WO2013097640A1 - Television commercial real-time releasing system - Google Patents

Television commercial real-time releasing system Download PDF

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Publication number
WO2013097640A1
WO2013097640A1 PCT/CN2012/087013 CN2012087013W WO2013097640A1 WO 2013097640 A1 WO2013097640 A1 WO 2013097640A1 CN 2012087013 W CN2012087013 W CN 2012087013W WO 2013097640 A1 WO2013097640 A1 WO 2013097640A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
module
file
information
product
Prior art date
Application number
PCT/CN2012/087013
Other languages
French (fr)
Chinese (zh)
Inventor
孙巍
Original Assignee
Sun Wei
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Sun Wei filed Critical Sun Wei
Publication of WO2013097640A1 publication Critical patent/WO2013097640A1/en

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815Electronic shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Definitions

  • the present invention relates to Internet technologies and television broadcast technologies, and more particularly to a system for distributing television advertisements in real time. Background of the invention
  • Online shopping means to log in to the shopping website to retrieve product information through the Internet, and send a shopping request through the electronic order form, and then fill in the personal checking account number or credit card number, the manufacturer can deliver the goods by mail order, or deliver the goods through the courier company.
  • Online shopping is relative to physical store shopping. Consumers can enjoy the following conveniences: You can "shop the store” at home, ordering is not limited by time and place; if you get a large amount of product information, you can buy goods that are not available locally; It is not necessary to visit the site when the goods arrive at the door, saving time and effort.
  • Step 101 The artist manually designs the advertisement image by using photoshop or other image processing software;
  • Step 102 Manually submit the advertisement picture to the television station
  • Step 103 The TV station staff browses the advertisement picture and manually reviews it.
  • Step 104 After the approval, copy the advertisement picture into the TV playback device, manually set Play the number and time of the ad broadcast.
  • the present invention provides a system for distributing television advertisements in real time, which can automatically generate and play television advertisements based on the product information of the shopping website.
  • Embodiments of the present invention provide a system for distributing television advertisements in real time, including a shopping website server, an advertisement generation device, an advertisement review device, and an advertisement broadcast device;
  • the shopping website server is configured to detect whether the related information of the item to be sold is updated, and if so, generate an advertisement publishing request carrying relevant information of the product, and send the advertisement publishing request to the advertisement generating device;
  • the advertisement generating device is configured to generate an advertisement file containing graphics according to item related information from a shopping website server, and send the generated advertisement file to an advertisement review device;
  • the advertisement review device is configured to receive the advertisement generation device An advertisement file, which reviews the content of the received advertisement file, and sends the approved advertisement file to the advertisement broadcast device;
  • the advertisement playing device is configured to receive an advertisement file from an advertisement reviewing device, generate a media stream signal according to a broadcast schedule for a predetermined period of time, and send the media stream signal to the media play terminal.
  • the shopping website server comprises:
  • a product information database configured to store product related information in the shopping website
  • an information update detecting module configured to detect whether the product related information in the product information database is updated, and if yes, send an information update instruction to the message triggering module, where the information update indication Contains at least the item code used to uniquely identify the item
  • the message triggering module is configured to: after receiving the product code from the information update detecting module, send the product related information corresponding to the product code and the specified advertisement template identifier to the advertisement generating device.
  • the item related information includes a product name, a code, a product picture, a product specification, and a product price.
  • the item-related information is updated to add item-related information in the item information database, or the item-related information of the existing item changes.
  • the item-related information further includes an attribute value for indicating whether to issue a television advertisement
  • the information update detecting module After detecting that the item related information is updated, the information update detecting module further detects whether the attribute value is valid. If yes, the information update detecting module sends an information update indication to the message triggering module, otherwise the information update indication is not sent.
  • the advertisement generating device includes:
  • An advertisement template module configured to save and manage a preset advertisement template
  • an advertisement file generating module configured to fill in an advertisement template saved in the advertisement template module from the product related information of the shopping website server, to generate a complete advertisement file
  • the advertisement cache list module is configured to cache the advertisement file generated by the advertisement file generation module, and output the cached advertisement file to the advertisement review device.
  • the advertisement template module provides an external interface for receiving a user-defined advertisement template.
  • the advertisement template includes form parameters of at least one item, each form parameter corresponds to a display unit of the product advertisement, and the display unit is configured to display attribute information of the item.
  • the advertisement review device comprises:
  • the advertisement preview module is configured to display the advertisement file cached in the advertisement cache module to be reviewed in a preview manner, and mark the advertisement file with the approved mark or the unqualified mark according to the operation of the auditor, and pass the review.
  • the advertisement file is sent to the review through the advertisement cache module;
  • the review passes through the ad cache module for receiving and caching the advertisement file from the ad preview module, and sending the cached ad file to the ad playout device.
  • the media playing terminal is a television terminal, a media playing terminal in a vehicle, or a media playing terminal in a public place.
  • the advertising playout device comprises:
  • An advertisement cache module to be played for receiving and caching an advertisement file from an advertisement review device
  • the advertisement playing module is configured to convert the advertisement file cached in the advertisement cache module to be played into a media stream signal for displaying the graphic content of the advertisement file, and transmit the media stream signal to the media through a cable television line or through a dedicated signal transmission line. Play terminal.
  • the advertisement playing device further comprises:
  • a group information module configured to store attribute value information and group information of the media playing terminal
  • a matching module configured to receive description information of the target media playing terminal, and match the description information with the media playing terminal and the grouping information stored in the grouping information module to obtain a packet of the media playing terminal that is successfully matched;
  • the advertisement playing module is configured to convert an advertisement file cached in the advertisement cache module to be played into a media stream signal that displays the content of the advertisement file graphic, and send the media stream signal to the media player obtained by the matching module. Grouping of terminals.
  • the advertisement file is an XML file, a digital image containing images and texts.
  • FIG. 1 is a schematic flow chart of releasing a television graphic advertisement in the prior art
  • FIG. 2 is a schematic diagram of a system topology for real-time publishing of a TV advertisement according to an embodiment of the present invention
  • FIG. 3 is a schematic diagram of a graphic advertisement generated according to a plurality of advertisement templates
  • Figure 4 is an example of populating a product attribute into a parameter bar of a template. Mode for carrying out the invention
  • the present invention provides a solution for real-time publishing of television advertisements for products of a shopping website.
  • the request for publishing the TV advertisement is automatically triggered, and the product information is combined with the preset advertisement template according to the request to generate a graphic advertisement;
  • the graphic advertisements are broadcasted on a specific media playback terminal after being reviewed by the review section.
  • the program automatically realizes the generation and playback of commercial advertisements in graphic form, which greatly saves manpower compared with the existing television advertisement publishing process, shortens the time, and greatly facilitates the merchants of the shopping website to conduct product promotion.
  • the content of the advertisement may include dynamic pictures and texts in addition to static pictures and texts, or may further include video, animation, sound, and the like.
  • FIG. 2 shows a system for distributing television advertisements in real time according to an embodiment of the present invention.
  • the system mainly includes: a shopping website server 210, an advertisement generating device 220, an advertisement review device 230, and an advertisement playout device 240.
  • the shopping website server 210 is a supporting entity of the shopping website, and in addition to the conventional function modules such as the shop opening guide, the website content management, the shop management, the product release, the order management, the report statistics, etc., in order to achieve the technical purpose of the present invention, It is detected whether the related information of the item to be sold is updated, and if so, an advertisement publishing request carrying the related information of the item is generated, and the advertisement issuance request is transmitted to the advertisement generating device. Therefore, the shopping website server 210 further includes:
  • the product information database 211 is configured to store product related information in the shopping website, and the product related information includes, but is not limited to, a product name, a code, a product image, a product specification, a product price, and may also include a product introduction information of the package.
  • the price of the commodity can further include the original price (market price) and the discounted price (the price at the shopping website).
