g. using GPS
  • Fig. 2 is a schematic drawing of the input module 1 10, including:
  • a metadata module 210 which receives from the artist metadata related to the uploaded artwork, such as data regarding the artist and his works, licensing conditions such as period of use, location of use, number of viewings, etc., the combination of which defines an edition of the artwork.
  • a fingerprint module 215, which performs analysis of each uploaded video, in which characteristics of the video are identified and stored with the video in an indexed search engine such as Apache Solr
  • module 215 uses a number of algorithms for accurately extracting and identifying a video's visual fingerprint. Algorithms used are, for example: a. Maximally stable extremal regions (MSER) used as a method of blob detection in images to find correspondences between image elements from two images with different viewpoints.
  • MSER Maximally stable extremal regions
  • An watermark module 220 which contains a number of identifiers such as, for example, artwork serial number and series size (e.g. 5 of 6), artist, artwork title, etc.
  • the watermark may include encrypted digital signature and unique licensing code, which enables numbering and identification of video artworks, tracking content consumption patterns and identification of the viewing device.
  • the watermark may be applied in various manners such as, for example, in a different place on each frame.
  • Module 230 may use any video encryption algorithm known in the art, such as, for example, RSA (a cryptosystem in which the encryption key is public and differs from the decryption key which is kept secret) or AES (a symmetric-key algorithm, in which the same key is used for both encrypting and decrypting the data).
  • RSA a cryptosystem in which the encryption key is public and differs from the decryption key which is kept secret
  • AES a symmetric-key algorithm, in which the same key is used for both encrypting and decrypting the data.
  • Fig. 3 is a schematic drawing of the preview 130 and sales 135 modules, including:
  • a Preview module 130 for displaying video artwork from the system repository on the system server including a decryption module and a display manager.
  • a Sales module 135 including a purchase authentication code creation module 310 for providing a unique purchase authentication code upon completion of a purchasing transaction, to a special dongle 190 connected to the buyer's viewing device 180.
  • the code (decryption key) enables the buyer, using the same viewing device, to decrypt the video and view it without watermarks, where the dongle software performs the decryption.
  • the system services module 155 communicates with both artist application 105 and user application 1 15 and provides a variety of services such as, for example:
  • the artist commerce platform 140 comprises a Graphical User Interface (GUI) that enables the artist to receive the relevant system services described above and additional services such as, for example: a. Upload a new video artwork to the system.
  • GUI Graphical User Interface
  • Digital rights management the ability to assign viewing/sales/leasing rules for each video artwork.
  • the buyer commerce platform 150 comprises a Graphical User Interface (GUI) that enables the buyer/viewer to receive the relevant system services described above and additional services such as, for example: a. Selecting a video artwork for preview; b. Defining art genre for a number of viewing sites and providing details of number of viewing means in each site and required budget for each. c. Receiving recommendations for video artworks, based on rating of opinion leaders in the art domain, global viewing percentages, similarity to other video artworks they had purchased or liked (using object similarity algorithms).
  • GUI Graphical User Interface
  • Secondary market monetization services i.e. resale or lease previously purchased video art, including bidding and auction tools.
  • the system of the present invention provides an exclusive site for the video artists community to sell or lease out or commercialize in any other way their video artwork in a manner similar to that prevailing in conventional artworks, namely each instance is uniquely signed and owned.
  • the service enables control and monitoring of the artworks' distribution, the terms of using them and their sales.
  • the digital real-time signature enables identification of the time and place in which each copy of the artwork has been created.
  • the system keeps a record of each traded video artwork thus providing provenance to the video artworks.

Abstract

A method of enabling a copyrights protected arena for trading limited editions of uniquely identifiable video artwork, comprising: providing a repository of watermarked, encrypted video artworks; receiving a selection of a video artwork; communicating the selected video artwork to a buyer's viewing device, decrypting said video art by a dongle connected with the viewing device and displaying the selected video artwork on the viewing device.

