WO2010019929A1 - Criteria-based audio messaging in vehicles - Google Patents
Criteria-based audio messaging in vehicles Download PDFInfo
- Publication number
- WO2010019929A1 WO2010019929A1 PCT/US2009/053958 US2009053958W WO2010019929A1 WO 2010019929 A1 WO2010019929 A1 WO 2010019929A1 US 2009053958 W US2009053958 W US 2009053958W WO 2010019929 A1 WO2010019929 A1 WO 2010019929A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- vehicle
- criteria
- mobile device
- service
- driver
- Prior art date
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B60—VEHICLES IN GENERAL
- B60Q—ARRANGEMENT OF SIGNALLING OR LIGHTING DEVICES, THE MOUNTING OR SUPPORTING THEREOF OR CIRCUITS THEREFOR, FOR VEHICLES IN GENERAL
- B60Q5/00—Arrangement or adaptation of acoustic signal devices
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07C—TIME OR ATTENDANCE REGISTERS; REGISTERING OR INDICATING THE WORKING OF MACHINES; GENERATING RANDOM NUMBERS; VOTING OR LOTTERY APPARATUS; ARRANGEMENTS, SYSTEMS OR APPARATUS FOR CHECKING NOT PROVIDED FOR ELSEWHERE
- G07C5/00—Registering or indicating the working of vehicles
- G07C5/008—Registering or indicating the working of vehicles communicating information to a remotely located station
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- G—PHYSICS
- G08—SIGNALLING
- G08G—TRAFFIC CONTROL SYSTEMS
- G08G1/00—Traffic control systems for road vehicles
- G08G1/09—Arrangements for giving variable traffic instructions
- G08G1/0962—Arrangements for giving variable traffic instructions having an indicator mounted inside the vehicle, e.g. giving voice messages
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
- H04H20/38—Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
- H04H20/53—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers
- H04H20/61—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers for local area broadcast, e.g. instore broadcast
- H04H20/62—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers for local area broadcast, e.g. instore broadcast for transportation systems, e.g. in vehicles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
- H04H60/49—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations
- H04H60/51—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations of receiving stations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
- H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
- H04M3/4872—Non-interactive information services
- H04M3/4878—Advertisement messages
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/029—Location-based management or tracking services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/40—Services specially adapted for particular environments, situations or purposes for vehicles, e.g. vehicle-to-pedestrians [V2P]
- H04W4/44—Services specially adapted for particular environments, situations or purposes for vehicles, e.g. vehicle-to-pedestrians [V2P] for communication between vehicles and infrastructures, e.g. vehicle-to-cloud [V2C] or vehicle-to-home [V2H]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
- H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
- H04H60/90—Wireless transmission systems
- H04H60/91—Mobile communication networks
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/60—Substation equipment, e.g. for use by subscribers including speech amplifiers
- H04M1/6033—Substation equipment, e.g. for use by subscribers including speech amplifiers for providing handsfree use or a loudspeaker mode in telephone sets
- H04M1/6041—Portable telephones adapted for handsfree use
- H04M1/6075—Portable telephones adapted for handsfree use adapted for handsfree use in a vehicle
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
- H04M1/72418—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality for supporting emergency services
- H04M1/72424—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality for supporting emergency services with manual activation of emergency-service functions
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2242/00—Special services or facilities
- H04M2242/15—Information service where the information is dependent on the location of the subscriber
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2250/00—Details of telephonic subscriber devices
- H04M2250/10—Details of telephonic subscriber devices including a GPS signal receiver
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/42348—Location-based services which utilize the location information of a target
- H04M3/42357—Location-based services which utilize the location information of a target where the information is provided to a monitoring entity such as a potential calling party or a call processing server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
- H04M3/493—Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
Definitions
- Constant changes in culture and technology provide an ever-increasing array of avenues for one to reach customers or potential customers. These include, for example, television, radio, magazines, direct mail, signage, the INTERNET, including standard and interactive social websites, and mobile devices, which are providing more and more connectivity to the previously mentioned channels of communication.
- the advertising industry was limited to a substantially lesser number of media channels from which to choose.
- advertisers have taken advantage of each new media channel option that has developed.
- These new channels are now quite numerous and advertising strategies have become more creative than ever.
- the growing number of media channels can be attributed mainly to the above-mentioned advances in communication technology, including, for instance, better and more abundant access to information deliverable over the INTERNET, such as 3G mobile devices.
- the mobile device medium has the potential to provide marketers with the ability to target customers based on their geographic location and to also utilize imaging.
- multimedia advertisements i.e., including visual components
- the automobile is a highly desirable media channel for delivering advertising.
- challenges with the user interface under driving conditions especially because images displayed in the vehicle can distract the driver.
- Driving is so basic to modern life that drivers no longer think of it as a complex task.
- driving requires constant focus as well a vast amount of physical coordination and analytical skills.
- the cognitive load of driving has increased over time.
- the present invention is directed to a system, method, and process of delivering criteria-based audio messages from a remote data center database over a wireless link.
- the information delivered can be in the form of a short audio clip that is crafted carefully to give the desired effect on the vehicle driver.
- the messages are designed to be non-intrusive with a strong personality associated with the voices contained in the recordings.
- Such highly personified human recordings are triggered (initiated) based on one or a combination of different criteria including, but not limited to time, vehicle location, an event, a condition, a mood-influencing intent, a tourist attraction, or service reminders.