  • the product picture may be a still picture or a dynamic picture.
  • the information update detecting module 212 is configured to detect whether the item related information in the product information database 211 is updated, and if yes, send an information update instruction to the message triggering module 213, where the information update instruction includes at least an item code for uniquely identifying the item.
  • Product-related information updates may include multiple types, such as information about new items, and information about items (such as prices) of existing items.
  • the item-related information may include an attribute value for indicating whether to issue a TV advertisement.
  • the information update detecting module 212 detects Whether the attribute value is valid, the information update detecting module 212 sends an information update indication to the message triggering module 213 only when the attribute value is set to "valid", and does not send if the attribute value is set to "invalid". Information update instructions.
  • the message triggering module 213 is configured to send the product related information corresponding to the product code and the specified advertisement template identifier to the advertisement generating device 220 after receiving the commodity code from the information update detecting module 212.
  • the advertisement generating device 220 is configured to generate an advertisement file containing graphics according to the commodity related information from the shopping website server 210, and send the generated advertisement file to the advertisement review device 230.
  • the advertisement generating device 220 includes:
  • An ad template module 221 for saving and managing pre-set ad templates.
  • the advertisement template may be a system-defined advertisement template, and the advertisement template module 221 may provide an external interface for receiving a user-defined advertisement template.
  • Each of the advertisement templates includes formal parameters of at least one commodity, each formal parameter corresponding to a display unit of the merchandise advertisement, and the display unit is configured to display a related information of the merchandise.
  • the related information includes, but is not limited to, a merchant name logo, a product name, a product image, a product specification, a product price, and the like.
  • the commodity price may further include the market price, the original price, and the current price.
  • Figure 3 shows an example of a generated graphic advertisement based on a plurality of advertisement templates.
  • the product picture can be a static picture or a dynamic picture; the product name, specification, price, etc. can be displayed in the form of static text or in the form of dynamic text.
  • Graphic ads can also include animations, videos, and/or sounds.
  • the advertisement file generating module 222 is configured to fill in the product-related information of the message triggering module 213 from the shopping website server 210 into the template corresponding form parameter corresponding to the advertisement template identifier, and generate a complete advertisement file.
  • Figure 4 shows an example of populating a product attribute into the parameter column of a template.
  • the format of the advertisement file can be an XML file, and the contents are as follows:
  • the name of the template is the name of the template, and the comfort toothpaste is the actual parameter value, which is the parameter of the sixth product in Figure 4. i ⁇ product ⁇ >
  • Advertising text ' ' ⁇ ⁇ ' face 3 ⁇ 4 text digital picture file or other general format file or special format file that can be used to display images and text.
  • the advertisement cache list module 223 is configured to cache the advertisement file generated by the advertisement file generation module 222, and output the cached advertisement file to the advertisement review apparatus 230.
  • the advertisement reviewing device 230 is configured to receive an advertisement file from the advertisement generation device, review the content of the received advertisement file, and send the approved advertisement file to the advertisement broadcast device.
  • the advertisement review device 230 includes:
  • the pending advertisement cache module 231 is configured to receive and cache an advertisement file from the advertisement generating device 220.
  • the advertisement preview module 232 is configured to display the advertisement file cached in the advertisement cache module 231 to be previewed in a preview manner, and mark the advertisement file with the approved mark or the failed test mark according to the operation of the auditor, and review the mark
  • the passed advertisement file is sent to the review through the advertisement cache module 233.
  • the preview may be performed in a manner similar to the officially broadcasted advertisement, for example: when the advertisement file is officially broadcast, the display screen displays one advertisement file at a time, and the preview mode is reduced. Small display, so that the same display can display multiple ad files; display dynamic text or pictures in static mode; display only the picture without playing sounds, and so on.
  • the advertisement preview module 232 provides a check box on the preview display interface for the reviewer to mark the approved mark or to check for the failed pass, and the cache module 233 with the audit pass mark.
  • the review through advertisement cache module 233 is for receiving and caching the advertisement file from the advertisement preview module 232 and transmitting the cached advertisement file to the advertisement playout device 240.
  • the advertisement broadcast device 240 is configured to receive an advertisement file from the advertisement review device 230, and generate a media stream signal for displaying the graphic content of the advertisement file in a predetermined time period according to the broadcast plan, and send the media stream signal To the media player terminal.
  • the media stream signal may be a television signal
  • the media playing terminal is a television playing terminal
  • the television signal is transmitted to the television playing terminal through a cable television (CATT) line, or transmitted to the media playing terminal through a dedicated signal transmission line, the media playing terminal
  • CAT cable television
  • the media playing terminal include, but are not limited to, media playback terminals in vehicles (such as buses, subways, trains, airplanes), and media playback terminals in buildings, elevators, or other public places.
  • the advertisement playout device 240 includes:
  • the to-be-played advertisement cache module 242 is configured to receive and cache an advertisement file from the advertisement review device 230;
  • the advertisement playing module 241 is configured to convert the advertisement file cached in the to-be-played advertisement cache module 242 into a media stream signal for displaying the graphic content of the advertisement file, and transmit the media stream signal to the television through a cable television (CATV) line. , or transmitted to the media playback terminal through a dedicated signal transmission line.
  • CATV cable television
  • the shopping website server 210 triggers the submission of the advertisement publishing request to the advertisement generating device according to the update event of the product information by the active request method. This way For the shopping website server 210, the extra overhead is not large.
  • the advertisement generating device 220 passively waits for the advertisement publishing request. In this manner, the advertisement generating device 220 only needs to open the corresponding access port, and does not occupy additional resources, and can simultaneously receive multiple shopping websites (or in the shopping website). Advertising requests submitted by multiple online stores).
  • the media playing terminal connected to the advertisement playing device 240 may be grouped according to a certain attribute value, and the advertisement playing device 240 stores the attribute value information of the media playing terminal and the grouping information.
  • the advertisement website server 210 When the advertisement website server 210 generates an advertisement distribution request, the advertisement distribution request carries the description information of the target media playback terminal to be served by the advertisement.
  • the description information is transparently transmitted to the advertisement playout device 240 via the advertisement generating device 220 and the advertisement review device 230, or the shopping website server 210 transmits the description information of the target media playback terminal to the advertisement playout device 240 by other means.
  • the advertisement playout device 240 matches the packet information of the media play terminal stored by itself according to the description information, and transmits the media stream for playing the advertisement file to the packet matching the successful media play terminal.
  • the same media play terminal may have more than one attribute value and may belong to more than one packet.
  • the attribute information of the media playing terminal is the number of the bus line where the media playing terminal is located, and the advertisement playing device 240 divides the media playing terminals belonging to the same bus line into a group, for example, the media playing terminal of the "28 bus” as a Group, the media play terminal of "39 bus” is taken as another group.
  • the group information may also include some related information, such as the station name of each station through which the bus passes.
  • the description information provided by the shopping website server 210 may be group information. If the description information is specified to be advertised on "28 bus” and "39 bus", the advertisement playout device 240 sends the media stream for playing the advertisement file. To the media broadcast terminal of the two groups of "28 bus” and "39 bus".
  • the description information provided by the shopping website server 210 may not be group information, for example.
  • the description information is "Advertising on the bus line containing the site 'Haidian Baishiqiao Carrefour Supermarket”.
  • the advertisement broadcast device 240 matches the description information with the group information, and finds that "28 bus” and "39 bus” all conform to the description information, and then sends the media stream for playing the advertisement file to "28 road”.
  • the shopping website server 210 further includes: an advertisement delivery policy module, configured to: configure and store description information of the target media playback terminal to be served by the advertisement; and the message triggering module 213 receives the information update detection from the information.
  • an advertisement delivery policy module configured to: configure and store description information of the target media playback terminal to be served by the advertisement
  • the message triggering module 213 receives the information update detection from the information.
