WO2007015657A1

WO2007015657A1 - Aromatic advertising stand

Info

Publication number: WO2007015657A1
Application number: PCT/RU2006/000405
Authority: WO
Inventors: Tigran Armenakovich Akopyan
Original assignee: Tigran Armenakovich Akopyan
Priority date: 2005-08-03
Filing date: 2006-08-01
Publication date: 2007-02-08

Abstract

The invention relates to advertising. The inventive aromatic advertising stand comprises a visual advertising carrier and is provided with a source of aromatic odours in the form of a tank containing gaseous aromatic substances and/or in the form of a vessel or another reservoir provided with an opening and containing a liquid aromatic substance and/or in the form of a container or a structural element containing a mild or solid aromatic substance. The opening embodied in the liquid aromatic substance vessel is used for extracting said substance therefrom. Said aromatic advertising stand is provided with an odour-extracting device and/or with a device for diffusing an odour into a space adjacent thereto. The odour-extracting device is embodied in the form of devices affecting the aromatic substances in such a way that it makes it possible to increase the volatility thereof, to enhance the odour thereof and to modify an odour until a required odour is obtained or to produce an odour from substances which do not release it under normal conditions. The odour-diffusing device is embodied in the form of devices for diffusing an odour in a space adjacent to the aromatic advertising stand. An aromatic signal of the advertising stand accompanying a visual image makes it possible to attract attention to visual information or to complement said visual information of the odour information stand, or said aromatic signal is used for forming a certain artistic design of advertising effect in combination with a visual information.

Description

AROMATIC ADVERTISING STAND Field of the invention

The invention relates to the field of advertising. There are many advertising media containing visual information. Media of visual advertising can be either simple, consisting only of a certain picture, graphic image or text, or complex, including various kinds of lighting, electronic, electrical devices and mechanisms for generating visual information, for alternating various images in a certain sequence, for compiling the whole picture from its pieces and others. Various advertising volumetric layouts with and without mechanical effects are known.

There are various ways to attract attention to an advertising image. These include, for example, various backlights for highlighting advertising, various kinds of lighting effects to attract attention to it. Brightly lit advertisements, as well as advertisements with catchy lighting effects, attract more attention and, therefore, are more effective.

Various sound, including musical and voice methods and effects exist that are widely used to attract attention to visual advertising. For example, at a store refrigerator with drinks of a certain company and an advertising image of the same drinks on the wall of the refrigerator, when visitors approach the refrigerator, a sound device is turned on that reproduces a certain advertising phrase, which draws attention to the refrigerator, increasing the effectiveness of visual advertising of the refrigerator.

Many substances are known - sources of various odors. There are many flavored items and goods. Various devices are known for aromatization, air and odor distribution.

Hereinafter, the word aroma is used as a complete synonym for the word odor. The terms source of smell, aromatic substance, or aromatic substance are used as equivalent terms to denote a substance with a characteristic odor. The smell emanating from an aromatic substance, as it carries certain information, can also be described as an aromatic signal, odor information or aromatic information.

SUBSTITUTE SHEET (RULE 26) State of the art

The “Air Aromatization Device” is known for use in cinemas (Author's Certificate N ° 391833, USSR), in which, in order to synchronize odors with the image, a synchronization system is provided, consisting of a magnetic head, amplification units, filters, and an executive relay. The purpose of the invention is the supply of the necessary odors to the auditorium simultaneously with the image and sound of the movie.

The “Long product in the form of a roll with labels for advertising and / or other effects” is known (RF Patent JVGs-2219820), in which it is proposed to supply rolls (of toilet paper, paper towels) with advertising labels, on which, in particular, it is possible to apply certain odors.

The famous "Visual demonstration with an odor-producing apparatus" ("VISUAL DISPLAY WITH ODOR PRODUCING APPARATUS", Canadian Patent JN ° 1044016).

