WO2010062537A2 - Method and apparatus for providing an advertisement to a user based on an action of a friend - Google Patents
Method and apparatus for providing an advertisement to a user based on an action of a friend Download PDFInfo
- Publication number
- WO2010062537A2 WO2010062537A2 PCT/US2009/062015 US2009062015W WO2010062537A2 WO 2010062537 A2 WO2010062537 A2 WO 2010062537A2 US 2009062015 W US2009062015 W US 2009062015W WO 2010062537 A2 WO2010062537 A2 WO 2010062537A2
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- determining
- buddy
- advertisement
- action
- user
- Prior art date
Links
- 238000000034 method Methods 0.000 title claims abstract description 18
- 238000010586 diagram Methods 0.000 description 4
- 230000006870 function Effects 0.000 description 2
- 230000014509 gene expression Effects 0.000 description 2
- 239000011159 matrix material Substances 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
Definitions
- the present invention relates generally to displaying an advertisement and in particular, to a method and apparatus for providing an advertisement to a user based on an action of a friend or buddy.
- FIG. 1. is a block diagram of a system used to provide an advertisement to a user.
- FIG. 2. is illustrates an advertisement on a display device of FIG. 1.
- FIG. 3. is a block diagram of an ad management server.
- FIG. 4. is a flow chart showing operation of the ad management server of FIG. 3.
- an advertisement management server will provide advertisements to a user based on the actions of the user's friends/buddies. More particularly, the advertisement management server will store or have access to a copy of a user's buddy list (or friends list) and will be provided with actions taken by the individuals on the buddy list. Advertisements will then be chosen based on actions taken by the individuals. The chosen advertisements will then be sent to the user along with the relevant buddy action.
- advertisements will be displayed to a user based on a buddies action, and because the advertisements will contain the relevant buddy action, users will be more interested in the content of such advertisements and thus pay more attention to the advertisement.
- the present invention encompasses a method for providing an advertisement to an individual.
- the method comprises the steps of determining an action made by a user, determining if the user is on the individual's buddy list, and determining an advertisement associated with the action.
- the advertisement is then provided to the individual along with information regarding the action.
- the present invention additionally encompasses an apparatus for providing an advertisement to an individual.
- the apparatus comprises logic circuitry performing the steps of determining an action made by a user, determining if the user is on the individual's buddy list, determining an advertisement associated with the action, and providing the advertisement to the user along with information regarding the action.
- FIG. 1 is a block diagram showing system 100 for supplying a user with an advertisement based on actions of a buddy/friend.
- System 100 comprises advertisement management server 101 , set-top box 102, database 103, display device 104, subscriber information database 105, and advertisement repository 106.
- Advertisement repository 106, and subscriber information database 105 comprise memory that is used to store relevant information and may be included internal to advertisement management server 101. During operation subscriber information database 105 stores users and their associated buddy/friends list while advertisement repository stores advertisements that may be provided to set-top box 102.
- Set-top box 102 comprises standard cable-television customer- premises equipment, such as a modified Motorola DCX3400, a DCH3416, or a VIP1216 cable set-top box.
- Set-top box 102 serves to store advertisements and buddy information in database 103 and provide display device 104 the advertisement along with the relevant buddy information.
- Display device 104 may comprise any television, computer, handheld device, . . . etc. used to display content.
- advertisement management server 101 is provided with buddy information.
- the buddy information comprises an action taken by a buddy.
- the buddy information may be obtained through a subscribe-notify mechanism of a social-networking service, an application server in a mobile network, an email service, a telecomm application server, or a web server, however in a preferred embodiment of the present invention, the buddy information is obtained via the buddies' cable set-top boxes.
- set-top box 107 might have downloaded a movie. This information is provided to server 101.
- Server 101 accesses subscriber information database 105 and determines if any existing set-top box has set-top box 107 on their buddy list. If so, advertisement repository 106 is accessed and an advertisement for the movie is obtained.