  • the advertisement generating device 220 and the advertisement reviewing device 230 also transmit the description information of the corresponding target media playing terminal while transmitting the advertising file.
  • the advertisement playout device 240 further includes:
  • a group information module configured to store attribute value information and group information of the media playing terminal
  • a matching module configured to receive description information of the target media playing terminal transparently transmitted by the advertisement generating device 220, or directly receive description information of the target media playing terminal from the shopping website server 210, and store the description information and the group information module The media play terminal and the grouping information are matched to obtain a packet of the media terminal that is successfully matched.
  • the advertisement playing module 241 is configured to convert the advertisement file cached in the advertisement cache module 242 to be displayed to display the graphic content of the advertisement file. a media stream signal and transmitting the media stream signal to a packet of the media playing terminal obtained by the matching module.

Abstract

The present invention provides a television commercial real-time releasing system, comprising a shopping-website server, a commercial generating device, a commercial examining device, and a commercial broadcasting device. The shopping-website server is used for detecting whether information related to goods for sale is updated; if yes, generating a commercial releasing request carrying the information related to the goods, and sending the request to the commercial generating device. The commercial generating device is used for generating a graphics-containing commercial file according to the information related to the goods from the shopping-website server, and sending the generated commercial file to the commercial examining device. The commercial examining device is used for receiving and examining the commercial file from the commercial generating device, and sending the commercial file passing the examination to the commercial broadcasting device. The commercial broadcasting device is used for receiving the commercial file from the commercial examining device, generating a media stream signal in a preset time period according to a broadcasting plan, and sending the media stream signal to media playing terminals.

Description

一种实时发布电视广告的系统  A system for releasing television advertisements in real time
技术领域 Technical field
本发明涉及互联网技术以及电视广播技术,尤其涉及一种实时发 布电视广告的系统。 发明背景  The present invention relates to Internet technologies and television broadcast technologies, and more particularly to a system for distributing television advertisements in real time. Background of the invention
网上购物, 就是通过互联网登录购物网站检索商品信息, 并通过 电子订购单发出购物请求, 然后填上私人支票帐号或信用卡的号码, 厂商通过邮购的方式发货, 或是通过快递公司送货上门。 随着电子商 务技术的不断发展和成熟,越来越多的消费者选择网上购物这种方便 快捷的消费方式。 网上购物相对于实体店购物, 消费者可以享受如下 便利: 可以在家 "逛商店" , 订货不受时间、 地点的限制; 获得较大 量的商品信息, 可以买到当地没有的商品; 从订货、 买货到货物上门 无需亲临现场, 既省时又省力。  Online shopping means to log in to the shopping website to retrieve product information through the Internet, and send a shopping request through the electronic order form, and then fill in the personal checking account number or credit card number, the manufacturer can deliver the goods by mail order, or deliver the goods through the courier company. With the continuous development and maturity of e-commerce technology, more and more consumers choose online shopping as a convenient and fast way to consume. Online shopping is relative to physical store shopping. Consumers can enjoy the following conveniences: You can "shop the store" at home, ordering is not limited by time and place; if you get a large amount of product information, you can buy goods that are not available locally; It is not necessary to visit the site when the goods arrive at the door, saving time and effort.
网上购物的商品信息众多,如何能让潜在消费者及时获得商品信 息成为购物网站的商家必须考虑的问题。 目前常见的做法主要包括: 在购物网站的首页或者其他门户网站投放商品广告,通过短信等方式 向用户手机推送商品广告, 或者通过电视播放商品图文广告。  There are a lot of merchandise information on online shopping, and how to enable potential consumers to obtain product information in a timely manner has become a problem that merchants of shopping websites must consider. At present, the common practices include: placing product advertisements on the homepage of the shopping website or other portal websites, pushing product advertisements to the user's mobile phone through text messages, or playing product graphic advertisements through television.
如图 1所示, 现有技术中发布电视图文广告需要经过以下步骤: 步骤 101 : 美工人员用 photoshop或其他图像处理软件手工设计 广告图片;  As shown in FIG. 1 , the following steps are required to publish a television graphic advertisement in the prior art: Step 101: The artist manually designs the advertisement image by using photoshop or other image processing software;
步骤 102: 把广告图片人工提交到电视台;  Step 102: Manually submit the advertisement picture to the television station;
步骤 103: 电视台工作人员对广告图片进行浏览, 人工审核; 步骤 104: 审核通过后, 把广告图片拷入电视播放设备, 手工设 置广告播出次数和时间进行播放。 Step 103: The TV station staff browses the advertisement picture and manually reviews it. Step 104: After the approval, copy the advertisement picture into the TV playback device, manually set Play the number and time of the ad broadcast.
可见, 现有的发布电视图文广告的过程基本都是由人工参与完 成, 费时费力。 发明内容  It can be seen that the existing process of publishing TV graphic advertisements is basically completed by manual participation, which is time consuming and laborious. Summary of the invention
本发明提供了一种实时发布电视广告的系统,可以自动根据购物 网站的商品信息生成并播放电视广告。  The present invention provides a system for distributing television advertisements in real time, which can automatically generate and play television advertisements based on the product information of the shopping website.
本发明实施例提供一种实时发布电视广告的系统, 包括购物网站服 务器、 广告生成设备、 广告审核设备和广告播出设备;  Embodiments of the present invention provide a system for distributing television advertisements in real time, including a shopping website server, an advertisement generation device, an advertisement review device, and an advertisement broadcast device;
所述购物网站服务器用于检测所要出售商品的相关信息是否发生更 新, 若是, 则将生成一条携带该商品的相关信息的广告发布请求, 并将 所述广告发布请求发送至广告生成设备;  The shopping website server is configured to detect whether the related information of the item to be sold is updated, and if so, generate an advertisement publishing request carrying relevant information of the product, and send the advertisement publishing request to the advertisement generating device;
所述广告生成设备用于根据来自购物网站服务器的商品相关信息生 成包含图文的广告文件, 并将所生成的广告文件发送至广告审核设备; 所述广告审核设备用于接收来自广告生成设备的广告文件, 对所接 收的广告文件的内容进行审核, 将审核通过的广告文件发送至广告播出 设备;  The advertisement generating device is configured to generate an advertisement file containing graphics according to item related information from a shopping website server, and send the generated advertisement file to an advertisement review device; the advertisement review device is configured to receive the advertisement generation device An advertisement file, which reviews the content of the received advertisement file, and sends the approved advertisement file to the advertisement broadcast device;
所述广告播出设备用于接收来自广告审核设备的广告文件, 按照播 出计划在预定的时间段生成媒体流信号, 并将所述媒体流信号发送至媒 体播放终端。  The advertisement playing device is configured to receive an advertisement file from an advertisement reviewing device, generate a media stream signal according to a broadcast schedule for a predetermined period of time, and send the media stream signal to the media play terminal.
较佳地, 所述购物网站服务器包括:  Preferably, the shopping website server comprises:
商品信息数据库, 用于存储购物网站中的商品相关信息; 信息更新检测模块,用于检测商品信息数据库中商品相关信息是 否发生更新, 若是, 向消息触发模块发送信息更新指示, 所述信息更 新指示中至少包含用于唯一标识商品的商品代码; 消息触发模块, 用于在收到来自信息更新检测模块的商品代码 后,将该商品代码对应的商品相关信息以及指定的广告模板标识发送 至广告生成设备。 a product information database, configured to store product related information in the shopping website; an information update detecting module, configured to detect whether the product related information in the product information database is updated, and if yes, send an information update instruction to the message triggering module, where the information update indication Contains at least the item code used to uniquely identify the item; The message triggering module is configured to: after receiving the product code from the information update detecting module, send the product related information corresponding to the product code and the specified advertisement template identifier to the advertisement generating device.