The closest analogues to the proposed Aromatic advertising stand can be considered a Canadian patent N ° 1044016, since it stipulates the simultaneous visual demonstration of goods with the functioning of the odor-producing apparatus.

The odor-producing apparatus, in this patent, which accompanies a visual demonstration of the goods, is a case, a moving tape inside this case, a drive for this tape, a lot of elastic sealed bags with aromatic liquid arranged on the tape, a knife-type device installed along the path the movement of the specified tape and an absorbent pad located below the level of the knife.

When the bags pass by a knife-type device, they are cut, the liquid flows out of the cut under the influence of its weight and accumulates in the absorbent cushion. Fragrant fumes from the surface of the absorbent cushion are distributed to the area adjacent to the apparatus by means of a device for blowing out a controlled amount of odor. A fan is indicated as such an odor blower.

The odor producing apparatus may be further provided with synchronization means for starting and stopping the drive of the moving belt and synchronization means for starting and disabling the fan.

Another compact version of the odor-producing apparatus based on a stereoscope, sealed bags with a fragrant liquid and a moving knife is described.

SUBSTITUTE SHEET (RULE 26) to incise these pouches. Similarly, when the bag is incised, liquid is poured into the absorbent pad, which is located below this sealed bag in the hole casing. Through these openings, the smell enters the paranasal region of a person viewing the slides in a stereoscope.

Disclosure of the invention

The technical result of the invention is the creation of an aromatic advertising stand with wide possibilities for the aromatic substances used, with an exact aromatic signal in volume and time that accompanies the visual image of the advertising stand, which allows a large number of people to perceive the visual and odor information specified by the plan for a given length of time advertising.

This is achieved by the fact that the Aromatic advertising stand containing a visual advertising medium is provided with a source of odors of aromatic substances in the form of a container with a gaseous aromatic substance and / or in the form of a vessel or other container with an opening with a liquid aromatic substance and / or in the form of a container or structural element with plastic or solid aromatic substance, and is also equipped with a device for extracting odors and / or a device for the distribution of odor in the space adjacent to the advertising medium. Odor source, odor extraction device, and odor distribution device are located directly on the visual advertising medium and / or in the visual advertising medium and / or in the immediate vicinity of the visual advertising medium in order to combine visual and odor exposure information into a single visual - odor advertising object.

The opening in the container for containing liquid aromatic substance serves to take this aromatic substance from the container.

Odor extraction devices are devices that affect aromatic substances to extract odors from it, that is, they produce some effect on this substance in order to influence the smell or properties of this substance.

Odor diffusers are devices used to distribute odors to a space adjacent to an advertising medium.

Natural or

SUBSTITUTE SHEET (RULE 26) synthetic aromatic substances and plants, for example, in a gaseous, liquid, viscous, plastic or solid state. Accordingly, various containers are used to contain and install these aromatic substances, for example, in the form of cylinders for compressed gaseous aromatic substances. For liquid aromatic substances, vessels are used, that is, containers with solid walls, as well as other containers with an opening, which serves to collect the substance from these containers. The use of vessels and other containers with a hole allows for an arbitrarily accurate dosed extraction of liquid substances from them, for example, by pumping with pumps, spray guns, displacing the liquid with air and other devices.

The use of elastic sealed bags as an odor source, which are opened by incision and emptied immediately into the lower absorbent pillow, does not allow for such an accurate dosage of the aromatic substance used, and also does not allow the use of atomizers, pumping liquid aromatic substances into many nozzles for spraying and other technical facilities. The use of multiple nozzles for spraying aromatic substances can significantly increase and make more accurate the distribution area of the smell. It should also be borne in mind that various nozzles and spray guns can be turned on and off arbitrarily accurately and quickly, which is difficult when using flexible sealed pouches cut by a knife.

Plastic, viscous or solid aromatic substances are placed in appropriate containers or structural elements that correspond to the aromatic substance used and are most suitable for their use with a specific aromatic advertising stand design.