- An automated voice system located at the remote data center generates the audio messages.
- a significant aspect of the invention disclosed here is that, in the audio domain, a service example can be more effective than a service description.
- the service examples involve professional actors with voice characteristics that qualify them to be recording artists, which combines with the ability to speak quickly, clearly, and in a way that matches the goal of the scenario being acted out.
- the style of prompting used to describe a service is different from the style of prompting when acting out service example scenarios.
- Flexibility is critical to delivering effective, up-to-date audio messages to vehicle drivers. All of the message recordings are conducted outside of the vehicle, typically at professional recording studios. The recordings are edited and concatenated in ways that enhance the affect on the driver and minimize driver distraction. For example, the messages should be short and to the point (less than 15 seconds, depending on the intent and scenario). In some cases, the driver requests to hear a service example (e.g., an acted out interaction between an agent and a driver) and, through a voice interface, the driver can elect to hear more or to stop the message at anytime.
- a service example e.g., an acted out interaction between an agent and a driver
- server-based voice recognition resources can be shared across a large spectrum of different vehicles. For example, each channel of server-based voice-automation system could accommodate several vehicles simultaneously.
- Locating the automated voice system at the remote data center provides substantial advantages over an embedded system inside the vehicle.
- the advantages include: o Increased operational flexibility and control from the call center; o Increased efficiency, since content can be added or modified with centralized hardware and/or software; o Improved scalability, since computer resources are shared across a large number of vehicles; o Usability improvement, to the extent that calls from the vehicles can be monitored and improvements made at the centralized location, rather than in the vehicles; o
- a "thin" client can be located in the vehicle using standard telematics control units, rather than a specialized on-board computer; and o The ability to connect a vehicle driver to a human agent that is able to activate a new service specific to the vehicle.
- Wireless delivery of audio messages can also help automobile manufacturers and dealerships promote a vehicle's value-added features that often go unnoticed and unused by its owner. Because of the off-board implementation, content can be modified to highlight features the automobile manufacturer would like to promote. For that matter, recall notification could be managed efficiently through criteria related to remote diagnostics of the vehicle provided through telematics.
- a method for delivering a criteria-based message to a vehicle occupant includes establishing a wireless communication session between a mobile device integral with a vehicle and a data center remote from the vehicle.
- identifier of the vehicle and at least one criteria from the mobile device is communicated to the remote data center.
- the at least one criteria includes a statistic of the vehicle and/or a statistic of a user of the mobile device.
- an advertisement message for communication to the mobile device is determined. Then, the determined advertisement message is communicated from the remote data center to the mobile device. In a further step, the advertisement message is output with a speaker fixed within the vehicle carrying the mobile device.
- a statistic is used in its most broadest sense as an item of information or data. It is not limited to a collection of data or to a numerical function used to describe a sample.
- the at least one criteria includes a time of day, a time of year, and/or a season.
- one criteria could be whether or not a person is a current owner of a MERCEDES vehicle.
- a statistic would be the year or model of the MERCEDES. Therefore, as an example, a dealership could specify: 1) that the sale would be announced only to drivers of MERCEDES vehicles; 2) only to drivers of MERCEDES vehicles manufactured more than five years prior; and 3) only to drivers of MERCEDES vehicles manufactured more than five years prior that are currently within five miles of the dealership.
Abstract
Description
Claims
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP09807401A EP2319234A4 (en) | 2008-08-15 | 2009-08-15 | Criteria-based audio messaging in vehicles |
BRPI0917640A BRPI0917640A2 (en) | 2008-08-15 | 2009-08-15 | method of transmitting audio messages to vehicles based on criteria |
RU2011108941/07A RU2528418C2 (en) | 2008-08-15 | 2009-08-15 | Transmission of criteria-based messages to carriers |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US8914808P | 2008-08-15 | 2008-08-15 | |
US61/089,148 | 2008-08-15 | ||
US12/541,496 | 2009-08-14 | ||
US12/541,496 US20100042498A1 (en) | 2008-08-15 | 2009-08-14 | Criteria-Based Audio Messaging in Vehicles |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2010019929A1 true WO2010019929A1 (en) | 2010-02-18 |
Family
ID=41669354
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2009/053958 WO2010019929A1 (en) | 2008-08-15 | 2009-08-15 | Criteria-based audio messaging in vehicles |
Country Status (6)
Country | Link |
---|---|
US (2) | US20100042498A1 (en) |
EP (1) | EP2319234A4 (en) |
KR (1) | KR20110061568A (en) |
BR (1) | BRPI0917640A2 (en) |
RU (1) | RU2528418C2 (en) |
WO (1) | WO2010019929A1 (en) |
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- 2009-08-15 EP EP09807401A patent/EP2319234A4/en not_active Withdrawn
- 2009-08-15 WO PCT/US2009/053958 patent/WO2010019929A1/en active Application Filing
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2013
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Also Published As
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RU2528418C2 (en) | 2014-09-20 |
RU2011108941A (en) | 2012-09-20 |
KR20110061568A (en) | 2011-06-09 |
EP2319234A1 (en) | 2011-05-11 |
US20100042498A1 (en) | 2010-02-18 |
BRPI0917640A2 (en) | 2015-11-17 |
EP2319234A4 (en) | 2012-08-08 |
US20130293367A1 (en) | 2013-11-07 |
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