WO2014152641A2

WO2014152641A2 - System and method for wireless communication to permit audience participation

Info

Publication number: WO2014152641A2
Application number: PCT/US2014/027566
Authority: WO
Inventors: Gary B. Jabara; Lloyd Frederick Linder; David Brett Simon
Original assignee: Mobilitie, Llc
Priority date: 2013-03-15
Filing date: 2014-03-14
Publication date: 2014-09-25
Also published as: WO2014152641A3

Abstract

User equipment (UE) includes a short-range transceiver configured for communication with a plurality of wireless access points (APs) distributed throughout a venue. The individual UEs can communicate with the venue via the APs. The UEs can be configured to play interactive games with the venue, some of which may be displayed on the large screen in the venue and others that are displayed on the display of the UE. Data may be sent to the UEs individually or in groups. The data may be in the form of advertising, text messaging, images, video, multimedia, or the like. An array of UEs can receive portions of an overall image and function as individual pixels in a large display.

Description

SYSTEM AND METHOD FOR WIRELESS COMMUNICATION

TO PERMIT AUDIENCE PARTICIPATION RELATED APPLICATIONS

This application is a continuation-in-part of U. S. Application Serial Number 13/363,943 filed on February 1 , 2012, which is a continuation-in-part of U. S. Application Serial Number 13/093,998 filed on April 26, 201 1 , which is a continuation-in-part of U. S. Application Serial Number 12/958,296 filed on

December 1 , 2010, which is a continuation-in-part of U. S. Application Serial

Number 12/616,958 filed on November 12, 2009, which is a continuation-in-part of U. S. Application Serial Number 12/397,225 filed on March 3, 2009, now U.S. Patent No. 7, 970,351 , the entire disclosures and content of which are hereby incorporated by reference in their entirety.

BACKGROUND OF THE INVENTION

Field of the Invention

The present invention is directed generally to wireless communication devices and, more particularly, to a system and method of network management to permit audience interaction with a venue using wireless

communication devices.

Description of the Related Art

Wireless communication networks have become commonplace. A vast array of base stations is provided by a number of different wireless service providers. Wireless communication devices, such as cell phones, personal communication system (PCS) devices, personal digital assistant (PDA) devices, and web-enabled wireless devices communicate with the various base stations using one or more known communication protocols. While early cell phone devices were limited to analog operation and voice-only communication, modern wireless devices use digital signal protocols and have sufficient bandwidth to enable the transfer of voice signals, image data, and even video streaming. In addition, web-enabled devices provide network access, such as Internet access.

In all cases, the individual wireless communication devices communicate with one or more base stations. Even when two wireless

communication devices are located a few feet from each other, there is no direct communication between the wireless devices. That is, the wireless devices communicate with each other via one or more base stations and other elements of the wireless communication network.

Some wireless service providers have included push-to-talk (PTT) technology that allows group members to communicate with each other using PTT technology. Thus, when one group member presses the PTT button, the communication from that individual is automatically transmitted to the

communication devices of other group members. While this gives the appearance of direct communication between the wireless devices, the communications between group members are also relayed via one or more base stations as part of the wireless network.

Therefore, it can be appreciated that there is a need for wireless communication devices that can communicate directly with nearby wireless devices. The present invention provides this, and other advantages, as will be apparent from the following detailed description and accompanying figures.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWING(S)

Figure 1 is an example network architecture of a dynamic network illustrating communication between user equipment, wireless access points, and a wireless service provider network.

Figure 2 is functional block diagram of one of the wireless communication devices of Figure 1 .

Figure 3 illustrates a venue with a large number of distributed wireless access points.

Figure 4 illustrates a system architecture in which a venue

communicates with a Cloud network.

Figure 5 illustrates the Cloud network of Figure 4 communicating with multiple venues. Figure 6 illustrates a large array of wireless access points distributed throughout a sports venue.

Figure 7 illustrate an array of wireless access points throughout a cruise ship venue.

Figure 8 illustrates an array of wireless access points distributed throughout a concert venue.

Figure 9 illustrates a group of user equipment devices receiving images controlled by a venue.

Figure 10 illustrates an array of user equipment devices receiving portions of image data that collectively form a large display.

DETAILED DESCRIPTION OF THE INVENTION

The system described herein extends the normal operational features of conventional wireless communication devices. As described above, the conventional wireless communication device sometimes referred to as user equipment (UE) communicates with a wireless communication network base station using a first transceiver (i.e., a network transceiver). The extended capabilities described herein provide a second transceiver device that allows UEs to communicate directly with each other over a short distance and further describes network management techniques capable of managing a dynamic network that may change quickly. The term UE is intended to include any wireless communication device capable of processing audio, video, and text messaging. This includes smart phones, laptops, PDAs, computer tablets (e.g., an iPad™), and the like.

The wireless communication devices are illustrated as part of a system 100 illustrated in the system architecture in Figure 1 . Figure 1 illustrates UEs 400-404 in a venue such as a shopping mall. The UE 400 uses a network transceiver 166 (see Figure 2) to communicate with a radio access network (RAN) 406. The RAN 406 is intended to generically represent a base station and any associated support circuitry. The UE 400 establishes a wireless communication link 408 with the RAN 406 in a conventional manner. The RAN 406 is illustrative of the network transceiver portion of wireless networks, sometimes referred to as a public land mobile network (PLMN) 102 that may be successfully implemented using, by way of example, CDMA, WCDMA, GSM, UMTS, 3G, 4G, LTE, and the like. The system 100 is not limited by any specific communication protocol for the PLMN 102. Figure 1 also illustrates that the RAN 406 is part of the PLMN 102.

Figure 1 also illustrates wireless communication links 410-412 coupling the UE 400 with access points (APs) 416-418, respectively. In a typical shopping mall setting, the APs 416-418 may typically be associated with different stores in the shopping mall. As such, the APs associated with different stores will each have a different feature set and are controlled by a separate server. Each AP may have its own operational policy and policy server or policy engine. In addition, each AP may or may not allow device-to-device communication (i.e., communication between the UEs). Furthermore, each AP may or may not allow access to the Internet (e.g., the network 1 10). For example, the AP 416 may or may not allow the UE 400 to access the network 1 10 based on the particular policies implemented by the AP 416.

In one embodiment, the UE (e.g., the UE 400) must log on and register with each AP (e.g., the AP 416) in order to establish the wireless communication link 410 to receive ads or other content from the AP 416. As the UE 400 moves into range of another AP (e.g., the AP 428), the UE 400 can perform another log on and authentication process with the new AP. In an alternative embodiment, described in greater detail below, the various stores may become part of a larger Cloud network and permit automatic authentication of a UE whenever it comes within range of the AP.

Figure 1 also illustrates the UE 404 communicating with the AP 418 via the wireless communication link 420. The UE 402 also communicates with the AP 418 via a wireless communication link 422. In Figure 1 , the UE 402

establishes wireless communication links 424-426 with APs 428-430, respectively. In the example if Figure 1 , the AP 428 and the AP 430 may be co-located in the same store and are coupled to a server 432. In this embodiment, the two APs 428-430 form a network back bone that creates a tether for multiple phones within the store in which the APs are located. As the customer moves throughout the store, the UE 402 will connect to the AP 428 or the AP 430 depending on the signal strength. If other UEs come within range of the APs 428-430, the UEs may communicate for the all the purposes described above either directly or via the

WiFi AP mesh network formed by the APs 428-430.

As will be described in greater detail below, the server 432 may control the flow of data to and from the UE 402 via the AP 428 and/or the AP 430. Those skilled in the art will appreciate that the APs (e.g., the AP 416) can be implemented in a variety of fashions. In one embodiment, the AP 416 may be directly coupled to a service provider. For example, the AP 416 may be implemented as a cable modem with a wireless connectivity for the UE 400. In another embodiment, the AP 416 may be coupled to a computer (not shown) which controls operation of the AP 416 as well as controlling communications with the network 1 10. In this embodiment, the network 1 10 may be a wide area network, such as the Internet.

In addition to the various wireless communication links between the

UE 400 and the RAN 406 and/or the AP 416-418, the UE 400 can establish a wireless communication link 434 with the UE 402. The wireless communication link 434 is established using the short-range transceiver 176 (see Figure 2) thus permitting the UE 400 and 402 to establish the short-range communication network 1 16.

In the example of Figure 1 , the AP 416 and AP 418 may be access points for different businesses. As the UE 400 moves within range of the AP 416, the wireless communication link 410 is established and the AP 416 may disseminate business information, such as messages, coupons, advertisements, and the like. Similarly, when the UE 400 moves within range of the AP 418, the wireless communication link 412 is established and the UE 400 may receive business information from the AP 418. As will be described in detail below, some or all of the message data received from the AP 416 via the wireless

communication link 410 may be relayed from the UE 400 to the UE 402 via the wireless communication link 434. Thus, message data from the business associated with the AP 416 may be disseminated to other UEs (the UE 402 in Figure 1 ) via the short range communication network 1 16. As will be discussed in detail below, a UE may serve as a hot spot in a short-range communication network 1 16. However, in some settings, such as the shopping mall example illustrated in Figure 1 , there is generally sufficient coverage provided by the APs spread throughout the shopping mall. Thus, the short-range communication networks may typically be established using an AP. As will be discussed in greater detail below, a verification system can be used to assure the authenticity of the information received by the UE 400 from the AP 416 and the AP 418.

