WO2007134058A2 - Calcul de prix de contenu pour des catégories d'usage en fonction de facteurs extrinsèques et intrinsèques - Google Patents

Calcul de prix de contenu pour des catégories d'usage en fonction de facteurs extrinsèques et intrinsèques Download PDF

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Publication number
WO2007134058A2
WO2007134058A2 PCT/US2007/068480 US2007068480W WO2007134058A2 WO 2007134058 A2 WO2007134058 A2 WO 2007134058A2 US 2007068480 W US2007068480 W US 2007068480W WO 2007134058 A2 WO2007134058 A2 WO 2007134058A2
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WIPO (PCT)
Prior art keywords
content
unit
customer
value factor
enabling
Prior art date
Application number
PCT/US2007/068480
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English (en)
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WO2007134058A3 (fr
Inventor
Glen Arthur O'connor
Steven Weiss
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Corbis Corporation
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Filing date
Publication date
Application filed by Corbis Corporation filed Critical Corbis Corporation
Publication of WO2007134058A2 publication Critical patent/WO2007134058A2/fr
Publication of WO2007134058A3 publication Critical patent/WO2007134058A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G06Q20/123—Shopping for digital content
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to determining a price for digital content, and more particularly, for determining pricing for digital content for one or more uses based on intrinsic and extrinsic factors.
  • Content can generally include, but is not limited to, images, pictures, videos, illustrations, drawings, graphics, symbols, text, and audio recordings.
  • content can be digitized and embodied in an electronic format that can be communicated over a network and/or included in a processor readable media.
  • Typical customers of such content for commercial purposes include advertisers, publishers, media companies, graphic designers, editors, art directors, artists, writers, and the like. Additionally, sellers of digital content often employ several different methods for determining prices for the use of selected content.
  • RM Rights Managed
  • the seller determines a particular price for content selected by a customer that further provides an intended type of use, territory of use, start date, duration, industry, and type/size of an electronic format for the selected content.
  • the RM model enables customization of a particular price for selected content for each customer, but it can also be expensive for the seller to administer and somewhat cumbersome and time consuming for customers to use.
  • RF Royalty Free
  • the RF model can be less expensive for a seller to administer than the RM model and relatively easy for customers to use. However, in some cases, the RF model can provide prices for content that may be too low for some uses and too high for other uses. Consequently, sales of content priced with the RF model may be lost because the fixed price is too expensive (too far removed) from the customer's actual use. Also, the seller may forego substantial profits on content that has become more valuable since the fixed price was predetermined (fixed price was set too low).
  • FIGURE 1 illustrates a system diagram of one embodiment of an environment in which the invention may be practiced
  • FIGURE 2 shows one embodiment of a mobile device that may be included in a system implementing the invention
  • FIGURE 3 illustrates one embodiment of a network device that may be included in a system implementing the invention
  • FIGURE 4 shows a logical flow diagram generally showing one embodiment of a process for determining prices for selected content based on one or more intrinsic and/or extrinsic value factors
  • FIGURE 5 illustrates a logical flow diagram of a process for customizing categories of use and/or pricing for content that is subsequently displayed for sale to one or more customers;
  • FIGURE 6 shows a logical flow diagram for determining prices for categories of use for content in response to their selection by a customer
  • FIGURE 7 illustrates a logical flow diagram for determining prices for categories of use for content in advance of their selection by a customer
  • FIGURE 8 shows a logical flow diagram for processing value factors which can be generally applied to both intrinsic value factors and extrinsic value factors;
  • FIGURE 9 illustrates a display of an exemplary page, which includes five images that are the result of a search on the word "jazz";
  • FIGURE 10 shows a display of a display of a page, which is the result of selecting the image in a search results page.
  • FIGURE 11 illustrates a display of a page which depicts help information that explains a royalty free plus pricing model to a customer in accordance with the invention.
  • the invention is generally directed to a method, system, apparatus, and processor readable media for automatically determining pricing for at least one unit of content that can be selected and purchased over a network for one or more of a plurality of predetermined categories of use and in one or more formats.
  • one or more sources can provide intrinsic and extrinsic value factors that correspond to each unit of content. Further, one or more of these sources can be Attorney Docket No. 2204300- WOO
  • This processing can include one or more methods, including, but not limited to, normalization, arithmetic computations, functional analysis, weighting, coalescing, aggregation, and statistics.
  • an intrinsic value factor can be based on at least one of, but not limited to, the following information: cost to obtain the content from a source; source of content, author of content, date of content creation, geographic locale of content creation, negotiated price to use the content for each of the plurality of predetermined categories of use; cost to manufacture the content in each format that can be made available to a customer; cost of media to provide content; and/or cost to store the content.
