WO2009136774A2 - Payment system using a screen saver and an e-commerce management method using the same - Google Patents

Payment system using a screen saver and an e-commerce management method using the same Download PDF

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Publication number
WO2009136774A2
WO2009136774A2 PCT/KR2009/002467 KR2009002467W WO2009136774A2 WO 2009136774 A2 WO2009136774 A2 WO 2009136774A2 KR 2009002467 W KR2009002467 W KR 2009002467W WO 2009136774 A2 WO2009136774 A2 WO 2009136774A2
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information
payment
screen saver
user
content
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PCT/KR2009/002467
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French (fr)
Korean (ko)
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WO2009136774A3 (en
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유석호
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김경임
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Publication of WO2009136774A3 publication Critical patent/WO2009136774A3/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention provides a method of operating an electronic commerce using a screen saver, and more particularly, by providing a payment system in connection with information displayed on a screen using a screen saver driven when there is no signal input to a computer for a predetermined time.
  • a payment system using a screen saver that can directly access the payment system and make a payment, and can subtract points (coupons, etc.) obtained by the exposure of an advertisement by including an advertisement in the displayed information to a payment amount and an electronic device using the same. It relates to the operation of commerce.
  • a computer monitor displays a screen for a long time and the screen is printed on the monitor.
  • This phenomenon is a phenomenon in which the phosphor inside the cathode ray tube (CRT) burns out.
  • a screen is moved without displaying one screen by using software such as a screen saver.
  • a screen saver supplies a moving image to keep a computer always running, and memory consumption is inevitable, but a necessary component for protecting a monitor.
  • some computers may include a function to minimize the memory consumption.
  • a moving image of a screen saver can display a user-specified moving picture or a slide form (user setting) of image files stored in a computer.
  • the display form is played only for the file initially stored in the computer or the file additionally stored later, there is a problem that the capacity occupies the memory according to the size and number of the stored file.
  • the user when the user wants to change the display screen, the user has to save and change the file or reset the stored file, and the user's troubles such as changing or deleting the file to reduce the capacity required for driving the screen saver. Needed.
  • the present invention has been made to solve the problems of the prior art, the present invention provides a payment information using a screen saver that can induce the purchase by providing the information of the product as an image and / or video so that the product can be purchased in the screen saver Its purpose is to provide a system and a method of operating e-commerce using the same.
  • a payment system using a screen saver and an e-commerce operating method using the same according to an embodiment of the present invention, the time corresponding to the preset screen saver driving time information If the screen determiner is driven because the driving determination unit that determines whether a predetermined input signal is applied or the input signal is not applied, the product information receiving unit receiving product information and the product information are simultaneously exposed and advertised.
  • a content receiving unit including an advertisement receiving unit and a product information and an advertisement received from the content receiving unit are provided and obtained through a display unit that is full screen at a time corresponding to the driving time information and an advertisement exposed by the display unit.
  • the user information storage unit stores information such as user ID, password, address, and contact information so that the points stored in the point accumulation database can be matched with the points accumulated in the point accumulation database. It is made of a payment means unit made to make a payment.
  • the seller server Send your request It consists of a purchase completion.
  • the screen saver by using the screen saver, you can shop by providing product information and advertising content, and is implemented by receiving the content through a separate module, so that payment or payment is made directly from the received content when the screen saver is executed without additional configuration. You can go directly to the page.
  • the present invention is included in the real-time content information provided by the advertisement and paid to the recipient as a reward for receiving the advertisement (can be paid in various forms, such as prizes, gift certificates, etc.) or deducted from the payment price at the time of purchase
  • it is effective to provide a new e-commerce service that can use the linked service.
  • the present invention can transmit the product information and advertisement information using a screen saver to transmit the advertisement without objection to the computer user, to provide the user with incentives to the revenue of the advertising costs so that you can continue to use the information and e-commerce system can do.
  • FIG. 1 is a block diagram showing a payment system and an e-commerce operating method using a screen saver according to the present invention.
  • FIG. 2 is a view showing the overall overview according to the payment system and the e-commerce operating method using a screen saver according to the present invention.
  • FIG. 3 is a flowchart illustrating an e-commerce operating method according to the present invention.
  • FIG 4 is an exemplary view showing an embodiment according to the present invention.
  • FIG 5 is an exemplary view showing another embodiment according to the present invention.
  • FIG. 6 is a view showing a first payment example according to the present invention.
  • FIG. 7 is a view showing a second payment example according to the present invention.
  • FIG. 1 is a block diagram showing a payment system and an e-commerce operating method using a screen saver according to the present invention.
  • the driving determining unit 111 determines whether a predetermined input signal is applied for a time corresponding to preset screen saver driving time information, and when the screen saver is driven because no input signal is applied.
  • the product / receiver unit 113 including the product information receiving unit receiving the information and the advertisement receiving unit simultaneously exposed to one side of the product information and the product information received from the content receiving unit and the product information and the advertisement received from the content receiving unit.
  • the point accumulating database (DB) 115 and the points obtained through the display unit 114 and the advertisements exposed by the display unit 114 are provided at a time corresponding to the driving time information.
  • User ID so as to match the user information with the points stored in the point accumulation database 115, It comprises a password, address and the user information storage unit 112 and can funding source unit 116 made to make payments by deducting the payment amount using the accumulated points on the point cumulative database to store information such as contact.
  • the system uses a screen saver, and may configure a screen by using various information such as a video, an image, and text information displayed through a display means such as a PC, a notebook, or a portable terminal, and if one of the contents is desired to be purchased.
  • a display means such as a PC, a notebook, or a portable terminal.
  • the e-commerce system made to be able to gradient the goods by paying the payment by the payment means linked through the payment button.
  • the driving determining unit 111 determines whether the predetermined input signal is applied for a time corresponding to the preset screen saver driving time information, and determines whether to drive. If the input signal is not applied, the screen protector according to the present invention is used. The payment system used is driven.
  • the driving time may be driven by a time set by the user, but includes driving the user immediately after setting a specific key and inputting the specific key.
  • the content / advertisement information is received from the content providing server 120 and the advertisement providing server 130 through a separate client module installed.