Figure 2 is a functional block diagram illustrative of one of the UEs

400-404 illustrated in Figure 1 (e.g., the UE 400). The UE 400 includes a central processing unit (CPU) 150. Those skilled in the art will appreciate that the CPU 150 may be implemented as a conventional microprocessor, application specific integrated circuit (ASIC), digital signal processor (DSP), programmable gate array (PGA), or the like. The UE 400 is not limited by the specific form of the CPU 150.

The UE 400 in Figure 2 also contains a memory 152. In general, the memory 152 stores instructions and data to control operation of the CPU 150. The memory 152 may include random access memory, ready-only memory, programmable memory, flash memory, and the like. The UE 400 is not limited by any specific form of hardware used to implement the memory 152. The memory 152 may also be integrally formed in whole or in part with the CPU 150.

The UE 400 of Figure 2 also includes conventional components, such as a display 154 and a keypad or keyboard 156. These are conventional components that operate in a known manner and need not be described in greater detail. Other conventional components found in wireless communication devices, such as a USB interface, Bluetooth interface, infrared device, and the like, may also be included in the UE 400. For the sake of clarity, these conventional elements are not illustrated in the functional block diagram of Figure 2.

The UE 400 of Figure 2 also includes a network transmitter 162 such as may be used by the UE 400 for the conventional wireless communication network with the RAN 406 (see Figure 1 ). Figure 2 also illustrates a network receiver 164 that operates in conjunction with the network transmitter 162 to communicate with the RAN 406. In a typical embodiment, the network transmitter 162 and network receiver 164 share circuitry and are implemented as a network transceiver 166. The network transceiver 166 is connected to an antenna 168. The network transceiver 166 is illustrated as a generic transceiver. As previously noted, the mobile communication devices (e.g., the UEs 400-402) may be implemented in accordance with any known wireless communication protocol including, but not limited to, CDMA, WCDMA, GSM, UMTS, 3G, 4G, WiMAX, LTE, or the like. Operation of the network transceiver 166 and the antenna 168 for communication with the PLMN 102 is well-known in the art and need not be described in greater detail herein.

The UE 400 of Figure 2 also includes a short-range transmitter 172 that is used by the UE for direct communication with other jump-enabled wireless communication devices (e.g., the UE 402 of Figure 1 ). Figure 2 also illustrates a short-range receiver 174 that operates in conjunction with the short-range transmitter 172 to communicate directly with other jump-enabled wireless communication devices (e.g., the UE 402 of Figure 1 ). In a typical embodiment, the short-range transmitter 172 and short-range receiver 174 are implemented as a short-range transceiver 176. The short-range transceiver 176 is connected to an antenna 178. In an exemplary embodiment, the antennas 168 and 178 may have common components are implemented as a single antenna.

Figure 2 also illustrates an imaging device 180. As is well known with modern communication devices, the imaging device is typically a solid state (e.g., CCD) imaging device and lens. The imaging device 180 is capable of still images or video images. As will be described in detail below, the imaging device is used for audience interaction with a venue. Images captured by the imaging device 180 may include data, such as time and location data related to the capture of the image or video data.

The various components illustrated in Figure 2 are coupled together by a bus system 186. The bus system may include an address bus, data bus, power bus, control bus, and the like. For the sake of convenience, the various busses in Figure 2 are illustrated as the bus system 186.

In an exemplary embodiment, the short-range transceiver 176 may be designed for operation in accordance with IEEE standard 802.1 1 , sometimes referred to as WiFi. Many modern wireless communication devices are equipped with WiFi and may be readily upgraded to support the functionality described herein. A technique for establishing direct communication between the UEs using WiFi is described in U.S. Application Serial No. 12/397,225, filed on March 3, 2009, now U.S. Patent No. 7,970,351 . As described therein, the UEs will establish a direct wireless communication link whenever they are within proximity of each other. In Figure 1 , the UE 400 and UE 402 are within range of each other and establish the wireless communication link 434 directly between the UEs, thus dynamically forming a short-range communication network 1 16. Because the UEs 400-402 all include WiFi capability, a short-range communication network 1 16 may be formed even though the UEs may be designed to operate with

incompatible PLMNs 102. For example, the UE 400 may be configured for operation with a GSM implementation of the PLMN 102 while the UE 402 may be configured for operation with a CDMA implementation of a PLMN. Even though the UEs 400-402 are incompatible with respect to the respective PLMNs 102, the UEs 400-402 may still communicate directly with each other via the short-range communication network 1 16. Thus, the UEs may operate compatibly to form the short-range communication networks 1 16 even though the network

transceivers 166 (see Figure 2) may operate with different incompatible PLMNs.

Various techniques for establishing the short-range communication network 1 16 (see Figure 1 ) are described in U.S. Application Serial No.

12/397,225 filed on March 3, 2009, now U.S. Patent No. 7,970,351 , U.S.

Application Serial No. 12/616,958 filed on November 12, 2009, U.S. Application Serial No. 12/958,296, filed on December 1 , 2010, and U.S. Application Serial No. 13/093,988 filed on April 26, 201 1 , the entire disclosures and content of which are hereby incorporated by reference in their entirety.

As will be discussed in greater detail below, the system 100 goes beyond some of the conventional operation of WiFi standards to permit a large number of UEs to communicate directly with each other. In one embodiment, a local hot spot is used to initiate the formation of the short-range communication network 1 16. Once established, the short-range communication network 1 16 may continue to exist even if the hot spot (or group owner) is no longer present. In yet another alternative embodiment, described below, the UEs may be preprogrammed to utilize a common SSID, IPrange, and port to spontaneously form a short-range communication network 1 16 even in the absence of any hot spot.

In an exemplary embodiment of the system 100, each UE (e.g., the

UEs 400-404) transmits a beacon signal with the same SSID, such as the SSID "JUMMMP" to identify the device. In addition, the beacon frame includes several other data fields such as a media access layer (MAC) address for source and destination. In the beacon frame, the destination MAC address is set to all ones to force other wireless communication devices to receive and process the beacon frame. The beacon frame used in the system 100 may also include conventional elements, such as a time stamp used for synchronization with other wireless devices, information on supported data rates, parameter sets that indicate, for example, transceiver operational parameters such as the IEEE 802.1 1 channel number and signaling method such as operation at the physical layer (PHY) and operation in a direct frequency spectrum (DSSS) or a frequency hopping spread spectrum (FHSS) operational modes. These conventional WiFi parameters are known in the art and need not be described in greater detail herein.

In addition, when there is no access point, all jump-enabled wireless communication devices take on the responsibilities of the MAC layer that controls, manages, and maintains the communication between the jump-enabled wireless communication devices by coordinating access to the shared radio channel and the protocols that operate over the wireless medium. In an exemplary

embodiment, the MAC is implemented in accordance with IEEE 802.2. At the PHY layer, the transceiver may operate in a DSSS or a FHSS operational mode. Alternatively, the PHY layer may be implemented using infrared transceivers. The IEEE 802.1 1 standard defines a common operation whether devices are using the ad hoc or the infrastructure mode. The use of the ad hoc mode only affects protocols, so there is no impact on the PHY layer. Thus, the wireless

communication device 120 may operate under IEEE 802.1 1 a at 5 gigahertz (GHz) under IEEE 802.1 1 b/g at 2.4 GHz, or IEEE 802.1 1 n, which operates at both 2.4 GHz and 5 GHz. Those skilled in the art will appreciate that the wireless communication device of the system 100 may be readily adapted for operation with future versions of IEEE 802.1 1 .

In an alternative embodiment, the wireless communication devices 120-128 may be configured in accordance with IEEE WiFi Direct standards. WiFi Direct allows any wireless communication device in the short-range

communication network 1 16 to function as the group owner. WiFi Direct simplifies the process of establishing a communication link. For example, the WiFi protected set up allows a communication link to be established by entering a PIN or other identification or, simply pressing a button. As will be described herein, the UEs actively seek to establish links with other UEs to automatically establish a short-range communication network 1 16.

The system 100 permits the exchange of messages data directly between UEs and between a UE and an AP. In an exemplary embodiment, the messages may be categorized as Public Messages, Group Messages, Direct Messages, and Status Messages. Public Messages may be transmitted to anyone within range of the UE (e.g., the UE 120). This may include emergency messages, messages broadcast from a retailer, and the like. Group Messages are intended for a specific group or organization, such as a scout group or employees of a particular company or any formed group. Direct Messages are private messages intended for a specific individual. In addition, the UE 120 may transmit Status Messages, which can include, by way of example, a list of other UEs in the particular short-range communication network 1 16, a list of recent UEs in the particular short-range communication network, a list of other short-range communication networks in which the wireless communication device was recently a member, or the like. The data message process described above can include one or more of these message categories. Other message categories may be created as necessary.

U.S. Patent Application No. 13/093,998, entitled "SYSTEM AND METHOD FOR MANAGEMENT OF A DYNAMIC NETWORK USING WIRELESS COMMUNICATION DEVICES," FILED ON April 26, 201 1 , and incorporated by reference in its entirety, provides additional details of the message exchange process. As described therein, the Public and Group Messages may be contained in one file and all Direct Messages contained in a separate file. The messages have a main header and individual message headers. The main header may include, by way of example, the date/time of the last modification, message count, the date/time of the last synchronization and the user name of the wireless communication device with which the last synchronization was performed. This information may help maintain synchronization between UEs.