  • an extrinsic value factor can be based on at least one of, but not limited to, the following information: a collection of content; current and/or past sales history; content stored in shopping carts; promotions; reviews; popularity; industry; weather; season; death and/or destruction of content subject; holidays; events; anniversaries; ranking; models; production; reproducibility; designation; use; renown of the content's author; renown of the content; search result hits; and the like.
  • the plurality of predetermined uses presented to each customer can be relatively the same.
  • the plurality of predetermined uses can be custom tailored to a particular customer based at least in part on a profile.
  • the plurality of predetermined uses can be more custom tailored to typical applications in a particular industry, events, or promotions that are associated with the customer.
  • the customer is provided with an interface for customizing a grouping of one or more of the predetermined uses.
  • the intrinsic and/or extrinsic value factors can be preprocessed and employed to determine a price for units of the content.
  • This preprocessing can include one or more Attorney Docket No. 2204300- WOO
  • the processing of the extrinsic and intrinsic value factors can be performed in real time for each unit of content selected by the customer for one of the predetermined plurality of uses.
  • a third party reseller of content is provided with access to the plurality of predetermined uses and determined price for each unit of content.
  • An interface may be provided along with access to the content that enables the reseller's customers to have relatively automatic access to the determined pricing.
  • access to the determined pricing is provided to the reseller through an application programming interface (API) and/or some other mechanism(s) that enables the reseller to incorporate the pricing information directly into their system for selling to customers.
  • API application programming interface
  • the customer may select content for one of the predetermined uses with stationary and/or mobile devices coupled to at least one of a wired or wireless network.
  • the invention enables content and the determined pricing for predetermined uses to be accessible to customers in one or more ways, including, but not limited to, a networked service such as provided by a web server and/or File Transfer Protocol (FTP) server, mobile device interface, downloadable and/or installable application, and/or a Digital Asset Management (DAM) system.
  • FTP File Transfer Protocol
  • DAM Digital Asset Management
  • the predetermined categories of use for the invention can include, but are not limited to, as follows: all uses, above the line, below the line, internal, editorial, and Web (Internet) Only. Table 1, as listed below, provides further detail for one embodiment of the invention regarding each of a plurality of exemplary predetermined categories of use.
  • a customer can aggregate particular categories of use.
  • the determined pricing can be simply aggregated and/or discounted based on one more factors such as number of categories aggregated, customer profile, promotions, sales, cost, and the like.
  • customized categories of use may be provided based on a customer's profile, industry, promotion, and/or a particular collection of units of content.
  • the royalty managed pricing model can be modified with the invention to provide particular categories of use that are determined based on intrinsic and/or extrinsic value factors along with other categories of use that additionally require the customer to specify information such as specific use before a price is determined for selected content.
  • a listing such as Table 2 below could be displayed for selected content that employ the invention for a royalty managed plus pricing model.
  • hyper links are arranged for categories of use that require additional customer information before a price can be provided. As shown, determined prices are provided for those categories of use that can Attorney Docket No. 2204300- WOO
  • FIGURE 1 shows components of one embodiment of an environment in which the invention may be practiced. Not all the components may be required to practice the invention, and variations in the arrangement and type of the components may be made without departing from the spirit or scope of the invention.
  • system 100 of FIGURE 1 includes local area networks ("LANs”) / wide area networks (“WANs”) - (network) 105, wireless network 110, server network device 106, mobile devices (clients) 102-104, and client network device 101.
  • LANs local area networks
  • WANs wide area networks
  • mobile devices 102-104 may include virtually any portable computing device capable of receiving and sending a message over a network, such as network 105, wireless network 110, or the like.
  • Mobile devices 102-104 may also be described generally as client devices that are configured to be portable.
  • mobile devices 102-104 may include virtually any portable computing device capable of connecting to another computing device and receiving information.
  • Such devices include portable devices such as, cellular telephones, smart phones, display pagers, radio frequency (RF) devices, infrared (IR) devices, Personal Digital Assistants (PDAs), handheld computers, laptop computers, wearable computers, tablet computers, media players, video game consoles, multi-media computing platforms, integrated devices combining one or more of the preceding devices, and the like.
  • RF radio frequency
  • IR infrared
  • PDAs Personal Digital Assistants
  • handheld computers laptop computers, wearable computers, tablet computers, media players, video game consoles, multi-media computing platforms, integrated devices combining one or more of the preceding devices, and the like.
  • mobile devices 102-104 Attorney Docket No. 2204300- WOO
  • a mobile telephone may have a numeric keypad and a few lines of monochrome LCD display on which only text may be displayed.
