WO2015034386A1 - Method for forming and distributing target information - Google Patents
Method for forming and distributing target information Download PDFInfo
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- WO2015034386A1 WO2015034386A1 PCT/RU2013/000777 RU2013000777W WO2015034386A1 WO 2015034386 A1 WO2015034386 A1 WO 2015034386A1 RU 2013000777 W RU2013000777 W RU 2013000777W WO 2015034386 A1 WO2015034386 A1 WO 2015034386A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Definitions
- the invention relates to the field of communications and informatics, and more specifically to a method for generating and distributing target information.
- the present invention can find application in the creation and operation of information systems for various purposes and departmental applications, including payment and trade-advertising systems, as well as social networks.
- the basis of the present invention is the creation of a method for the formation and distribution of target information that fully takes into account the interests of the user regarding the information transmitted and received by him in the form of text messages from other users and search results, and not just from content providers, and also allows you to explicitly consider expressed interests of social network subscribers.
- user profiling is a well-known and common task that is currently being solved in various ways.
- the essence of profiling is that the user of Internet information the resource is not provided by all the content, but first of all what it may be interested in.
- semantic networks it is proposed to use semantic networks, with the help of which topics that are of interest to the user are determined, and the proximity to them of a particular document is evaluated.
- the basis of the present invention is the creation of a method of creating a virtual portrait of the user, which fully takes into account the clearly defined interests of the user and allows you to take into account texts created by the user (posts), as well as texts containing references to the user and search queries performed by him and allows you to adjust the measure User’s interest in the information sent to him.
- this method of generating and distributing target information consisting of at least a topic and text in the system from suppliers and consumers of information working in this system during sessions, namely that the suppliers of target information generate information intended for at least one consumers, while for each finished array of target information, dictionaries for the topic and text are compiled, and consumers of information indicate their interests in the form of an arbitrary text and based on data
- This text is composed of a dictionary of user interests, and then at the beginning of a user session and / or with a specified time interval, dictionaries for the topic and text of the target information are compared with the dictionary of user interests and, if they coincide, at least a predetermined fraction one of them with a dictionary of consumer interests, targeted information is sent to the consumer.
- a dictionary of consumer interests should be formed from the words of his search queries for a certain period of time.
- the proposed method solves the problem of the invention formulated above and is characterized by fundamental novelty, since it fully takes into account clearly defined interests of the user and allows you to take into account texts created by the user (posts), as well as texts containing references to the user and allows you to adjust the measure of interest of the user to the information sent to him .
- the present invention is described in more detail in the following description of the system for generating and distributing target information shown in FIG. 1, containing two users (blocks 1 and 5), user-generated 1 (information consumer) text records 2, explicit interests 3 and search queries 4 as well as information 6 intended for user 1 generated by user 2 as the information provider, a dictionary matching unit 7 for matching dictionaries containing a predetermined share of matches (from 0 to 100%).
- target information 6 consisting of at least a topic and text
- target information 5 is circulated in the system from a provider 2 and a consumer 1 of information working in this system during sessions, while the supplier of target information 5 generates information 6, intended for at least one consumer 1, and for each finished array of target information 6 are dictionaries for the topic and text, and the consumer of information indicates their interests in the form of arbitrary text 2 and on the basis of this text make up a dictionary of user interests and then at the beginning of the session the user and / or with a given time interval, in block 7, dictionaries for the topic and text of the target information are compared with the dictionary of interests of the user and if at least one of the their consumer interests with dictionary 1, composed of two target text information is sent to the user 6 1.
- a dictionary is a list of words that occur at least once in a text.
- Consumer 1 can independently change the proportion of coincidence of the dictionary of interests and dictionaries for the topic and text of the target information, upon reaching which it is sent to him in block 7 (curly arrow in figure 1).
- a dictionary of consumer interests should be formed from the words of his search queries for a certain period of time 4.
- the proposed method fully takes into account clearly defined interests of the user and allows you to take into account texts created by the user (posts), as well as texts containing references to the user and search queries performed by him, and allows you to adjust the measure of interest of the user to the information sent to him.
