WO2008135340A1 - Method for broadcasting a digital television programme - Google Patents

Method for broadcasting a digital television programme Download PDF

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Publication number
WO2008135340A1
WO2008135340A1 PCT/EP2008/054469 EP2008054469W WO2008135340A1 WO 2008135340 A1 WO2008135340 A1 WO 2008135340A1 EP 2008054469 W EP2008054469 W EP 2008054469W WO 2008135340 A1 WO2008135340 A1 WO 2008135340A1
Authority
WO
WIPO (PCT)
Prior art keywords
server
identifier
call
center
decoder
Prior art date
Application number
PCT/EP2008/054469
Other languages
French (fr)
Inventor
Fabrice Bonnaud
Original Assignee
Alcatel Lucent
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alcatel Lucent filed Critical Alcatel Lucent
Publication of WO2008135340A1 publication Critical patent/WO2008135340A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6581—Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet

Definitions

  • the invention relates to digital television.
  • Digital television in particular DTTV (digital terrestrial television) or DTTV (Digital Terrestrial Television), is a great success because of the variety of packages offered, the quality of the image and the additional services offered.
  • DTTV digital terrestrial television
  • DTTV Digital Terrestrial Television
  • the principle of digital television consists of digitizing and compressing information, for example according to the MPEG-2 (Moving Picture Expert Group) standard, and then transmitting the fiow of information in digital form over the air.
  • MPEG-2 Microving Picture Expert Group
  • the multiplexing techniques it has become possible to include in the transmitted digital signal additional information, distinct from the signal constituting the television program itself.
  • the signal is deciphered by a decoder or STB (Set Top Box).
  • STB Set Top Box
  • the portion of the signal constituting the program is displayed on a display terminal, the additional information can be displayed separately in the form of interactive overlays related to services offered to the subscriber.
  • These services include the ability for the subscriber to make a call to one (or more) advertiser (s) without having to first note it. number of it.
  • the signal contains contact information from the advertiser, through which the advertiser is contacted via the decoder: cf.
  • the invention aims in particular to improve the efficiency of the processing of calls relating to the broadcast of a television program.
  • the invention proposes, in the first place,
  • a method of broadcasting a digital television program which comprises the following operations: developing a mixed signal by multiplexing a digital television signal (3) constituting said program with a signal (4) data containing an identifier of said program and additional contextual information - transmission of the mixed signal to a receiver, reception and decoding of the mixed signal by means of a decoder (9), reading of the program on a terminal (10) ) display, storage of the identifier by a server (5).
  • transmission by the decoder ⁇ 9) to the server (5) contextual information development by the server (5) of an HTML page containing said contextual information, some at least in interactive form, transmission of the HTML page by the server (5 ) at the decoder (9), display by the decoder (9) of the HTML page on the display terminal (10).
  • a communication session for example multimedia
  • This communication session is for example established by the server using the call control method by a third party.
  • the call center or customer relationship directly calls the terminal.
  • the invention proposes, secondly, a server in which is implemented an application including instructions for: receiving from a digital television signal decoder data containing at least one identifier of a television program, storing said identifier, elaborating a communication request containing said identifier, - transmitting this request to a call center or customer relation.
  • An additional instruction may be provided for establishing a communication session between the customer relationship center and a predetermined terminal.
  • the architecture 1 shown in the drawing is that of a TNT network.
  • This architecture 1 comprises a transmitter network 2, located for example in the premises of a TNT operator.
  • Each television program is contained in a television signal 3, digitally encrypted by means of an encoder.
  • the program is associated information containing data transmitted with the program and intended to provide the subscriber interactive services.
  • the data is digitally encrypted to form a so-called data signal.
  • the data can be in the form of a hierarchical document, established in a tagged language such as XML (Extensible Markup Language).
  • the data includes, in the first place, an identifier specific to the broadcast television program. This identifier may be in the form of a unique number, or a description of the program, which may be limited to the title of the program (the title of a fiim or program, for example) or may also contain information such as broadcast schedules (for example, a 20-hour newscast).
  • the data includes, secondly, contextual data, related to the program and which include: the URL (Uniform Resource Locator) of a server 5 HTML
  • URI Uniform Resource Identifier
  • the contextual data may further include information related to one or more advertisers associated with the television program.
  • the television signals 3 and data 4 are multiplexed to form a mixed digital signal.
  • the coding and the multiplexing of the signal are for example carried out in application of the MPEG-4 standard.
  • This mixed signal is transmitted, via a transmitting antenna 7, to a receiver equipped with a reception antenna ⁇ and a decoder or STB (Set Top Box) 9 situated, for example, at the home of a subscriber at the service station. TNT.