The message data may include, but is not limited to, text message data, audio data, video data, multimedia data, or the like. As those skilled in the art will appreciate, Public Messages may be received and processed by any wireless communication device. In contrast, Group Messages may only be processed by a member of the designated group, while a Direct Message may only be processed by the individual UE for whom the message is intended.

Synchronization may occur directly between the UEs or via the access point 418 illustrated in Figure 1 . For example, message synchronization can occur between the UE 400 and the UE 404 using the AP 418. In addition, UEs can carry message data as they move from one short-range communication network 1 16 to another.

In another embodiment, a retail business may broadcast Public Messages to nearby UEs. In an exemplary embodiment, the retail facility can set up a wireless access point (e.g., the wireless access point 428 in Figure 1 ) to establish a short-range communication network 1 16. For example, a retail facility in a shopping mall can use the AP 430 in Figure 1 to transmit advertisement messages to nearby wireless communication devices (e.g., the UE 402). In a typical embodiment, these would be Public Messages that are freely relayed from one UE to another (e.g., from the UE 402 to the UE 400) and from one short- range wireless communication network 1 16 to another. Using this form of message distribution, an advertisement from a retail facility will soon be

disseminated to all wireless users in the area. The advertisements may take the form of text messages or any other data message described above.

In another aspect, an individual user may register with a business.

Whenever the user comes within range of the short-range communication network 1 16 associated with the retail business, message data may be exchanged thus enabling the business to identify a particular user that is nearby. In this

embodiment, the retail business may send a private advertisement message to the particular user. The private advertisement may be customized for the user based on a number of factors, such as the user's profile (e.g., the sex, age, and interests of the user), prior shopping patterns, or the like. It can also be based on statistical and history data that the retail business has collected on the user in one or more short-range communication networks 1 16 in the region around the retail business. For example, if a particular user has registered with a restaurant and comes within range of the short-range communication network 1 16 of that restaurant at a subsequent time after registration, the restaurant can send a private advertisement message to entice that user into the restaurant by offering a discount on a meal previously purchased by that user. If the user is a sports enthusiast, a sports bar could send a message that a particular sporting event (e.g., the user's college football team) is ongoing and offer a discount on a meal. In this manner, highly customized advertisements may be sent to individual users.

In some situations, the user may not be within range of the short- range communication network 1 16 of the restaurant, but may still be nearby.

Because the UEs in the various short-range communication networks 1 16 relay messages, any message from a particular user may be relayed to the retail business via one or more short-range communication networks 1 16. Thus, a business at one end of a mall may detect the arrival of a particular user at the opposite end of the mall and still transmit a customized advertisement message to that user.

In another example application of the system 100, a business may utilize the short-range communication networks 1 16 to disseminate business information in the form of messages, coupons, advertisements, and the like. In addition, a wireless communication device may communicate with multiple vendors within a particular venue and receive information that varies from one venue to another.

The user of a conventional wireless communication device can search for a wireless access point and connect to that access point, as is common in public areas, such as an airport terminal, coffee shop, or the like. The goal of this connection is generally to provide Internet access. However, the UEs described herein can include an application program interface (API) that can be programmed into the UE at the time of manufacture or downloaded in a

conventional manner. Some functionality of the API will be described herein. A more complete description of the API is provided by U.S. Patent Application No. 13/093998 and titled System and Method for Management of a Dynamic Network Using Wireless Communication Devices, filed on April 26, 201 1 and incorporated herein by reference in its entirety. The API becomes part of the operating system in that it is always executing in the background. In this manner, the API is different from a conventional application software program that must be activated by the user. In one aspect, the API includes a "heartbeat" signal that periodically communicates with any available AP and provides identification data, location data and the like. In addition, the API advantageously simplifies authentication of the UE whenever it enters a venue that is part of the system described herein.

In Figure 1 , the UE 402 has established wireless communication links 424-426 with the APs 428-430, respectively. As noted above, these APs may be in a large business. As the user moves from one department to another or from one store level to another, he may move in or out of range of one AP or the other. Thus, the information provided to the UE 402 may be customized for the user based on the user's current location within the business.

Figure 3 illustrates a large venue 440, such as a casino. In such a large venue, there may be related businesses 442-446 located within or near the venue 440. In the casino example, the related business 442 may be a

performance venue for singers, comedy acts, and the like. The related business 444 may be a nightclub while the related business 446 may be a restaurant.

Due to the large size of the venue 440, it may be necessary to deploy a network of APs, illustrated by the reference number 448. The position and coverage area of the APs 448 can be determined based on the particular hardware implementation. The actual distribution and installation of the APs 448 within the venue 440 is within the engineering knowledge of one skilled in the art and need not be described in greater detail herein.

In the embodiment of Figure 3, all of the APs 448 may be coupled to a server (e.g., the server 432 in Figure 1 ) or a gateway 450 (see Figure 4). As the UE 400 moves throughout the venue 440, it is making and breaking wireless communication devices with one or more of the APs 448. The identity of the UE 400 can be verified by the UE providing a profile and user information and signing up for the WiFi service and downloading the API in exchange for free WiFi service. Initially this may be accomplished through a portal page, as will be described in greater detail below.

Once the identity of the UE 400 has been verified, the server 432 can provide customized messages to the owner of the UE 400. While the UE 400 remains within the venue 440, it is in substantially continuous contact with the APs 448 and may receive data therefrom. For example, the UE 400 could receive an ad for free or discounted tickets to the performance venue 442 or an invitation to happy hour at the nightclub venue 444 or a discounted meal at the restaurant venue 446. If the owner of a UE 400 is not a registered guest at a hotel within the venue 440, the APs 448 could send an invitation or ad to book a room in the venue 440. The UE 400 can communicate with the server 432 via the APs 448 to accept one or more of the ad offers. For example, the UE 400 could transmit an acceptance and book tickets at the performance venue 442. Similarly, the user of the UE 400 can book a room in the venue 440.

The venue 440 can establish virtually continuous wireless communication links with the UE 400 and provide a stream of ad content (e.g., ads, offers, discounts, etc.) for the venue 440 and the related businesses 442- 446. Thus, the stream of ad data to the UE 400 may be for the venue 440 and the related businesses 442-446. Alternatively, the venue 440 may provide advertising for a different venue (not shown). For example, if the venue 440 is a casino in a large city, such as Las Vegas, the server 432 may provide ad content for a related business down the street or even for a third-party business with whom the venue 440 has contracted to provide advertising to the UE 400. For example, the AP 448 may provide advertising for a convention at a different venue or for a boxing match at a different venue. Thus, advertising content may or may not be related to the venue 440 in which the UE 400 is presently located.

Figure 4 illustrates a system architecture that allows operation of the system across multiple venues. As discussed above with respect to Figure 3, the venue 440 may have a large number of APs 448 distributed throughout the venue. The various APs are coupled together using routers, switches, and the like.

Those routers, switches and gateways are illustrated in Figure 4 by the reference 450. Among other things, the gateway 450 allows an interconnection to the network 1 10 via a communication link 452, but could be any wide area network. In a typical embodiment, the network 1 10 may be implemented as the Internet. In addition to the communication link 452, the gateway 450 provides a backhaul 454 to a cloud computing environment designated as a JUMMMP Cloud 456. The backhaul 454 may be implemented in a variety of different manners using known technology. In one embodiment, the backhaul 454 may be routed to the JUMMMP Cloud 456 via the network 1 10.

Within the JUMMMP Cloud 456 are a number of components. A web portal page and policy controller server 458 controls user authentication across a number of different venues in addition to the venue 440. A network management element 460 controls overall operation of the network in the

JUMMMP Cloud 456.

Figure 4 illustrates a number of different web pages that may be downloaded to the UE 400 in the venue 440. In one embodiment, the venue 440 may include its own server and store its own portal pages. However, such an architecture requires that each venue have a separate server to support this functionality. The system in Figure 4 advantageously utilizes the web portal page server and policy controller server 458 for multiple venues. The JUMMMP Cloud 456 may have some common pages for all venues, such as a log-in web page 462. However, even the log-in web page may be unique to the venue 440.

In addition to the log-in web page 462, the JUMMMP Cloud 456 may have one or more interstitial web pages 464. For example, interstitial web pages may display information about the venue 440 (or advertising for businesses within the venue, third party advertising, or advertising for other venues within the JUMMMP network) while the user is waiting for completion of the registration verification process. In addition, the JUMMMP Cloud 456 may include one or more welcome web pages 466. The welcome web pages 466 may offer various services, such as a credit card data entry page, and Internet access sign-up page, a voucher code entry page to permit the user to enter discount voucher data, and the like. For example, the initial registration can provide WiFi connectivity at a certain service level, such as a basic bandwidth. However, the welcome pages may include an offer to upgrade WiFi connectivity to a higher bandwidth for an advertised price. If the user is a guest at the venue 440, the charge can be automatically made to the user's room. In another embodiment, the user's phone may be charged for the upgraded bandwidth service. Other similar services may be provided in the welcome web pages 466.

