WO2013113583A3 - A system and a method of broadcasting and displaying of an advertisement during the interval of switching between dvb channels or services - Google Patents

A system and a method of broadcasting and displaying of an advertisement during the interval of switching between dvb channels or services Download PDF

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Publication number
WO2013113583A3
WO2013113583A3 PCT/EP2013/051066 EP2013051066W WO2013113583A3 WO 2013113583 A3 WO2013113583 A3 WO 2013113583A3 EP 2013051066 W EP2013051066 W EP 2013051066W WO 2013113583 A3 WO2013113583 A3 WO 2013113583A3
Authority
WO
WIPO (PCT)
Prior art keywords
dvb
represented
switching
moment
users
Prior art date
Application number
PCT/EP2013/051066
Other languages
French (fr)
Other versions
WO2013113583A2 (en
Inventor
Andrey TKACHENKO
Anastasia KOSTINA
Maxim KOSTIN
Original Assignee
Domlex Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Domlex Limited filed Critical Domlex Limited
Priority to EP13704885.6A priority Critical patent/EP2810444A2/en
Publication of WO2013113583A2 publication Critical patent/WO2013113583A2/en
Publication of WO2013113583A3 publication Critical patent/WO2013113583A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving MPEG packets from an IP network
    • H04N21/4383—Accessing a communication channel
    • H04N21/4384—Accessing a communication channel involving operations to reduce the access time, e.g. fast-tuning for reducing channel switching latency
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
    • H04N21/23614—Multiplexing of additional data and video streams
    • H04N21/23617—Multiplexing of additional data and video streams by inserting additional data into a data carousel, e.g. inserting software modules into a DVB carousel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
    • H04N21/4348—Demultiplexing of additional data and video streams
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving MPEG packets from an IP network
    • H04N21/4383—Accessing a communication channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4432—Powering on the client, e.g. bootstrap loading using setup parameters being stored locally or received from the server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4433—Implementing client middleware, e.g. Multimedia Home Platform [MHP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
    • H04N21/8402—Generation or processing of descriptive data, e.g. content descriptors involving a version number, e.g. version number of EPG data

Abstract

A system and a method is designed to broadcast and to display visual cut-ins (SwitchBanners (SB)) on TV screen at the moment of switching between DVB channels, at the moment of switching on/off DVB receiver and/or at the moment of entering/leaving the main DVB receiver control menu. The SB could be any static, dynamic, audio and/or video object(-s), represented by files of a set format containing specific information and metadata which provides capacity of SB display ordering. The invention is designed with a possibility to provide DVB Users (subscribers) with targeted SB, grouping the SB to any possible categories (personalized SB); therefore, the Users may receive the personalized SB depending on the target group they belong. The invention is represented by a complex of software applications and a method of their interaction. The invention is divided into two basic parts: the sending end and the receiving end. The sending end is represented by the hardware and specific software designed for the forming, arranging and broadcasting of the SB to the receiving end by means of the DVB transport stream. The receiving end is represented by the middleware installed in DVB receivers allowing to receive SB from the DVB transport stream and to display them on User's TV screen at certain moments (e.g. when Users switch from one DVB channel to another, switch on/off the main control menu of the DVB receiver, or switch the DVB receiver on/off).
PCT/EP2013/051066 2012-01-31 2013-01-21 A system and a method of broadcasting and displaying of an advertisement during the interval of switching between dvb channels or services WO2013113583A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP13704885.6A EP2810444A2 (en) 2012-01-31 2013-01-21 A system and a method of broadcasting and displaying of an advertisement during the interval of switching between dvb channels or services

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201261592629P 2012-01-31 2012-01-31
US61/592,629 2012-01-31

Publications (2)

Publication Number Publication Date
WO2013113583A2 WO2013113583A2 (en) 2013-08-08
WO2013113583A3 true WO2013113583A3 (en) 2013-10-17

Family

ID=47739201

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2013/051066 WO2013113583A2 (en) 2012-01-31 2013-01-21 A system and a method of broadcasting and displaying of an advertisement during the interval of switching between dvb channels or services

Country Status (2)

Country Link
EP (1) EP2810444A2 (en)
WO (1) WO2013113583A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105872637A (en) * 2015-12-30 2016-08-17 乐视致新电子科技（天津）有限公司 Screen-display-based advertisement putting method and intelligent television
EP3361740B1 (en) * 2017-02-10 2020-12-02 Samsung Electronics Co., Ltd. Display device and method for replacing advertisement

Citations (15)

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EP1657918A1 (en) * 2004-11-10 2006-05-17 LG Electronics Inc. Method for providing information during a channel change in a digital broadcast receiver
US20070143799A1 (en) * 2005-12-21 2007-06-21 Sony Ericsson Mobile Communications Ab Mobile television gap filler during channel switching
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EP1991003A2 (en) * 2007-04-16 2008-11-12 Samsung Electronics Co., Ltd. Data reproducing apparatus and data reproducing method
US20090239514A1 (en) * 2008-03-21 2009-09-24 Qualcomm Incorporated Methods and apparatuses for providing advertisements to a mobile device
US20090319375A1 (en) * 2006-07-29 2009-12-24 Srinivasa Dharmaji Advertisement Insertion During Application Launch in Handheld, Mobile Display Devices
EP2237549A1 (en) * 2009-04-02 2010-10-06 Koninklijke KPN N.V. Playing out interludes when switching IPTV channels
WO2010131128A1 (en) * 2009-05-13 2010-11-18 Nds Limited Splicing system

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US20020166127A1 (en) * 1999-12-15 2002-11-07 Hitachi America, Ltd. System and method for providing advertisements in a wireless terminal
EP1343313A1 (en) * 2000-12-07 2003-09-10 Matsushita Electric Industrial Co., Ltd. Motion picture reproducing middleware selecting/ executing device and method
US20020087973A1 (en) * 2000-12-28 2002-07-04 Hamilton Jeffrey S. Inserting local signals during MPEG channel changes
US20030054758A1 (en) * 2001-09-19 2003-03-20 Yukihiro Kawamata Digital broadcast receiver
WO2003026275A2 (en) * 2001-09-19 2003-03-27 Meta Tv, Inc. Interactive user interface for television applications
WO2003032638A1 (en) * 2001-10-10 2003-04-17 Opentv, Inc. Utilization of relational metadata in a television system
US20040123317A1 (en) * 2002-12-19 2004-06-24 Sony Corporation System and method for delivering electronic program guide
EP1657918A1 (en) * 2004-11-10 2006-05-17 LG Electronics Inc. Method for providing information during a channel change in a digital broadcast receiver
US20070143799A1 (en) * 2005-12-21 2007-06-21 Sony Ericsson Mobile Communications Ab Mobile television gap filler during channel switching
US20090319375A1 (en) * 2006-07-29 2009-12-24 Srinivasa Dharmaji Advertisement Insertion During Application Launch in Handheld, Mobile Display Devices
WO2008016213A1 (en) * 2006-07-31 2008-02-07 Tu Media Corp. Digital broadcasting system and method
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EP2237549A1 (en) * 2009-04-02 2010-10-06 Koninklijke KPN N.V. Playing out interludes when switching IPTV channels
WO2010131128A1 (en) * 2009-05-13 2010-11-18 Nds Limited Splicing system

Also Published As

Publication number Publication date
WO2013113583A2 (en) 2013-08-08
EP2810444A2 (en) 2014-12-10

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