Abstract
The invention relates to the field of communications and informatics and, more specifically, to a method for forming and distributing target information. The present invention can be applied in creating and operating information systems having various purposes and administrative applications, including payment and commercial advertising systems, and also social networks. The proposed method fully takes into account explicitly specified user interests and allows for taking into consideration texts created by a user (posts), texts containing references to the user, and searches carried out by the user, and allows for adjusting the user's level of interest in regard to information sent to same.
Description
СПОСОБ ФОРМИРОВАНИЯ И РАСПРЕДЕЛЕНИЯ ЦЕЛЕВОЙ METHOD FOR FORMING AND DISTRIBUTING TARGET
ИНФОРМАЦИИ INFORMATION
Описание Description
Изобретение относится к области связи и информатики, а более конкретно - к способу формирования и распределения целевой информации. The invention relates to the field of communications and informatics, and more specifically to a method for generating and distributing target information.
Настоящее изобретение может найти применение при создании и эксплуатации информационных систем различного назначения и ведомственного применения, включая платежные и торгово-рекламные системы, а также социальные сети. The present invention can find application in the creation and operation of information systems for various purposes and departmental applications, including payment and trade-advertising systems, as well as social networks.
В настоящее время существует настоятельная потребность формирования и распределения целевой информации и фильтрации различной информации, адресованной для абонентов и пользователей различных сетей связи и социальных сетей, в зависимости от их потребностей, а также содержания переданной и принятой ими ранее информации и выполненных ими поисковых запросов. Currently, there is an urgent need for the formation and distribution of target information and filtering various information addressed to subscribers and users of various communication networks and social networks, depending on their needs, as well as the content of the information transmitted and received by them earlier and the search queries performed by them.
В основу настоящего изобретения положена задача создания способа формирования и распределения целевой информации, который в полной мере учитывает интересы пользователя относительно переданной и принятой им информации в виде текстовых сообщений от других пользователей и результатов поиска, а не только от поставщиков контента, а также позволяет учитывать явно выраженные интересы абонентов социальной сети. The basis of the present invention is the creation of a method for the formation and distribution of target information that fully takes into account the interests of the user regarding the information transmitted and received by him in the form of text messages from other users and search results, and not just from content providers, and also allows you to explicitly consider expressed interests of social network subscribers.
Наиболее близким к заявляемому способу является МЕТОД ПРОФИЛИРОВАНИЯ ПОЛЬЗОВАТЕЛЕЙ ИНТЕРНЕТ-ПОРТАЛОВ СРЕДСТВАМИ SEMANTIC WEB, доступный по ссылке http://tomb- raider6.narod.ru/lib/ss/sbornik materialov/metod_proiilirovanija_polzovatele.html. Closest to the claimed method is the METHOD OF PROFILING USERS OF INTERNET PORTALS BY MEANS OF SEMANTIC WEB, available at the link http: // tombraider6.narod.ru/lib/ss/sbornik materialov / metod_proiilirovanija_polzovatele.html.
Согласно этому способу профилирование пользователя - известная и распространенная задача, решаемая в настоящее время различными способами. Суть профилирования заключается в том, что пользователю информационного Интернет-
ресурса предоставляют не весь контент, а в первую очередь то, в чем он может быть заинтересован. В данной работе для решения задачи профилирования предлагается использовать семантические сети, с помощью которых определяются тематики, интересные пользователю, и оценивается близость к ним того или иного документа. According to this method, user profiling is a well-known and common task that is currently being solved in various ways. The essence of profiling is that the user of Internet information the resource is not provided by all the content, but first of all what it may be interested in. In this paper, to solve the problem of profiling, it is proposed to use semantic networks, with the help of which topics that are of interest to the user are determined, and the proximity to them of a particular document is evaluated.
Однако данный способ имеет следующие существенные недостатки: However, this method has the following significant disadvantages:
1. Он не учитывает явно заданных интересов пользователя. 1. It does not take into account the clearly defined interests of the user.
2. Не позволяет учитывать тексты, созданные пользователем (так называемые посты, электронные письма и смс), а также тексты, содержащие упоминания о пользователе и выполненные им поисковые запросы. 2. It does not allow to take into account texts created by the user (so-called posts, emails and SMS), as well as texts containing references to the user and search queries performed by him.