  • a web-enabled mobile device may have a touch sensitive screen, a stylus, and several lines of color LCD display in which both text and graphics may be displayed.
  • a web-enabled mobile device may include a browser application that is configured to receive and to send web pages, web-based messages, and the like.
  • the browser application may be configured to receive and display graphics, text, multimedia, and the like, employing virtually any web based language, including a wireless application protocol (WAP) message, and the like.
  • WAP wireless application protocol
  • the browser application is enabled to employ Handheld Device Markup Language (HDML), Wireless Markup Language (WML), WMLScript, JavaScript, Standard Generalized Markup Language (SMGL), HyperText Markup Language (HTML), extensible Markup Language (XML), and the like, to display and send a message.
  • HDML Handheld Device Markup Language
  • WML Wireless Markup Language
  • WMLScript Wireless Markup Language
  • JavaScript Standard Generalized Markup Language
  • SMGL Standard Generalized Markup Language
  • HTML HyperText Markup Language
  • XML extensible Markup Language
  • Mobile devices 102-104 also may include at least one other client application that is configured to receive content from another computing device.
  • the client application may include a capability to provide and receive textual content, graphical content, audio content, and the like.
  • This client application may further provide information that identifies itself, including a type, capability, name, and the like.
  • mobile devices 102-104 may uniquely identify themselves through any of a variety of mechanisms, including a phone number, Mobile Identification Number (MIN), an electronic serial number (ESN), or other mobile device identifier.
  • MIN Mobile Identification Number
  • ESN electronic serial number
  • the information may also indicate a content format that the mobile device is enabled to process. Such information may be provided in a message, or the like, sent to server network device 106, or other computing devices.
  • Mobile devices 102-104 may also be configured to communicate a message, such as through Short Message Service (SMS), Multimedia Message Service (MMS), instant messaging (IM), internet relay chat (IRC), Mardam-Bey's IRC (mIRC), Jabber, and the like, between another computing device, such as Network Device 106, client device 101, or the like.
  • SMS Short Message Service
  • MMS Multimedia Message Service
  • IM instant messaging
  • IRC internet relay chat
  • mIRC Mardam-Bey's IRC
  • Jabber Jabber
  • Mobile devices 102-104 and client network device 101 may further be configured to include a client application that enables a user to log into a customer account that may be managed by another computing device, such as server network device 106.
  • customer account may be configured to enable the user to search for content, browse web pages, select content for purchase, and select uses for the selected content, or the like. However, participation in these activities may also be performed without logging into a customer account.
  • Client network device 101 may include virtually any computing device capable of communicating over a network to send and receive information, including social networking information, or the like.
  • the set of such devices may include devices that typically connect using a wired or wireless communications medium such as personal computers, multiprocessor systems, microprocessor-based or programmable consumer electronics, network PCs, network appliances, or the like.
  • Wireless network 110 is configured in part to couple mobile devices 102-104 and its components with network 105.
  • Wireless network 110 may include any of a variety of wireless subnetworks that may further overlay stand-alone ad-hoc networks, and the like, to provide an infrastructure-oriented connection for mobile devices 102-104.
  • Such sub- networks may include mesh networks, Wireless LAN (WLAN) networks, Wifi networks, Wimax networks, cellular telephone networks, and the like.
  • Wireless network 110 may further include an autonomous system of terminals, gateways, routers, and the like connected by wireless radio links, and the like. These connectors may be configured to move freely and randomly and organize themselves arbitrarily, such that the topology of wireless network 110 may change rapidly.
  • Wireless network 110 may further employ a plurality of access technologies including 2nd (2G), 3rd (3G) generation radio access for cellular systems, WLAN, Wireless Router (WR) mesh, and the like.
  • Access technologies such as 2G, 3G, and future access networks may enable wide area coverage for mobile devices, such as mobile devices 102-104 with various degrees of mobility.
  • wireless network 110 may enable a radio connection through a radio network access such as Global System for Mobile communication (GSM), General Packet Radio Services (GPRS), Enhanced Data GSM Environment (EDGE), Wideband Code Division Multiple Attorney Docket No. 2204300- WOO
  • GSM Global System for Mobile communication
  • GPRS General Packet Radio Services
  • EDGE Enhanced Data GSM Environment
  • wireless network 110 may include virtually any wireless communication mechanism by which information may travel between mobile devices 102- 104 and another computing device, network, and the like.
  • Network 105 is configured to couple server network device 106 and its components with other computing devices, including, client network device 101, and through wireless network 110 to mobile devices 102-104.