One skilled in the art will appreciate that the interstitial web pages 464 and the welcome web pages 466 may be unique to the venue 440. Even though these web pages may be unique to the venue, the centralized web portal page server 458 within the JUMMMP Cloud 456 simplifies the overall system architecture within the venue 440 and within other venues by eliminating the need for a portal page server within each venue. A local ad server 468 in the JUMMMP Cloud 456 may provide ads for the venue 440. As discussed above, the ads may be for the venue 440 itself or for the related businesses 442-446 (see Figure 3). In addition, the ads may be for businesses near the venue 440 (or for other venues in the JUMMMP network). The centralized ad server 468 in the JUMMMP Cloud 456 simplifies the network architecture within the venue 440 and other venues by eliminating the need for an ad server within each venue.

A data base server 470 in the JUMMMP Cloud 456 may be configured to collect a broad range of information regarding the UEs 400

(including the user profile information stored in the memory 156 (see Figure 2) of the UE that was provided when the UE was first identified in the venue. The profile information will help provide targeting marketing and advertising to the UE as it traverses the venue). As previously discussed, data messages may include geo-location data. The geo-location data (e.g., longitude and latitude) can be obtained in several possible ways. In one embodiment, the wireless

communication device (e.g., the UE 400 in Figure 7) may have built-in GPS.

Other possible location determination technologies include WiFi, 3G,

approximation triangulation, or last-known location of the user. Other known location technologies may also be implemented in the system 100. For example, the UE 400 will communicate with different ones of the access point 448 in the venue 440 shown in Figure 3. As the UE 400 moves throughout the venue, new communication links are established with nearby access points 448. By identifying which access point 448 the UE 400 is communicating with, it is possible to determine the location of the UE 400 with a reasonable degree of accuracy. The database server 470 is configured to store location information, along with time/date data to thereby track movements of the UE 400. In one embodiment, the database server 470 can also be configured to store message data from the UEs 400 throughout the system 100. In yet another embodiment, the database server 470 may also store user profiles for the UE 400 as well as profile data collected by the UE 400 from other JUMMMP users. In one

configuration, the API, which is installed on the UE 400 as part of the verification process described above, is configured to generate the "heartbeat" signal that periodically reports location data back to the database server 470. The location data may include a time/date stamp to provide location information for the UE 400. This information can be useful for marketing purposes. Using the example of Figure 3, where the casino venue 440 includes a large area as well as related businesses 442-446, the database server 470 can determine how long the UE 400 remains in a particular area (e.g., one area of the casino), how many times and how long the UE remains at the bar, in a nightclub or the like. By collecting this information, the database server 470 can establish a user profile for the UE 400 for marketing purposes.

The JUMMMP Cloud 456 also includes an IP transfer point 472, which is coupled to a mobile operator network 474 via a communication link 476. As those skilled in the art will appreciate, mobile data offloading, also called data offloading, involves the use of complementary network technologies for delivering data originally targeted for cellular networks, such as the mobile operator network 474. In areas where the cellular network traffic is heavy, network congestion may occur. To reduce congestion, mobile network operators sometimes set up WiFi access points in areas of congestion and allow some of the data originally targeted for the mobile operator network 474 to be carried by the WiFi network. Rules triggering the mobile offloading action can be set by an end user (i.e., the mobile subscriber) or the mobile network operator. The software code operating on the offloading rules can reside in the UE 400, in a server, or divided between these two devices. For the end users, the purpose of mobile data offloading may be based on the cost for data service and the ability of higher bandwidth. For mobile network operators, the main purpose for offloading is to reduce congestion of the cellular network. The primary complementary network technologies used for mobile data offloading are WiFi, femtocells, and integrated mobile broadcast.

In a typical embodiment, each mobile network operator has its own WiFi network to offload data that would otherwise be carried on its particular mobile operator network. In the context of Figure 4, the APs 448 within the venue 440 do not belong to the operator of the mobile operator network 474 as is normally the case in data offloading. In the implementation described in the present disclosure, the data offloading is provided by the venue 440 through contract with the mobile operator network 474. Although Figure 4 illustrates only a single mobile operator network 474, those skilled in the art will appreciate that it is representative of one or more mobile operator networks. In operation, each mobile operator network contracts with the venue 440, either directly or with the JUMMMP Cloud 456, to provide data offloading in the venue. When the UE 400 enters the venue, the mobile network operator is notified and the mobile operator network 474 can determine whether or not to offload data traffic for that UE. If data offloading for the UE is approved in accordance with the rules described above, Internet access, text messaging, and even telephone calls can be provided to the UE 400 via a connection from the mobile operator network 474 through the communication link 476 to the IP transfer point 472 within the JUMMMP Cloud 456. In turn, that offloaded data is routed through the backhaul 454 to an AP 448 and ultimately to the UE 440. Similarly, outgoing calls from the UE400 may be routed in the reverse fashion. This approach has the beneficial effect of offloading traffic from an otherwise congested mobile operator network 474. In addition, the mobile network operator may find improved performance because direct communication with the UE 400 through the RAN (e.g., the RAN 406 in Figure 1 ) may not work well when the UE 400 is inside a building, such as the venue 440. Thus, improved reception and reduction in network congestion are double benefits of the IP offloading provided by the JUMMMP Cloud 456.

The UE 400 must register with the system 100 at some initial point in time. The initial registration can be performed remotely using, by way of example, a personal computer connected to the JUMMMP Cloud 456 via the network 1 10. In another variation, the UE can perform an initial registration as it enters the venue 440 illustrated in Figure 4, as described above. When the UE 400 initially contacts the AP 448, the policy controller server 458 will not have any data related to a particular UE 400. In this case, that initial AP 448 in the venue 440 may perform an initial registration. For the initial registration, the UE 400 can connect to the initial AP 448 and provide identification information. In an exemplary embodiment, the user can complete the initial registration process by providing data, such as the telephone ID (i.e., the phone number), a device ID, a user ID, and an email address as well as other information, such as the user profile data stored in the memory 156 (see Figure 2) of the UE 400. The user ID may be a user generated name, nickname, or the like. The device ID may vary based on the particular type of the UE 400. For example, if the UE 400 utilizes an Android™ operating system, the device will be assigned an Android™ ID. In addition, the UE 400 may typically be assigned an international mobile equipment identification (IMEI). Any of these device identifications alone may be transmitted to the registration server 460. In another alternative embodiment, a unique hash of one or more device IDs may be generated and transmitted to the registration server 460 as the device ID. The short-range transceiver 176 (see Figure 2) may also include an identification, such as a MAC address that is unique to the

UE 400. The registration data described above can be provided to the registration server 460 along with the MAC address. The registration data may be stored in association with the MAC address. Once the initial registration process has been completed, subsequent authentications are greatly simplified. Once the initial registration process is completed, the web portal page server 458 may transmit other pages, such as the log-in web page 462, one or more interstitial web pages 464, and the welcome web page 466 shown in Figure 4.

The UE 400 can also perform the initial registration using a conventional wireless service provider network. As previously discussed the UE 400 can communicate with the RAN 406 (see Figure 1 ) via the wireless communication link 408 in a conventional manner. Those skilled in the art will appreciate that the UE can access the network 1 10 via the RAN 406.

Conventional wireless service provider components, such as a gateway to the network 1 10 are known in the art, but not illustrated in Figure 1 for the sake of clarity. In one embodiment, the UE 400 can perform a registration process with the registration server 460 via the RAN 406. In this embodiment, the UE 400 accesses a website that can be provided as part of the JUMMMP Cloud 456 illustrated in Figure 4. In this example, the registration server 460 associated with the JUMMMP Cloud 456 of Figure 4 can complete the initial registration process.

In one embodiment, a previously-registered UE 400 may come within range of the initial AP 448 in the venue 440 of Figure 4 and establish a wireless communication link therewith. In establishing the communication link, the UE 400 transmits its MAC address and/or the phone ID or IMEI. The AP 448 transmits an authentication request message to the registration server 416 to determine whether the UE 400 is a registered device. Based on the MAC address, the registration server can confirm that the UE 400 has previously registered. Thus, the UE 400 is authenticated whenever it comes into range of an AP 448 of the system 100. This may occur transparently to the user. This automatic authentication process can occur even if the initial registration was in a completely different part of the country. Thus, the UE 400 may move from one venue 440 to another in the same city or region or may be in a completely different part of the country and be automatically identified and authenticated with APs that are part of the system 100 described herein. This convenient registration and authentication avoids the need for constantly searching for a WiFi connection as required by other systems. Based on this automatic authentication process, the UE 400 may be automatically connected to the WiFi network created by the APs 448 in the venue. The UE 400 may get welcome greetings from the venue and may also receive advertising, offers, discounts, and the like.

The registration process at a single venue has been discussed above with respect to Figure 4. The JUMMMP Cloud 456 also advantageously provides a centralized registration function for multiple venues, as illustrated in Figure 5. The multiple venues 440 are each connected to the JUMMMP Cloud 456 via individual respective backhauls 454. If a UE 400 initially registers at Venue 1 , using the registration process described above, that registration information is stored in the JUMMMP Cloud 456. At a later point in time when the user enters, by way of example, Venue 2 illustrated in Figure 5, the UE 400 will automatically identify the AP 448 and begin to communicate therewith. Because the UE 400 has already been registered, that information is passed along to the JUMMMP Cloud 456. This is true even if the various venues 440 are located far from one another. For example, an initial registration of the UE may take place at a sports venue in, by way of example, New York City. However, if the UE 400 is carried to a casino in, by way of example, Las Vegas, Nevada, the UE 400 will automatically begin to communicate with the AP 448 in the new venue in Las Vegas. Because each venue is coupled to the JUMMMP Cloud 456, the UE 400 need not undergo another registration process when it enters the venue 440 in Las Vegas. Thus, a single registration process at any venue is sufficient for registration with the JUMMMP Cloud 456. Whenever the UE 400 goes into a different venue 440 that is coupled to the JUMMMP Cloud 456, the UE 400 is automatically recognized and authenticated. During the automatic authentication process, the JUMMMP Cloud 456 may provide interstitial portal pages 464 to the UE 400. Upon completion of the automatic registration process, welcome portal pages 466 may then be transmitted to the UE 400.