Description

INTERNET PLATFORM FOR COPYRIGHTS PROTECTED VIDEO-ART
TRADE
TECHNOLOGY FIELD
The present invention is in the field of video trading. CROSS-REFERENCE TO RELATED PATENT APPLICATIONS
This patent application claims priority from and is related to U.S. Provisional Patent Application Serial Number 62133510, filed 03/16/2015, this U.S.
Provisional Patent Application incorporated by reference in its entirety herein.
BACKGROUND
The global art market was estimated in 201 1 at about $60.8 billion. This market does not include an arena for trading video art. The trade in video content, which is not defined as fine art, takes place in the movie and TV arena, by companies such as NETFLIX, whose income in 2012 exceeded for the first time $2 billion. In the year 2012 alone NETFLIX grew by 2 million subscribers who consume streaming content and who constitute about 26% of its subscribers. This proves that a substantial percentage of the video consumers are willing to trade the hardware dependent mode of consuming video content (i.e. DVD) with exclusive on-line consumption. Combining this with the fact that the number and variety of personal devices connected to the Internet (smart TV, computer, tablet, smart phone) is continuously growing, paves the way for consuming contemporary video art in the course of our daily routine and not in the presently prevailing restricted mode suitable for institutions and conventional art trading mechanisms or with their mediation.
The term limited edition is used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints, video games or recorded music and films, but now including cars, fine wine, and whisky, among other products. A limited edition is restricted in the number of copies produced, although in fact the number may be very low or very high. A special edition implies there is extra material of some kind included. The term is frequently used on DVD film releases, often when the so-called special edition is actually the only version released. Popular culture widely employs limited edition in marketing, releasing subsequent, improved versions of film DVDs, music, and video games.
Companies widely use special editions and incremental improvements to sell the same products to consumers multiple times.
Limited edition prints, also known as LEs, have been standard in printmaking from the nineteenth century onwards. A limit to the print run is crucial, as many traditional printmaking techniques can only produce a limited number of best quality impressions. This can be as few as ten or twenty for a technique like drypoint, but more commonly would be in the low hundreds - print runs of over a thousand are regarded as dubious by the serious art market for original prints, even though with many techniques there is no loss of quality.
Edition sizes higher than about 500 are likely to be of print reproductions of paintings, of much less value, though some modern techniques blur this traditional distinction. As in other fields, the use of the concept has become largely driven by marketing imperatives, and has been misused in parts of the market. In particular, lithographic, photogravure, rotogravure, and giclee reproductions of prints, derived from photographs of an original print, which are most unlikely to have any investment value, are often issued in limited editions implying that they will have such value. These need to be
distinguished from the original artist's print, carefully produced directly from his work, and printed under the artist's supervision.
The provenance of works of fine art is of great importance, especially to their owner. A good provenance increases the value of an artwork, and
establishing provenance may help confirm the date, artist and, especially for portraits, the subject of a painting. It may confirm whether a painting is genuinely of the period it seems to date from. Documented evidence of provenance for an object can help to establish that it has not been altered and is not a forgery, a reproduction, stolen or looted art. Provenance helps assign the work to a known artist, and a documented history can be of use in helping to prove ownership. The quality of provenance of an important work of art can make a considerable difference to its selling price in the market
SUMMARY
In a first aspect of the invention there is provided a copyrights protected arena for trading limited editions of uniquely identifiable video artwork as defined in claim 1 .
In a second aspect of the invention there is provided a method of enabling a copyrights protected arena for trading limited editions of uniquely identifiable video artwork as defined in claim 15.
Further aspects and preferref features are set out in the dependent claims.
BRIEF DESCRIPTION OF THE DRAWINGS For better understanding of the invention and to show how the same may be carried into effect, reference will now be made, purely by way of example, to the accompanying drawings.
With specific reference now to the drawings in detail, it is stressed that the particulars shown are by way of example and for purposes of illustrative discussion of the preferred embodiments of the present invention only, and are presented in the cause of providing what is believed to be the most useful and readily understood description of the principles and conceptual aspects of the invention. In this regard, no attempt is made to show structural details of the invention in more detail than is necessary for a fundamental
understanding of the invention, the description taken with the drawings making apparent to those skilled in the art how the several forms of the invention may be embodied in practice. In the accompanying drawings:
Fig. 1 is a schematic drawing of the main system modules; Fig. 2 is a schematic drawing of the input module; and
Fig. 3 is a schematic drawing of the preview and sales modules.
DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS The system of the present invention is designed to overcome the
shortcomings of existing mechanisms by providing a copyrights protected arena for trading video artwork, providing limited editions, uniquely identifiable video artwork, similar to traditional artworks. The system further provides provenance to the traded video artwork. The system enables, amongst others: a Creating a protected cloud portfolio for each artist;
b Creating a platform for secure and copyrights protected viewing of each artists' video art work;
c Facilitating fast identification of a video artwork and authentication of its source;
d Enabling linkage to the system's database or to the artist's portfolio for additional information related to the current artwork as well as other works by the same artist or similar artworks.
The system 100 comprises a number of modules, as depicted schematically in Fig. 1 :
- An artist web or downloadable application 105 including an input