  • Network 105 is enabled to employ any form of processor readable media for communicating information from one networked electronic device to another.
  • network 105 can include the Internet in addition to local area networks (LANs), wide area networks (WANs), direct connections, such as through a universal serial bus (USB) port, other forms of computer-readable media, or any combination thereof.
  • LANs local area networks
  • WANs wide area networks
  • USB universal serial bus
  • a router acts as a link between LANs, enabling messages to be sent from one to another.
  • network 105 includes any communication method by which information may travel between server network device 106, client device 101, and other computing devices.
  • server network device 106 may include any computing device capable of connecting to network 105. Further, server network device 106 enables one or more server applications to communicate with clients and/or other server applications operating on other computing devices.
  • the server applications can include, but are not limited to, one or more of content server 356, web server 354, content price server 355, and/or Digital Asset Management server 353. Further, server network device 106 can be arranged to include client applications such as browser 351, content access program 352, and the like.
  • FIGURE 1 illustrates server network device 106 as a single computing device, the invention is not so limited.
  • one or more functions or applications of server network device 106 may be distributed across one or more other network devices without departing from the spirit and scope of the invention.
  • FIGURE 2 shows one embodiment of mobile device 200 that may be included in a system implementing the invention.
  • Mobile device 200 may include many more or less components than those shown in FIGURE 2. However, the components shown are sufficient to disclose an illustrative embodiment for practicing the present invention.
  • Mobile device 200 may represent, for example, mobile devices 102-104 of FIGURE 1.
  • mobile device 200 includes a processing unit (CPU) 222 in communication with a mass memory 230 via a bus 224.
  • Mobile device 200 also includes a power supply 226, one or more network interfaces 250, an audio interface 252, a display 254, a keypad 256, an illuminator 258, an input/output interface 260, a haptic interface 262, an optional global positioning systems (GPS) receiver 264, and processor readable media 266.
  • Media 266 may include, but is not limited to, hard discs, floppy disks, memory cards, optical discs, and the like.
  • Power supply 226 provides power to mobile device 200.
  • a rechargeable or non-rechargeable battery may be used to provide power.
  • the power may also be provided by an external power source, such as an AC adapter or a powered docking cradle that supplements and/or recharges a battery.
  • Mobile device 200 may optionally communicate with a base station (not shown), or directly with another computing device.
  • Network interface 250 includes circuitry for coupling mobile device 200 to one or more networks, and is arranged for use with one or more communication protocols and technologies including, but not limited to, global system for mobile communication (GSM), code division multiple access (CDMA), time division multiple access (TDMA), user datagram protocol (UDP), transmission control protocol/Internet protocol (TCP/IP), SMS, general packet radio service (GPRS), WAP, ultra wide band (UWB), IEEE 802.16 Worldwide Interoperability for Microwave Access (WiMax), SIP/RTP, or any of a variety of other wireless Attorney Docket No. 2204300- WOO
  • GSM global system for mobile communication
  • CDMA code division multiple access
  • TDMA time division multiple access
  • UDP user datagram protocol
  • TCP/IP transmission control protocol/Internet protocol
  • SMS general packet radio service
  • GPRS general packet radio service
  • WAP ultra wide band
  • UWB ultra wide band
  • Network interface 250 is sometimes known as a transceiver, transceiving device, or network interface card (NIC).
  • NIC network interface card
  • Audio interface 252 is arranged to produce and receive audio signals such as the sound of a human voice.
  • audio interface 252 may be coupled to a speaker and microphone (not shown) to enable telecommunication with others and/or generate an audio acknowledgement for some action.
  • Display 254 may be a liquid crystal display (LCD), gas plasma, light emitting diode (LED), or any other type of display used with a computing device.
  • Display 254 may also include a touch sensitive screen arranged to receive input from an object such as a stylus or a digit from a human hand.
  • Keypad 256 may comprise any input device arranged to receive input from a user.
  • keypad 256 may include a push button numeric dial, or a keyboard.
  • Keypad 256 may also include command buttons that are associated with selecting and sending images.
  • Illuminator 258 may provide a status indication and/or provide light. Illuminator 258 may remain active for specific periods of time or in response to events. For example, when illuminator 258 is active, it may backlight the buttons on keypad 256 and stay on while the client device is powered. Also, illuminator 258 may backlight these buttons in various patterns when particular actions are performed, such as dialing another client device. Illuminator 258 may also cause light sources positioned within a transparent or translucent case of the client device to illuminate in response to actions.
  • Mobile device 200 also comprises input/output interface 260 for communicating with external devices, such as a headset, or other input or output devices not shown in FIGURE 2.