  • the client module may be arbitrarily set by the user, and the display unit 114 may display the received content information and advertisement information on the screen of the user terminal according to the set position or the position designated by the user.
  • the content information may be variously applied and provided as product detail information, cultural content (for sale of performances, movies, etc.), knowledge content information, and the like.
  • FIG. 2 is a view showing the overall overview according to the payment system and the e-commerce operating method using a screen saver according to the present invention.
  • the system of the present invention transmits specific information through a separate client module rather than a web page, and provides predetermined information as an event page for temporarily exposing a reception setting by a user or an event page within a client module including a plurality of channels.
  • a screen composed of content and advertisement information is displayed on the user terminal.
  • the contents can be freely changed in the user or the server and display the received contents at the same time as the screen saver is driven.
  • FIG. 3 is a flowchart illustrating an e-commerce operating method according to the present invention.
  • Step S307 Determining whether or not a predetermined input signal is applied for a time corresponding to the preset screen saver driving time information (S301) and if the input signal is not received after determining whether the input signal is input, the content / request to receive the content / advertisement / After the advertisement request step (S302) and the content / advertisement reception request (S303), the point payment step (S304) and the point payment step of storing and paying the points according to the result of the confirmation confirmation in the cumulative point database Accumulating the paid points, the point using step (S305) and the payment step (S306) and the payment step of paying the amount deducted from the payment point when the purchase request for the goods displayed on the user terminal When the payment is confirmed, the purchase is completed. Step S307 is made.
  • the content request step includes requesting product information content and advertisement from a specific information delivery channel allocated through a separate installed client module instead of a web page, and receiving the received product information from the user terminal.
  • a point temporary storage step of temporarily accumulating points in a unique identification number of the user terminal (S308) and the points accumulated in the point temporary storage step may be a module or a specific user installed.
  • the temporarily stored points are matched with user information, and the temporary points accumulated in modules installed in other terminals are stored in the point accumulation database.
  • FIG 4 is an exemplary view showing an embodiment according to the present invention.
  • the present invention is directed to displaying content / advertisement information in a web manner. Therefore, the user may create a ripple message such as an opinion about the corresponding content among the content / advertisement information and transmit the ripple message to the payment system to share the ripple message with another user and display the content on one side of the user terminal screen.
  • FIG. 5 is a view showing another embodiment according to the present invention.
  • the cultural content information of the reception channel selected by the user is received to display information about the performance, sponsor information, or general advertisement information related thereto, which may be exposed as shown.
  • the sponsor or the advertisement information can be directly connected to the relevant site by clicking on the user, and the advertiser receives a portion of the advertisement fee as a point or a prize, a gift certificate, etc. in return for receiving the advertisement information. It can be used to pay the user by deducting the ticket when purchasing a performance ticket, or convert the ad point into cash paid according to the purchase amount and convert it into cash or use the service of another channel.
  • FIG. 6 is a view showing a first payment example according to the present invention.
  • the points distributed by the advertiser to the user in the advertisement cost in exchange for the received advertisement information may be subtracted from the payment price using the point score at the time of payment by the user's selection.
  • FIG. 7 is a view showing a second payment example according to the present invention.
  • the user may select and subtract some or all of the accumulated point scores through the advertisements received by the user to make a payment.
  • Advertisers increase the number of ad impressions to increase the amount of publicity for their products and access to their sites, and users are rewarded with rewards for watching advertisements.
  • the user inputs the user information when installing the client module or accumulates points, or accumulates the points in the unique number of the user terminal, and the user inputs the identification information and integrates the accumulated points in the terminal into the user information. Can be accumulated.
  • Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium.
  • the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination.
  • Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those in charge of computer software.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks.
  • Examples of program instructions include not only machine code such as produced by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Abstract

The present invention relates to a payment system using a screen saver and an E-commerce management method using the same.  A payment system of the present invention comprises: a content receiver which includes a drive decision part for deciding whether a certain input signal is input during a period of time equivalent to a predetermined running time for a screen saver, a product information receiving part for receiving product information when the screen saver runs according to the drive decision result indicative of no input signal being received and an AD receiving part for receiving an AD to be exposed on one side of the product information at the same time; a display which provides the product information and AD received from the content receiving part and becomes full screen at a time indicated by the run time information; an accumulated point database (DB) which stores points obtained through an exposed AD on the display; a user information storage which stores information such as user ID, password, address, contact phone number, etc., to match user information with the points stored in the accumulated point DB; and payment means which allows a user to pay an amount obtained after subtracting the points indicated by the accumulated point DB from a total due amount.

Description

화면보호기를 이용한 결제 시스템 및 이를 이용한 전자 상거래 운용 방법Payment system using screen saver and electronic commerce operation method using same
본 발명은 화면보호기를 이용한 전자상거래 운용방법에 있어서, 보다 상세하게는 소정의 시간 동안 컴퓨터에 입력되는 신호가 없는 경우 구동되는 화면 보호기를 이용하여 화면에 디스플레이되는 정보에 결제 시스템을 연계하여 제공하고, 상기 결제 시스템에 직접 접속하여 결제를 할 수 있으며 상기 디스플레이되는 정보에 광고를 포함하여 광고 노출로 획득된 포인트(쿠폰 등)를 결제금액에 차감할 수 있는 화면보호기를 이용한 결제 시스템 및 이를 이용한 전자상거래 운용방법에 관한 것이다.The present invention provides a method of operating an electronic commerce using a screen saver, and more particularly, by providing a payment system in connection with information displayed on a screen using a screen saver driven when there is no signal input to a computer for a predetermined time. , A payment system using a screen saver that can directly access the payment system and make a payment, and can subtract points (coupons, etc.) obtained by the exposure of an advertisement by including an advertisement in the displayed information to a payment amount and an electronic device using the same. It relates to the operation of commerce.
