WO2010009437A3 - Advertising inventory allocation - Google Patents
Advertising inventory allocation Download PDFInfo
- Publication number
- WO2010009437A3 WO2010009437A3 PCT/US2009/051056 US2009051056W WO2010009437A3 WO 2010009437 A3 WO2010009437 A3 WO 2010009437A3 US 2009051056 W US2009051056 W US 2009051056W WO 2010009437 A3 WO2010009437 A3 WO 2010009437A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- spots
- advertising
- saa
- advertising inventory
- bidders
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/08—Auctions
Abstract
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CA2731071A CA2731071C (en) | 2008-07-17 | 2009-07-17 | Advertising inventory allocation |
AU2009270681A AU2009270681B2 (en) | 2008-07-17 | 2009-07-17 | Advertising inventory allocation |
KR1020117001244A KR101650111B1 (en) | 2008-07-17 | 2009-07-17 | Advertising inventory allocation |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US8160008P | 2008-07-17 | 2008-07-17 | |
US61/081,600 | 2008-07-17 | ||
US12/504,152 | 2009-07-16 | ||
US12/504,152 US8615436B2 (en) | 2008-07-17 | 2009-07-16 | Advertising inventory allocation |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2010009437A2 WO2010009437A2 (en) | 2010-01-21 |
WO2010009437A3 true WO2010009437A3 (en) | 2010-04-29 |
Family
ID=41531130
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2009/051056 WO2010009437A2 (en) | 2008-07-17 | 2009-07-17 | Advertising inventory allocation |
Country Status (5)
Country | Link |
---|---|
US (2) | US8615436B2 (en) |
KR (1) | KR101650111B1 (en) |
AU (1) | AU2009270681B2 (en) |
CA (1) | CA2731071C (en) |
WO (1) | WO2010009437A2 (en) |
Families Citing this family (27)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20100036906A1 (en) * | 2008-08-05 | 2010-02-11 | Google Inc. | Advertisements for streaming media |
US20100088186A1 (en) * | 2008-10-08 | 2010-04-08 | Scott Shifflett | Advertising inventory controls |
US20100125506A1 (en) * | 2008-11-20 | 2010-05-20 | Yahoo! Inc. | Extended generalized second price auction for sponsored search with reserve prices |
US8478643B1 (en) * | 2009-10-12 | 2013-07-02 | Google Inc. | Optimal pricing and advertisement slot allocation |
US8495676B2 (en) * | 2009-11-23 | 2013-07-23 | Clear Channel Management Services, Inc. | Managing under-filled spot blocks |
US9323788B2 (en) | 2009-11-23 | 2016-04-26 | iHeartMedia Management Service, Inc. | Managing under-filled spot blocks |
US9135632B2 (en) * | 2011-12-28 | 2015-09-15 | Yahoo! Inc. | Methods and systems for ad placement planning |
US20140188632A1 (en) * | 2012-12-31 | 2014-07-03 | Google Inc. | Allocation of content inventory units |
US11102545B2 (en) | 2013-03-27 | 2021-08-24 | Optimized Markets, Inc. | Digital media campaign management in digital media delivery systems |
US9699502B1 (en) | 2015-01-16 | 2017-07-04 | Optimized Markets, Inc. | Automated allocation of media campaign assets to time and program in digital media delivery systems |
WO2014160854A1 (en) * | 2013-03-27 | 2014-10-02 | Sandholm Tuomas W | Method and system for media advertising campaign sales and allocation |
US20140310093A1 (en) * | 2013-04-11 | 2014-10-16 | Google Inc. | Dynamic reallocation of content item blocks |
US20150081397A1 (en) * | 2013-09-13 | 2015-03-19 | Google Inc. | Determining the performance of a content network |
US11244103B2 (en) * | 2014-10-25 | 2022-02-08 | Yieldmo, Inc. | System and method for serving interactive advertising content with responsive animations |
US9852759B2 (en) | 2014-10-25 | 2017-12-26 | Yieldmo, Inc. | Methods for serving interactive content to a user |
EP3326371A4 (en) | 2015-07-24 | 2019-05-22 | VideoAmp, Inc. | Cross-screen optimization of advertising placement |
WO2017019643A1 (en) * | 2015-07-24 | 2017-02-02 | Videoamp, Inc. | Targeting tv advertising slots based on consumer online behavior |
US10136174B2 (en) | 2015-07-24 | 2018-11-20 | Videoamp, Inc. | Programmatic TV advertising placement using cross-screen consumer data |
EP3326070A4 (en) | 2015-07-24 | 2019-03-13 | Videoamp, Inc. | Cross-screen measurement accuracy in advertising performance |