  • Input/output interface 260 can utilize one or more communication technologies, such as USB, infrared, BluetoothTM, or the like.
  • Haptic interface 262 is arranged to provide tactile feedback to a user of the client device.
  • the haptic interface may be employed to vibrate mobile device 200 in a particular way when another user of a computing device is calling.
  • GPS transceiver 264 can determine the physical coordinates of mobile device 200 on the surface of the Earth, which typically outputs a location as latitude and longitude values. GPS transceiver 264 can also employ other geo-positioning mechanisms, including, but not limited Attorney Docket No. 2204300- WOO
  • GPS transceiver 264 can determine a physical location within millimeters for mobile device 200; and in other cases, the determined physical location may be less precise, such as within a meter or significantly greater distances.
  • Mass memory 230 includes a RAM 232, a ROM 234, and other storage means. Mass memory 230 illustrates another example of computer storage media for storage of information such as computer readable instructions, data structures, program modules or other data. Mass memory 230 stores a basic input/output system ("BIOS") 240 for controlling low-level operation of mobile device 200. The mass memory also stores an operating system 241 for controlling the operation of mobile device 200. It will be appreciated that this component may include a general purpose operating system such as a version of UNIX, or LINUXTM, or a specialized client communication operating system such as Windows MobileTM, or the Symbian ® operating system. The operating system may include, or interface with a Java virtual machine module that enables control of hardware components and/or operating system operations via Java application programs.
  • BIOS basic input/output system
  • Memory 230 further includes one or more data storage 244, which can be utilized by mobile device 200 to store, among other things, applications 242 and/or other data.
  • data storage 244 may also be employed to store information that describes various capabilities of mobile device 200. The information may then be provided to another device based on any of a variety of events, including being sent as part of a header during a communication, sent upon request, or the like.
  • data storage 244 may also be employed to store social networking information including vitality information, or the like. At least a portion of the social networking information may also be stored on a disk drive or other storage medium (not shown) within mobile device 200.
  • Applications 242 may include computer executable instructions which, when executed by mobile device 200, transmit, receive, and/or otherwise process messages (e.g., SMS, MMS, IM, email, and/or other messages), audio, video, and enable telecommunication with another user of another client device.
  • messages e.g., SMS, MMS, IM, email, and/or other messages
  • Other examples of application programs include calendars, browsers, email Attorney Docket No. 2204300- WOO
  • Applications 242 may further include browser 245 and content access program 243.
  • Content access program 243 may be configured either individually or in combination with browser 245 to enable searching and displaying of pages of selected content that is available for purchase for one or more uses that can be selected from predetermined categories. Program 243 can also enable a customer to aggregate categories of use. In one embodiment, content access program 243 enables a user to provide intrinsic value factors and/or extrinsic value factors for content that is subsequently priced in part on these factors and made available for purchase by customers over a network. Various embodiments of the processes for content access program 243 are described in more detail below in conjunction with FIGURES 4-11.
  • FIGURE 3 shows one embodiment of a network device, according to one embodiment of the invention.
  • Network device 300 may include many more components than those shown. The components shown, however, are sufficient to disclose an illustrative embodiment for practicing the invention.
  • Network device 300 may be arranged to represent, for example, server network device 106 or client network device 101 of FIGURE 1.
  • Network device 300 includes processing unit 312, video display adapter 314, and a mass memory, all in communication with each other via bus 322.
  • the mass memory generally includes RAM 316, ROM 332, and one or more permanent mass storage devices with processor readable media, such as hard disc drive 328, tape drive, optical drive, memory card, and/or floppy disk drive.
  • the mass memory stores operating system 320 for controlling the operation of network device 300. It is envisioned that any general-purpose or mobile operating system may be employed.
  • BIOS Basic input/output system
  • network device 300 also can communicate with the Internet, or some other communications network, via network interface unit 310, which is Attorney Docket No. 2204300- WOO
  • Network interface unit 310 is sometimes known as a transceiver, or network interface card (NIC).
  • NIC network interface card
  • Computer storage media may include volatile, nonvolatile, removable, and non-removable processor readable media implemented in any method or technology for storage of information, such as processor readable instructions, data structures, program modules, or other data.
  • Examples of computer storage media include RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical storage, memory cards, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can be accessed by a computing device.
  • the mass memory also stores program code and data.
  • One or more applications 350 can be loaded into mass memory and run on operating system 320. Examples of application programs that may be included are transcoders, schedulers, calendars, database programs, word processing programs, HTTP programs, customizable user interface programs, IPSec applications, encryption programs, security programs, VPN programs, SMS message servers, IM message servers, email servers, account management and the like.