컴퓨터 모니터는 한 가지 화면을 장시간 표시하면 그 화면이 모니터에 인쇄되는 성질을 지니고 있다. 이러한 현상은 음극선관(CRT) 내부의 인광물질이 타버리는 현상인데, 상기와 같은 현상을 방지하기 위하여 화면 보호기 등의 소프트웨어를 이용하여 화면이 한 가지 화면을 표시하지 않고 움직이는 영상이 실행된다.A computer monitor displays a screen for a long time and the screen is printed on the monitor. This phenomenon is a phenomenon in which the phosphor inside the cathode ray tube (CRT) burns out. In order to prevent the above phenomenon, a screen is moved without displaying one screen by using software such as a screen saver.
일반적으로 화면 보호기는 동화상을 공급하여 컴퓨터가 항상 기동상태로 유지하게 하는 것으로서, 메모리 소비가 불가피하지만 모니터의 보호를 위하여 필요한 구성요소이다. 상기 메모리 소비를 줄이기 위하여 일부 컴퓨터에는 메모리 소비를 최대한 줄일 수 있는 기능이 포함되어 이루어지기도 한다.In general, a screen saver supplies a moving image to keep a computer always running, and memory consumption is inevitable, but a necessary component for protecting a monitor. In order to reduce the memory consumption, some computers may include a function to minimize the memory consumption.
최근 화면 보호기의 동화상은 사용자가 지정한 동영상을 디스플레이하거나, 컴퓨터 내 저장된 이미지 파일들의 슬라이드 형태(사용자 설정)로 나타낼 수 있게 되어 있었다. 그러나 이러한 디스플레이 형태는 컴퓨터 내 초기 저장된 파일이나 나중에 추가로 저장된 파일에 한하여 재생되는 것이므로 저장된 파일의 크기와 수에 따라 메모리에 차지하는 용량이 커지게 되는 문제점이 있었다.Recently, a moving image of a screen saver can display a user-specified moving picture or a slide form (user setting) of image files stored in a computer. However, since the display form is played only for the file initially stored in the computer or the file additionally stored later, there is a problem that the capacity occupies the memory according to the size and number of the stored file.
또한, 디스플레이 화면을 변경하고자 할 때 사용자가 파일을 저장하여 변경 하거나, 저장된 파일을 재설정해야 하는 번거로움이 있었으며, 화면보호기의 구동에 있어서 필요한 용량을 줄이기 위하여 파일을 변경하거나 삭제하는 등 사용자의 수고를 필요로 하였다.In addition, when the user wants to change the display screen, the user has to save and change the file or reset the stored file, and the user's troubles such as changing or deleting the file to reduce the capacity required for driving the screen saver. Needed.
본 발명은 상기 종래 기술의 문제점을 해결하기 위해 안출된 것으로서, 본 발명은 화면 보호기 내에 상품 구매가 가능하도록 상품의 정보를 이미지 및/또는 동영상으로 제공하여 구매를 유도할 수 있는 화면보호기를 이용한 결제 시스템 및 이를 이요한 전자상거래 운용 방법을 제공하는데 그 목적이 있다.The present invention has been made to solve the problems of the prior art, the present invention provides a payment information using a screen saver that can induce the purchase by providing the information of the product as an image and / or video so that the product can be purchased in the screen saver Its purpose is to provide a system and a method of operating e-commerce using the same.
또한, 상기 화면 보호기 내 일측에 광고정보를 제공하여 사용자에게 홍보효과에 대한 인센티브로 상품결제 금액에서 차감할 수 있는 포인트를 제공할 수 있는 화면보호기를 이용한 결제 시스템 및 이를 이용한 전자상거래 운용 방법을 제공하는데 다른 목적이 있다.In addition, by providing advertising information to one side of the screen saver provides a payment system using a screen saver that can provide the user with points that can be deducted from the product payment amount as an incentive for the promotional effect and an e-commerce operation method using the same. Has a different purpose.
또한, 화면 보호기에 표시된 상품의 정보를 클릭하여 결제시스템에 연결하도록 이루어져 있으며, 상기 결제시스템에는 광고로부터 획득된 포인트 점수를 차감하여 결제할 수 있는 화면보호기를 이용한 결제 시스템 및 이를 이용한 전자상거래 운용 방법을 제공하는데 또 다른 목적이 있다.In addition, by clicking the information of the product displayed on the screen saver to connect to the payment system, the payment system using the screen saver that can be paid by subtracting the point score obtained from the advertisement and the e-commerce operation method using the same There is another purpose to provide.
상기 종래기술의 문제점을 해결하고 본 발명의 목적을 이루기 위하여, 본 발명의 일실시예에 따른 화면 보호기를 이용한 결제 시스템 및 이를 이용한 전자상거래 운용방법은, 기설정된 화면 보호기 구동 시간 정보에 대응하는 시간 동안 소정의 입력 신호가 인가되는지 여부를 판단하는 구동 판단부와 상기 구동 판단 결과 입력신호가 인가되지 않아 화면 보호기가 구동되면, 상품 정보를 수신받는 상품정보 수신부 및 상품 정보 일측에 동시에 노출되어 광고하는 광고수신부를 포함하는 컨텐츠 수신부와 상기 컨텐츠 수신부에서 수신된 상품 정보와 광고를 제공하고 상기 구동 시간 정보에 대응하는 시간에 풀스크린(full screen)되는 디스플레이부와 상기 디스플레이부에서 노출된 광고를 통하여 획득된 포인트를 저장하는 포인트 누적 데이터 베이스(DB)와 상기 포인트 누적 데이터베이스에 저장된 포인트와 사용자 정보를 일치시킬 수 있도록 사용자 아이디, 비밀번호, 주소, 연락처 등의 정보를 저장하는 사용자 정보 저장부와 상기 포인트 누적 데이터베이스에 누적된 포인트를 이용하여 결제대금에 차감하여 결제할 수 있도록 이루어진 결제 수단부로 이루어진다.In order to solve the problems of the prior art and achieve the object of the present invention, a payment system using a screen saver and an e-commerce operating method using the same according to an embodiment of the present invention, the time corresponding to the preset screen saver driving time information If the screen determiner is driven because the driving determination unit that determines whether a predetermined input signal is applied or the input signal is not applied, the product information receiving unit receiving product information and the product information are simultaneously exposed and advertised. A content receiving unit including an advertisement receiving unit and a product information and an advertisement received from the content receiving unit are provided and obtained through a display unit that is full screen at a time corresponding to the driving time information and an advertisement exposed by the display unit. Cumulative database for storing stored points The user information storage unit stores information such as user ID, password, address, and contact information so that the points stored in the point accumulation database can be matched with the points accumulated in the point accumulation database. It is made of a payment means unit made to make a payment.