In another example of a business-related implementation, the venue 440 may be a football stadium, as illustrated in Figure 6, or some other sports venue. In this embodiment, the APs 448 are distributed throughout the structure of the sports venue. The UE 400 communicates with one or more of the APs 448 in the manner described above. The UE 400 can perform an initial registration process or an automatic re-registration process, as described above. The

APs 448 maintain virtually continuous contact with the UE 400 while it is within the sports venue 440. As discussed with respect to Figure 4, the APs 448 are coupled to the gateway 450 to allow the JUMMMP Cloud 456 to disseminate information to the UE 400 in the manner described above. The disseminated information may be in the form of advertisements from vendors within the venue 440. For example, the UE 400 can communicate with the JUMMMP Cloud 456 via one or more AP 448 to retrieve a map of the stadium, to order food for pick-up at a designated spot or to order food for delivery directly to the user's seat in the stadium. The bi-directional communication capability between the UE 400 and the APs 448 permits audience participation with the venue 440. Ordering food for delivery to the user's seat is a limited level of audience participation. However, as described in greater detail below, the communication links formed between multiple UEs and multiple APs in the venue 400 permits a much greater degree of audience participation. Other information from the local ad server 468 in the JUMMMP Cloud 456 may provide discount coupons to the stadium sports clothing vendor to use during or following the game.

The JUMMMP Cloud 456 may also provide streaming video to the UE 400. For example, if the sports venue in Figure 6 is a football stadium, the JUMMMP Cloud 456 may provide streaming video highlights or even complete games from a different football stadium that is also coupled to the JUMMMP Cloud 456. While some stadiums provide selected replays on a large screen TV or other display 478 for fans, such displays are not available if the user is away from the field to get a drink, go to the bathroom, etc. However, with the system described herein, the instant replay may be provided directly to the UE 400 at virtually any location throughout the sports venue 440. In this embodiment, the instant replay may be multicast to all UEs within the sports venue 440 by the multitude of APs 448.

In another embodiment, the UE 400 may be request instant replay video from the JUMMMP Cloud 456. In this example, a customized replay video may be provided specifically to the UE 400 rather than a multicast to all UEs within the sports venue 440. The request for customized video may be related to the sports venue 440 in which the UE is presently located or may be a request for replay video or streaming video from a different sports venue.

In the example of Figure 6, the data delivered from the local ad server 468 (see Figure 7) to the UE 400 may be related to the specific venue 440, such as advertisements for related businesses (not shown). In other examples, the data provided to the UE 400, such as instant replay video data, is directly related to the sporting event itself. In both cases, the data provided to the UE 400, or received from the UE 400 relates to the particular venue 440.

Alternatively, the local ad server 468 may provide advertising to unrelated businesses, such as a coupon for a nearby restaurant that can be used following the sporting event.

In one embodiment, the instant replay for the venue 440 (see Figure 4) may be provided by the JUMMMP Cloud 456 in the manner described above. In yet another embodiment, the local server 432 (see Figure 1 ) within the venue 440 may provide some services, such as the streaming media or instant reply for activities within that local sports stadium.

The authentication process for the UE 400 has already been described in detail above. In one aspect of the initial registration, the user can provide credit card or other financial information. In the example of the casino venue 440 in Figure 3, the user may provide credit card information for a hotel room in the casino, upgrades, such as a bandwidth upgrade, performance tickets, or the like. In one embodiment, the financial information may be stored in an encrypted or protected form on the JUMMMP Cloud 456. At a subsequent time, such as when the user enters the sports venue 440 in Figure 6, the automatic authentication process described above will occur in a manner transparent to the user. In an alternative embodiment, the UE may order food and drink to be delivered directly to the user's seat within the sports venue. In this aspect, the UE 400 communicates with one of the APs 448 to select a food ordering menu from the welcome web pages 466. The credit card associated with the UE 400 may be charged for the food, which may be delivered directly to the user's seat in the sports venue.

In the examples of Figures 4 and 7, the venue 440 is a fixed location, such as a casino venue in Figure 3 and the sports venue in Figure 6. Figure 7 illustrates a cruise ship venue 440 in which the entire venue is mobile. As illustrated in Figure 7, a number of APs 448 are distributed throughout the ship. Although Figure 7 illustrates only a top view of a single deck, those skilled in the art will appreciate that a plurality of the APs 448 are distributed throughout the ship at various deck levels to provide complete coverage throughout the cruise ship venue 440. In this example, the UE 400 will register with one of the APs 448 as soon as the user comes within range of the cruise ship venue 440. As discussed above, if UE 400 has been previously registered with the JUMMMP Cloud 456 (see Figure 4), the automatic authentication process will occur in a manner transparent to the user. Thus, the UE 400 is automatically authenticated as soon as the user boards the cruise ship venue 440. The on-board vendors can be authenticated vendors and data (ads, coupons, etc.) can be delivered in the manner described above with respect to other venues. In addition, authenticated vendors at ports-of-call can provide data to the authenticated UE 400. In this manner a passenger can receive coupons or other data, such as on-shore activity information, to provide a more enjoyable cruise experience to the passenger.

The UE 400 maintains complete contact with the WiFi network provided by the plurality of APs 448 so long as the UE is on the cruise ship. If the user participates in an on-shore activity, the UE 400 will be automatically re- authenticated when the user returns to the cruise ship venue 440. In this embodiment, the gateway 450 (see Figure 4) on the cruise ship may communicate with the JUMMMP Cloud 456 via a satellite link (not shown) or other radio communication link well known in the art.

In the examples provided above, the APs 448 are in fixed locations throughout the venue 440 to maximize coverage throughout the venue. This is true whether the venue 440 is a fixed facility, such as the casino venue or sports venue or whether the venue is in motion, such as the cruise ship venue.

However, the system described herein is flexible enough to provide temporary coverage in a venue that does not have preexisting coverage. For example, a concert hall may not have existing coverage through a network of APs as described above. For example, a concert venue at the state fair may be temporary in nature. Similarly, a concert venue may be constructed temporarily at an open air location (e.g. Woodstock or a speedway). In yet another example, some venues, such as a racetrack that is constructed temporarily, may not have an existing infrastructure of APs 448. In yet another example embodiment, the system described herein can provide a temporary mobile venue infrastructure, which may be referred to herein as "WiFi on Wheels" (WoW). An example of a WoW implementation is illustrated in Figure 8. The example of Figure 8 is a temporary concert venue, such as may be common at a state fair or other location. A stage 480 and grandstands 482 may be positioned within the venue. The location of the APs 448 throughout the venue 440 may be dependent on the location of the stage 480 and the grandstands 482 to provide the necessary coverage. In this embodiment, the APs 448 may be mounted on existing infrastructure, such as telephone poles, light poles, and the like. The APs may also be mounted directly to the stage 480 or the grandstand 482. A control truck 488 or other mobile vehicle may contain the additional infrastructure for the temporary concert venue 440. For example, the control truck 488 may contain the router switches gateway 450 (see Figure 4) to provide the necessary connection to the JUMMMP Cloud 456. The control truck 488 may also include a satellite link to implement the backhaul 454. The backhaul 454 can also be implemented as a microwave link from the control truck 488 or a hardwired connection if available. Thus, the WoW implementation of Figure 8 can be set up and removed in a relatively short period of time.

In operation, the temporary concert venue 440 operates in the same manner described above with respect to other venues. That is, the UE 400 is automatically authenticated if the UE 400 has previously been authenticated with the JUMMMP Cloud 456. If the UE 400 has never been registered with the JUMMMP Cloud 456, the UE undergoes an initial registration process described above with respect to Figure 4. Thus, the temporary concert venue 440 operates in a functionally identical manner to the fixed venues described above.

One way to enhance a user experience in a venue is to provide opportunities for greater audience participation within the venue. Although examples may be provided for specific venues, those skilled in the art will appreciate that these examples, or other similar examples, are applicable to many different venues including, but not limited to, a shopping mall, theater, concert, sports stadium, casino, cruise ships, and the like.

One readily implemented form of audience participation is game play within a particular venue. In one aspect, the venue can control game play with a large number of UEs and provide points to winners that may be redeemable in the forms of goods or services at the venue. In another aspect, the points may be accumulated and stored in a user account on the database server 470 (see Figure 4) in the JUMMMP Cloud 456. Points that are centrally stored may be redeemed at different participating venues. In this embodiment, the accumulated points from one venue are stored in the database server 470 in association with the user ID. When redeeming the accumulated points at the same or a different venue, the UE recalls the accumulated points data from the database server 470 for redemption at the selected venue.

The game play activities can include single player games where one individual operates his UE in cooperation with the venue 440. In addition, there may be phone-to-phone games between two people. In yet another alternative, the game can be a multi-player game played on multiple UEs.