  • the client applications may include browser 351 and/or content access program 352.
  • other serving applications may also be included, such as DAM 353, Web server 354, Content Price server 355, Content server 356, and the like.
  • DAM 353, Web server 354, Content Price server 355, Content server 356, and the like may also be included, such as DAM 353, Web server 354, Content Price server 355, Content server 356, and the like.
  • one or more of these serving applications may be arranged on one or more network devices dedicated to providing computing resources.
  • Content Price server 355 may be arranged to receive and process categories of use, intrinsic value factors, extrinsic value factors, and customized uses, customized pricing information, and the like. Content Price server 355 can preprocess information/data, process information/data in real time, or some combination of both to determine a price for a customer of selected content for one or more predetermined categories of use for the selected content. Also, the determination of the Attorney Docket No. 2204300- WOO
  • Price can be based on one or more extrinsic value factors, intrinsic value factors, and predetermined categories of use. Furthermore, the determination of the price can be relatively static or dynamically updated in response to one or more changes to the information/data employed for determinations by Content Price Server 355. Generally, information and/or data can be provided for processing/preprocessing/determinations to Content Price Server 355 by one or more other servers, RSS feeds, APIs, applications, scripts, manual edits, third party sources, content providers, and the like.
  • Content server 356 can be arranged to provide access to content identification information so that the determined prices can be associated with the selected content.
  • Web server 354 may also be arranged to provide the price information for selected content as a service to sources and/or resellers of selected content to customers.
  • DAM 353 may also be arranged to incorporate the price information provided by Content Price server 355.
  • network device 300 is arranged to enable one or more of the processes described below in conjunction with FIGURES 4-11.
  • FIGURE 4 provides a general logical flow diagram
  • FIGURES 5-8 provide examples of particular aspects of the processes to further illustrate the invention.
  • FIGURE 4 illustrates logical flow overview 400 generally showing one embodiment of a process for determining prices for selected content based on one or more intrinsic and/or extrinsic value factors.
  • the process steps to block 402 where one of a plurality of categories of use are provided.
  • these categories can include, but are not limited to, all uses, above the line, below the line, internal, editorial, and Web Only.
  • at least one of the plurality of categories of use can include a term of use, e.g., perpetual use or a fixed period of time.
  • the process is provided with at least one intrinsic value factor, as discussed above.
  • Stepping to block 406 the process is provided with at least one extrinsic value factor, as discussed above.
  • extrinsic and intrinsic value factors and categories of use can be provided in one or more manual or automated ways, either singly or in combination, including, but not limited to, a Real Simple Syndication (RSS) feed, an Application Programming Interface (API), a program, a script, manual entry, and the like.
  • RSS Real Simple Syndication
  • API Application Programming Interface
  • the process subsequently flows to block 408 where units of content are associated with the provided categories of use, intrinsic value factors, and extrinsic value factors.
  • This association can be performed directly and/or indirectly with one or more data structures, databases, data stores, and the like.
  • the categories of use, intrinsic value factors, and extrinsic value factors can be provided by one or more third party sources that can be separate from the actual source and/or author of the content.
  • One or more methodologies may be employed to provide the categories of use and value factors, including, but not limited to, an API, RSS feed, manual editing,
  • the process enables prices to be determined for content based on the intrinsic value factors, extrinsic value factors, and categories of use.
  • the determining of the prices can occur in advance of the selection of content by the customer or it can occur in response to the customer's actions, i.e., selecting content for pricing.
  • the determined prices for selected content are displayed for the customer for each of the available predetermined categories of use.
  • the determined prices are displayed at a user interface provided by a content provider that receives content from one or more content creators.
  • the determined prices are provided to resellers of content through an application programming interface (API), Real Simple Syndication (RSS) feed, a link to a page provided by a source and/or provider of content, or some other intermediate mechanism that enables substantially the same prices to be provided to a customer by a content provider and a reseller of selected content.
  • API application programming interface
  • RSS Real Simple Syndication
  • the derived prices are dynamically updated based at least in part on one or more changes to at least one of the intrinsic value factor, extrinsic value factor, and weight.
  • the process enables a unit of the content to be provided to the customer along with a license to the predetermined category Attorney Docket No. 2204300- WOO
  • the unit of selected content could be a downloadable electronic file or stream of data, such as an audio file, video file, picture file, video stream, audio stream, and the like, over a wired and/or wireless network.
  • the unit of selected content could be provided as an electronic file on a removable processor readable media, such as a floppy disk, disc drive, optical disc, Flash Drive, and the like.