The odor extraction device is used for aromatic substances that require a certain effect on aromatic substances to increase their volatility, enhance their odor, modify the odor to the required one, or obtain an odor from substances not smelling under normal conditions. Such devices include, for example: a heater for those requiring heating, in order to increase their volatility, aromatic substances, evaporators for intensive evaporation of liquid aromatic substances, devices for burning aromatic plants and substances, etc.

SUBSTITUTE SHEET (RULE 26) Providing a visual advertising medium with an odor extraction device allows the use of a variety of natural or synthetic aromatic substances as odor sources, which under normal conditions are not sufficiently volatile, odorless, have a slight, non-intense odor, or have a smell other than that provided by the advertising concept and which require - There is no effect or reaction to create, modify or enhance the smell.

The odor extraction device, in many cases, can increase the overall duration of the reproduction of the aromatic signal and / or its distribution area. For example, when the odor extraction device is switched on periodically with a certain interval, it ensures the economical use of the aromatic substance and, therefore, the longer operation of the advertising medium per unit mass or volume of the aromatic substance used. Also, for example, when burning aromatic plants, the volatility of odors increases and thereby the area of influence of the aromatic signal increases.

The odor distribution device allows you to expand the distribution space of the aromatic signal, to obtain the necessary geometry of the space filled with the odor and, if necessary, to adjust the duration and volume of distribution in the aroma signal space adjacent to the advertising medium. Such devices include, for example, atomizers, drippers, fans, units for the release of compressed gaseous aromatic substances, structural elements for installing open odor sources, etc. The distribution of the duration and duration of the aromatic signal is regulated, for example, by selecting the fan power, the range and volume of atomization aromatic aerosols, the magnitude of the opening of the opening of the aromatic gas outlet, the on-off period of said devices by their quantity, The direction of action, location and so on. g. aromatic advertising stand may be provided with an open odor source mounted on or in a structural member, which serves for efficient propagation of odors in the space adjacent to the stand. In this case, the control of the propagation space and / or the duration of the aromatic signal is carried out, for example, by partially covering an open source of odor, changing the number of structural elements with open sources of odor, their location or changing the concentration of aromatic substances in them.

SUBSTITUTE SHEET (RULE 26) Providing an advertising medium with an odor distribution device allows the aroma signal to be distributed over a considerable space surrounding the visual advertising medium. For example, a spray gun or a series of nozzles spray aromatic substance over the entire visual area of the advertising stand. The operating time of the advertising stand can be regulated and, consequently, increased by changing the consumption of the aromatic substance or the frequency of its inclusion. So, for example, you can change the flow rate of aromatic liquid during atomizer operation or the size of the working opening of the aromatic gas-emitting unit, or you can periodically turn on and turn off such devices, which will increase the operating time of the Aromatic advertising stand from one of its refueling with aromatic substance.

The odor extraction device and the odor distribution device make it possible, using a set of several aromatic substances, to obtain the complex aroma required by the advertising plan. This, for example, can be the burning of a mixture of aromatic plants using an odor extractor, or the spraying of various odors by a different nozzle to produce a new or compound aroma.

The odor extraction device and the odor propagation device can be equipped with a control unit, which allows turning the devices on and off according to a predetermined algorithm, controlling the devices remotely or otherwise regulating their operation.

An aromatic advertising stand can be equipped with either only a smell extraction device, or only a smell distribution device, or both at the same time. It depends on the design of the advertising stand, the type of aromatic substances used and the specific goals of a particular advertising medium.

The basis of the Fragrant advertising stand is a visual advertising medium containing an advertising image formed on a material medium. As the medium of visual advertising can be any medium of visual image. This can be, for example, a simple advertising stand consisting only of an advertising image, an advertising stand with various mechanical light, sound, electrical, electronic or computer devices and effects, or a medium for visual advertising can act

SUBSTITUTE SHEET (RULE 26) a complex technical device for displaying information, such as an advertising monitor, light screen, etc.