- set-top box 102 may receive an advertisement for the movie along with a description that their buddy just viewed the movie.
- buddy information may comprise such things as:
- FIG. 2. is illustrates an advertisement on a display device 104.
- a person named "Alice” was on a user's buddy list, and set-top box 102 was provided with advertisement 201.
- the advertisement was stored in memory 103 and ultimately displayed on device 104.
- advertisement 201 has two portions. A first portion comprising a primer for what is being advertised, and a second portion describing the actions taken by the buddy (i.e., Alice just viewed the movie "The Matrix").
- FIG. 3. is a block diagram of ad management server 101.
- add-management server 101 comprises logic circuitry 301 used to control the functions of server 101.
- Logic circuitry 301 comprises a digital signal processor (DSP), general purpose microprocessor, a programmable logic device, or application specific integrated circuit (ASIC) and functions in any suitable manner to perform the actions set forth herein.
- DSP digital signal processor
- ASIC application specific integrated circuit
- logic circuitry 301 receives buddy information (i.e., the actions of user's buddies), subscriber information (i.e., users and their associated buddy list), and an advertisement, and outputs the advertisement along with a buddy action.
- FIG. 4. is a flow chart showing operation of the ad management server of FIG. 3.
- the logic flow begins at step 401 where logic circuitry 301 receives buddy information and determines an action taken by a user.
- the action may comprise an item recently purchased by the user, a channel recently viewed by the user, a ring tone downloaded by the user, the upload of photographs to a website by the user, a call to a movie ticket booking service made by the user, an email sent by the user to a special interest group, or an addition of a website by the user to a list of favorite websites.
- the action taken by the user may be provided to logic circuitry 301 through a subschbe-notify mechanism of a social-networking service, an application server in a mobile network, an email service, a telecomm application server, or a web server, however in a preferred embodiment of the present invention, the buddy information is obtained via the buddies' cable set-top boxes.
- logic circuitry determines if the user who performed the action is on an individual's buddy list. As discussed above, this determination is made by accessing database 105 containing users and their associated buddies. The logic flow continues to step 405 where logic circuitry 301 determines an advertisement associated with the action. As discussed above, this determination is made by accessing advertisement repository 106 to determine if any advertisement exists for the action. Finally, at step 407, logic circuitry 301 provides the advertisement to the individual along with information regarding the action. As discussed above, the information regarding the action comprises information about the action taken by the individual's buddy.
- the buddy information comprising the action of the buddy, could further comprise the list of specific buddies to whom related advertisements may be shown.
Abstract
Description
Claims
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN2009801475575A CN102227743A (en) | 2008-11-26 | 2009-10-26 | Method and apparatus for providing advertisement to user based on action of friend |
EP09829561A EP2370943A4 (en) | 2008-11-26 | 2009-10-26 | Method and apparatus for providing an advertisement to a user based on an action of a friend |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
IN2677DE2008 | 2008-11-26 | ||
IN2677/DEL/2008 | 2008-11-26 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2010062537A2 true WO2010062537A2 (en) | 2010-06-03 |
WO2010062537A3 WO2010062537A3 (en) | 2010-07-22 |
Family
ID=42226313
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2009/062015 WO2010062537A2 (en) | 2008-11-26 | 2009-10-26 | Method and apparatus for providing an advertisement to a user based on an action of a friend |
Country Status (4)
Country | Link |
---|---|
EP (1) | EP2370943A4 (en) |
KR (1) | KR20110086122A (en) |
CN (1) | CN102227743A (en) |
WO (1) | WO2010062537A2 (en) |
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WO2010062537A3 (en) | 2010-07-22 |
CN102227743A (en) | 2011-10-26 |
EP2370943A2 (en) | 2011-10-05 |
KR20110086122A (en) | 2011-07-27 |
EP2370943A4 (en) | 2012-04-25 |
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