또한, 화면보호기를 이용한 전자상거래 운용방법으로는, 기설정된 화면 보호기 구동 시간 정보에 대응하는 시간 동안 소정의 입력 신호가 인가되는지 여부를 판단하는 단계와 상기 입력신호 입력 여부 판단 후 입력신호가 인가되지 않으며 컨텐츠 수신 요청을 하는 컨텐츠 요청단계와 상기 컨텐츠 수신 요청 후 사용자 단말기에 디스플레이하고, 수신 확인 결과에 따른 포인트를 포인트 누적 데이터베이스에 저장하여 지급하는 포인트 지급단계와 상기 포인트 지급단계에서 지급된 포인트를 누적하여 상기 사용자단말기에 디스플레이된 물품에 대한 구매 요청 시 결제대금에서 차감하는 포인트 사용단계와 상기 포인트 사용단계에서 차감된 금액을 결제하는 결제단계와 상기 결제단계에서 결제대금 입금이 확인되면, 판매자 서버로 상품 발송 요청을 하는 구매완료단계로 이루어진다.In addition, in the electronic commerce operating method using a screen saver, determining whether a predetermined input signal is applied for a time corresponding to preset screen saver driving time information, and not determining whether the input signal is input or not. And accumulate the points paid in the content request step for requesting content reception and the point payment step for displaying and displaying the points on the user terminal after the content reception request, and storing and paying points according to the result of the acknowledgment in a point accumulation database. When the purchase request for the item displayed on the user terminal is used to deduct the payment amount in the payment step and the payment step and the payment step in the payment step and the payment step is confirmed in the payment step, the seller server Send your request It consists of a purchase completion.
본 발명에 따르면 화면보호기를 이용하여 상품 정보 및 광고 컨텐츠를 제공하여 쇼핑할 수 있는 것으로서, 별도의 모듈을 통하여 컨텐츠를 제공받아 구현되는 것이므로 추가 구성 없이도 화면보호기 실행 시 수신된 컨텐츠에서 바로 결제하거나 결제페이지로 바로 접속할 수 있다.According to the present invention, by using the screen saver, you can shop by providing product information and advertising content, and is implemented by receiving the content through a separate module, so that payment or payment is made directly from the received content when the screen saver is executed without additional configuration. You can go directly to the page.
또한, 본 발명은 실시간 제공되는 컨텐츠 정보에 광고를 포함하여 전송하고 수신자에게 광고 수신에 대한 보상으로 포인트 지급(상금, 상품권 등의 다양한 형태로 지급할 수 있음)을 하여 상품 구매시 결제대금에서 차감하거나, 연계된 서비스를 이용할 수 있는 새로운 전자상거래 서비스를 제공할 수 있는 효과가 있다.In addition, the present invention is included in the real-time content information provided by the advertisement and paid to the recipient as a reward for receiving the advertisement (can be paid in various forms, such as prizes, gift certificates, etc.) or deducted from the payment price at the time of purchase In addition, it is effective to provide a new e-commerce service that can use the linked service.
또한, 본 발명은 화면보호기를 이용하여 상품정보와 광고정보를 전송하여 컴퓨터 사용자에게 거부감 없이 광고를 전송할 수 있으며, 광고비의 수익을 사용자에게 인센티브를 제공하여 지속적인 정보제공과 전자상거래 시스템을 이용할 수 있도록 할 수 있다.In addition, the present invention can transmit the product information and advertisement information using a screen saver to transmit the advertisement without objection to the computer user, to provide the user with incentives to the revenue of the advertising costs so that you can continue to use the information and e-commerce system can do.
도1은 본 발명에 따른 화면보호기를 이용한 결제시스템 및 전자상거래 운용방법을 나타낸 블록도이다.1 is a block diagram showing a payment system and an e-commerce operating method using a screen saver according to the present invention.
도2는 본 발명에 따른 화면보호기를 이용한 결제 시스템 및 전자상거래 운용방법에 따른 전체 개요를 나타낸 도면이다. 2 is a view showing the overall overview according to the payment system and the e-commerce operating method using a screen saver according to the present invention.
도3은 본 발명에 따른 전자상거래 운용 방법을 나타낸 흐름도이다. 3 is a flowchart illustrating an e-commerce operating method according to the present invention.
도4는 본 발명에 따른 실시예를 나타낸 예시도면이다. 4 is an exemplary view showing an embodiment according to the present invention.
도5는 본 발명에 따른 다른 실시예를 나타낸 예시도면이다. 5 is an exemplary view showing another embodiment according to the present invention.
도6는 본 발명에 따른 제1 결제 사례를 나타낸 도면이다.6 is a view showing a first payment example according to the present invention.
도7은 본 발명에 따른 제2 결제 사례를 나타낸 도면이다.7 is a view showing a second payment example according to the present invention.
이하, 첨부 도면에 기재된 내용들을 참조하여 본 발명의 바람직한 실시예를 상세하게 설명하지만, 본 발명이 실시예에 의해 제한되거나 한정되는 것은 아니다.Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the contents described in the accompanying drawings, but the present invention is not limited or restricted by the embodiments.
도1은 본 발명에 따른 화면보호기를 이용한 결제시스템 및 전자상거래 운용방법을 나타낸 블록도이다.1 is a block diagram showing a payment system and an e-commerce operating method using a screen saver according to the present invention.