The visual advertising medium may contain a variety of artistic and / or graphic and / or textual information, it can be made in the form of three-dimensional layouts, figures, etc. It depends on the concept of advertising and its artistic design.

The odor source, odor distribution device and / or odor extraction device are located directly on the visual advertising medium and / or in the visual advertising medium and / or in the immediate vicinity of the visual advertising medium for supplying a flavor signal to the visual perception area of the visual advertising information in order to combine the visual and odor information into a single advertising visual - odor object.

Odor information in conjunction with the visual information of the advertising medium draws attention to the image and / or text of the advertisement or complements the visual information of the advertisement with odor information, or the odor information serves the purpose of realizing a certain artistic design of the impact in conjunction with visual information. Thus, the fragrant signal draws attention to the advertising medium, distinguishes it from other advertising means, thereby increasing the effectiveness of the advertising itself.

Natural and / or synthetic aromatic substances, such as, for example, aliphatic compounds and / or acyclic terpenoids and / or cyclic terpenoids and / or cycloaliphatic compounds and / or macrocyclic compounds and / or aromatic compounds and / or or oxygen-containing heterocycles, etc.

The best embodiments of the invention

An example implementation of the invention is, for example, an advertising stand with an advertisement for coffee, which is equipped with a source of aroma of roasted coffee (a vessel with aromatic essence) with a spray and a fan for spreading the smell in the space adjacent to the stand, which will significantly increase the attention to the advertising stand.

Another example of the invention may be a mock bottle of a perfume product, with a smell source of the advertised product, equipped with an automatic spray gun that sprays the smell of the perfume itself for a certain period

SUBSTITUTE SHEET (RULE 26) product, or equipped with a cylinder with a gaseous aromatic substance and a device for the periodic release of a certain portion of aromatic gas ..

A third example of the invention may be an advertising monitor or an advertising electronic display and odor extraction and / or distribution devices with a control unit allowing a specific smell to be delivered to a specific advertisement.

Another example of the invention may be an advertising stand of an Indian souvenir shop with a device for burning Indian aromatic herbs.

Industrial applicability

Visual advertising media are well known. Many aromatic substances and mixtures, many concentrated aromatic essences and other sources of various odors are known and developed daily.

Various devices are known that can be used as odor extraction and diffusion devices.

Based on the foregoing, the creation of such an advertising tool is technically possible and practical.

List of cited documents

1. Canadian patent JSIb 1044016

2. RF patent JN ° 2219820

3. Copyright certificate Zh391833, USSR

SUBSTITUTE SHEET (RULE 26)

Claims

CLAIM

1 Aromatic advertising stand containing a visual advertising medium characterized in that it is provided with a source of odors in the form of a container with a gaseous aromatic substance and / or in the form of a vessel or other container with an opening with a liquid aromatic substance and / or in the form of a container or structural element with a plastic or a solid aromatic substance, an odor extraction device and / or an odor distribution device in a space adjacent to the advertising medium, which are located directly on the visual river medium llamas and / or in the carrier of visual advertising and / or in the immediate vicinity of the carrier of visual advertising in order to combine visual and odor exposure information into a single advertising visual - odor object.

2. The advertising stand according to claim 1, characterized in that devices that influence the aromatic substances to increase their volatility, enhance their odor, modify the odor to the required one or obtain an odor from substances not smelling under normal conditions, are used as an odor extraction device , in the form of: heaters and / or evaporators, and / or devices for burning fragrant plants and substances.

3. The advertising stand according to claim 1, characterized in that the devices used to distribute odors are used to distribute the odor to the space adjacent to the advertising medium, for example, in the form of: atomizers, drippers, fans, units for the release of compressed aromatic gas, structural elements for installing open sources of odor.

4. The advertising stand according to claim 1, characterized in that the opening in the container for containing liquid aromatic substance serves to collect this aromatic substance from the container.

SUBSTITUTE SHEET (RULE 26)