3. Не позволяет регулировать меру интереса пользователя к направляемой ему информации. 3. Does not allow you to adjust the measure of interest of the user to the information sent to him.
В основу настоящего изобретения положена задача создания способа составления виртуального портрета пользователя, который в полной мере учитывает явно заданные интересы пользователя и позволяет учитывать тексты, созданные пользователем (посты), а также тексты, содержащие упоминания о пользователе и выполненные им поисковые запросы и позволяет регулировать меру интереса пользователя к направляемой ему информации. The basis of the present invention is the creation of a method of creating a virtual portrait of the user, which fully takes into account the clearly defined interests of the user and allows you to take into account texts created by the user (posts), as well as texts containing references to the user and search queries performed by him and allows you to adjust the measure User’s interest in the information sent to him.
Задачи изобретения решены и недостатки прототипа устранены в предлагаемом способе формирования и распределения целевой информации. The objectives of the invention are solved and the disadvantages of the prototype are eliminated in the proposed method for the formation and distribution of target information.
Согласно данному способу формирования и распределения целевой информации, состоящей по меньшей мере из темы и текста в системе из поставщиков и потребителей информации, работающих в этой системе в течение сеансов, заключающийся в том, что поставщики целевой информации формируют информацию, предназначенную по меньшей мере для одного потребителя, при этом для каждого законченного массива целевой информации составляют словари для темы и текста, а потребители информации указывают свои интересы в виде произвольного текста и на основе данного текста составляют словарь интересов пользователя и далее при начале сеанса пользователя и/или с заданным интервалом времени сравнивают словари для темы и текста целевой информации со словарем интересов пользователя и при их совпадении на заранее заданную долю хотя бы
одного из них со словарем интересов потребителя целевая информация направляется потребителю. According to this method of generating and distributing target information consisting of at least a topic and text in the system from suppliers and consumers of information working in this system during sessions, namely that the suppliers of target information generate information intended for at least one consumers, while for each finished array of target information, dictionaries for the topic and text are compiled, and consumers of information indicate their interests in the form of an arbitrary text and based on data This text is composed of a dictionary of user interests, and then at the beginning of a user session and / or with a specified time interval, dictionaries for the topic and text of the target information are compared with the dictionary of user interests and, if they coincide, at least a predetermined fraction one of them with a dictionary of consumer interests, targeted information is sent to the consumer.
Технически целесообразно реализовать способ так, чтобы потребитель мог самостоятельно изменять долю совпадения словаря интересов и словарей для темы и текста целевой информации, при достижении которой она ему направляется. It is technically feasible to implement the method so that the consumer can independently change the proportion of coincidence of the dictionary of interests and dictionaries for the topic and text of the target information, upon reaching which it is sent to him.
Не менее технически целесообразно рассматривать ситуацию, когда словарей интересов у потребителя информации несколько. It is no less technically feasible to consider a situation where there are several dictionaries of interest for the consumer of information.
Для реализации явно выраженных интересов пользователя целесообразно рассматривать ситуацию, когда словарь интересов потребителя представляет собой перечень названий. To implement the clearly expressed interests of the user, it is advisable to consider a situation where the dictionary of consumer interests is a list of names.
Для учета интересов пользователя по поиску информации и услуг словарь интересов потребителя формировать из слов его поисковых запросов за некоторый промежуток времени. To take into account the interests of the user in the search for information and services, a dictionary of consumer interests should be formed from the words of his search queries for a certain period of time.
Предлагаемый способ решает сформулированную выше задачу изобретения и характеризуется принципиальной новизной, поскольку в полной мере учитывает явно заданные интересы пользователя и позволяет учитывать тексты, созданные пользователем (посты), а также тексты, содержащие упоминания о пользователе и позволяет регулировать меру интереса пользователя к направляемой ему информации. The proposed method solves the problem of the invention formulated above and is characterized by fundamental novelty, since it fully takes into account clearly defined interests of the user and allows you to take into account texts created by the user (posts), as well as texts containing references to the user and allows you to adjust the measure of interest of the user to the information sent to him .