  • a decoder or STB (Set Top Box) 9 situated, for example, at the home of a subscriber at the service station. TNT.
  • the decoder 9 decrypts the mixed signal by decoupling it, the television signal being transmitted to a display terminal 10, for example a television set, connected to the decoder 9 and on which the television program can be read.
  • the decoder 9 preferably operates in dual mode TNT / DSL. It is connected to a telecommunications network 11 such as the Internet, via a gateway 12, for example an xDSL modem (Digital Subscriber Line), by means of which the decoder 9 can connect to the HTML server 5 whose URL is contained in the data signal, in order to transmit all or part of the information contained therein.
  • a telecommunications network 11 such as the Internet
  • a gateway 12 for example an xDSL modem (Digital Subscriber Line)
  • the decoder 9 can connect to the HTML server 5 whose URL is contained in the data signal, in order to transmit all or part of the information contained therein.
  • the decoder 9 integrates an XML parser parser allowing reading of the XML document contained in the data signal.
  • the decoder 9 From notably the contextual data contained in the data signal and transmitted by the decoder 9 to the server 5, the latter elaborates an HTML page retransmitted to the decoder 9. This page is supported and displayed by the decoder 9 on the set. television 10, for example by picture-in-picture within the television program.
  • the decoder 9 integrates for this purpose an HTML API.
  • the HTML page thus displayed contains, on the one hand, contextual information (advertising, offer for sale, promotions) from one or more advertisers and, on the other hand, interactive services in connection with this information. contextual.
  • This service can be activated by the subscriber by clicking, by means of a pointer (mouse, remote control, keyboard) on a button containing a link to a communication application implemented on the server 5.
  • the subscriber may have to enter the number (telephone number, URI, IP address) of the terminal 13 on which he wishes to take the communication.
  • This communication may in particular be a voice or text communication, or even multimedia.
  • Term 13 may be an IP (Internet Protocol) telephone; it may also be a personal computer equipped for example with a synchronous messaging system (chat).
  • this input operation can be performed either systematically or once for all during the first activation, the number thus entered being then reused for the first time. all communications activated by the subscriber.
  • the number entered is stored on the server 5 and / or on the decoder 9.
  • the decoder 9 formulates a HTTP (HyperText Transfer Protocol) request to the server 5, containing instructions for sending to the call center 6 or customer relationship of a communication connection request.
  • HTTP HyperText Transfer Protocol
  • This request can be established in accordance with the SIP protocol (Session initiation Protocol), the server 5 including for this purpose a UAS (User Agent Server) programmed to generate SlP requests.
  • SIP protocol Session initiation Protocol
  • UAS User Agent Server
  • the server 5 In its communication request (INVITE), the server 5 introduces the identifier of the television program, included in the data signal and supplied to the server 5 by the decoder 9. This identifier is for example included by the server 5 in an Object header line (S ⁇ bject) of the SIP request.
  • S ⁇ bject Object header line
  • the SIP request is transmitted by the server 5 to the call center 6 or client relationship, which is provided with a UAC (User Agent Client) implemented on a server 14 call.
  • UAC User Agent Client
  • the identifier of the program is taken into account by the center 6 to allocate a resource 15 (such as a natural person agent) assigned to this program and likely to provide the subscriber with the services of his choice, among those offered by him. advertiser as part of the television program.
  • the establishment of the communication session between the center 6 and the subscriber can be: either immediate, when the subscriber has chosen such an option, or deferred when the subscriber has chosen to be called back by the center
  • the call server 14 routes to the resource 15 allocated the call-up request.
  • the server 5 sends to the terminal 13 of the subscriber, whose number it has memorized, a call SIP INVITE communication.
  • the server 5 preferably uses the so-called call control method by a third party (3PCC or Third Party CaIi Control).
  • 3PCC Third Party CaIi Control
  • 3pcc Best Current Practices for Third Party CaN Control
  • SIP Session Initiation Protocol
  • the UAS of the server 5 is configured in B2BUA (Back-to-Back User Agent) to mediate between the center 6 and the terminal 13.
  • B2BUA Back-to-Back User Agent
  • the communication session is then initiated between the allocated resource 15 and the terminal 13 of the subscriber.
  • the call server 14 stores an identifier (such as a URL or URL) of the resource 15 for the purpose of using it later.
  • the server 5 can also: - either provide the center 6 with the number communicated by the subscriber, so that it is called back at the time indicated, directly by the center 6, or leave the center 6 a reminder instruction from the server 5 by the center 6, the server 5 then initiating the session between the center 6 and the terminus! 13 of the subscriber by means of the SIP method called "REFER", defined by the IETF RFC 3515 standard of April 2003.