较佳地, 所述商品相关信息包括商品名称、 代码、 商品图片、 商 品规格和商品价格。  Preferably, the item related information includes a product name, a code, a product picture, a product specification, and a product price.
较佳地,商品相关信息发生更新为商品信息数据库中增加商品相 关信息, 或者已有商品的商品相关信息发生变化。  Preferably, the item-related information is updated to add item-related information in the item information database, or the item-related information of the existing item changes.
较佳地,所述商品相关信息中进一步包括用于指示是否发布电视 广告的属性值;  Preferably, the item-related information further includes an attribute value for indicating whether to issue a television advertisement;
所述信息更新检测模块在检测到商品相关信息发生更新后,进一 步检测该属性值是否为有效, 若是, 信息更新检测模块向消息触发模 块发送信息更新指示, 否则不发送信息更新指示。  After detecting that the item related information is updated, the information update detecting module further detects whether the attribute value is valid. If yes, the information update detecting module sends an information update indication to the message triggering module, otherwise the information update indication is not sent.
较佳地, 所述广告生成设备包括:  Preferably, the advertisement generating device includes:
广告模板模块, 用于保存和管理预先设置的广告模板; 广告文件生成模块,用于将来自购物网站服务器的商品相关信息 填入所述广告模板模块中保存的广告模板, 生成完整的广告文件; 广告緩存列表模块,用于緩存广告文件生成模块所生成的广告文 件, 以及将所緩存的广告文件输出至广告审核设备。  An advertisement template module, configured to save and manage a preset advertisement template; an advertisement file generating module, configured to fill in an advertisement template saved in the advertisement template module from the product related information of the shopping website server, to generate a complete advertisement file; The advertisement cache list module is configured to cache the advertisement file generated by the advertisement file generation module, and output the cached advertisement file to the advertisement review device.
较佳地, 所述广告模板模块对外提供接口, 用于接收用户自定义 的广告模板。  Preferably, the advertisement template module provides an external interface for receiving a user-defined advertisement template.
较佳地, 所述广告模板中包括至少一个商品的形式参数, 每个形 式参数对应于商品广告的一个显示单元,显示单元用于显示商品的属 性信息。  Preferably, the advertisement template includes form parameters of at least one item, each form parameter corresponds to a display unit of the product advertisement, and the display unit is configured to display attribute information of the item.
较佳地, 所述广告审核设备包括:  Preferably, the advertisement review device comprises:
待审核广告緩存模块,用于接收并緩存来自广告生成设备的广告 文件; Pending ad cache module for receiving and caching ads from ad generation devices Document
广告预览模块,用于将待审核广告緩存模块中緩存的广告文件以 预览的方式进行显示,根据审核人员的操作对广告文件标注已审核通 过的标记或者审核不通过的标记,并将审核通过的广告文件发送至审 核通过广告緩存模块;  The advertisement preview module is configured to display the advertisement file cached in the advertisement cache module to be reviewed in a preview manner, and mark the advertisement file with the approved mark or the unqualified mark according to the operation of the auditor, and pass the review. The advertisement file is sent to the review through the advertisement cache module;
审核通过广告緩存模块,用于接收并緩存来自广告预览模块的广 告文件, 并将所緩存的广告文件发送至广告播出设备。  The review passes through the ad cache module for receiving and caching the advertisement file from the ad preview module, and sending the cached ad file to the ad playout device.
较佳地, 所述媒体播放终端为电视机终端, 交通工具中的媒体播 放终端, 或公共场所的媒体播放终端。  Preferably, the media playing terminal is a television terminal, a media playing terminal in a vehicle, or a media playing terminal in a public place.
较佳地, 广告播出设备包括:  Preferably, the advertising playout device comprises:
待播放广告緩存模块,用于接收并緩存来自广告审核设备的广告 文件;  An advertisement cache module to be played, for receiving and caching an advertisement file from an advertisement review device;
广告播放模块,用于将待播放广告緩存模块中緩存的广告文件转 换为显示该广告文件图文内容的媒体流信号,将所述媒体流信号通过 有线电视线路或者通过专用信号传输线路传输至媒体播放终端。  The advertisement playing module is configured to convert the advertisement file cached in the advertisement cache module to be played into a media stream signal for displaying the graphic content of the advertisement file, and transmit the media stream signal to the media through a cable television line or through a dedicated signal transmission line. Play terminal.
较佳地, 广告播出设备进一步包括:  Preferably, the advertisement playing device further comprises:
分组信息模块,用于存储媒体播放终端的属性值信息以及分组信 息;  a group information module, configured to store attribute value information and group information of the media playing terminal;
匹配模块, 用于接收目标媒体播放终端的描述信息, 将所述描述 信息与分组信息模块中存储的媒体播放终端的及分组信息进行匹配, 获得匹配成功的媒体播放终端的分组;  a matching module, configured to receive description information of the target media playing terminal, and match the description information with the media playing terminal and the grouping information stored in the grouping information module to obtain a packet of the media playing terminal that is successfully matched;
所述广告播放模块,用于将待播放广告緩存模块中緩存的广告文 件转换为显示该广告文件图文内容的媒体流信号,并将所述媒体流信 号发送至所述匹配模块获得的媒体播放终端的分组。  The advertisement playing module is configured to convert an advertisement file cached in the advertisement cache module to be played into a media stream signal that displays the content of the advertisement file graphic, and send the media stream signal to the media player obtained by the matching module. Grouping of terminals.
较佳地, 所述广告文件为 XML文件、 包含图像和文字的数码图 片文件, 或者用于显示图像和文字的格式文件。 Preferably, the advertisement file is an XML file, a digital image containing images and texts. A slice file, or a format file for displaying images and text.
从以上技术方案可以看出,当购物网站的商品信息数据库的数据 发生更新(新增商品、 商品价格变更)时, 自动触发发布电视广告的 请求, 根据该请求将商品信息与预先设置的广告模板结合, 生成图文 广告; 该图文广告经过审核环节审核后, 在特定的媒体播放终端上播 出。 该方案自动实现生成并播放图文形式的商品广告, 相对于现有的 电视广告发布流程大大节约了人力, 缩短了时间, 极大方便了购物网 站的商家进行商品推介。 在本发明的某些实施例中, 还可以对媒体播 放终端进行分组及匹配, 便于针对特定人群投放广告。 附图简要说明  It can be seen from the above technical solution that when the data of the product information database of the shopping website is updated (new product, product price change), the request for publishing the TV advertisement is automatically triggered, and the product information and the preset advertisement template are determined according to the request. Combine, generate graphic advertisements; the graphic advertisements are broadcasted on a specific media playing terminal after being reviewed by the reviewing section. The program automatically generates and plays commercial advertisements in the form of graphic and text, which greatly saves manpower compared with the existing television advertisement publishing process, shortens the time, and greatly facilitates the merchants of the shopping website to conduct product promotion. In some embodiments of the present invention, media playback terminals can also be grouped and matched to facilitate advertising for a particular group of people. BRIEF DESCRIPTION OF THE DRAWINGS
图 1为现有技术中发布电视图文广告的流程示意图;  1 is a schematic flow chart of releasing a television graphic advertisement in the prior art;
图 2 为本发明实施例提供的一种实时发布电视广告的系统拓朴 示意图;  FIG. 2 is a schematic diagram of a system topology for real-time publishing of a TV advertisement according to an embodiment of the present invention; FIG.