Настоящее изобретение более детально раскрыто в нижеследующем описании системы формирования и распределения целевой информации, изображенной на фиг.1, содержащей двух пользователей (блоки 1 и 5), сформированный пользователем 1 (потребитель информации) текстовые записи 2, явно заданные интересы 3 и поисковые запросы 4, а также информацию 6, предназначенную для пользователя 1, сформированную пользователем 2 - поставщиком информации, блок сравнения 7 совпадений словарей, содержащий заданную долю совпадений (от 0 до 100%). The present invention is described in more detail in the following description of the system for generating and distributing target information shown in FIG. 1, containing two users (blocks 1 and 5), user-generated 1 (information consumer) text records 2, explicit interests 3 and search queries 4 as well as information 6 intended for user 1 generated by user 2 as the information provider, a dictionary matching unit 7 for matching dictionaries containing a predetermined share of matches (from 0 to 100%).
Система работает следующим образом - целевая информация 6, состоящая по меньшей мере из темы и текста циркулирует в системе из поставщика 2 и потребителя 1 информации, работающих в этой системе в течение сеансов, при этом поставщик целевой информации 5 формирует информацию 6,
предназначенную по меньшей мере для одного потребителя 1, при этом для каждого законченного массива целевой информации 6 составляют словари для темы и текста, а потребитель информации указывает свои интересы в виде произвольного текста 2 и на основе данного текста составляют словарь интересов пользователя и далее при начале сеанса пользователя и/или с заданным интервалом времени сравнивают в блоке 7 словари для темы и текста целевой информации со словарем интересов пользователя и при совпадении на заранее заданную долю хотя бы одного из них со словарем интересов потребителя 1, составленного из текста 2 целевая информация 6 направляется потребителю 1. The system works as follows - target information 6, consisting of at least a topic and text, is circulated in the system from a provider 2 and a consumer 1 of information working in this system during sessions, while the supplier of target information 5 generates information 6, intended for at least one consumer 1, and for each finished array of target information 6 are dictionaries for the topic and text, and the consumer of information indicates their interests in the form of arbitrary text 2 and on the basis of this text make up a dictionary of user interests and then at the beginning of the session the user and / or with a given time interval, in block 7, dictionaries for the topic and text of the target information are compared with the dictionary of interests of the user and if at least one of the their consumer interests with dictionary 1, composed of two target text information is sent to the user 6 1.
Словарь - это перечень слов, хотя бы один раз встречающихся в тексте. A dictionary is a list of words that occur at least once in a text.
Потребитель 1 может самостоятельно изменять долю совпадения словаря интересов и словарей для темы и текста целевой информации, при достижении которой она ему направляется в блоке 7 (фигурная стрелка на фиг.1). Consumer 1 can independently change the proportion of coincidence of the dictionary of interests and dictionaries for the topic and text of the target information, upon reaching which it is sent to him in block 7 (curly arrow in figure 1).
Для реализации явно выраженных интересов пользователя 1 целесообразно рассматривать ситуацию, когда словарь интересов потребителя представляет собой перечень названий 3. To implement the clearly expressed interests of user 1, it is advisable to consider a situation where the dictionary of consumer interests is a list of names 3.
Для учета интересов пользователя по поиску информации и услуг словарь интересов потребителя формировать из слов его поисковых запросов за некоторый промежуток времени 4. To take into account the interests of the user in the search for information and services, a dictionary of consumer interests should be formed from the words of his search queries for a certain period of time 4.
Предлагаемый способ в в полной мере учитывает явно заданные интересы пользователя и позволяет учитывать тексты, созданные пользователем (посты), а также тексты, содержащие упоминания о пользователе и выполненные им поисковые запросы и позволяет регулировать меру интереса пользователя к направляемой ему информации.
The proposed method fully takes into account clearly defined interests of the user and allows you to take into account texts created by the user (posts), as well as texts containing references to the user and search queries performed by him, and allows you to adjust the measure of interest of the user to the information sent to him.
