WO2010011876A3 - Advertising management system - Google Patents

Advertising management system Download PDF

Info

Publication number
WO2010011876A3
WO2010011876A3 PCT/US2009/051609 US2009051609W WO2010011876A3 WO 2010011876 A3 WO2010011876 A3 WO 2010011876A3 US 2009051609 W US2009051609 W US 2009051609W WO 2010011876 A3 WO2010011876 A3 WO 2010011876A3
Authority
WO
WIPO (PCT)
Prior art keywords
delivery
management
network
dynamic
client devices
Prior art date
Application number
PCT/US2009/051609
Other languages
French (fr)
Other versions
WO2010011876A2 (en
Inventor
Robert Kulakowski
Michael Kulakowski
Original Assignee
Robert Kulakowski
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Robert Kulakowski filed Critical Robert Kulakowski
Priority to EP09801033.3A priority Critical patent/EP2318984A4/en
Priority to CN2009801374593A priority patent/CN102349083A/en
Priority to JP2011520212A priority patent/JP2011529231A/en
Publication of WO2010011876A2 publication Critical patent/WO2010011876A2/en
Publication of WO2010011876A3 publication Critical patent/WO2010011876A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A system that unifies the management of ad insertion for IPTV, Cable, Satellite, Mobile, broadband delivery over any network (over-the-top), and social network delivery is presented. A system wherein ad management is abstracted from the delivery network and client devices. A system where ad management data is authenticated back to a root of trust and data is protected via authentication. One element of the invention provides for dynamic ad insertion and dynamic ad brokering across different delivery networks. Another element of the invention unifies ad insertion metadata and processing for STBs, PCs, mobile phones BluRay, game consoles, and any other type of client devices.
PCT/US2009/051609 2008-07-23 2009-07-23 Advertising management system WO2010011876A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
EP09801033.3A EP2318984A4 (en) 2008-07-23 2009-07-23 Advertising management system
CN2009801374593A CN102349083A (en) 2008-07-23 2009-07-23 Advertising management system
JP2011520212A JP2011529231A (en) 2008-07-23 2009-07-23 Advertising management system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US8283008P 2008-07-23 2008-07-23
US61/082,830 2008-07-23

Publications (2)

Publication Number Publication Date
WO2010011876A2 WO2010011876A2 (en) 2010-01-28
WO2010011876A3 true WO2010011876A3 (en) 2010-04-15

Family

ID=41570874

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/051609 WO2010011876A2 (en) 2008-07-23 2009-07-23 Advertising management system

Country Status (4)

Country Link
EP (1) EP2318984A4 (en)
JP (1) JP2011529231A (en)
CN (1) CN102349083A (en)
WO (1) WO2010011876A2 (en)

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2484910A (en) * 2010-10-21 2012-05-02 Saibabu Malisetti Digital asset and advert on demand system
US9888265B2 (en) * 2012-02-02 2018-02-06 Disney Enterprises, Inc. Stream messaging for program stream automation
JP5974392B2 (en) * 2012-04-05 2016-08-23 ホアウェイ・テクノロジーズ・カンパニー・リミテッド System and method for secure asynchronous event notification for adaptive streaming based on ISO base media file format
JP5936587B2 (en) * 2013-09-19 2016-06-22 ヤフー株式会社 Service providing apparatus, service providing method, and service providing program
CN103945266B (en) * 2014-04-17 2018-05-15 深圳创维数字技术有限公司 A kind of method, apparatus and system for handling advertisement
US10679257B2 (en) 2014-05-26 2020-06-09 Dentsu Inc. Ad frame management system for switching content frame to ad frame, based on fluctuation in click through rate of advertisement or other information
JP5622982B1 (en) * 2014-05-26 2014-11-12 株式会社電通 Advertisement space management system and space adjustment computer
JP6421384B2 (en) * 2014-12-26 2018-11-14 株式会社ごちぽん Server apparatus, information processing method, and program
US10756898B2 (en) 2017-06-12 2020-08-25 Rebel AI LLC Content delivery verification

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020099790A1 (en) * 2000-10-06 2002-07-25 Joseph Mosher Method and system for providing convergent network services
KR20020073626A (en) * 2001-03-15 2002-09-28 주식회사 비즈모델라인 System and method for inserting Real-time rich media advertisement into multimedia content
US20050021403A1 (en) * 2001-11-21 2005-01-27 Microsoft Corporation Methods and systems for selectively displaying advertisements
US20080004962A1 (en) * 2006-06-30 2008-01-03 Muthukrishnan Shanmugavelayuth Slot preference auction
EP1939803A2 (en) * 2006-12-22 2008-07-02 Nortel Networks Limited Method and system to control advertising

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020099790A1 (en) * 2000-10-06 2002-07-25 Joseph Mosher Method and system for providing convergent network services
KR20020073626A (en) * 2001-03-15 2002-09-28 주식회사 비즈모델라인 System and method for inserting Real-time rich media advertisement into multimedia content
US20050021403A1 (en) * 2001-11-21 2005-01-27 Microsoft Corporation Methods and systems for selectively displaying advertisements
US20080004962A1 (en) * 2006-06-30 2008-01-03 Muthukrishnan Shanmugavelayuth Slot preference auction
EP1939803A2 (en) * 2006-12-22 2008-07-02 Nortel Networks Limited Method and system to control advertising

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2318984A4 *

Also Published As

Publication number Publication date
EP2318984A2 (en) 2011-05-11
EP2318984A4 (en) 2013-10-09
WO2010011876A2 (en) 2010-01-28
JP2011529231A (en) 2011-12-01
CN102349083A (en) 2012-02-08

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