module 1 10 for receiving video art from artists 150, as will be detailed in conjunction with Fig. 2 and an artist commerce platform 140;
- A user web or downloadable application 1 15 including a preview
module 130 for viewing and selecting video art , as will be detailed in conjunction with Fig. 3, a sales module 135, as will be detailed in conjunction with Fig. 3 and a buyer commerce platform 150;
- An exclusive video art repository 120 storing encrypted video artworks; A system application module 145 including a system services module 155, as will be detailed below, an optional video art copyright web monitoring module 160 for monitoring video art traffic in social networks and enforcing copyrights and terms of use where appropriate; and an optional watermark monitoring and decoding module 170 for checking whether a video art has been watermarked by the system and decoding its watermark to find out its legitimate owner.
Module 160 may additionally monitor the physical location of a currently viewed video artwork by receiving location information from the displaying application (e.g. YouTube) and comparing it with location information of the authorized owner (e.g. using GPS).
Fig. 2 is a schematic drawing of the input module 1 10, including:
- A metadata module 210, which receives from the artist metadata related to the uploaded artwork, such as data regarding the artist and his works, licensing conditions such as period of use, location of use, number of viewings, etc., the combination of which defines an edition of the artwork.
- A fingerprint module 215, which performs analysis of each uploaded video, in which characteristics of the video are identified and stored with the video in an indexed search engine such as Apache Solr
(http://en.wikipedia.org/vviki/Apache Solr). This process enables subsequent identification of the artwork by analyzing only parts of it. Since identifying the video art may be performed both by a mobile device application (e.g. 195), where it may be influenced by photography angle and ambient lighting, and by a network monitoring system (e.g. 160), module 215 uses a number of algorithms for accurately extracting and identifying a video's visual fingerprint. Algorithms used are, for example: a. Maximally stable extremal regions (MSER) used as a method of blob detection in images to find correspondences between image elements from two images with different viewpoints.
b. Normalized Cross Correlation used for image-processing
applications in which the brightness of the image and template can vary due to lighting and exposure conditions. This is typically done at every step by subtracting the mean and dividing by the standard deviation c. Histogram Comparison used in image processing for color adjustment of two images using the image histograms. - An watermark module 220, which contains a number of identifiers such as, for example, artwork serial number and series size (e.g. 5 of 6), artist, artwork title, etc.
The watermark may include encrypted digital signature and unique licensing code, which enables numbering and identification of video artworks, tracking content consumption patterns and identification of the viewing device. The watermark may be applied in various manners such as, for example, in a different place on each frame.
An encryption module 230 for encrypting the video artwork before storing it in the repository 120. Module 230 may use any video encryption algorithm known in the art, such as, for example, RSA (a cryptosystem in which the encryption key is public and differs from the decryption key which is kept secret) or AES (a symmetric-key algorithm, in which the same key is used for both encrypting and decrypting the data).
The encryption may be done before or after watermarking. Fig. 3 is a schematic drawing of the preview 130 and sales 135 modules, including:
A Preview module 130 for displaying video artwork from the system repository on the system server, including a decryption module and a display manager.
A Sales module 135 including a purchase authentication code creation module 310 for providing a unique purchase authentication code upon completion of a purchasing transaction, to a special dongle 190 connected to the buyer's viewing device 180. The code (decryption key) enables the buyer, using the same viewing device, to decrypt the video and view it without watermarks, where the dongle software performs the decryption.
The system services module 155 communicates with both artist application 105 and user application 1 15 and provides a variety of services such as, for example:
- Search capabilities for searching the repository for video artworks
according to various criteria (e.g. artist, topic, genre etc.);
- An interface enabling social interaction between users and between users and artists;
- Suggestions;
- News;
- Blog posts by curators or other opinion leaders;
- Play list creation tools and playlists recommended by the system;
- More.
Attention is drawn back to Fig. 1 .
The artist commerce platform 140 comprises a Graphical User Interface (GUI) that enables the artist to receive the relevant system services described above and additional services such as, for example: a. Upload a new video artwork to the system.
b. Add metadata to his portfolio or to an existing or new artwork.
c. Manage his royalty revenues.
d. Digital rights management - the ability to assign viewing/sales/leasing rules for each video artwork.
e. Receive various reports.
The buyer commerce platform 150 comprises a Graphical User Interface (GUI) that enables the buyer/viewer to receive the relevant system services described above and additional services such as, for example: a. Selecting a video artwork for preview; b. Defining art genre for a number of viewing sites and providing details of number of viewing means in each site and required budget for each. c. Receiving recommendations for video artworks, based on rating of opinion leaders in the art domain, global viewing percentages, similarity to other video artworks they had purchased or liked (using object similarity algorithms).
d. Managing their account - content and current market value.
e. Secondary market monetization services, i.e. resale or lease previously purchased video art, including bidding and auction tools.
Combining the various system modules, the system of the present invention provides an exclusive site for the video artists community to sell or lease out or commercialize in any other way their video artwork in a manner similar to that prevailing in conventional artworks, namely each instance is uniquely signed and owned. The service enables control and monitoring of the artworks' distribution, the terms of using them and their sales. The digital real-time signature enables identification of the time and place in which each copy of the artwork has been created. The system keeps a record of each traded video artwork thus providing provenance to the video artworks.