图 3为根据多个广告模板的生成的图文广告的示意图;  3 is a schematic diagram of a graphic advertisement generated according to a plurality of advertisement templates;
图 4为将商品属性填入模板的参数栏的一个示例。 实施本发明的方式  Figure 4 is an example of populating a product attribute into a parameter bar of a template. Mode for carrying out the invention
本发明提供一种针对购物网站的商品实时发布电视广告的方案。 当购物网站的商品信息数据库的数据发生更新(新增商品、 商品价格 变更)时, 自动触发发布电视广告的请求, 根据该请求将商品信息与 预先设置的广告模板结合, 生成图文广告; 该图文广告经过审核环节 审核后, 在特定的媒体播放终端上播出。 该方案自动实现生成并播放 图文形式的商品广告,相对于现有的电视广告发布流程大大节约了人 力, 缩短了时间, 极大方便了购物网站的商家进行商品推介。 所述图 文广告内容除了包括静态图片、 文字之外, 也可以包括动态图片及文 字, 或者可以进一步包括视频、 动画、 声音等。 The present invention provides a solution for real-time publishing of television advertisements for products of a shopping website. When the data of the product information database of the shopping website is updated (new product, product price change), the request for publishing the TV advertisement is automatically triggered, and the product information is combined with the preset advertisement template according to the request to generate a graphic advertisement; The graphic advertisements are broadcasted on a specific media playback terminal after being reviewed by the review section. The program automatically realizes the generation and playback of commercial advertisements in graphic form, which greatly saves manpower compared with the existing television advertisement publishing process, shortens the time, and greatly facilitates the merchants of the shopping website to conduct product promotion. The figure The content of the advertisement may include dynamic pictures and texts in addition to static pictures and texts, or may further include video, animation, sound, and the like.
为使本发明技术方案的技术原理、 特点以及技术效果更加清楚, 以下通过具体实施例对本发明方案进行进一步详细阐述。  In order to make the technical principles, features, and technical effects of the technical solutions of the present invention clearer, the present invention will be further elaborated below through specific embodiments.
图 2示出了本发明实施例提供的一种实时发布电视广告的系统。 该系统主要包括: 购物网站服务器 210、 广告生成设备 220、 广告审 核设备 230和广告播出设备 240。  FIG. 2 shows a system for distributing television advertisements in real time according to an embodiment of the present invention. The system mainly includes: a shopping website server 210, an advertisement generating device 220, an advertisement review device 230, and an advertisement playout device 240.
购物网站服务器 210是购物网站的支撑实体,除了具备常规的开 店设置向导、 网站内容管理、 店铺管理、 商品发布、 订单管理、 报表 统计等功能模块之外, 为实现本发明的技术目的, 还需检测所要出售 商品的相关信息是否发生更新, 若是, 则将生成一条携带该商品的相 关信息的广告发布请求, 并将所述广告发布请求发送至广告生成设 备。 因此, 购物网站服务器 210进一步包括:  The shopping website server 210 is a supporting entity of the shopping website, and in addition to the conventional function modules such as the shop opening guide, the website content management, the shop management, the product release, the order management, the report statistics, etc., in order to achieve the technical purpose of the present invention, It is detected whether the related information of the item to be sold is updated, and if so, an advertisement publishing request carrying the related information of the item is generated, and the advertisement issuance request is transmitted to the advertisement generating device. Therefore, the shopping website server 210 further includes:
商品信息数据库 211 , 用于存储购物网站中的商品相关信息, 所 述商品相关信息包括但不限于商品名称、代码、商品图片、商品规格、 商品价格, 还可以包括筒单的商品介绍信息等。 商品价格还可以进一 步包括原价(市场价) 以及折后价(在购物网站销售的价格) 。 所述 商品图片可以是静态图片或动态图片。  The product information database 211 is configured to store product related information in the shopping website, and the product related information includes, but is not limited to, a product name, a code, a product image, a product specification, a product price, and may also include a product introduction information of the package. The price of the commodity can further include the original price (market price) and the discounted price (the price at the shopping website). The product picture may be a still picture or a dynamic picture.
信息更新检测模块 212 , 用于检测商品信息数据库 211中商品相 关信息是否发生更新,若是,向消息触发模块 213发送信息更新指示, 所述信息更新指示中至少包含用于唯一标识商品的商品代码。商品相 关信息更新可能包括多种类型, 例如新增商品的相关信息, 已有商品 的商品相关信息 (例如价格)发生变化等。  The information update detecting module 212 is configured to detect whether the item related information in the product information database 211 is updated, and if yes, send an information update instruction to the message triggering module 213, where the information update instruction includes at least an item code for uniquely identifying the item. Product-related information updates may include multiple types, such as information about new items, and information about items (such as prices) of existing items.
较佳地,商品相关信息中可以包括用于指示是否发布电视广告的 属性值, 当商品相关信息发生更新后, 信息更新检测模块 212会检测 该属性值是否为有效, 只有当该属性值被设置为 "有效" 时, 信息更 新检测模块 212才向消息触发模块 213发送信息更新指示,如果该属 性值被设置为 "无效" , 则不发送信息更新指示。 Preferably, the item-related information may include an attribute value for indicating whether to issue a TV advertisement. After the item-related information is updated, the information update detecting module 212 detects Whether the attribute value is valid, the information update detecting module 212 sends an information update indication to the message triggering module 213 only when the attribute value is set to "valid", and does not send if the attribute value is set to "invalid". Information update instructions.
消息触发模块 213 , 用于在收到来自信息更新检测模块 212的商 品代码后,将该商品代码对应的商品相关信息以及指定的广告模板标 识发送至广告生成设备 220。  The message triggering module 213 is configured to send the product related information corresponding to the product code and the specified advertisement template identifier to the advertisement generating device 220 after receiving the commodity code from the information update detecting module 212.
广告生成设备 220, 用于根据来自购物网站服务器 210的商品相 关信息生成包含图文的广告文件,并将所生成的广告文件发送至广告 审核设备 230。 具体地, 广告生成设备 220包括:  The advertisement generating device 220 is configured to generate an advertisement file containing graphics according to the commodity related information from the shopping website server 210, and send the generated advertisement file to the advertisement review device 230. Specifically, the advertisement generating device 220 includes:
广告模板模块 221 , 用于保存和管理预先设置的广告模板。 所述 广告模板可以是系统自定义的广告模板,广告模板模块 221可以对外 提供接口, 用于接收用户自定义的广告模板。 每一个广告模板中包括 至少一个商品的形式参数,每个形式参数对应于商品广告的一个显示 单元, 显示单元用于显示商品的一种相关信息。 所述相关信息包括但 不限于商家名称 logo、 商品名称、 商品图片、 商品规格、 商品价格等。  An ad template module 221 for saving and managing pre-set ad templates. The advertisement template may be a system-defined advertisement template, and the advertisement template module 221 may provide an external interface for receiving a user-defined advertisement template. Each of the advertisement templates includes formal parameters of at least one commodity, each formal parameter corresponding to a display unit of the merchandise advertisement, and the display unit is configured to display a related information of the merchandise. The related information includes, but is not limited to, a merchant name logo, a product name, a product image, a product specification, a product price, and the like.
商品价格还可以进一步包括市场价、原价以及现价。 图 3示出了 根据多个广告模板的生成的图文广告的示例。 其中, 商品图片可以是 静态图片或动态图片; 商品名称、 规格、 价格等可以是以静态文字的 形式显示, 也可以动态文字的形式显示。 图文广告还可以包括动画、 视频和 /或声音。  The commodity price may further include the market price, the original price, and the current price. Figure 3 shows an example of a generated graphic advertisement based on a plurality of advertisement templates. The product picture can be a static picture or a dynamic picture; the product name, specification, price, etc. can be displayed in the form of static text or in the form of dynamic text. Graphic ads can also include animations, videos, and/or sounds.
广告文件生成模块 222用于将来自购物网站服务器 210的消息触 发模块 213 的商品相关信息填入所述广告模板标识对应的模板相应 形式参数, 生成完整的广告文件。 图 4为将商品属性填入模板的参数 栏的一个示例。  The advertisement file generating module 222 is configured to fill in the product-related information of the message triggering module 213 from the shopping website server 210 into the template corresponding form parameter corresponding to the advertisement template identifier, and generate a complete advertisement file. Figure 4 shows an example of populating a product attribute into the parameter column of a template.