본 발명은 기설정된 화면 보호기 구동 시간 정보에 대응하는 시간 동안 소정의 입력 신호가 인가되는지 여부를 판단하는 구동 판단부(111)와 상기 구동 판단 결과 입력신호가 인가되지 않아 화면 보호기 구동이 되면, 상품 정보를 수신받는 상품정보 수신부 및 상품 정보 일측에 동시에 노출되어 광고하는 광고수신부를 포함하는 컨텐츠/광고 수신부(113)와 상기 컨텐츠 수신부에서 수신된 상품 정보와 상기 컨텐츠 수신부에서 수신된 상품 정보와 광고를 제공하고 상기 구동 시간 정보에 대응하는 시간에 풀스크린(full screen)되는 디스플레이부(114)와 디스플레이부(114)에서 노출된 광고를 통하여 획득된 포인트를 포인트 누적 데이터베이스(DB)(115)와 상기 포인트 누적 데이터베이스(115)에 저장된 포인트와 사용자 정보를 일치시킬 수 있도록 사용자 아이디, 비밀번호, 주소, 연락처 등의 정보를 저장하는 사용자 정보 저장부(112)와 상기 포인트 누적 데이터베이스에 누적된 포인트를 이용하여 결제대금에 차감하여 결제할 수 있도록 이루어진 결제 수단부(116)로 이루어진다.According to an embodiment of the present invention, the driving determining unit 111 determines whether a predetermined input signal is applied for a time corresponding to preset screen saver driving time information, and when the screen saver is driven because no input signal is applied. The product / receiver unit 113 including the product information receiving unit receiving the information and the advertisement receiving unit simultaneously exposed to one side of the product information and the product information received from the content receiving unit and the product information and the advertisement received from the content receiving unit The point accumulating database (DB) 115 and the points obtained through the display unit 114 and the advertisements exposed by the display unit 114 are provided at a time corresponding to the driving time information. User ID, so as to match the user information with the points stored in the point accumulation database 115, It comprises a password, address and the user information storage unit 112 and can funding source unit 116 made to make payments by deducting the payment amount using the accumulated points on the point cumulative database to store information such as contact.
상기 시스템은 화면보호기를 이용한 것으로서, PC, 노트북 또는 휴대 단말기 등의 디스플레이 수단을 통하여 디스플레이되는 동영상, 이미지, 텍스트 정보 등의 다양한 정보를 이용하여 화면을 구성할 수 있으며, 각 내용 중 구매를 원하는 경우에는 결제 버튼을 통하여 링크된 결제 수단에 의하여 결제대금을 지급하여 물품을 구배할 수 있도록 이루어진 전자상거래 시스템이다.The system uses a screen saver, and may configure a screen by using various information such as a video, an image, and text information displayed through a display means such as a PC, a notebook, or a portable terminal, and if one of the contents is desired to be purchased. In the e-commerce system made to be able to gradient the goods by paying the payment by the payment means linked through the payment button.
또한, 상기 구동판단부(111)는 기설정된 화면 보호기 구동 시간 정보에 대응하는 시간 동안 소정의 입력 신호가 인가되는지 여부를 판단하여 구동 여부를 판단하고, 입력 신호가 인가되지 않으면 본 발명인 화면보호기를 이용한 결제시스템이 구동된다.In addition, the driving determining unit 111 determines whether the predetermined input signal is applied for a time corresponding to the preset screen saver driving time information, and determines whether to drive. If the input signal is not applied, the screen protector according to the present invention is used. The payment system used is driven.
이때, 구동시간은 사용자가 설정해 놓은 시간에 의해 구동될 수 있지만, 사용자가 특정 키를 설정하고 상기 특정 키가 입력되면 그 즉시 구동되는 것을 포함한다.In this case, the driving time may be driven by a time set by the user, but includes driving the user immediately after setting a specific key and inputting the specific key.
그리고 구동 여부 판단 후 화면보호기가 구동되는 경우에는 설치된 별도의 클라이언트 모듈을 통하여 컨텐츠/광고 정보를 컨텐츠 제공 서버(120) 및 광고제공 서버(130)로부터 수신받는데, 상기 클라이언트 모듈은 바탕 화면의 임의의 영역에 저장되며 사용자가 임의로 상기 클라이언트 모듈을 설정할 수도 있으며, 상기 디스플레이부(114)는 수신된 컨텐츠 정보와 광고 정보를 설정된 위치 또는 사용자가 지정한 위치에 따라 사용자 단말기 화면에 풀 스크린되어 노출되도록 한다.In addition, when the screen saver is driven after determining whether to drive, the content / advertisement information is received from the content providing server 120 and the advertisement providing server 130 through a separate client module installed. The client module may be arbitrarily set by the user, and the display unit 114 may display the received content information and advertisement information on the screen of the user terminal according to the set position or the position designated by the user.
상기 컨텐츠 정보는 물품 상세정보, 문화 컨텐츠(공연, 영화 등의 예매를 위한) 정보, 지식 컨텐츠 정보 등으로 다양하게 응용하여 제공할 수도 있다.The content information may be variously applied and provided as product detail information, cultural content (for sale of performances, movies, etc.), knowledge content information, and the like.
도2는 본 발명에 따른 화면보호기를 이용한 결제 시스템 및 전자상거래 운용방법에 따른 전체 개요를 나타낸 도면이다.2 is a view showing the overall overview according to the payment system and the e-commerce operating method using a screen saver according to the present invention.
상기 본 발명의 시스템은 웹 페이지가 아닌 별도의 클라이언트 모듈을 통하여 특정 정보를 전달하는 것으로, 다수의 채널로 이루어진 클라이언트 모듈 내에서 사용자가 수신 설정을 한 채널 또는 임시로 노출하는 이벤트 페이지로 소정의 정보 컨텐츠 및 광고 정보로 이루어진 화면이 사용자 단말기에 디스플레이된다. The system of the present invention transmits specific information through a separate client module rather than a web page, and provides predetermined information as an event page for temporarily exposing a reception setting by a user or an event page within a client module including a plurality of channels. A screen composed of content and advertisement information is displayed on the user terminal.
이때, 상기 컨텐츠는 사용자 또는 서버에서 위치를 자유롭게 변경가능하며 화면보호기 구동과 동시에 수신된 컨텐츠를 디스플레이한다.At this time, the contents can be freely changed in the user or the server and display the received contents at the same time as the screen saver is driven.