  • the unit of content could be provided with a tangible and/or intangible product, such as a calendar, screen saver, poster, mouse pad, apparel, accessory, and the like.
  • FIGURE 5 illustrates a logical flow overview 500 of a process for customizing categories of use and/or pricing for content that is subsequently displayed for sale to one or more customers.
  • These categories of use can be custom tailored to a particular customer based at least in part on one or more of a customer profile, typical applications for a particular industry, events, geographic location of the customer, discounts, markups, and/or promotions.
  • the customer is provided with an interface for customizing one or more groupings of one or more of the predetermined uses.
  • the process provides custom intrinsic value factors for at least a portion of the available content. These customized intrinsic value factors can reflect custom formats, modifications, sizes, and the like. Flowing to block 506, the process provides custom extrinsic value factors. These customized extrinsic value factors can include customer specific discounts, markups, geographic location of the customer, promotions, anniversaries, events, collections, industries, and other customer specific applications.
  • the process associates a custom collection of content with the custom uses, intrinsic value factors, and extrinsic value factors. This association can be performed directly and/or indirectly with one or more data structures, databases, data stores, and the like. Also, as discussed elsewhere, the custom categories of use, custom intrinsic value factors, and custom extrinsic value factors, can be provided by one or more sources that can be separate from the actual source of the content. Attorney Docket No. 2204300- WOO
  • the process enables prices to be determined for content based on the custom intrinsic value factors, custom extrinsic value factors, and custom categories of use.
  • the determining of the prices can occur in advance of the selection of content by the customer or it can occur in response to the customer's actions, i.e., selecting content for pricing.
  • the prices for selected content are displayed for the customer for each of the available custom categories of use.
  • the determined prices are displayed at a user interface provided by a content provider that receives content from one or more content creators.
  • the determined prices are provided to resellers of content through an application programming interface (API), a link to a page provided by the content provider, or some other intermediate mechanism that enables substantially the same prices to be provided to a customer by the content provider and a reseller of selected content.
  • API application programming interface
  • FIGURE 6 illustrates a flow diagram for overview 600 of a method for determining prices for categories of use for content in response to their selection by a customer.
  • the method moves to decision block 602, where a determination is made as to whether the customer is selecting content that is associated with at least one predetermined category of use. If not, the method waits until the determination is positive and then steps to block 604 where at least one of the intrinsic value factors associated with the selected content are processed.
  • the processing of the intrinsic value factors can include one or more of the processing steps that follow: normalization, functional analysis, weighting, coalescing, aggregation, and statistics.
  • the intrinsic value factors can include at least the elements discussed above for FIGURE 4, and elsewhere in the specification.
  • the method processes at least one of the extrinsic value factors associated with the selected content.
  • the extrinsic value factors can include at least the elements discussed above for FIGURE 4, and elsewhere in the specification.
  • the processing of the extrinsic value factors can include one or more of the processing steps that follow: normalization, functional analysis, weighting, coalescing, aggregation, and statistics. Flowing to block 608, the prices for Attorney Docket No. 2204300- WOO
  • selected content for the previously provided predetermined uses are determined based on the processed intrinsic value factors and extrinsic value factors.
  • the method enables the display of the determined prices for the predetermined categories of use for the requested content.
  • the determined prices can be displayed at a user interface provided by a content provider that receives content from one or more content creators.
  • the determined prices are provided to resellers of content through an application programming interface (API), a link to a page provided by the content provider, or some other intermediate mechanism that enables substantially the same prices to be provided to a customer by the content provider and a reseller of selected content.
  • API application programming interface
  • the prominence of the display of the requested content is based at least in part on at least one of the predetermined categories of use.
  • FIGURE 7 illustrates a flow diagram for overview 700 of a method for determining prices for categories of use for content in advance of their selection by a customer.
  • the method moves to block 702 where at least one of the intrinsic value factors associated with the selected content are preprocessed.
  • the processing of the intrinsic value factors can include one or more of the processing steps that follow: normalization, functional analysis, weighting, coalescing, aggregation, and statistics.
  • the intrinsic value factors can include at least the elements discussed above for FIGURE 4, and elsewhere in the specification.
  • the method preprocesses at least one of the extrinsic value factors associated with the selected content.
  • the extrinsic value factors can include at least the elements discussed above for FIGURE 4, and elsewhere in the specification.
  • the processing of the extrinsic value factors can include one or more of the processing steps that follow: normalization, functional Attorney Docket No. 2204300- WOO
  • the prices for selected content for the previously provided predetermined uses are determined based on the preprocessed intrinsic value factors and extrinsic value factors.