广告文件的格式可以是 XML文件, 内容举例如下: 名称为模板的形参名, 舒适达牙膏为实参数值, 即图 4中第六个 产品的参数。 i <产品 ι> The format of the advertisement file can be an XML file, and the contents are as follows: The name of the template is the name of the template, and the comfort toothpaste is the actual parameter value, which is the parameter of the sixth product in Figure 4. i <product ι>
i <类型 >家居用品< /类型 >  i <type> household items < / type >
I <名称 ι>舒适达牙膏 </名称 ι>  I <Name ι>Comfortable toothpaste </Name ι>
i <原价 >35</原价 >  i <original price>35</original price>
<现价 >32</现价 >  <current price>32</current price>
i <规格 >1支< /规格 >  i <Specifications>1 < /Specifications >
<图片 >./img/shushida.bmp</图片 > <产品 2>  <image>./img/shushida.bmp</image> <Product 2>
<类型 >家居用品< /类型 >  <type> household items < / type >
<名字 >滴露消毒液 </名字 >  <Name> Dew disinfectant </name>
i <原价 >28.8< /原价 >  i <original price>28.8< / original price >
i <现价 >25</现价>  i <current price>25</current price>
I <规格 >200g</规格 >  I <Specifications>200g</Specifications>
i <图片 >./im^/motov3 £g</图片 >  i <image>./im^/motov3 £g</image>
广告文 ' ' ϋΈγ'面 ¾文字的数码图片文件,或者 其他可以用于显示图像和文字的通用格式文件或专用格式文件。  Advertising text ' ' ϋΈ γ' face 3⁄4 text digital picture file, or other general format file or special format file that can be used to display images and text.
广告緩存列表模块 223用于緩存广告文件生成模块 222所生成的 广告文件, 以及将所緩存的广告文件输出至广告审核设备 230。  The advertisement cache list module 223 is configured to cache the advertisement file generated by the advertisement file generation module 222, and output the cached advertisement file to the advertisement review apparatus 230.
广告审核设备 230用于接收来自广告生成设备的广告文件,对所 接收的广告文件的内容进行审核,将审核通过的广告文件发送至广告 播出设备。 具体地, 广告审核设备 230包括:  The advertisement reviewing device 230 is configured to receive an advertisement file from the advertisement generation device, review the content of the received advertisement file, and send the approved advertisement file to the advertisement broadcast device. Specifically, the advertisement review device 230 includes:
待审核广告緩存模块 231 , 用于接收并緩存来自广告生成设备 220的广告文件。  The pending advertisement cache module 231 is configured to receive and cache an advertisement file from the advertisement generating device 220.
广告预览模块 232, 用于将待审核广告緩存模块 231中緩存的广 告文件以预览的方式进行显示,根据审核人员的操作对广告文件标注 已审核通过的标记或者审核不通过的标记,并将审核通过的广告文件 发送至审核通过广告緩存模块 233。  The advertisement preview module 232 is configured to display the advertisement file cached in the advertisement cache module 231 to be previewed in a preview manner, and mark the advertisement file with the approved mark or the failed test mark according to the operation of the auditor, and review the mark The passed advertisement file is sent to the review through the advertisement cache module 233.
所述预览的方式可以是相对于正式播出的广告进行筒化, 例如: 广告文件正式播出时显示屏一次显示一个广告文件,而预览方式下缩 小显示, 使得同一显示屏可以显示多个广告文件; 以静态方式显示动 态文字或图片; 仅显示画面而不播放声音等等。 The preview may be performed in a manner similar to the officially broadcasted advertisement, for example: when the advertisement file is officially broadcast, the display screen displays one advertisement file at a time, and the preview mode is reduced. Small display, so that the same display can display multiple ad files; display dynamic text or pictures in static mode; display only the picture without playing sounds, and so on.
广告预览模块 232在预览显示界面上提供勾选框,供审核人员标 注审核通过的标记或者审核不通过的标记,将具有审核通过标记的广 緩存模块 233。  The advertisement preview module 232 provides a check box on the preview display interface for the reviewer to mark the approved mark or to check for the failed pass, and the cache module 233 with the audit pass mark.
审核通过广告緩存模块 233 用于接收并緩存来自广告预览模块 232的广告文件, 并将所緩存的广告文件发送至广告播出设备 240。  The review through advertisement cache module 233 is for receiving and caching the advertisement file from the advertisement preview module 232 and transmitting the cached advertisement file to the advertisement playout device 240.
广告播出设备 240用于接收来自广告审核设备 230的广告文件, 并按照播出计划在预定的时间段生成显示所述广告文件的图文内容 的媒体流信号, 并将所述媒体流信号发送至媒体播放终端。  The advertisement broadcast device 240 is configured to receive an advertisement file from the advertisement review device 230, and generate a media stream signal for displaying the graphic content of the advertisement file in a predetermined time period according to the broadcast plan, and send the media stream signal To the media player terminal.
所述媒体流信号可以是电视信号, 媒体播放终端为电视播放终 端, 电视信号通过有线电视 ( CATV ) 线路传送到电视播放终端, 或 者通过专用信号传输线路传输至媒体播放终端,所述媒体播放终端包 括但不限于交通工具(例如公交车、 地铁、 火车、 飞机) 中的媒体播 放终端, 以及楼宇、 电梯或其他公共场所的媒体播放终端。  The media stream signal may be a television signal, the media playing terminal is a television playing terminal, the television signal is transmitted to the television playing terminal through a cable television (CATT) line, or transmitted to the media playing terminal through a dedicated signal transmission line, the media playing terminal These include, but are not limited to, media playback terminals in vehicles (such as buses, subways, trains, airplanes), and media playback terminals in buildings, elevators, or other public places.
具体地, 广告播出设备 240包括:  Specifically, the advertisement playout device 240 includes:
待播放广告緩存模块 242 , 用于接收并緩存来自广告审核设备 230的广告文件;  The to-be-played advertisement cache module 242 is configured to receive and cache an advertisement file from the advertisement review device 230;
广告播放模块 241 , 用于将待播放广告緩存模块 242中緩存的广 告文件转换为显示该广告文件图文内容的媒体流信号,将所述媒体流 信号通过有线电视(CATV ) 线路传送到电视机, 或者通过专用信号 传输线路传输至媒体播放终端。  The advertisement playing module 241 is configured to convert the advertisement file cached in the to-be-played advertisement cache module 242 into a media stream signal for displaying the graphic content of the advertisement file, and transmit the media stream signal to the television through a cable television (CATV) line. , or transmitted to the media playback terminal through a dedicated signal transmission line.
本发明方案中, 购物网站服务器 210通过主动请求方式, 根据商 品信息的更新事件触发向广告生成设备提交广告发布请求。这种方式 对于购物网站服务器 210而言, 额外的开销并不大。 而广告生成设备 220被动地等待广告发布请求, 按照这种方式, 广告生成设备 220只 需要开放相应的访问端口即可实现, 不占用额外资源, 可以同时接收 多个购物网站 (或者购物网站中的多个网店)提交的广告发布请求。 In the solution of the present invention, the shopping website server 210 triggers the submission of the advertisement publishing request to the advertisement generating device according to the update event of the product information by the active request method. this way For the shopping website server 210, the extra overhead is not large. The advertisement generating device 220 passively waits for the advertisement publishing request. In this manner, the advertisement generating device 220 only needs to open the corresponding access port, and does not occupy additional resources, and can simultaneously receive multiple shopping websites (or in the shopping website). Advertising requests submitted by multiple online stores).