  • REFER defined by the IETF RFC 3515 standard of April 2003.
  • the session may consist of a conversation between the subscriber and an agent of the center 6.
  • the resource 15 may be a server or a client computer containing information or applications dedicated to the television program, or a voice server dedicated to the television program and offering the subscriber multiple choices such as the purchase of products, the subscription to services, or still the request to send additional information.
  • the communication session can be multimedia, that is, it can enable not only the exchange of voice, but also data such as audio and video.
  • the method that has just been described has the advantage of putting the subscriber in direct relation with the good resource 15 within the center 6, thanks to the use of the program identifier as a criterion for selecting the resource 15 and for distributing the call.

Abstract

The invention relates to a method for broadcasting a digital television programme, including the following operations: a mixed signal is produced by multiplexing a digital television signal (3) forming the programme with a data signal (4) containing a programme identifier; the mixed signal is transmitted to a receiver; the mixed signal is received and decoded using a decoder (9); the programme is played back on a display terminal (10); and the identifier is stored by a server (5).

Description

Procédé de diffusion d'un programme de télévision numérique Method for broadcasting a digital television program
L'invention a trait à la télévision numérique.The invention relates to digital television.
La télévision numérique, en particulier la TNT (télévision numérique terrestre) ou DTTV (Digital Terrestrial Télévision), rencontre un franc succès en raison de la variété des bouquets proposés, de la qualité de l'image et des services annexes proposés. Rappelons que le principe de la télévision numérique consiste à numériser et compresser les informations, par exemple suivant la norme MPEG-2 (Moving Picture Expert Group), puis à transmettre le fiux des informations sous forme numérique par voie hertzienne.Digital television, in particular DTTV (digital terrestrial television) or DTTV (Digital Terrestrial Television), is a great success because of the variety of packages offered, the quality of the image and the additional services offered. Recall that the principle of digital television consists of digitizing and compressing information, for example according to the MPEG-2 (Moving Picture Expert Group) standard, and then transmitting the fiow of information in digital form over the air.
Grâces aux techniques de multiplexage, il est devenu possible d'inclure dans le signal numérique transmis des informations supplémentaires, distinctes du signal constituant ie programme télévisé lui-même. Le signal est déchiffré par un décodeur ou STB (Set Top Box). La partie du signal constituant le programme est affichée sur un terminai de visualisation, les informations supplémentaires pouvant être affichées séparément sous forme d'incrustations interactives liées à des services proposés à l'abonné.Thanks to the multiplexing techniques, it has become possible to include in the transmitted digital signal additional information, distinct from the signal constituting the television program itself. The signal is deciphered by a decoder or STB (Set Top Box). The portion of the signal constituting the program is displayed on a display terminal, the additional information can be displayed separately in the form of interactive overlays related to services offered to the subscriber.
Parmi ces services, citons la possibilité pour l'abonné de passer un appel à destination d'un (ou plusieurs) annonceur(s) sans devoir auparavant noter le. numéro de celui-ci. A cet effet, le signal contient des informerions de contact de l'annonceur, grâce auxquelles celui-ci est contacté par l'intermédiaire du décodeur : cf. la demande de brevet américain US 2003/0014754 (Chang).These services include the ability for the subscriber to make a call to one (or more) advertiser (s) without having to first note it. number of it. For this purpose, the signal contains contact information from the advertiser, through which the advertiser is contacted via the decoder: cf. US patent application US 2003/0014754 (Chang).
Bien que ce type de service constitue un progrès, puisque auparavant l'abonné devait noter le numéro de l'annonceur avant de passer son appel, on a constaté un manque d'efficacité dans le traitement des appels par les annonceurs.Although this type of service is a step forward, since previously the subscriber had to note the number of the advertiser before placing his call, there was a lack of efficiency in the handling of calls by advertisers.
L'invention vise notamment à améliorer l'efficacité du traitement des appels relatifs à la diffusion d'un programme télévisé.The invention aims in particular to improve the efficiency of the processing of calls relating to the broadcast of a television program.