상기 디스플레이된 화면에 사용자가 마우스 또는 키보드를 움직이더라도 컨텐츠는 지속적으로 노출된다. 사용자가 이 컨텐츠를 종료하고자 하는 경우에는 화면보호기 일측에 구비된 제어메뉴의 종료 기능을 선택하여 윈도우 화면으로 돌아가고, 해당 컨텐츠를 클릭하는 경우 컨텐츠를 제공하는 서버로 접속되거나, 해당 컨텐츠를 확대하여 디스플레이할 수도 있다.Even if the user moves the mouse or keyboard on the displayed screen, the content is continuously exposed. If the user wants to terminate this content, select the exit function of the control menu provided on one side of the screen saver to return to the window screen, and if the user clicks the content, the user is connected to the server providing the content or the corresponding content is enlarged and displayed. You may.
도3은 본 발명에 따른 전자상거래 운용 방법을 나타낸 흐름도이다.3 is a flowchart illustrating an e-commerce operating method according to the present invention.
기설정된 화면 보호기 구동 시간 정보에 대응하는 시간 동안 소정의 입력 신호가 인가되는지 여부를 판단하는 단계(S301)와 상기 입력신호 입력 여부 판단 후 입력신호가 인가되지 않으면 컨텐츠/광고 수신 요청을 하는 컨텐츠/광고 요청단계(S302)와 상기 컨텐츠/광고 수신 요청 후 사용자 단말기에 디스플레이하고(S303), 수신 확인 결과에 따른 포인트를 포인트 누적 데이터베이스에 저장하여 지급하는 포인트 지급단계(S304)와 상기 포인트 지급단계에서 지급된 포인트를 누적하여 상기 사용자 단말기에 디스플레이된 물품에 대한 구매 요청 시 결제대금에서 차감하는 포인트 사용단계(S305)와 상기 포인트 사용단계에서 차감된 금액을 결제하는 결제단계(S306)와 상기 결제단계에서 결제대금 입금 확인이 되면, 판매자 서버로 상품 발송 요청을 하는 구매완료단계(S307)로 이루어진다.Determining whether or not a predetermined input signal is applied for a time corresponding to the preset screen saver driving time information (S301) and if the input signal is not received after determining whether the input signal is input, the content / request to receive the content / advertisement / After the advertisement request step (S302) and the content / advertisement reception request (S303), the point payment step (S304) and the point payment step of storing and paying the points according to the result of the confirmation confirmation in the cumulative point database Accumulating the paid points, the point using step (S305) and the payment step (S306) and the payment step of paying the amount deducted from the payment point when the purchase request for the goods displayed on the user terminal When the payment is confirmed, the purchase is completed. Step S307 is made.
상기 컨텐츠 요청단계는 웹 페이지가 아닌 별도의 설치된 클라이언트 모듈을 통하여 할당된 특정 정보 전달 채널로부터, 상품 정보 컨텐츠 및 광고를 요청하여 사용자 단말기에 수신되는 것으로 이루어진다.The content request step includes requesting product information content and advertisement from a specific information delivery channel allocated through a separate installed client module instead of a web page, and receiving the received product information from the user terminal.
또한, 상기 포인트 지급단계는 사용자 정보가 입력되지 않으면 사용자 단말기의 고유 식별번호에 포인트를 일시적으로 누적하는 포인트 임시 저장단계(S308)와 상기 포인트 임시 저장단계에서 누적된 포인트는 사용자가 설치된 모듈 또는 특정 웹사이트에 접속하여 로그인하면 임시 저장된 포인트는 사용자 정보와 매칭하여 사용자 정보에 타 단말기에 설치된 모듈에서 누적된 임시포인트를 포인트 누적 데이터베이스에 저장할 수 있는 단계로 이루어진다.In addition, in the point dispensing step, if the user information is not input, a point temporary storage step of temporarily accumulating points in a unique identification number of the user terminal (S308) and the points accumulated in the point temporary storage step may be a module or a specific user installed. When the user accesses the website and logs in, the temporarily stored points are matched with user information, and the temporary points accumulated in modules installed in other terminals are stored in the point accumulation database.
도4는 본 발명에 따른 실시예를 나타낸 예시도면이다. 4 is an exemplary view showing an embodiment according to the present invention.
도시된 바와 같이, 본 발명은 컨텐츠/광고 정보를 웹 방식으로 디스플레이하도록 이루어진다. 따라서 사용자는 컨텐츠/광고 정보 중 해당 내용에 대한 의견 등의 리플 메시지를 작성하여 결제 시스템 측으로 전송하여 상기 리플 메시지를 다른 사용자와 공유하고 이 내용을 사용자 단말기 화면 일측에 디스플레이할 수도 있다. As shown, the present invention is directed to displaying content / advertisement information in a web manner. Therefore, the user may create a ripple message such as an opinion about the corresponding content among the content / advertisement information and transmit the ripple message to the payment system to share the ripple message with another user and display the content on one side of the user terminal screen.
도5는 본 발명에 따른 다른 실시예를 나타낸 도면이다. 5 is a view showing another embodiment according to the present invention.
사용자가 선택한 수신 채널의 문화 컨텐츠 정보가 수신되어 공연에 대한 정보와 이와 관련된 협찬사 광고 정보 또는 일반 광고 정보가 나타나며 이는 도시된 바와 같이 노출될 수도 있다.The cultural content information of the reception channel selected by the user is received to display information about the performance, sponsor information, or general advertisement information related thereto, which may be exposed as shown.
상기 협찬사 또는 광고 정보는 사용자가 클릭하는 것에 의하여 관련 사이트로 직접 접속할 수 있으며, 상기 수신된 광고 정보에 의하여 광고주는 광고 정보를 수신한 대가로 광고비의 일부를 사용자에게 포인트 또는 상금, 상품권 등의 형태로 지급하여 사용자가 공연 티켓 구매 시 차감하여 결제할 수 있도록 혜택을 주거나, 광고포인트를 구매액에 따라 지급되는 포인트에 추가하여 현금으로 변환하여 지급받거나 타 채널의 서비스를 이용하는데 사용할 수도 있다.The sponsor or the advertisement information can be directly connected to the relevant site by clicking on the user, and the advertiser receives a portion of the advertisement fee as a point or a prize, a gift certificate, etc. in return for receiving the advertisement information. It can be used to pay the user by deducting the ticket when purchasing a performance ticket, or convert the ad point into cash paid according to the purchase amount and convert it into cash or use the service of another channel.