An example of a single player game may be a trivia game where the user answers questions transmitted to the UE by an AP 448 within the venue 440. For example, the user can arrive at a sports stadium venue 440 (e.g., see

Figure 6) prior to the start of the sporting event. While awaiting the start of the event, the user can answer trivia questions about his home team, visiting team, the particular sport being viewed, general sports questions, questions about current events, pop culture, or the like. If the game play available prior to the start of the sporting event is interesting, the user may be encouraged to arrive at the sports venue earlier than normal to participate in the game play events. The sports venue may benefit by increasing its sales of food, beverages, sports clothing, souvenirs, and the like.

The trivia game described above can easily be extended to all attendees even though the participants are communicating separately via their individual UEs. In one example, trivia questions can be displayed on the display 154 (see Figure 2) of the UE 400 or displayed on the large display screen 478 (see Figure 6) at the venue itself. In one example, the question is displayed on the large display screen 478 at the venue and the possible answers are displayed on the display 154 of the UE 400 for selection by the user. Answers are transmitted to the APs 448 and can be evaluated by a local server (e.g. the server 432 in Figure 1 ) or by the database server 470 (see Figure 4) in the JUMMMP Cloud 456. The local server 432 or database server 470 records and grades the answers to determine winners. If a user answers correctly, they receive points. For example, a trivia game may comprise ten questions. In one example, all participants can receive points for correct answers out of the ten trivia questions. In addition, top scoring individuals can win an additional prize, such as a gift coupon to be redeemed at the venue or redeemed at a nearby venue, such as a restaurant. If there are multiple winning entrants, the local server 432 or the database server 470 can randomly select one winner from amongst the winning participants.

In another example of multiple participants, the large stadium display 478 can include animated games that can be viewed by all spectators. For example, a popular stadium game includes three cups where a ball is placed under one cup. The cups are shuffled around for several seconds and

participants are then asked to select the cup under which they think the ball will be found. In an updated implementation of this game, the display 154 of the UE 400 could display the options (e.g., cup A, cup B, and cup C) and allow the users to make their choice. The answers are transmitted to the APs 448 and can be evaluated by the local server 432 or the database server 470 and points awarded in the manner described above. Other types of animated race games (e.g., car race, horse race, boat race, and the like) can be similarly displayed on a large screen in the venue where the participants make their selections using their UEs. As described above, winning selections will score points. In yet another example of an audience participation game, there can be a virtual beach ball that moves from one AP 448 to another AP. All of the UEs 400 connected to the first AP 448 have a beach ball that appears on the display 154 (see Figure 2). As the beach ball appears on the display 154 of one UE, the user may tap, slide, or otherwise manipulate the image, or move the entire UE, to cause the beach ball to move off of the display of the UEs connected to the first AP and onto the display of a different group of UEs 400 connected to another AP 448. The beach ball may "bounce" from one AP 448 to another as it gets hit from device to device as real beach balls are often bounced around in a concert. The beach ball could go randomly from one AP 448 to another or may move in accordance with the motions of the user of the UE 400 on which the beach ball appears.

Other audience participation games can include user control of activities that are displayed on the large screen 478 in the venue so that non- participants can view the action. For example, users could sign up for an animated auto race game that will be projected on the large stadium display 478 in the venue. The sports venue can randomly select from among the plurality of attendees that have signed up for the activity and conduct preliminary races and final races. Using the race car example, a preliminary race may have five participants. The user can manipulate their UE 400 to provide appropriate control (i.e. acceleration, braking, and steering) with the results of that control being shown on the large screen 478 so that everyone can watch the race. In a preliminary race, the five contestants race around the track and the winner can advance to a subsequent round. Those skilled in the art can appreciate that this type of activity can take place during a lull in the sporting activity, such as a timeout at a football game, basketball game, or the like. With each successive round of preliminary races, the winner is chosen to move on to a final round. For example, five preliminary rounds could each have five racers with the winner of each round moving to the finals. After all finalists are selected, an additional race is run to select the overall champion. Those who participate at all may get some points, winners of the preliminary rounds get additional points, and the overall winner may receive even more points. The goal of all this activity is to increase audience participation and activity at the selected venue. If there is sufficient interest generated at the venue, the audience will arrive earlier, be more active, and stay longer. This may allow the venue to generate increased revenue through advertising and through increased and lengthened attendance.

In a variation of the race game described above, other audience members can "bet" on a winner in the preliminary rounds and/or the final round. Those selecting the correct winner can receive additional points. Thus, even though an audience member is not actively participating in a game, they may still participate by making their selection for the winner.

Although the race game described above involved individuals, it is possible to extend this concept to team activities as well. Multiple audience members may sign up in advance to form a team to play a team game on the large display screen at the venue. For example, audience members at a hockey game can form their own teams and play team video hockey against other teams in the sports venue. As with the race car example provided above, hockey games can be short in nature with winners advancing to further rounds. Again, non- playing audience members can participate by selecting the winning player or winning team and receive points for their correct choices.

In another example of audience participation, the large stadium display 478 at a venue may be used to display audience preferences, such as a favorite team, favorite player on the team, and the like. Voting statistics can be shown on the stadium display 478 and/or on the display 154 (see Figure 2) of the UE.

Another example of audience participation, the words for a sing-along can be displayed on the display 154 of the UE 400 to allow audience members to sing along. In a concert venue, the words may be the words of a song being presently performed. The concert venue can also give away songs for free that can be downloaded via an AP 448 or a password may be provided to the UE to provide download authorization at a later time. Thus, the form of audience interaction may be varied from one venue to another.

In yet another example, of audience participation, a cruise ship venue (see Figure 7) may run a treasure hunt where the participants collect clues using their UEs. For example, participants can receive a first clue and must use the clue to find their way to a particular location in the cruise ship to receive another clue. In this example, the clue may only be provided by a single one or small group of the APs 448. Unless the participant correctly interprets the first clue and moves to a location in proximity with the selected AP 448, they will not receive the second clue. In turn, the second clue may lead a participant to another part of the cruise ship where they will come into contact with yet another one of the plurality of APs 448 distributed throughout the ship. Once they are in proximity with that AP, they will receive an additional clue. Participants may have to answer questions or make selections using their UE 400 to receive the next clue from the AP 448. Participants can receive points for getting some clues and the winner can receive additional points or other prizes. While such an audience participation game is not well-suited to a concert or sports venue (you don't want the entire audience running around the venue), it may be well-suited for other venues, such as the cruise ship, or a casino. In another embodiment, participants may form teams and participate in a game that requires individual team members to go to different locations within the cruise ship to receive a clue or a portion of the clue. After receiving their clues, the team members must put together the pieces and determine the appropriate course of action. Thus, the games may be varied to permit individual participation or to encourage larger group participation activities.

Those skilled in the art will appreciate that the treasure hunt example presented herein can be extended beyond a single venue. For example, a treasure hunt could be expanded to an entire neighborhood or city where the participants receive a clue from one AP 448 via the participant's UE 400. Correct interpretation of the clue will lead the participant to an area where they within the coverage of a different AP 448 where the UE 440 will receive another clue. The participant may have to answer a question or make a selection using their UE 400 to receive the next clue from the AP 448. Correct interpretation of all the clues will lead participants to the "treasure." Winners can receive prizes or points as described above.

In the example of a casino, you may want users to move throughout the casino venue by following certain clues. In doing so, the participants are also effectively exploring the casino and may return to certain portions of the casino upon completion of the game or may decide to simply stop the game and stay at their present location. Again, the overall goal is to increase the user experience by encouraging audience participation within the venue. The games also include an advertising component and promotions for future events at the venue.

In yet another form of audience participation, the venue 440 may transmit image data to one or more UEs. For example, it is possible to effectively "project" an image, advertising, video data, multimedia data, and the like onto one or more UEs in the venue by transmitting the data to one or more UEs. Figure 9 illustrates a number of UEs that have all, for the sake of convenience, been given the reference number 400. In this embodiment, each UE 400 may receive a static ad or video. The same data is sent to all UEs from all of the APs 448 in the venue 440 (see Figure 3 and Figures 6-8). In this manner, every UE that is authenticated by the system 100 will receive the same ad. The ad may be sent as a Public Message so that any UE 400 within range of an AP 448 within the venue 440 will receive the message. Alternatively, each UE may be designated as a group member when the UE is initially authenticated at the venue 440. In this manner, the ad would be sent as a Group Message and directed only to those UEs that had been authenticated as members of the group. This would prevent the ad from being disseminated to other UEs that may come within proximity of the UE 400 and avoid the ad being disseminated through message

synchronization, as described above.

In yet another alternative embodiment, the UEs 400 shown in Figure 9 may receive a live video feed from the venue 440. For example, in the concert venue of Figure 8, there may be video cameras positioned at one or more locations around the stage 480. Members of the audience that have an

authenticated UE 400 can receive one or more of the video feeds shown directly on the display 154 (see Figure 2) of the UE. In an exemplary embodiment, either the venue 440 or the JUMMMP Cloud 456 provides a video feed to all of the APs 448 within a venue or to selected APs within the venue. The UE 400 receives the video from the AP 448 to which it is connected.