A cet effet, l'invention propose, en premier lieu,For this purpose, the invention proposes, in the first place,
Un procédé de diffusion d'un programme de télévision numérique, qui comprend les opérations suivantes : élaboration d'un signal mixte par multiplexage d'un signal (3) de télévision numérique constituant ledit programme avec un signai (4) de données contenant un identifiant dudit programme et informations contextuelles complémentaires - émission du signal mixte à destination d'un récepteur, réception et décodage du signal mixte au moyen d'un décodeur (9), lecture du programme sur un terminal (10) de visualisation, mémorisation de l'identifiant par un serveur (5). transmission par le décodeur {9) au serveur (5) des informations contextuelles, élaboration par le serveur (5) d'une page HTML contenant lesdites informations contextuelles, certaines au moins sous forme interactive, transmission de la page HTML par le serveur (5) au décodeur (9), affichage par le décodeur (9) de la page HTML sur le terminal de visualisation (10). transmission par le serveur (5) d'une requête de mise en communication avec un centre {6) d'appel ou de relation client, cette requête contenant ledit identifiant.A method of broadcasting a digital television program, which comprises the following operations: developing a mixed signal by multiplexing a digital television signal (3) constituting said program with a signal (4) data containing an identifier of said program and additional contextual information - transmission of the mixed signal to a receiver, reception and decoding of the mixed signal by means of a decoder (9), reading of the program on a terminal (10) ) display, storage of the identifier by a server (5). transmission by the decoder {9) to the server (5) contextual information, development by the server (5) of an HTML page containing said contextual information, some at least in interactive form, transmission of the HTML page by the server (5 ) at the decoder (9), display by the decoder (9) of the HTML page on the display terminal (10). transmission by the server (5) of a communication request with a center {6) call or customer relationship, this request containing said identifier.
Il peut également être prévu une opération d'établissement par le serveur d'une session de communication (par exemple multimédia) entre la ressource allouée du centre d'appel ou de relation client et un terminal communicant prédéterminé.It can also be provided a setting operation by the server of a communication session (for example multimedia) between the allocated resource of the call center or customer relationship and a predetermined communicating terminal.
Cette session de communication est par exemple établie par le serveur au moyen de la méthode de contrôle d'appel par un tiers.This communication session is for example established by the server using the call control method by a third party.
En variante, le centre d'appel ou de relation client appelle directement le terminal.Alternatively, the call center or customer relationship directly calls the terminal.
L'invention propose, en second lieu, un serveur dans lequel est implèmentée une application incluant des instructions pour : recevoir d'un décodeur de signal de télévision numérique des données contenant au moins un identifiant d'un programme de télévision, mémoriser ledit identifiant, élaborer une requête: de mise en communication contenant ledit identifiant, - transmettre cette requête à un centre d'appel ou de relation client. Peut être prévue une instruction supplémentaire pour établir une session de communication entre le centre de relation client et un terminal prédéterminé.The invention proposes, secondly, a server in which is implemented an application including instructions for: receiving from a digital television signal decoder data containing at least one identifier of a television program, storing said identifier, elaborating a communication request containing said identifier, - transmitting this request to a call center or customer relation. An additional instruction may be provided for establishing a communication session between the customer relationship center and a predetermined terminal.
D'autres objets et avantages de l'invention apparaîtront à la lumière de la description faite ci-après en référence au dessin annexé, qui est un schéma montrant une architecture réseau permettant la diffusion de programmes de télévision numérique, ainsi que la mise en relation avec un centre d'appel ou de relation client.Other objects and advantages of the invention will become apparent in the light of the description given hereinafter with reference to the appended drawing, which is a diagram showing a network architecture allowing the broadcasting of digital television programs, as well as linking with a call center or customer relationship.
L'architecture 1 montrée sur le dessin est celle d'un réseau de TNT. Cette architecture 1 comprend un réseau émetteur 2, localisé par exemple dans les locaux d'un opérateur de TNT. Chaque programme de télévision est contenu dans un signal 3 dit de télévision, chiffré numériquement au moyen d'un codeur. Au programme est associée une information contenant des données transmises avec le programme et destinées à offrir à l'abonné des services interactifs. Comme le signal 3 de télévision, les données sont chiffrées numériquement pour former un signal 4 dit de données.The architecture 1 shown in the drawing is that of a TNT network. This architecture 1 comprises a transmitter network 2, located for example in the premises of a TNT operator. Each television program is contained in a television signal 3, digitally encrypted by means of an encoder. The program is associated information containing data transmitted with the program and intended to provide the subscriber interactive services. Like the television signal, the data is digitally encrypted to form a so-called data signal.
Les données peuvent se présenter sous la forme d'un document hiérarchique, établi dans un langage balisé tel que XML (extensible Markup Langυage). Les données comprennent, en premier lieu, un identifiant propre au programme de télévision diffusé. Cet identifiant peut se présenter sous forme d'un numéro unique, ou d'une description du programme, qui peut être limitée au titre du programme (le titre d'un fiim ou d'une émission, par exemple) ou contenir également des informations complémentaires telles que les horaires de diffusion (journal télévisé de 20h, par exemple).The data can be in the form of a hierarchical document, established in a tagged language such as XML (Extensible Markup Language). The data includes, in the first place, an identifier specific to the broadcast television program. This identifier may be in the form of a unique number, or a description of the program, which may be limited to the title of the program (the title of a fiim or program, for example) or may also contain information such as broadcast schedules (for example, a 20-hour newscast).