Claims

1 . A copyrights protected arena for renting video artwork and purchasing limited editions of uniquely identifiable video artwork, comprising:
an artist application configured to receive video artwork, watermark it with a watermark comprising at least an edition indication and store it in a repository;
a user application configured to enable purchase or lease of video artwork from the repository;
a system application configured to provide enabling services to said video artwork trading; and
a plurality of user electronic viewing devices communicating with said system application, each one of said devices comprising a dongle configured to enable decoding a video artwork communicated by said system application.
2. The arena of claim 1 , wherein said artist application comprises one of a downloadable application and a web application.
3. The arena of claim 1 , wherein said user application comprises one of a downloadable application and a web application.
4. The arena of claim 1 , wherein said artist application further comprises an artist commerce platform.
5. The arena of claim 4, wherein said artist commerce platform comprises a Graphical User Interface (GUI) that enables the artist to receive system services.
6. The arena of claim 5, wherein said services comprises at least one of: adding metadata to the artist's portfolio or to an existing or new video artwork, managing the artist's his royalty revenues, managing digital rights for each video artwork and receiving various reports.
7. The arena of claim 1 , wherein said user application further comprises a buyer commerce platform.
8. The arena of claim 7, wherein said buyer commerce platform
comprises a Graphical User Interface (GUI) that buyer the artist to receive system services.
9. The arena of claim 8, wherein said services comprises at least one of: selecting a video artwork for preview, defining art genre for a number of viewing sites, receiving recommendations for video artworks, managing the buyer's account and secondary market monetization services.
10. The arena of claim 9, wherein said defining art genre for a number of viewing sites comprises providing details of number of viewing means in each site and required budget for each.
1 1 . The arena of claim 9, wherein said recommendations for video
artworks are based on rating of opinion leaders in the art domain, global viewing percentages or similarity to other video artworks they had purchased or liked.
12. The arena of claim 9, wherein said managing the buyer's account comprises managing content and current market value.
13. The arena of claim 9, wherein said secondary market monetization services comprise resale or lease previously purchased video art, including bidding and auction tools.
14. The arena of claim 1 , wherein said system services comprise at least one of: search capabilities for searching the repository for video artworks according to various criteria, an interface enabling social interaction between users and between users and artists, suggestions, news, blog posts by curators or other opinion leaders, playlist creation tools and playlists recommended by the system.
15. A method of enabling a copyrights protected arena for trading limited editions of uniquely identifiable video artwork, comprising:
providing a repository of watermarked, encrypted video artworks; receiving a selection of a video artwork; communicating the selected video artwork to a buyer's viewing device;
decrypting said selected video artwork by a dongle connected with said viewing device; and
displaying the selected video artwork on said viewing device.
16. The method of claim 15, wherein said watermark comprises at least an edition indication.
17. The method of claim 15, wherein said watermark comprises at least a unique licensing code.
18. The method of claim 15, wherein said watermark is stamped on a different place on each frame.
PCT/IL2016/050287 2015-03-16 2016-03-16 Internet platform for copyrights protected video-art trade WO2016147184A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201562133510P 2015-03-16 2015-03-16
US62/133,510 2015-03-16

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Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050289081A1 (en) * 2003-06-24 2005-12-29 Manushantha Sporny Computing system and method for secure sales transactions on a network
US7949149B2 (en) * 1995-07-27 2011-05-24 Digimarc Corporation Deriving or calculating identifying data from video signals

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7949149B2 (en) * 1995-07-27 2011-05-24 Digimarc Corporation Deriving or calculating identifying data from video signals
US20050289081A1 (en) * 2003-06-24 2005-12-29 Manushantha Sporny Computing system and method for secure sales transactions on a network

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