도6는 본 발명에 따른 제1 결제 사례를 나타낸 도면이다.6 is a view showing a first payment example according to the present invention.
본 발명은 수신된 광고 정보의 대가로 광고주가 광고비에서 사용자에게 배분하는 포인트는 사용자의 선택에 의하여 결제 시 포인트 점수를 이용하여 결제 대금을 차감할 수 있다. According to the present invention, the points distributed by the advertiser to the user in the advertisement cost in exchange for the received advertisement information may be subtracted from the payment price using the point score at the time of payment by the user's selection.
도7은 본 발명에 따른 제2 결제 사례를 나타낸 도면이다.7 is a view showing a second payment example according to the present invention.
또한, 본 발명은 도7에 도시된 바와 같이 사용자가 수신한 광고를 통하여 누적된 포인트 점수 중에서 일부 또는 전체를 선택하여 차감하여 결제할 수 있다. 광고주는 광고 노출 횟수를 증가시킴으로써 상품에 대한 홍보 및 자사 사이트로의 접속량을 증가시키고 사용자는 광고를 시청하는 것에 대한 보상으로 포인트를 지급받는다. 이때, 사용자는 클라이언트 모듈 설치 시 또는 포인트 적립 시에 사용자 정보를 입력하여 누적하거나, 사용자 단말기 고유 번호에 포인트를 적립한 후 사용자가 신원확인용 정보를 입력하여 단말기에 누적된 포인트를 사용자 정보에 통합하여 누적할 수 있다. In addition, according to the present invention, as shown in FIG. 7, the user may select and subtract some or all of the accumulated point scores through the advertisements received by the user to make a payment. Advertisers increase the number of ad impressions to increase the amount of publicity for their products and access to their sites, and users are rewarded with rewards for watching advertisements. At this time, the user inputs the user information when installing the client module or accumulates points, or accumulates the points in the unique number of the user terminal, and the user inputs the identification information and integrates the accumulated points in the terminal into the user information. Can be accumulated.
본 발명에 따른 실시예들은 다양한 컴퓨터 수단을 통하여 수행될 수 있는 프로그램 명령 형태로 구현되어 컴퓨터 판독 가능 매체에 기록될 수 있다. 상기 컴퓨터 판독 가능 매체는 프로그램 명령, 데이터 파일, 데이터 구조 등을 단독으로 또는 조합하여 포함될 수 있다. 상기 매체에 기록되는 프로그램 명령은 본 발명을 위하여 특별히 설계되고 구성된 것들이거나 컴퓨터 소프트웨어 담당자에게 공지되어 사용 가능한 것일 수도 있다. 컴퓨터 판독 가능 기록 매체의 예에는 하드디스크, 플로피 디스크 및 자기 테이프와 같은 자기 매체(magnetic media), CD-ROM, DVD와 같은 광기록 매체(optical media), 플롭티컬 디스크(Floptical disk)와 같은 자기-광 매체(magneto-optical media), 및 롬(ROM), 램(RAM), 플래시 메모리 등과 같은 프로그램 명령을 저장하고 수행하도록 특별히 구성된 하드웨어 장치가 포함된다. 프로그램 명령의 예에는 컴파일러에 의해 만들어진 것과 같은 기계어 코드뿐만 아니라 인터프리터 등을 사용해서 컴퓨터에 의해 실행될 수 있는 고급 언어 코드를 포함한다. 상기 하드웨어 장치는 본 발명의 동작을 수행하기 위해 하나 이상의 소프트웨어 모듈로서 작동하도록 구성될 수 있으며, 그 역도 마찬가지이다. Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those in charge of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code such as produced by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
이상과 같이 본 발명은 비록 한정된 실시예와 도면에 의해 설명되었으나, 본 발명은 상기의 실시예에 한정되는 것은 아니며, 본 발명이 속하는 분야에서 통상의 지식을 가진 자라면 이러한 기재로부터 다양한 수정 및 변형이 가능하다.As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.
그러므로, 본 발명의 범위는 설명된 실시예에 국한되어 정해져서는 아니되며, 후술하는 특허청구범위뿐 아니라 이 특허청구범위와 균등한 것들에 의해 정해져야 한다.Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

Claims (7)

  1. 기설정된 화면 보호기 구동 시간 정보에 대응하는 시간 동안 소정의 입력 신호가 인가되는지 여부를 판단하는 구동 판단부;A driving determination unit determining whether a predetermined input signal is applied during a time corresponding to preset screen saver driving time information;
    상기 구동 판단 결과 입력신호가 인가되지 않아 화면 보호기가 구동되면, 상품 정보를 수신받는 수신부 및 상품 정보 일측에 동시에 노출되어 광고하는 광고 수신부를 포함하는 컨텐츠/광고 수신부;When the screen saver is driven because the input signal is not applied as a result of the driving determination, the content / advertisement receiving unit including a receiving unit for receiving product information and an advertisement receiving unit for exposing and advertising simultaneously on one side of the product information;
    상기 컨텐츠 수신부에서 수신된 상품 정보와 광고를 제공하고 상기 구동 시간 정보에 대응하는 시간에 풀스크린(full screen)되는 디스플레이부;A display unit providing product information and advertisements received by the content receiving unit and full screening at a time corresponding to the driving time information;
    상기 디스플레이부에서 노출된 광고를 통하여 획득된 포인트를 저장하는 포인트 누적 데이터베이스(DB);A point accumulation database (DB) for storing points obtained through advertisements exposed by the display unit;
    상기 포인트 누적 데이터베이스에 저장된 포인트와 사용자 정보를 일치시킬 수 있도록 사용자 아이디, 비밀번호, 주소, 연락처 등의 상세 정보를 저장하는 사용자 정보 저장부;A user information storage unit for storing detailed information such as a user ID, a password, an address, a contact point, and the like so as to match user information with points stored in the point accumulation database;
    상기 포인트 누적 데이터베이스에 누적된 포인트를 이용하여 결제대금에 차감하여 결제할 수 있도록 이루어진 결제 수단부;A payment means unit configured to make a payment by deducting a payment price using points accumulated in the point accumulation database;
    로 이루어지는 것을 특징으로 하는 화면보호기를 이용한 결제 시스템.Payment system using a screen saver, characterized in that consisting of.