In another alternative embodiment, the venue can send a portion of an image, video signal, or the like to each UE 400 such that a collection of the UEs 400 effectively combine the image data in the form of digital signage. In this embodiment, a static image, video, or the like is essentially pixelated such that each UE is essentially a pixel in an overall image. By holding up the UEs, the entire image may be viewed. For example, Figure 10 shows an array of the UEs 400 where selected UEs have been blackened out to form the numeral 7. Although Figure 10 illustrates only simple images formed by a few UEs 400, those skilled in the art will appreciate that a large number of UEs can be programmed to produce complex images, such as team logos, videos, and the like.

The image of Figure 10 is a simple black and white image.

However, the venue 440 can easily transmit color pixel information to a large number of UEs 400 to form complex color images as well. In the example of Figure 10, the colors of the blackened UEs 400 could have one team color while the whitened UEs 400 could have a second team color or selected background color. In the example of Figure 10, the UEs 400 may form a numeric display that counts down from 7, as shown in Figure 10, to zero and then project some other selected design.

In this embodiment, each UE forms a pixel in a larger display that can include cue cards, photos, or the like to collectively display an image. As noted above, the image may be a static image, video, or a static design or design in motion, such as an advertisement.

To properly display a large image using individual UEs as pixels, it will be important to know the precise location of each UE within the venue. For example, in the sports venue 440 of Figure 6, each individual has a ticket with an assigned seat. Upon authentication of the UE 400, the user can provide the seat number or scan a QR code that includes the seat information so that the precise location of each UE 400 is known. Those skilled in the art will appreciate that other techniques can be used to determine the precise location of UEs 400 within the venue 440. For example, GPS data may be available on some or all of the UEs 400. Information contained within the heartbeat signal, described above, can be used to provide accurate location information for each UE 400. In addition, the system can determine the location of the UEs 400 based on signal strength measurements from various APs 448 throughout the venue 440.

In another example embodiment, the multiple UEs 400 can be used to create a light show. For example, an exploding firework can be displayed on an array of UEs 400 by programming individual ones of the UEs to change colors at the appropriate moment in time. The exploding fireworks can be accompanied by music transmitted to the individual UEs or played through a venue sound system.

In yet another example, the UEs 400 can be used to synchronize other audience activity in the venue 440. For example, in the sports stadium venue 440 in Figure 6, it is common to have fans stand up and sit down as a "wave" moves around the stadium. In this example, the APs 448 can be

programmed to signal the individual fans when to stand up and when to sit down. For example, the UEs 440 connected to selected APs 448 can be programmed to have a white display screen for a particular AP at a particular time. The white display screen data "moves" from one set of selected APs to another such that the EUs connected to those APs will receive data to turn the display white. As the white screens "move" from one AP to another, the venue effectively performs a wave. Similarly, the array of UEs 400 can be used to form a bar in the stadium that extends from near the field to the top of the stands. The fans can stand up as the bar rotates around the stadium. In yet another alternative embodiment, the array of UEs throughout the stadium may be programmed with a visual image of a wave that travels around the stadium in a virtual manner.

In yet another embodiment, the UE 400 could instruct one part of the stadium, such as an end zone portion, to stand when the UEs receive instructions to stand, to shout, to sit, and the like. In this manner, the UEs can have different sections of a stadium standing or sitting or cheering in accordance with

instructions in a manner that is controlled by instructions received by the individual ones of the UEs 400.

The audience participation can also be extended to advertising. In the example of Figure 9, a static image is sent to all UEs 400 within the venue 440. However, the advertising can also be more directed. For example, an AP near a food court in a venue can send ads for businesses within the food court to UEs that are in communication with an AP near the food court. Alternatively, UEs clustered within range of a particular AP may receive one image while another cluster of UEs near the same AP may receive a different image. In yet another alternative, the advertising can be targeted to an individual UE 400 at a single AP 448 based on the heartbeat information and the user profile information contained in the database server 470 (see Figure 4). UEs can also be grouped together to form a light show. For example, music may be played through the individual UEs or through the venue sound system. Data can be sent to individual UEs, clusters of UEs, and/or an array of UEs to form a pixelated image, or to all UEs within the venue such that the image on the UEs changes in synchrony with the music. Each AP can send information to control the flashing of mobile devices at that particular AP using different flash rates, different colors, images, and the like.

In an example described above, video data was distributed to various APs and downloaded to the UEs in a venue. However, the API in the UE 400 is configured to pull content from a server or to receive content pushed from a server. In order to minimize traffic associated with all mobile devices connected to a server simultaneously to get content, it is possible for a selected few UEs to connect to the server to get content. In turn, the selected UEs can communicate with other nearby UEs in a peer-to-peer mode to distribute the content to other mobile devices. As described above, the UEs can be configured to synchronize messages, which may be in the form of text, image data, audio, video, multimedia data, or the like. In this embodiment, an AP 448 can function as the hot spot in order to help disseminate information amongst the UEs. This reduces the overall number of UEs that are required to be connected to the server simultaneously to receive pushed content.

In another alternative embodiment, it is possible to preload video data onto a UE prior to entering the venue, or upon entering the venue, but before the video will be displayed. For example, prior to a concert, a UE can download a pre-determined set of videos. During the concert, commands can be sent to play the canned videos that are resident on the UE. This may be done on a venue- wide basis, or separately for each AP or group of APs. In an alternative embodiment, videos can be preloaded into a UE as soon as the UE is

authenticated at the venue 440. In this implementation, the videos are

automatically and transparently (to the user) downloaded via the APs prior to being used. In operation, the APs can send commands to play the recently downloaded videos.

As discussed above, the UEs can be configured to synchronize messages. In an embodiment where video data is downloaded upon arrival and authentication at the venue 440, the first UEs to receive the data may

subsequently synchronize with other UEs that arrive later so that all UEs contain the video data prior to the concert start time.

In yet another alternative embodiment, audience participation can take the form of the audience providing images to assist in the creation of a picture wall or blanket. At an event, individual UEs having the imaging device 180 (see Figure 2) can take photos and submit them, via the APs 448 to a centralized server (e.g., the local server 432 in Figure 1 or the database server 470 in Figure 4). The individual images submitted by the various UEs can be assembled into a photo montage that can be transmitted to each of the UEs for portrayal on the display 154 (see Figure 2) or for display on the large stadium screen 478 (see Figure 6). The concert performer can also take photographs onstage and send the images to all UEs 400 via the APs448.

Thus, the communication systems described herein are intended to enhance audience participation at a venue through direct involvement of the audience. The involvement may take the form of game play, digital signage, advertising, photo collages, or the like. The bi-directional communication capability described herein enhances the audience experience.

The foregoing described embodiments depict different components contained within, or connected with, different other components. It is to be understood that such depicted architectures are merely exemplary, and that in fact many other architectures can be implemented which achieve the same

functionality. In a conceptual sense, any arrangement of components to achieve the same functionality is effectively "associated" such that the desired functionality is achieved. Hence, any two components herein combined to achieve a particular functionality can be seen as "associated with" each other such that the desired functionality is achieved, irrespective of architectures or intermedial components. Likewise, any two components so associated can also be viewed as being

"operably connected", or "operably coupled", to each other to achieve the desired functionality.

While particular embodiments of the present invention have been shown and described, it will be obvious to those skilled in the art that, based upon the teachings herein, changes and modifications may be made without departing from this invention and its broader aspects and, therefore, the appended claims are to encompass within their scope all such changes and modifications as are within the true spirit and scope of this invention. Furthermore, it is to be

understood that the invention is solely defined by the appended claims. It will be understood by those within the art that, in general, terms used herein, and especially in the appended claims (e.g., bodies of the appended claims) are generally intended as "open" terms (e.g., the term "including" should be

interpreted as "including but not limited to," the term "having" should be interpreted as "having at least," the term "includes" should be interpreted as "includes but is not limited to," etc.). It will be further understood by those within the art that if a specific number of an introduced claim recitation is intended, such an intent will be explicitly recited in the claim, and in the absence of such recitation no such intent is present. For example, as an aid to understanding, the following appended claims may contain usage of the introductory phrases "at least one" and "one or more" to introduce claim recitations. However, the use of such phrases should not be construed to imply that the introduction of a claim recitation by the indefinite articles "a" or "an" limits any particular claim containing such introduced claim recitation to inventions containing only one such recitation, even when the same claim includes the introductory phrases "one or more" or "at least one" and indefinite articles such as "a" or "an" (e.g., "a" and/or "an" should typically be interpreted to mean "at least one" or "one or more"); the same holds true for the use of definite articles used to introduce claim recitations. In addition, even if a specific number of an introduced claim recitation is explicitly recited, those skilled in the art will recognize that such recitation should typically be interpreted to mean at least the recited number (e.g., the bare recitation of "two recitations," without other modifiers, typically means at least two recitations, or two or more

recitations).

Accordingly, the invention is not limited except as by the appended claims.

Claims

The invention claimed is: 1 . A method for audience participation using user equipment

(UE) wireless communication devices in a venue configured with a plurality of wireless access points (APs) comprising:

transmitting data requiring a response from the plurality of APs to the UEs within the venue;

receiving the response from individual ones of the UEs at the plurality of APs;

providing the responses to a server for processing; and displaying response results.

2. The method of claim 1 wherein displaying response results comprises providing the response results from the server to plurality of APs, transmitting the response results from the plurality of APs to the UEs within the venue, and displaying the response results on a display of the UE.

3. The method of claim 1 wherein the venue includes a large display viewable by the audience and displaying response results comprises providing the response results for display on the large display in the venue.