Les données comprennent, en second lieu., des données contextuelles, liées au programme et qui comprennent : l'URL (Uniform Ressource Locator) d'un serveur 5 HTMLThe data includes, secondly, contextual data, related to the program and which include: the URL (Uniform Resource Locator) of a server 5 HTML
(HyperText Markup Language) dont la fonction apparaîtra ci-après, et l'URI (Uniform Resource Identifier) d'un ou plusieurs centre(s) 6 d'appel ou de relation client en relation avec le ou les annonceυr(s).(HyperText Markup Language) whose function will appear hereinafter, and the URI (Uniform Resource Identifier) of one or more center (s) 6 call or customer relationship in relation to the announcer (s).
Les données contextuelles peuvent en outre comprendre des informations lièes à un ou plusieurs annonceurs associé(s) au programme télévisé. Une fois codés, les signaux de télévision 3 et de données 4 sont multiplexes pour constituer un signal numérique mixte. Le codage et te multiplexage du signal sont par exemple réalisés en application de la norme MPEG-4.The contextual data may further include information related to one or more advertisers associated with the television program. Once coded, the television signals 3 and data 4 are multiplexed to form a mixed digital signal. The coding and the multiplexing of the signal are for example carried out in application of the MPEG-4 standard.
Ce signal mixte est transmis, via une antenne d'émission 7, à un récepteur équipé d'une antenne de réception θ et d'un décodeur ou STB (Set Top Box) 9 situés par exemple au domicile d'un abonné au service dé TNT.This mixed signal is transmitted, via a transmitting antenna 7, to a receiver equipped with a reception antenna θ and a decoder or STB (Set Top Box) 9 situated, for example, at the home of a subscriber at the service station. TNT.
Le décodeur 9 déchiffre îe signal mixte en le découplant, !e signal de télévision étant transmis à un terminal de visualisation 10, par exemple un poste de télévision, relié au décodeur 9 et sur lequel le programme de télévision peut être lu.The decoder 9 decrypts the mixed signal by decoupling it, the television signal being transmitted to a display terminal 10, for example a television set, connected to the decoder 9 and on which the television program can be read.
Le décodeur 9 fonctionne de préférence en mode dual TNT/DSL. Il est relié à un réseau 11 de télécommunications tel qu'Internet, via une passerelle 12, par exemple un modem xDSL (Digital Subscriber Line), au moyen duquel le décodeur 9 peut se connecter au serveur HTML 5 dont l'URL est contenu dans le signal de données, afin de lui transmettre tout ou partie des informations contenues dans celui-ci.The decoder 9 preferably operates in dual mode TNT / DSL. It is connected to a telecommunications network 11 such as the Internet, via a gateway 12, for example an xDSL modem (Digital Subscriber Line), by means of which the decoder 9 can connect to the HTML server 5 whose URL is contained in the data signal, in order to transmit all or part of the information contained therein.
A cet effet, le décodeur 9 intègre un analyseur syntaxique ou « parser » XML permettant Ia lecture du document XML contenu dans le signal de données.For this purpose, the decoder 9 integrates an XML parser parser allowing reading of the XML document contained in the data signal.
A partir notamment des données contextuelles contenues dans le signal de données et transmis par le décodeur 9 au serveur 5, celui-ci élabore une page HTML retransmise au décodeur 9. Cette page est prise en charge et affichée par le décodeur 9 sur le poste de télévision 10, par exemple par incrustation d'image au sein du programme télévisé. Le décodeur 9 intègre à cet effet une API HTML.From notably the contextual data contained in the data signal and transmitted by the decoder 9 to the server 5, the latter elaborates an HTML page retransmitted to the decoder 9. This page is supported and displayed by the decoder 9 on the set. television 10, for example by picture-in-picture within the television program. The decoder 9 integrates for this purpose an HTML API.
La page HTML ainsi affichée contient, d'une part, des informations contextuelles (publicité, offre à la vente, promotions) émanant d'un ou plusieurs annonceur(s) et, d'autre part, des services interactifs en liaison avec ces informations contextuelles.The HTML page thus displayed contains, on the one hand, contextual information (advertising, offer for sale, promotions) from one or more advertisers and, on the other hand, interactive services in connection with this information. contextual.