  2. 제 1 항에 있어서,The method of claim 1,
    상기 사용자 정보 저장부는 사용자의 상세 정보에 사용자 단말기의 IP주소 및/또는 고유 식별번호를 더 포함하여 이루어지는 것을 특징으로 하는 화면보호기를 이용한 결제 시스템.The user information storage unit further comprises an IP address and / or a unique identification number of the user terminal in the user's detailed information.
  3. 제 1 항에 있어서,The method of claim 1,
    상기 컨텐츠/광고 수신부는 웹 페이지가 아닌 별도의 클라이언트 모듈을 통하여 할당된 특정 정보 전달 채널로부터, 소정의 정보를 수신하는 것을 특징으로 하는 것을 특징으로 하는 화면보호기를 이용한 결제 시스템.The content / advertisement receiving unit payment system using a screen saver, characterized in that for receiving a predetermined information from a specific information delivery channel assigned through a separate client module, not a web page.
  4. 기설정된 화면 보호기 구동 시간 정보에 대응하는 시간 동안 소정의 입력 신호가 인가되는지 여부를 판단하는 단계;Determining whether a predetermined input signal is applied for a time corresponding to preset screen saver driving time information;
    상기 입력신호 입력 여부 판단 후 입력신호가 인가되지 않으면 컨텐츠 수신 요청을 하는 컨텐츠 요청단계;A content request step of requesting content reception if an input signal is not applied after determining whether to input the input signal;
    상기 컨텐츠 수신 요청 후 사용자 단말기에 디스플레이하고, 수신 확인 결과에 따른 포인트를 지급하고, 이를 포인트 누적 데이터베이스에 저장하는 포인트 지급단계;A point dispensing step of displaying the content on the user terminal after the content receiving request, paying points according to a result of acknowledgment, and storing them in a point accumulation database;
    상기 포인트 지급단계에서 지급된 포인트를 누적하여 상기 사용자단말기에 디스플레이된 물품에 대한 구매 요청 시 결제 대금에서 차감하는 포인트 사용단계;A point use step of accumulating points paid in the point payment step and deducting from a payment price when a purchase request for goods displayed on the user terminal is requested;
    상기 포인트 사용단계에서 차감된 금액을 결제하는 결제단계;A payment step of paying the amount deducted from the point use step;
    상기 결제단계에서 결제 대금 입금이 확인되면, 판매자 서버로 상품 발송 요청을 하는 구매완료단계;A purchase completion step of sending a product to the seller server when the payment is confirmed in the payment step;
    로 이루어지는 것을 특징으로 하는 화면보호기를 이용한 전자상거래 운용 방법.Electronic commerce operating method using a screen saver, characterized in that consisting of.
  5. 제 4 항에 있어서,The method of claim 4, wherein
    상기 컨텐츠 요청단계는 웹 페이지가 아닌 별도의 클라이언트 모듈을 통하여 할당된 특정 정보 전달 채널로부터, 상품 정보 컨텐츠 및 광고를 요청하여 사용자 단말기에 수신되는 것으로 이루어지는 것을 특징으로 하는 화면보호기를 이용한 전자상거래 운용 방법.The content requesting step is a method of operating an e-commerce using a screen saver, characterized in that the request for product information content and advertisement received from a specific information delivery channel allocated through a separate client module, not a web page, received by the user terminal. .
  6. 제 4 항에 있어서,The method of claim 4, wherein
    상기 포인트 지급단계는 사용자 정보가 입력되지 않으면 사용자 단말기의 고유 식별번호에 포인트를 누적하는 포인트 임시 저장단계;The point payment step may include: a temporary storage step of accumulating points on a unique identification number of the user terminal when no user information is input;
    상기 포인트 임시 저장단계에서 누적된 포인트는 개인 정보를 입력하여 로그인하면 임시 저장된 포인트를 사용자 정보와 매칭하여 포인트 누적 데이터베이스에 다시 저장하는 단계;Storing accumulated points in the point temporary storage step by inputting personal information and logging in the point accumulation database by matching the temporarily stored points with user information;
    로 이루어지는 것을 특징으로 하는 화면보호기를 이용한 전자상거래 운용 방법.Electronic commerce operating method using a screen saver, characterized in that consisting of.
  7. 제 6 항에 있어서,The method of claim 6,
    상기 포인트는 상금, 쿠폰 등으로 지급할 수 있는 것을 더 포함하는 것을 특징으로 하는 화면보호기를 이용한 전자상거래 운용방법.The point is an electronic commerce operating method using a screen saver, characterized in that it further comprises that can be paid in prizes, coupons and the like.
PCT/KR2009/002467 2008-05-09 2009-05-11 Payment system using a screen saver and an e-commerce management method using the same WO2009136774A2 (en)

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KR1020080043207A KR20090117255A (en) 2008-05-09 2008-05-09 System for settlement in using screen saver and method for electron commercial transaction application in using the system
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KR20000037107A (en) * 2000-04-07 2000-07-05 전재범 Method for providing contents using screen saver
KR20050104903A (en) * 2004-04-30 2005-11-03 모두스타 주식회사 The business method which provides customized advertisement by the way of changing stand-by mode of personal telecommunication terminals dynamically

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US5740549A (en) * 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
KR20000037107A (en) * 2000-04-07 2000-07-05 전재범 Method for providing contents using screen saver
KR20050104903A (en) * 2004-04-30 2005-11-03 모두스타 주식회사 The business method which provides customized advertisement by the way of changing stand-by mode of personal telecommunication terminals dynamically

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