本发明另一实施例中,广告播出设备 240所连接的媒体播放终端 可以按照一定的属性值进行分组,广告播出设备 240中存储媒体播放 终端的属性值信息以及分组信息。购物网站服务器 210在生成广告发 布请求时,在广告发布请求中携带该广告所要投放的目标媒体播放终 端的描述信息。该描述信息经由广告生成设备 220以及广告审核设备 230透传至广告播出设备 240 , 或者购物网站服务器 210通过其他途 径将目标媒体播放终端的描述信息传送到广告播出设备 240。 广告播 出设备 240 根据所述描述信息匹配自身存储的媒体播放终端的分组 信息,将用于播出广告文件的媒体流传送到匹配成功的媒体播放终端 的分组。 同一个媒体播放终端可以具有多于一个的属性值, 并且可以 属于多于一个的分组中。  In another embodiment of the present invention, the media playing terminal connected to the advertisement playing device 240 may be grouped according to a certain attribute value, and the advertisement playing device 240 stores the attribute value information of the media playing terminal and the grouping information. When the advertisement website server 210 generates an advertisement distribution request, the advertisement distribution request carries the description information of the target media playback terminal to be served by the advertisement. The description information is transparently transmitted to the advertisement playout device 240 via the advertisement generating device 220 and the advertisement review device 230, or the shopping website server 210 transmits the description information of the target media playback terminal to the advertisement playout device 240 by other means. The advertisement playout device 240 matches the packet information of the media play terminal stored by itself according to the description information, and transmits the media stream for playing the advertisement file to the packet matching the successful media play terminal. The same media play terminal may have more than one attribute value and may belong to more than one packet.
例如,媒体播放终端的属性信息为媒体播放终端所在的公交线路 的编号,广告播出设备 240将属于同一公交线路的媒体播放终端分为 一组, 例如 "28路公交" 的媒体播放终端作为一组, 将 "39路公交" 的媒体播放终端作为另一组。 分组信息中还可以包括一些相关信息, 例如该路公交经过的各个站点的站名等。  For example, the attribute information of the media playing terminal is the number of the bus line where the media playing terminal is located, and the advertisement playing device 240 divides the media playing terminals belonging to the same bus line into a group, for example, the media playing terminal of the "28 bus" as a Group, the media play terminal of "39 bus" is taken as another group. The group information may also include some related information, such as the station name of each station through which the bus passes.
购物网站服务器 210所提供的描述信息可以是分组信息,如描述 信息指定在 "28路公交" 、 "39路公交" 投放广告, 则广告播出设 备 240将用于播出广告文件的媒体流发送至 "28路公交" 、 "39路 公交" 这两个分组的媒体播放终端。  The description information provided by the shopping website server 210 may be group information. If the description information is specified to be advertised on "28 bus" and "39 bus", the advertisement playout device 240 sends the media stream for playing the advertisement file. To the media broadcast terminal of the two groups of "28 bus" and "39 bus".
购物网站服务器 210所提供的描述信息也可以不是分组信息,例 如该描述信息为 "在包含站点 '海淀白石桥家乐福超市, 的公交线 路投放广告" 。 则广告播出设备 240将该描述信息与分组信息进行匹 配, 发现 "28路公交" 、 "39路公交" 均符合该描述信息, 则将用 于播出广告文件的媒体流发送至 "28路公交" 、 "39路公交" 这两 个分组的媒体播放终端。 The description information provided by the shopping website server 210 may not be group information, for example. For example, the description information is "Advertising on the bus line containing the site 'Haidian Baishiqiao Carrefour Supermarket". Then, the advertisement broadcast device 240 matches the description information with the group information, and finds that "28 bus" and "39 bus" all conform to the description information, and then sends the media stream for playing the advertisement file to "28 road". The media play terminal of the two groups of "bus" and "39 bus".
为实现上述功能, 所述购物网站服务器 210中进一步包括: 广告投放策略模块,用于配置及存储广告所要投放的目标媒体播 放终端的描述信息;所述消息触发模块 213在收到来自信息更新检测 模块 212的商品代码后, 将该商品代码对应的商品相关信息、 指定的 广告模板标识、以及广告投放策略模块中存储的目标媒体播放终端的 描述信息一同发送至广告生成设备 220。  The shopping website server 210 further includes: an advertisement delivery policy module, configured to: configure and store description information of the target media playback terminal to be served by the advertisement; and the message triggering module 213 receives the information update detection from the information. After the product code of the module 212, the product related information corresponding to the product code, the specified advertisement template identifier, and the description information of the target media playing terminal stored in the advertisement delivery policy module are sent to the advertisement generating device 220.
广告生成设备 220 以及广告审核设备 230在传输广告文件的同 时, 也传输其对应的目标媒体播放终端的描述信息。  The advertisement generating device 220 and the advertisement reviewing device 230 also transmit the description information of the corresponding target media playing terminal while transmitting the advertising file.
所述广告播出设备 240进一步包括:  The advertisement playout device 240 further includes:
分组信息模块,用于存储媒体播放终端的属性值信息以及分组信 息;  a group information module, configured to store attribute value information and group information of the media playing terminal;
匹配模块,用于接收广告生成设备 220透传的目标媒体播放终端 的描述信息,或者直接接收来自购物网站服务器 210的目标媒体播放 终端的描述信息,将所述描述信息与分组信息模块中存储的媒体播放 终端的及分组信息进行匹配, 获得匹配成功的媒体播放终端的分组; 所述广告播放模块 241 , 用于将待播放广告緩存模块 242中緩存 的广告文件转换为显示该广告文件图文内容的媒体流信号,并将所述 媒体流信号发送至所述匹配模块获得的媒体播放终端的分组。  a matching module, configured to receive description information of the target media playing terminal transparently transmitted by the advertisement generating device 220, or directly receive description information of the target media playing terminal from the shopping website server 210, and store the description information and the group information module The media play terminal and the grouping information are matched to obtain a packet of the media terminal that is successfully matched. The advertisement playing module 241 is configured to convert the advertisement file cached in the advertisement cache module 242 to be displayed to display the graphic content of the advertisement file. a media stream signal and transmitting the media stream signal to a packet of the media playing terminal obtained by the matching module.
以上所述仅为本发明的较佳实施例而已, 并不用以限制本发明, 凡在本发明的精神和原则之内,所做的任何修改、等同替换、改进等, 均应包含在本发明保护的范围之内。 The above is only the preferred embodiment of the present invention, and is not intended to limit the present invention, and any modifications, equivalents, improvements, etc., made within the spirit and principles of the present invention, All should be included in the scope of protection of the present invention.

Claims

权利要求书 Claim
1、 一种实时发布电视广告的系统, 其特征在于, 包括购物网站服务 器、 广告生成设备、 广告审核设备和广告播出设备;  A system for distributing television advertisements in real time, comprising: a shopping website server, an advertisement generating device, an advertisement review device, and an advertisement broadcast device;
所述购物网站服务器用于检测所要出售商品的相关信息是否发生更 新, 若是, 则将生成一条携带该商品的相关信息的广告发布请求, 并将 所述广告发布请求发送至广告生成设备;  The shopping website server is configured to detect whether the related information of the item to be sold is updated, and if so, generate an advertisement publishing request carrying relevant information of the product, and send the advertisement publishing request to the advertisement generating device;
所述广告生成设备用于根据来自购物网站服务器的商品相关信息生 成包含图文的广告文件, 并将所生成的广告文件发送至广告审核设备; 所述广告审核设备用于接收来自广告生成设备的广告文件, 对所接 收的广告文件的内容进行审核, 将审核通过的广告文件发送至广告播出 设备;  The advertisement generating device is configured to generate an advertisement file containing graphics according to item related information from a shopping website server, and send the generated advertisement file to an advertisement review device; the advertisement review device is configured to receive the advertisement generation device An advertisement file, which reviews the content of the received advertisement file, and sends the approved advertisement file to the advertisement broadcast device;
所述广告播出设备用于接收来自广告审核设备的广告文件, 按照播 出计划在预定的时间段生成媒体流信号, 并将所述媒体流信号发送至媒 体播放终端。  The advertisement playing device is configured to receive an advertisement file from an advertisement reviewing device, generate a media stream signal according to a broadcast schedule for a predetermined period of time, and send the media stream signal to the media play terminal.