Claims
1. Способ формирования и распределения целевой информации, состоящей по меньшей мере из темы и текста в системе из поставщиков и потребителей информации, работающих в этой системе в течение сеансов, заключающийся в том, что поставщики целевой информации формируют информацию, предназначенную по меньшей мере для одного потребителя, при этом для каждого законченного массива целевой информации составляют словари для темы и текста, а потребители информации указывают свои интересы в виде произвольного текста и на основе данного текста составляют словарь интересов пользователя и далее при начале сеанса пользователя и/или с заданным интервалом времени сравнивают словари для темы и текста целевой информации со словарем интересов пользователя и при совпадении на заранее заданную долю хотя бы одного из них со словарем интересов потребителя целевая информация направляется потребителю. 1. A method for generating and distributing target information consisting of at least a topic and text in a system of information providers and consumers working in this system during sessions, which means that target information providers generate information intended for at least one consumers, while for each finished array of target information, dictionaries for the topic and text are compiled, and consumers of information indicate their interests in the form of an arbitrary text and, based on this text, the composition yayut Dictionary user interests, and further at the beginning of user session and / or with a predetermined time interval compared dictionaries for the topic and the text target data with a dictionary the user's interests and the coincidence of a predetermined proportion of at least one of them with the dictionary consumer interests target information is sent to the consumer.
2. Способ по п.1, отличающийся тем, что потребитель может самостоятельно изменять долю совпадения словаря интересов и словарей для темы и текста целевой информации, при достижении которой она ему направляется. 2. The method according to claim 1, characterized in that the consumer can independently change the proportion of coincidence of the dictionary of interests and dictionaries for the topic and text of the target information, upon reaching which it is sent to him.
3. Способ по п.1, отличающийся тем, что словарей интересов у потребителя информации несколько. 3. The method according to claim 1, characterized in that there are several dictionaries of interests with the consumer of information.
4. Способ по п.1, отличающийся тем, что словарь интересов потребителя представляет собой перечень названий. 4. The method according to claim 1, characterized in that the dictionary of consumer interests is a list of names.
5. Способ по п.1, отличающийся тем, что словарь интересов потребителя формируется из слов его поисковых запросов за некоторый промежуток времени.
5. The method according to claim 1, characterized in that the dictionary of consumer interests is formed from the words of his search queries for a certain period of time.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/RU2013/000777 WO2015034386A1 (en) | 2013-09-06 | 2013-09-06 | Method for forming and distributing target information |
| RU2014145460A RU2014145460A (en) | 2013-09-06 | 2013-09-06 | METHOD FOR FORMING AND DISTRIBUTING TARGET INFORMATION |
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| Application Number | Priority Date | Filing Date | Title |
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| PCT/RU2013/000777 WO2015034386A1 (en) | 2013-09-06 | 2013-09-06 | Method for forming and distributing target information |
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| WO2015034386A1 true WO2015034386A1 (en) | 2015-03-12 |
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| WO (1) | WO2015034386A1 (en) |
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2013
- 2013-09-06 WO PCT/RU2013/000777 patent/WO2015034386A1/en active Application Filing
- 2013-09-06 RU RU2014145460A patent/RU2014145460A/en not_active Application Discontinuation
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| US6029195A (en) * | 1994-11-29 | 2000-02-22 | Herz; Frederick S. M. | System for customized electronic identification of desirable objects |
| US6654735B1 (en) * | 1999-01-08 | 2003-11-25 | International Business Machines Corporation | Outbound information analysis for generating user interest profiles and improving user productivity |
| RU2445704C2 (en) * | 2006-06-30 | 2012-03-20 | Нокиа Корпорейшн | Interim software for advertising |
| US8515805B1 (en) * | 2007-05-02 | 2013-08-20 | Monster Worldwide, Inc. | Targeted advertisement placement based on explicit and implicit criteria matching |
| US20110161398A1 (en) * | 2009-12-30 | 2011-06-30 | Guccione Darren S | Automated content and bookmark distribution |
| US20120284143A1 (en) * | 2011-05-03 | 2012-11-08 | Zaarly, Inc. | Proximity based online marketplace |
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