WO2008053180A3 - Targeted video content delivery apparatus, system and methods - Google Patents

Targeted video content delivery apparatus, system and methods Download PDF

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Publication number
WO2008053180A3
WO2008053180A3 PCT/GB2007/004112 GB2007004112W WO2008053180A3 WO 2008053180 A3 WO2008053180 A3 WO 2008053180A3 GB 2007004112 W GB2007004112 W GB 2007004112W WO 2008053180 A3 WO2008053180 A3 WO 2008053180A3
Authority
WO
WIPO (PCT)
Prior art keywords
video content
content delivery
methods
delivery apparatus
targeted video
Prior art date
Application number
PCT/GB2007/004112
Other languages
French (fr)
Other versions
WO2008053180A2 (en
Inventor
Steven Lee
Godwin Okechukwu Osigwe
Original Assignee
Steven Lee
Godwin Okechukwu Osigwe
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Steven Lee, Godwin Okechukwu Osigwe filed Critical Steven Lee
Publication of WO2008053180A2 publication Critical patent/WO2008053180A2/en
Publication of WO2008053180A3 publication Critical patent/WO2008053180A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6175—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6547—Transmission by server directed to the client comprising parameters, e.g. for client setup
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Databases & Information Systems (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Security & Cryptography (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

Apparatus, system and method for providing customised video content. Broadcast video content is modified by a custom video content delivery device responsive to event data transmitted to the custom video content delivery device by a server.
PCT/GB2007/004112 2006-10-30 2007-10-29 Targeted video content delivery apparatus, system and methods WO2008053180A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GB0621528.9 2006-10-30
GB0621528A GB0621528D0 (en) 2006-10-30 2006-10-30 Targeted video content delivery apparatus, system and methods

Publications (2)

Publication Number Publication Date
WO2008053180A2 WO2008053180A2 (en) 2008-05-08
WO2008053180A3 true WO2008053180A3 (en) 2008-11-13

Family

ID=37546180

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/GB2007/004112 WO2008053180A2 (en) 2006-10-30 2007-10-29 Targeted video content delivery apparatus, system and methods

Country Status (2)

Country Link
GB (1) GB0621528D0 (en)
WO (1) WO2008053180A2 (en)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999066719A1 (en) * 1998-06-15 1999-12-23 Webtv Networks, Inc. Techniques for intelligent video ad insertion
US20020087978A1 (en) * 2000-12-30 2002-07-04 Nicholson Robert D. System and method of selective advertising on a TV channel
US20020133827A1 (en) * 2001-03-13 2002-09-19 Newnam Scott G. System and method for recording and playing back interactive content during a broadcast event
US20020144261A1 (en) * 2001-03-30 2002-10-03 Schwalb Eddie M. Methods and systems for mass customization of digital television broadcasts in dase environments
WO2004036384A2 (en) * 2002-10-18 2004-04-29 Intellocity Usa, Inc. Ichoose video advertising

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999066719A1 (en) * 1998-06-15 1999-12-23 Webtv Networks, Inc. Techniques for intelligent video ad insertion
US20020087978A1 (en) * 2000-12-30 2002-07-04 Nicholson Robert D. System and method of selective advertising on a TV channel
US20020133827A1 (en) * 2001-03-13 2002-09-19 Newnam Scott G. System and method for recording and playing back interactive content during a broadcast event
US20020144261A1 (en) * 2001-03-30 2002-10-03 Schwalb Eddie M. Methods and systems for mass customization of digital television broadcasts in dase environments
WO2004036384A2 (en) * 2002-10-18 2004-04-29 Intellocity Usa, Inc. Ichoose video advertising

Also Published As

Publication number Publication date
GB0621528D0 (en) 2006-12-06
WO2008053180A2 (en) 2008-05-08

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