2、根据权利要求 1所述的系统, 其特征在于, 所述购物网站服务器 包括:  2. The system of claim 1 wherein: said shopping website server comprises:
商品信息数据库, 用于存储购物网站中的商品相关信息; 信息更新检测模块,用于检测商品信息数据库中商品相关信息是 否发生更新, 若是, 向消息触发模块发送信息更新指示, 所述信息更 新指示中至少包含用于唯一标识商品的商品代码;  a product information database, configured to store product related information in the shopping website; an information update detecting module, configured to detect whether the product related information in the product information database is updated, and if yes, send an information update instruction to the message triggering module, where the information update indication Contains at least the item code used to uniquely identify the item;
消息触发模块, 用于在收到来自信息更新检测模块的商品代码 后,将该商品代码对应的商品相关信息以及指定的广告模板标识发送 至广告生成设备。  The message triggering module is configured to: after receiving the product code from the information update detecting module, send the product related information corresponding to the product code and the specified advertisement template identifier to the advertisement generating device.
3、 根据权利要求 2所述的系统, 其特征在于, 所述商品相关信 息包括商品名称、 代码、 商品图片、 商品规格和商品价格。 3. The system according to claim 2, wherein said commodity related letter The information includes the product name, code, product image, product specifications, and product price.
4、 根据权利要求 2所述的系统, 其特征在于, 商品相关信息发 生更新为商品信息数据库中增加商品相关信息,或者已有商品的商品 相关信息发生变化。  The system according to claim 2, wherein the item-related information is updated to be added to the item information database to add the item-related information, or the item-related information of the existing item is changed.
5、 根据权利要求 3所述的系统, 其特征在于, 所述商品相关信 息中进一步包括用于指示是否发布电视广告的属性值;  The system according to claim 3, wherein the item-related information further includes an attribute value for indicating whether to issue a TV advertisement;
所述信息更新检测模块在检测到商品相关信息发生更新后,进一 步检测该属性值是否为有效, 若是, 信息更新检测模块向消息触发模 块发送信息更新指示, 否则不发送信息更新指示。  After detecting that the item related information is updated, the information update detecting module further detects whether the attribute value is valid. If yes, the information update detecting module sends an information update indication to the message triggering module, otherwise the information update indication is not sent.
6、 根据权利要求 1所述的系统, 其特征在于, 所述广告生成设 备包括:  6. The system according to claim 1, wherein the advertisement generating device comprises:
广告模板模块, 用于保存和管理预先设置的广告模板; 广告文件生成模块,用于将来自购物网站服务器的商品相关信息 填入所述广告模板模块中保存的广告模板, 生成完整的广告文件; 广告緩存列表模块,用于緩存广告文件生成模块所生成的广告文 件, 以及将所緩存的广告文件输出至广告审核设备。  An advertisement template module, configured to save and manage a preset advertisement template; an advertisement file generating module, configured to fill in an advertisement template saved in the advertisement template module from the product related information of the shopping website server, to generate a complete advertisement file; The advertisement cache list module is configured to cache the advertisement file generated by the advertisement file generation module, and output the cached advertisement file to the advertisement review device.
7、 根据权利要求 6所述的系统, 其特征在于, 所述广告模板模 块对外提供接口, 用于接收用户自定义的广告模板。  The system according to claim 6, wherein the advertisement template module provides an external interface for receiving a user-defined advertisement template.
8、 根据权利要求 6所述的系统, 其特征在于, 所述广告模板中 包括至少一个商品的形式参数,每个形式参数对应于商品广告的一个 显示单元, 显示单元用于显示商品的属性信息。  The system according to claim 6, wherein the advertisement template includes form parameters of at least one item, each form parameter corresponds to one display unit of the product advertisement, and the display unit is configured to display attribute information of the item .
9、 根据权利要求 1所述的系统, 其特征在于, 所述广告审核设 备包括:  9. The system of claim 1, wherein the advertisement review device comprises:
待审核广告緩存模块,用于接收并緩存来自广告生成设备的广告 文件; 广告预览模块,用于将待审核广告緩存模块中緩存的广告文件以 预览的方式进行显示,根据审核人员的操作对广告文件标注已审核通 过的标记或者审核不通过的标记,并将审核通过的广告文件发送至审 核通过广告緩存模块; a pending advertisement cache module for receiving and caching an advertisement file from an advertisement generating device; The advertisement preview module is configured to display the advertisement file cached in the advertisement cache module to be reviewed in a preview manner, and mark the advertisement file with the approved mark or the unqualified mark according to the operation of the auditor, and pass the review. The advertisement file is sent to the review through the advertisement cache module;
审核通过广告緩存模块,用于接收并緩存来自广告预览模块的广 告文件, 并将所緩存的广告文件发送至广告播出设备。  The review passes through the ad cache module for receiving and caching the advertisement file from the ad preview module, and sending the cached ad file to the ad playout device.
10、 根据权利要求 1所述的系统, 其特征在于, 所述媒体播放终 端为电视机终端, 交通工具中的媒体播放终端, 或公共场所的媒体播 放终端。  10. The system according to claim 1, wherein the media playing terminal is a television terminal, a media playing terminal in a vehicle, or a media playing terminal in a public place.
11、 根据权利要求 1所述的系统, 其特征在于, 广告播出设备包 括:  11. The system of claim 1 wherein the advertising playout device comprises:
待播放广告緩存模块,用于接收并緩存来自广告审核设备的广告 文件;  An advertisement cache module to be played, for receiving and caching an advertisement file from an advertisement review device;
广告播放模块,用于将待播放广告緩存模块中緩存的广告文件转 换为显示该广告文件图文内容的媒体流信号,将所述媒体流信号通过 有线电视线路或者通过专用信号传输线路传输至媒体播放终端。  The advertisement playing module is configured to convert the advertisement file cached in the advertisement cache module to be played into a media stream signal for displaying the graphic content of the advertisement file, and transmit the media stream signal to the media through a cable television line or through a dedicated signal transmission line. Play terminal.
12、 根据权利要求 11所述的系统, 其特征在于, 广告播出设备 进一步包括:  12. The system of claim 11, wherein the advertising playout device further comprises:
分组信息模块,用于存储媒体播放终端的属性值信息以及分组信 息;  a group information module, configured to store attribute value information and group information of the media playing terminal;
匹配模块, 用于接收目标媒体播放终端的描述信息, 将所述描述 信息与分组信息模块中存储的媒体播放终端的及分组信息进行匹配, 获得匹配成功的媒体播放终端的分组;  a matching module, configured to receive description information of the target media playing terminal, and match the description information with the media playing terminal and the grouping information stored in the grouping information module to obtain a packet of the media playing terminal that is successfully matched;
所述广告播放模块,用于将待播放广告緩存模块中緩存的广告文 件转换为显示该广告文件图文内容的媒体流信号,并将所述媒体流信 号发送至所述匹配模块获得的媒体播放终端的分组。 The advertisement playing module is configured to convert an advertisement file cached in an advertisement cache module to be played into a media stream signal that displays graphic content of the advertisement file, and send the media stream message The number is sent to the packet of the media playing terminal obtained by the matching module.
13、 根据权利要求 1至 12任一项所述的系统, 其特征在于, 所 述广告文件为 XML文件、 包含图像和文字的数码图片文件, 或者用 于显示图像和文字的格式文件。  The system according to any one of claims 1 to 12, wherein the advertisement file is an XML file, a digital picture file containing images and text, or a format file for displaying images and text.
PCT/CN2012/087013 2011-12-29 2012-12-20 Television commercial real-time releasing system WO2013097640A1 (en)

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