Parmi ces services interactifs figure la mise en communication avec le ou les centre(s) 6 d'appel ou de relation client en relation avec le ou les annonceurs. Ce service peut être activé par l'abonné en cliquant, au moyen d'un pointeur (souris, télécommande, clavier) sur un bouton contenant un lien vers une application de mise en communication implementée sur le serveur 5. Après avoir activé le service, l'abonné peut avoir à saisir le numéro (numéro de téléphone, URI, adresse IP) du terminal 13 sur lequel il souhaite prendre la communication. Cette communication peut notamment être une communication vocale ou textuelle, ou même multimédia. Le terminai 13 peut être un téléphone IP (Internet Protocol) ; il peut également s'agir d'un ordinateur personnel équipé par exemple d'un système de messagerie synchrone (chat).Among these interactive services is the setting in communication with the center (s) 6 call or customer relationship in relation to the advertiser (s). This service can be activated by the subscriber by clicking, by means of a pointer (mouse, remote control, keyboard) on a button containing a link to a communication application implemented on the server 5. After activating the service, the subscriber may have to enter the number (telephone number, URI, IP address) of the terminal 13 on which he wishes to take the communication. This communication may in particular be a voice or text communication, or even multimedia. Term 13 may be an IP (Internet Protocol) telephone; it may also be a personal computer equipped for example with a synchronous messaging system (chat).
En fonction des fonctionnalités offertes par le serveur 5 et/ou le décodeur 9, cette opération de saisie peut être effectuée soit de manière systématique, soit une fois pour toutes lors de !a première activation, le numéro ainsi saisi étant ensuite réutilisé pour l'ensembie des communications activées par l'abonné. À cet effet, le numéro saisi est mémorisé sur le serveur 5 et/ou sur le décodeur 9.Depending on the functionalities offered by the server 5 and / or the decoder 9, this input operation can be performed either systematically or once for all during the first activation, the number thus entered being then reused for the first time. all communications activated by the subscriber. For this purpose, the number entered is stored on the server 5 and / or on the decoder 9.
Lorsque le service est activé, le décodeur 9 formule une requête HTTP (HyperText Transfer Protocol) à destination du serveur 5, contenant des instructions pour l'envoi au centre 6 d'appel ou de relation client d'une requête de mise en communication.When the service is activated, the decoder 9 formulates a HTTP (HyperText Transfer Protocol) request to the server 5, containing instructions for sending to the call center 6 or customer relationship of a communication connection request.
Cette requête peut être établie conformément au protocole SIP (Session initiation Protocol), le serveur 5 incluant à cet effet un UAS (User Agent Server) programmé pour générer des requêtes SlP.This request can be established in accordance with the SIP protocol (Session initiation Protocol), the server 5 including for this purpose a UAS (User Agent Server) programmed to generate SlP requests.
Dans sa requête dé mise en communication (INVITE), Ie serveur 5 introduit l'identifiant du programme de télévision, inclus dans le signal de données et fourni au serveur 5 par le décodeur 9. Cet identifiant est par exemple inclus par le serveur 5 dans une ligne d'en-tête Objet (Sυbject) de la requête SIP.In its communication request (INVITE), the server 5 introduces the identifier of the television program, included in the data signal and supplied to the server 5 by the decoder 9. This identifier is for example included by the server 5 in an Object header line (Sυbject) of the SIP request.
La requête SIP est transmise par le serveur 5 au centre 6 d'appel ou de relation client, lequel est muni d'un UAC (User Agent Client) implémentée sur un serveur 14 d'appel. L'identifiant du programme est pris en compte par te centre 6 pour allouer une ressource 15 (tel qu'un agent personne physique) affectée à ce programme et susceptible de fournir é i'abonné les services de son choix, parmi ceux offerts par l'annonceur dans le cadre du programme télévisé.The SIP request is transmitted by the server 5 to the call center 6 or client relationship, which is provided with a UAC (User Agent Client) implemented on a server 14 call. The identifier of the program is taken into account by the center 6 to allocate a resource 15 (such as a natural person agent) assigned to this program and likely to provide the subscriber with the services of his choice, among those offered by him. advertiser as part of the television program.
L'établissement de la session de communication entre le centre 6 et l'abonné peut être : soit immédiat, lorsque l'abonné a choisi une telle option, soit différé lorsque l'abonné a choisi d'être rappelé par le centreThe establishment of the communication session between the center 6 and the subscriber can be: either immediate, when the subscriber has chosen such an option, or deferred when the subscriber has chosen to be called back by the center
6 , par exemple à une heure déterminée. Dans le premier cas, le serveur d'appel 14 route vers la ressource 15 allouée la requête de mise en communication.6, for example at a specific time. In the first case, the call server 14 routes to the resource 15 allocated the call-up request.