EP3326136A4 (en) * | 2015-07-24 | 2019-03-13 | Videoamp, Inc. | Sequential delivery of advertising content across media devices |
US10812870B2 (en) | 2016-01-14 | 2020-10-20 | Videoamp, Inc. | Yield optimization of cross-screen advertising placement |
WO2017058907A1 (en) | 2015-10-02 | 2017-04-06 | Wideorbit Inc. | Systems, methods and articles to facilitate selling of advertising inventory |
TR201516408A2 (en) | 2015-12-18 | 2017-07-21 | Funda Sahin | Dynamic program allocation method which provides bidirectional optimization by analyzing the usage habits of the parties by means of internal modules. |
CN113888207A (en) * | 2016-01-14 | 2022-01-04 | 安普视频有限公司 | Revenue optimization for cross-screen advertising |
US10701457B2 (en) | 2016-07-08 | 2020-06-30 | Active Media Services, Inc. | System and method for goal-oriented generation of advertising spot sets |
US11743536B2 (en) | 2017-11-16 | 2023-08-29 | Tuomas W. Sandholm | Digital media campaign management in digital media delivery systems |
KR102644154B1 (en) * | 2018-10-23 | 2024-03-07 | 주식회사 케이티 | Channel occupation rate allocating method and broadcast transmission method using thereof |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20050137958A1 (en) * | 2003-12-23 | 2005-06-23 | Thomas Huber | Advertising methods for advertising time slots and embedded objects |
US20060106709A1 (en) * | 2004-10-29 | 2006-05-18 | Microsoft Corporation | Systems and methods for allocating placement of content items on a rendered page based upon bid value |
US20080004990A1 (en) * | 2006-06-28 | 2008-01-03 | Microsoft Corporation | Virtual spot market for advertisements |
Family Cites Families (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20030110497A1 (en) * | 2001-12-11 | 2003-06-12 | Koninklijke Philips Electronics N.V. | Micro-auction on television using multiple rewards to benefit the viewer of commercials |
KR20050082567A (en) * | 2004-02-19 | 2005-08-24 | 이소학 | Method of selling a broadcasting title advertisement using internet and electronic commerce method using a broadcasting title advertisement |
US7302039B2 (en) * | 2005-02-24 | 2007-11-27 | Canon Kabushiki Kaisha | Radiography apparatus, radiography system, and control method thereof |
KR20070105106A (en) * | 2006-04-25 | 2007-10-30 | 박병국 | An advertisement broking system based on internet and the broking method using the same |
US20080004962A1 (en) * | 2006-06-30 | 2008-01-03 | Muthukrishnan Shanmugavelayuth | Slot preference auction |
US20090030788A1 (en) * | 2007-07-27 | 2009-01-29 | Boudah Karim L | Method for providing on-line sale and management of advertising space on signs and billboards |
-
2009
- 2009-07-16 US US12/504,152 patent/US8615436B2/en active Active
- 2009-07-17 WO PCT/US2009/051056 patent/WO2010009437A2/en active Application Filing
- 2009-07-17 KR KR1020117001244A patent/KR101650111B1/en active IP Right Grant
- 2009-07-17 AU AU2009270681A patent/AU2009270681B2/en active Active
- 2009-07-17 CA CA2731071A patent/CA2731071C/en active Active
-
2013
- 2013-11-19 US US14/083,736 patent/US20140114773A1/en not_active Abandoned
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20050137958A1 (en) * | 2003-12-23 | 2005-06-23 | Thomas Huber | Advertising methods for advertising time slots and embedded objects |
US20060106709A1 (en) * | 2004-10-29 | 2006-05-18 | Microsoft Corporation | Systems and methods for allocating placement of content items on a rendered page based upon bid value |
US20080004990A1 (en) * | 2006-06-28 | 2008-01-03 | Microsoft Corporation | Virtual spot market for advertisements |
Also Published As
Publication number | Publication date |
---|---|
US20140114773A1 (en) | 2014-04-24 |
AU2009270681A1 (en) | 2010-01-21 |
KR20110044973A (en) | 2011-05-03 |
KR101650111B1 (en) | 2016-08-22 |
WO2010009437A2 (en) | 2010-01-21 |
US8615436B2 (en) | 2013-12-24 |
AU2009270681B2 (en) | 2015-03-26 |
CA2731071C (en) | 2019-06-25 |
US20100017298A1 (en) | 2010-01-21 |
CA2731071A1 (en) | 2010-01-21 |
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