4. The method of claim 1 wherein the transmitted data requiring a response comprises a trivia question, the response from individual ones of the

UEs comprises a response to the trivia question, providing the responses to the server for processing comprises verifying if each of the responses is correct, and displaying response results comprises displaying a summary of correct and incorrect responses.

5. The method of claim 4, further comprising:

providing a player account associated with each of the UEs;

awarding a point to the player account associated with each of the

UEs that provided a correct response, the points having a redemption value.

6. The method of claim 4 wherein transmitting the trivia question, receiving responses from the UEs, verifying the responses and displaying the response results is repeated for a plurality of trivia questions, and a point is awarded to the player account associated with the UEs for each correct response provided by that UE.

7. The method of claim 6, further comprising awarding additional points to the player account associated with one of the UEs that provided the most correct responses to the plurality of trivia questions.

8. The method of claim 6 wherein successive ones of the plurality of trivia questions have an increased difficulty associated therewith and awarding points comprises awarding additional points to the player account associated with the UEs for each correct response provided by that UE based on the difficulty of the trivia question.

9. The method of claim 1 wherein the venue includes a large display viewable by the audience and the transmitted data relates to an interactive game, the response from individual ones of the UEs comprises data for control of the interactive game and displaying response results comprises displaying game activity on the large display wherein individual ones of the UEs play an interactive game with game action being displayed on the large display.

10. The method of claim 9 wherein each of the individual ones of the UEs are engaged in the interactive game play against others of the individual ones of the UEs.

1 1 . The method of claim 9 wherein a first selected group of the individual ones of the UEs are engaged in the interactive game play against a second selected group of the individual ones of the UEs.

12. The method of claim 1 wherein transmitting data requiring a response comprises initially transmitting data to a first one of the plurality of APs and displaying an image on respective displays of the UEs connected to the first AP, the received response comprising data received from the individuals ones of the UEs connected to the first AP, and displaying response results comprises transmitting data to a second one of the plurality of APs and displaying the image on respective displays of the UEs connected to the second AP, wherein the image is initially displayed on the respective displays of the UEs connected to the first AP and the image moves to the respective displays of the UEs connected to the second AP.

13. The method of claim 12 wherein the second AP is randomly selected.

14. The method of claim 12 wherein the second AP is selected based on the data received from the individuals ones of the UEs connected to the first AP.

15. The method of claim 12 wherein the image displayed on the respective displays of the UEs connected to the first AP is a beach ball and the beach ball is initially displayed on the respective displays of the UEs connected to the first AP and the beach ball moves to the respective displays of the UEs connected to the second AP

16. The method of claim 12 wherein the first AP has a radio coverage area in the venue and the second AP is selected based on its location having a coverage area adjacent to the coverage area of the first AP in the venue wherein the image is initially displayed in a first region of the venue corresponding to the coverage area of the first AP and the image moves to a second region of the venue adjacent to the first region of the venue corresponding to the coverage area of the second AP.

17. The method of claim 16 wherein the image displayed on the respective displays of the UEs in the first region of the venue and the graphic design moves to the respective displays of the UEs in the second region of the venue.

18. The method of claim 1 wherein the response from individual ones of the UEs at the plurality of APs is image data captured by the individual ones of the UEs and processing by the server comprises assembling the image data captured by the individual ones of the UEs into a photo montage.

19. The method of claim 18 wherein displaying response results comprises displaying the photomontage on the display of the respective ones of the individual UEs.

20. The method of claim 18 for use in a venue with a large display wherein displaying response results comprises displaying the

photomontage on the large display of the venue.

21 . A method for audience participation using user equipment

determining a location of a selected portion of the UEs within the venue;

subdividing an image into smaller image portions;

transmitting individual ones of the image portions to individual ones of the selected portion of the UEs based on the location of the to individual ones of the selected portion of the UEs; and

displaying the individual ones of the image portions on displays of the respective individual ones of the selected portion of the UEs wherein the displays of the respective individual ones of the selected portion of the UEs display the individual ones of the image portions and collectively display the image.

22. The method of claim 2 wherein the selected portion of UEs have been authenticated in a manner that the identity of the user has been verified for each UE in the selected portion of UEs and the authenticated UEs transmit location data to the APs.

23. The method of claim 21 wherein determining the location of a selected portion of the UEs comprises identifying a seat location in the venue for each of the selected portion of the UEs.

24. The method of claim 23 wherein determining the seat location comprises each of the selected portion of the UEs scanning a graphical code corresponding to the seat location in the venue and transmitting the graphical code to a server for processing to thereby determine the location in the venue for each of the selected portion of the UEs.

25. The method of claim 21 , further comprising altering the image wherein subdividing the image comprises subdividing the altered image, wherein displaying the individual ones of the image portions comprises displaying the individual ones of the altered image portions on displays of the respective individual ones of the selected portion of the UEs wherein the displays of the respective individual ones of the selected portion of the UEs display the individual ones of the altered image portions and collectively display the altered image.

26. The method of claim 21 wherein the image is a series of video frames and subdividing the image into smaller image portions comprises sequentially subdividing the individual frames in the series of video frames into smaller image portions for each respective one of the individual frames in the series of video frames, transmitting individual ones of the image portions for each respective one of the individual frames in the series of video frames to individual ones of the selected portion of the UEs based on the location of the to individual ones of the selected portion of the UEs, and displaying the individual ones of the image portions for each respective one of the individual frames in the series of video frames on displays of the respective individual ones of the selected portion of the UEs wherein the displays of the respective individual ones of the selected portion of the UEs display the individual ones of the image portions in the series of video frames and collectively display the series of video frames.

27. A method for audience participation using user equipment (UE) wireless communication devices in a venue configured with a plurality of wireless access points (APs) comprising:

providing information for transmission by a selected one of the APs to a participant UE, the information providing an initial clue to a participant to lead the participant to a new location that is within communication range of a second one of the APs;

providing additional information for transmission by the second one of the APs to the participant UE, the additional information providing an additional clue to the participant to thereby lead the participant to a final location wherein the first participant to reach the final location is a contest winner.

28. The method of claim 27 wherein leading the participant to a new location and providing additional information is repeated for a plurality of APs wherein the participant must follow the clues to reach the final destination.

29. The method of claim 27 wherein the initial clue provides information to respond to a query, the method further comprising:

transmitting the query by the second one of the APs; receiving a response to the query from the participant UE; and verifying that the response to the query is correct, wherein providing additional information for transmission by the second one of the APs to the participant UE only occurs if the response to the query is correct.

30. A method for audience participation using a plurality of user equipment (UE) wireless communication devices in a venue configured with a plurality of wireless access points (APs) comprising:

establishing a communication link between a first of the plurality of APs and a first of the plurality of the UEs within the venue;

downloading data from the first AP and the first UE;

establishing a direct communication link between the first UE and a second of the plurality of the UEs within the venue; and

transferring the downloaded data from the first UE directly to the second UE using the direct communication link wherein the transferring of the downloaded data from the first UE to the second UE does not utilize any of the plurality of APs.

31 . The method of claim 30, further comprising configuring the first UE as a wireless hotspot to thereby enable the establishment of the direct communication link between the first UE and the second UE.

32. A system to permit audience participation in a venue using user equipment (UE) wireless communication devices in the venue comprising:

a plurality of wireless access points (APs) each having an area of radio coverage, each of the plurality of APs being configured to communicate with any of the plurality of UEs within the area of coverage of the respective APs;

a server communicatively coupled to the plurality of APs and configured to provide data to the plurality of APs and to receive data from the plurality of APs;

wherein the plurality of APs initially transmit data requiring a response from the plurality of APs to the UEs within the venue and to receive the responses from individual ones of the UEs;

the server being configured to receive the responses and to process the responses to thereby provide processed results to a display.

33. The system of claim 32, further comprising a large venue display viewable by multiple members of the audience wherein the server is configured to provide the processed results to the large venue display.

34. The system of claim 32 wherein the UEs each include a display and the server is configured to provide the processed results to the plurality of APs for transmission to thereby display the processed results on the display of the UEs

35. The system of claim 32 wherein the

the responses from individual ones of the UEs comprise image data captured by the individual ones of the UEs and the server is further configured to process the received image data to thereby generate a photo montage for display.

36. The system of claim 35, further comprising a large venue display viewable by multiple members of the audience wherein the server is configured to provide the photo montage to the large venue display.

37. The system of claim 35 wherein the UEs each include a display and the server is configured to provide the photo montage to the plurality of APs for transmission to thereby display the photo montage on the display of the UEs

38. The system of claim 32 wherein the responses from individual ones of the UEs comprise location data indicating a location of the individual UEs within the venue, the server being further configured to process the location data and to subdivide an image into a plurality of smaller image portions and assign each of the image portions to a particular one of the UEs based on the location data, the APs being further configured to transmit the image data portions to the respective ones of the UEs based on the location data for display on a display of the UEs wherein the displays of the respective individual ones of the UEs are configured to display the individual ones of the image portions and collectively display the image.

39. The system of claim 38 wherein the image is a frame in a series of video frames and the server is further configured to process each of the series of video frames by subdividing the individual frames in the series of video frames into smaller image portions for transmission to the respective ones of the UEs based on the location data wherein the displays of the respective individual ones of the UEs are configured to display the individual ones of the video frame portions and collectively display the video frames.