WO2006091970A3 - System and method to merge pay-for-performance advertising models - Google Patents
System and method to merge pay-for-performance advertising models Download PDFInfo
- Publication number
- WO2006091970A3 WO2006091970A3 PCT/US2006/007047 US2006007047W WO2006091970A3 WO 2006091970 A3 WO2006091970 A3 WO 2006091970A3 US 2006007047 W US2006007047 W US 2006007047W WO 2006091970 A3 WO2006091970 A3 WO 2006091970A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- price information
- pay
- advertisements
- type
- method includes
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
Methods and apparatuses for merging different types of pay for performance advertisements. In one embodiment, a method includes: determining an indicator of potential revenue for a party from price information of a list of entities, which includes first price information for a first type of advertisements and second price information for a second type of advertisements; and sorting the list of entities based at least partially on the indicator of potential revenue. In one embodiment, a method includes: converting price information for an advertisment of a first type to equivalent price information for a second type of advertisements. In one embodiment, a method includes: determining automatically, based on a call bid amount for a per per call advertisement, a click bid amount for a pay per click advertisement to provide a phone number of the pay per call advertisement.
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CA002599371A CA2599371A1 (en) | 2005-02-25 | 2006-02-27 | System and method to merge pay-for-performance advertising models |
EP06736377A EP1880340A4 (en) | 2005-02-25 | 2006-02-27 | System and method to merge pay-for-performance advertising models |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US65663705P | 2005-02-25 | 2005-02-25 | |
US60/656,637 | 2005-02-25 | ||
US11/077,516 | 2005-03-09 | ||
US11/077,516 US9202219B2 (en) | 2005-02-16 | 2005-03-09 | System and method to merge pay-for-performance advertising models |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2006091970A2 WO2006091970A2 (en) | 2006-08-31 |
WO2006091970A3 true WO2006091970A3 (en) | 2007-11-22 |
Family
ID=36928134
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2006/007047 WO2006091970A2 (en) | 2005-02-25 | 2006-02-27 | System and method to merge pay-for-performance advertising models |
Country Status (3)
Country | Link |
---|---|
EP (1) | EP1880340A4 (en) |
CA (1) | CA2599371A1 (en) |
WO (1) | WO2006091970A2 (en) |
Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7729938B2 (en) | 1999-03-22 | 2010-06-01 | Utbk, Inc. | Method and system to connect consumers to information |
US8700461B2 (en) | 2004-05-04 | 2014-04-15 | Ingenio Llc | Method and apparatus to allocate and recycle telephone numbers in a call-tracking system |
US8837698B2 (en) | 2003-10-06 | 2014-09-16 | Yp Interactive Llc | Systems and methods to collect information just in time for connecting people for real time communications |
US8843392B2 (en) | 2001-03-13 | 2014-09-23 | Yp Interactive Llc | Apparatus and method for recruiting, communicating with, and paying participants of interactive advertising |
US9277019B2 (en) | 2007-06-18 | 2016-03-01 | Yellowpages.Com Llc | Systems and methods to provide communication references to connect people for real time communications |
US9462121B2 (en) | 2007-02-22 | 2016-10-04 | Yellowpages.Com Llc | Systems and methods to confirm initiation of a callback |
Families Citing this family (12)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7428497B2 (en) | 2003-10-06 | 2008-09-23 | Utbk, Inc. | Methods and apparatuses for pay-per-call advertising in mobile/wireless applications |
US7366683B2 (en) | 2003-10-06 | 2008-04-29 | Utbk, Inc. | Methods and apparatuses for offline selection of pay-per-call advertisers |
US9105032B2 (en) | 2007-05-03 | 2015-08-11 | Yellowpages.Com Llc | Systems and methods to provide advertisements for real time communications |
US9984377B2 (en) | 2003-10-06 | 2018-05-29 | Yellowpages.Com Llc | System and method for providing advertisement |
US10425538B2 (en) | 2003-10-06 | 2019-09-24 | Yellowpages.Com Llc | Methods and apparatuses for advertisements on mobile devices for communication connections |
US7979308B2 (en) | 2005-03-03 | 2011-07-12 | Utbk, Inc. | Methods and apparatuses for sorting lists for presentation |
US8599832B2 (en) | 2005-09-28 | 2013-12-03 | Ingenio Llc | Methods and apparatuses to connect people for real time communications via voice over internet protocol (VOIP) |
US9317855B2 (en) | 2006-10-24 | 2016-04-19 | Yellowpages.Com Llc | Systems and methods to provide voice connections via local telephone numbers |
US8831987B2 (en) | 2006-12-19 | 2014-09-09 | The Rubicon Project | Managing bids in a real-time auction for advertisements |
US9026515B2 (en) | 2007-06-18 | 2015-05-05 | Yellowpages.Com Llc | Systems and methods to provide communication references from different sources to connect people for real time communications |
US11120479B2 (en) | 2016-01-25 | 2021-09-14 | Magnite, Inc. | Platform for programmatic advertising |
WO2020014712A1 (en) | 2018-07-13 | 2020-01-16 | Pubwise, LLLP | Digital advertising platform with demand path optimization |
Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20040044571A1 (en) * | 2002-08-27 | 2004-03-04 | Bronnimann Eric Robert | Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor |
US20040107137A1 (en) * | 2001-11-30 | 2004-06-03 | Skinner Christopher J. | Automated web ranking bid management account system |
Family Cites Families (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US6944447B2 (en) * | 2001-04-27 | 2005-09-13 | Accenture Llp | Location-based services |
CA2749351C (en) * | 2001-10-03 | 2012-02-07 | Accenture Global Services Gmbh | Multi-modal messaging and callback with service authorizer and virtual customer database |
-
2006
- 2006-02-27 CA CA002599371A patent/CA2599371A1/en not_active Abandoned
- 2006-02-27 WO PCT/US2006/007047 patent/WO2006091970A2/en active Application Filing
- 2006-02-27 EP EP06736377A patent/EP1880340A4/en not_active Withdrawn
Patent Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20040107137A1 (en) * | 2001-11-30 | 2004-06-03 | Skinner Christopher J. | Automated web ranking bid management account system |
US20040044571A1 (en) * | 2002-08-27 | 2004-03-04 | Bronnimann Eric Robert | Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor |
Non-Patent Citations (1)
Title |
---|
See also references of EP1880340A4 * |
Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7729938B2 (en) | 1999-03-22 | 2010-06-01 | Utbk, Inc. | Method and system to connect consumers to information |
US8843392B2 (en) | 2001-03-13 | 2014-09-23 | Yp Interactive Llc | Apparatus and method for recruiting, communicating with, and paying participants of interactive advertising |
US8837698B2 (en) | 2003-10-06 | 2014-09-16 | Yp Interactive Llc | Systems and methods to collect information just in time for connecting people for real time communications |
US8700461B2 (en) | 2004-05-04 | 2014-04-15 | Ingenio Llc | Method and apparatus to allocate and recycle telephone numbers in a call-tracking system |
US9462121B2 (en) | 2007-02-22 | 2016-10-04 | Yellowpages.Com Llc | Systems and methods to confirm initiation of a callback |
US9277019B2 (en) | 2007-06-18 | 2016-03-01 | Yellowpages.Com Llc | Systems and methods to provide communication references to connect people for real time communications |
Also Published As
Publication number | Publication date |
---|---|
WO2006091970A2 (en) | 2006-08-31 |
EP1880340A4 (en) | 2011-07-20 |
CA2599371A1 (en) | 2006-08-31 |
EP1880340A2 (en) | 2008-01-23 |
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