Simultanément, le serveur 5 envoie au terminal 13 de t'abonne, dont il a mémorisé le numéro, une requête SIP INVITE de mise en communication. Pour initier une session de communication entre le centre 6 et le terminal 13, le serveur 5 utilise de préférence la méthode dite du contrôle d'appel par un tiers (3PCC ou Third Party CaIi Control). Pour plus d'informations sur cette méthode, on pourra se référer à fa norme de l'IETF RFC 3725 « Best Current Practices for Third Party CaN Control (3pcc) in the Session Initiation Protocol (SIP) » (Rosenberg et al) d'avril 2004.Simultaneously, the server 5 sends to the terminal 13 of the subscriber, whose number it has memorized, a call SIP INVITE communication. To initiate a communication session between the center 6 and the terminal 13, the server 5 preferably uses the so-called call control method by a third party (3PCC or Third Party CaIi Control). For more information on this method, reference may be made to the IETF RFC 3725 Standard "Best Current Practices for Third Party CaN Control (3pcc) in the Session Initiation Protocol (SIP)" (Rosenberg et al). April 2004.
À cet effet, l'UAS du serveur 5 est configurée en B2BUA (Back-to- Back User Agent) pour servir de médiateur entre le centre 6 et le terminal 13. La session de communication est ensuite initiée entre la ressource allouée 15 et le terminal 13 de l'abonné.For this purpose, the UAS of the server 5 is configured in B2BUA (Back-to-Back User Agent) to mediate between the center 6 and the terminal 13. The communication session is then initiated between the allocated resource 15 and the terminal 13 of the subscriber.
Dans le deuxième cas, le serveur d'appel 14 mémorise un identifiant (tel qu'un URl ou un URL) de la ressource 15 en vue d'une utilisation différée de celle-ci.In the second case, the call server 14 stores an identifier (such as a URL or URL) of the resource 15 for the purpose of using it later.
Le serveur 5 peut par ailleurs : - soit fournit au centre 6 le numéro communiqué par l'abonné, afin que celui-ci soit rappelé à l'heure indiquée, directement par le centre 6, soit laisser au centre 6 une instruction de rappel du serveur 5 par le centre 6, le serveur 5 initiant alors la session entre le centre 6 et le termina! 13 de l'abonné au moyen de la méthode SIP dite « REFER », définie par la norme de l'IETF RFC 3515 d'avril 2003. Dans l'hypothèse où le. centre 6 est un centre d'appel, la session peut consister entre une conversation entre l'abonné et un agent 15 du centre 6. Dans l'hypothèse où le centre 6 est un centre de relation client, là ressource 15 peut être un serveur ou un ordinateur client contenant des informations ou des applications dédiées au programme télévisé, ou encore un serveur vocal dédié au programme télévisé et pouvant offrir à l'abonné des choix multiples tels que l'achat de produits, l'abonnement à des services, ou encore la demande d'envoi d'informations complémentaires. La session de communication peut être multimédia, c'est-à-dire qu'elle peut permettre non seulement l'échange de la voix, mais également de données telles que l'audio et la vidéo.The server 5 can also: - either provide the center 6 with the number communicated by the subscriber, so that it is called back at the time indicated, directly by the center 6, or leave the center 6 a reminder instruction from the server 5 by the center 6, the server 5 then initiating the session between the center 6 and the terminus! 13 of the subscriber by means of the SIP method called "REFER", defined by the IETF RFC 3515 standard of April 2003. In the event that the. center 6 is a call center, the session may consist of a conversation between the subscriber and an agent of the center 6. In the case where the center 6 is a customer relation center, the resource 15 may be a server or a client computer containing information or applications dedicated to the television program, or a voice server dedicated to the television program and offering the subscriber multiple choices such as the purchase of products, the subscription to services, or still the request to send additional information. The communication session can be multimedia, that is, it can enable not only the exchange of voice, but also data such as audio and video.
Que la session soit initiée immédiatement ou de manière différée par le serveur 5, le procédé qui vient d'être décrit présente l'avantage de mettre l'abonné en relation directe avec la bonne ressource 15 au sein du centre 6, grâce à l'utilisation de l'identifiant du programme comme critère de sélection de la ressource 15 et de distribution de l'appel.Whether the session is initiated immediately or in a delayed manner by the server 5, the method that has just been described has the advantage of putting the subscriber in direct relation with the good resource 15 within the center 6, thanks to the use of the program identifier as a criterion for selecting the resource 15 and for distributing the call.
Il en résulte pour l'abonné des économies de temps et pour les annonceurs l'augmentation de leurs taux de réaction de la part des abonnés. As a result, the subscriber saves time and the advertisers increase their response rates from subscribers.