  • API application programming interface
  • RSS Real Simple Syndication
  • FIGURE 8 illustrates a logical flow diagram overview 800 of a method to process value factors which can be generally applied to both intrinsic value factors and extrinsic value factors.
  • decision block 802 a determination is made as to whether or not value factors have been provided for processing.
  • the method waits until the determination is affirmative and advances to block 804 where, if applicable, functional operations are performed on the provided value factor.
  • functional operations can include arithmetic Attorney Docket No. 2204300- WOO
  • the provided value factor is normalized to a scale and/or range provided for that particular type and/or kind of value factor.
  • each kind of the provided type of intrinsic value factors might be normalized to a scale of one to ten even if they were initially provided in different scales such as one to 100 or zero to five.
  • appropriate weights are provided for the type and/or kind of value factor.
  • one or more of the extrinsic value factors might be associated with weights of 10% or less, where other kinds of the intrinsic value factors might be associated with weights of 50% or more.
  • the normalized and weighted value factors are aggregated by type. For example, the different kinds of intrinsic value factors are aggregated together and the different kinds of extrinsic value factors are aggregated together.
  • the aggregated intrinsic value factors and the aggregated extrinsic value factors are subsequently provided for another process to determine prices for predetermined categories of use for selected content.
  • a change in one or more of the extrinsic and/or intrinsic value factors can be employed to dynamically adjust the aggregated amount of value factors over time.
  • one or more of the weights can be dynamically adjusted over time based at least in part on at least one change to one or more of the intrinsic and extrinsic value factors, and/or input from an API, RSS feed, manual editing, and the like.
  • the method returns to performing other actions.
  • blocks of the flowchart illustrations support combinations of means for performing the specified actions, combinations of steps for performing the specified actions and program instruction means for performing the specified actions. It will also be understood that each block of the flowchart illustration, and combinations of blocks in the flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified actions or steps, or combinations of special purpose hardware and computer instructions.
  • FIGURES 9, 10, and 11 illustrate exemplary pages that can be displayed to a customer to assist in selecting and purchasing content whose category pricing is determined by the invention.
  • FIGURE 9 illustrates a display of page 900, which includes five images 902, 904, 906, 908, and 910 that are the result of a search on the word "jazz".
  • Three images (902, 904, 906) are displayed with an RF+ indicator and the other two images (908 and 910) include RF indicators.
  • the RF+ indicator identifies the corresponding content (image) as being available in a pricing format that is substantially similar, but somewhat different in positive ways, to the royalty free pricing model.
  • the other content (images 908 and 910) display RF indicators that identify the standard royalty free pricing model.
  • FIGURE 10 illustrates a display of page 1000, which is the result of selecting image 902 in FIGURE 9.
  • Image 1002 is a higher resolution display of the selected content which includes its title and related usage information.
  • table 1004 is displayed which includes a plurality of predetermined categories of use and the determined prices for each category.
  • Annotation 1006 can also include comments and/or text that indicate one or more factors that positively support a determined price for the selected content.
  • Buy button 1008 is provided so that the customer can proceed to a check out facility and purchase the selected content.
  • light box (shopping cart) button 1010 is provided so that the customer can temporarily store the selected content for future consideration as a purchase.
  • prominence of the display of content is based at least in part on one of the predetermined category of use. Furthermore, although not shown, a visual image may be displayed either singly or in combination with the annotation to indicate a prominence of selected content.
  • FIGURE 11 illustrates a display of page 1100, which depicts help information 1102 that explains the royalty free plus pricing model to the customer.
  • Help information 1102 also includes explanations regarding upgrading uses, files sizes, and exclusivity options.

Abstract

La présente invention concerne un calcul automatique de prix pour au moins une unité de contenu pouvant être sélectionnée et achetée via un réseau pour une ou plusieurs catégories d'usage prédéterminées et dans un ou plusieurs formats. Par ailleurs, une ou plusieurs sources peuvent communiquer des facteurs de valeurs intrinsèques et extrinsèques pouvant être associés aux unités de contenu. En outre, une ou plusieurs de ces sources peuvent être séparées de la source effective du contenu. De plus, un ou plusieurs de ces facteurs peuvent être manuellement et/ou automatiquement traités ou pré-traités pour déterminer le prix d'une unité de contenu sélectionnée pour au moins une des catégories d'usage. Ce traitement peut faire appel à une ou plusieurs méthodes telles que la normalisation, la pondération, la coalescence et l'analyse statistique, entre autres.
PCT/US2007/068480 2006-05-08 2007-05-08 Calcul de prix de contenu pour des catégories d'usage en fonction de facteurs extrinsèques et intrinsèques WO2007134058A2 (fr)

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