Claims

REVENDICATIONS
1. Procédé de diffusion d'un programme de télévision numérique, qui comprend les opérations suivantes : élaboration d'un signal mixte par multiplexage d'un signal (3) de télévision numérique constituant ledit programme avec un signalA method of broadcasting a digital television program, which comprises the following operations: developing a mixed signal by multiplexing a digital television signal (3) constituting said program with a signal
(4) de données contenant un identifiant dudit programme et informations contextuelles complémentaires émission du signal mixte à destination d'un récepteur, réception et décodage du signal mixte au moyen d'un décodeur (9), lecture du programme sur un terminal (10) de visualisation, mémorisation de l'identifiant par un serveur (5). transmission par te décodeur (8) au serveur (5) des informations contextuelles,(4) data containing an identifier of said program and complementary contextual information transmitting the mixed signal to a receiver, receiving and decoding the mixed signal by means of a decoder (9), reading the program on a terminal (10) visualization, storage of the identifier by a server (5). transmission by the decoder (8) to the server (5) of contextual information,
- élaboration par le serveur (5) d'une page HTML contenant lesdites informations contextuelles, certaines au moins sous forme interactive,- development by the server (5) of an HTML page containing said contextual information, some at least in interactive form,
- transmission de la page HTML par le serveur (S) au décodeur (9), affichage par le décodeur (9) de la page HTML sur le terminal de visualisation (10). transmission par le serveur (5} d'une requête de mise en communication avec un centre (6): d'appe! ou de relation client, cette requête contenant ledit identifiant.- Transmission of the HTML page by the server (S) to the decoder (9), display by the decoder (9) of the HTML page on the display terminal (10). transmission by the server (5) of a communication request with a center (6): call or customer relationship, this request containing said identifier.
2. Procédé selon la revendication 1 , qui comprend en outre les opérations suivantes : prise en compte de l'identifiant par ledit centre (6) d'appel ou de relation client- allocation, par le centre (6) d'appel ou de relation .client, d'une ressource (15) en fonction de cet identifiant.2. Method according to claim 1, which further comprises the following operations: taking into account the identifier by said center (6) call or client-allocation relationship, by the center (6) call or client relationship of a resource (15) based on this identifier.
3. Procédé selon la revendication 2, qui comprend une opération de routage de la requête de mise en communication vers la ressource (15) allouée.3. Method according to claim 2, which comprises a routing operation of the communication request to the resource (15) allocated.
4. Procédé selon la revendication 3, qui comprend une opération d'établissement par le serveur (5) d'une session de communication entre la ressource (15) allouée du centre (6) d'appel ou de relation client et un terminal (13) communicant prédéterminé. 4. Method according to claim 3, which comprises a setting operation by the server (5) of a communication session between the resource (15) allocated from the call center (6) or client relationship and a terminal ( 13) predetermined communicating.
5. Procédé selon la revendication 4, dans lequel la session de communication entre la ressource (15) allouée et le terminal (13) communicant est une session multimédia. 5. The method of claim 4, wherein the communication session between the allocated resource (15) and the communicating terminal (13) is a multimedia session.
6. Procédé selon la revendication 3, dans lequel la session de communication est établie par le serveur (5) au moyen de la méthode de contrôle d'appel par un tiers.The method of claim 3, wherein the communication session is established by the server (5) using the third-party call control method.
7. Procédé selon \a revendication 3, qui comprend une opération d'appel par la ressource (15) allouée d'un terminai (13) communicant prédéterminé.7. The method of claim 3, which comprises a call operation by the allocated resource (15) of a predetermined communicating terminus (13).
8. Serveur (5) dans lequel est implémentée une application incluant .des instructions pour : recevoir d'un décodeur (9) de signal de télévision numérique des données contenant au moins un identifiant d'un programme dé télévision, mémoriser ledit identifiant, élaborer une requête de mise en communication contenant ledit identifiant, transmettre cette requête à un centre (6) d'appel ou de relation client.A server (5) in which an application is implemented including instructions for: receiving from a digital television signal decoder (9) data containing at least one identifier of a television program, storing said identifier, elaborating a setting up request containing said identifier, transmitting this request to a call center (6) or customer relation.
9. Serveur selon la revendication 8, dans lequel l'application inclut une instruction pour établir une session de communication entre le centre (6) de relation client et un termina! (13) prédéterminé. The server of claim 8, wherein the application includes an instruction for establishing a communication session between the customer relationship center (6) and a terminator! (13) predetermined.
PCT/EP2008/054469 2007-04-20 2008-04-14 Method for broadcasting a digital television programme WO2008135340A1 (en)

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FR0754600A FR2915340B1 (en) 2007-04-20 2007-04-20 METHOD FOR DIFFUSION OF A DIGITAL TELEVISION PROGRAM

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Citations (2)

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