WO2006084559A1

WO2006084559A1 - Consumer product with a holding device for a transponder, and corresponding holding device and transformer

Info

Publication number: WO2006084559A1
Application number: PCT/EP2006/000497
Authority: WO
Inventors: Holger Schaffer
Original assignee: Junghans Uhren Gmbh; Holger Schaffer
Priority date: 2005-02-11
Filing date: 2006-01-20
Publication date: 2006-08-17
Also published as: DE202005002295U1

Abstract

The invention relates to a consumer product, particularly a wristwatch (1), a mobile telephone or a keyring pendant, with a holding device (6) for a transponder. The invention provides that the holding device (6) is designed for holding the transponder in such a manner that it can be removed from and inserted into the holding device (6) by a user of the consumer product (1) without using mechanical tools. The invention also relates to a corresponding holding device (6) and to a corresponding transponder.

Description

description

Consumer product with a holding device for a transponder, holding device and transponder 5

The invention relates to a consumer product, in particular a wristwatch, a mobile phone or a key fob, with a holding device for a transponder according to the preamble of claim 1, a holding device according to the upper handle 10 of claim 18 and a transponder according to the preamble of claim 33rd

Cards, eg. in the form of magnetic cards, contact smart cards penetrate into more and more areas of daily life 5. Such cards must be introduced comparatively cumbersome in corresponding slots for reading and writing the cards. As the use of the cards becomes more and more intense and more frequent, the desire of the end user for a more convenient use of the cards comes more and more

20 on.

For this reason, so-called transponders are increasingly used, which take over the function of contact-based smart cards.

> 5

Transponders generally comprise a microchip, an antenna, if necessary. an energy source (if it is a so-called active transponder) and a carrier (possibly in the form of one of the abovementioned components of the transponder)

> 0 ders receiving housing). Some transponders also have a readable and possibly. writable data store.

The transponders of various designs have hitherto been

PIE sam, that they first receive energy from a transmitting terminal (also called base station, reading station or reader) with which they then communicate. The energy is provided in the form of an alternating electromagnetic field from the terminal. The frequency ranges of the alternating field are usually between about 10 kHz and several GHz.

The transponder takes with its antenna (which may be formed as a coil, for example) a portion of the energy that is emitted when generating the electromagnetic field. It generates a voltage from the antenna voltage and thus supplies its electronic components on the microchip, which u. a. Process data and communicate with the terminal again using various procedures and transmission protocols.

Contactless chip cards contain transponders within the card design. The antennas are often introduced in coil form in the card surface. Typical transponders on contactless chip cards do not have their own energy source, buffering energy stores, such as capacitors or inductors, except. The range of such passive transponders is generally only a few centimeters.

Larger ^"ranges can be personalized with so-called active:

Reach transponders. Active transponders (English, also called active tags) are battery-powered in contrast to the passive tags. The next step to increase convenience is the integration of the transponder in various consumer products, such. B. Wrist watches, mobile phones and key chains, which you carry with you anyway.

An integration into different consumer products can currently only unsatisfactorily be realized from the point of view of development, production, logistics, distribution, service and from the point of view of use by the end user.

In the following, the current production and the hitherto customary use of transponders and the associated problems in use in consumer products, such as. Wrist watches, mobile phones and key fobs, with integrated transponder shown:

In general, size and electrical properties, such. B. the resonance frequency of the transponder individually adapted to the respective consumer product. Each consumer product requires an individual development adapted to the particular application, which is completed by a comprehensive and sometimes costly release procedure in accordance with the particular application (eg as a credit card). The production of the transponders takes place ^" outside the mass production rail of previous transponders (for contactless chip cards) and thus also their initialization." This makes the production of the transponder for consumer products considerably more expensive than for conventional chip cards.

The integration of the transponder already takes place according to the prior art during the production of the consumer product. Each consumer product will be the same as the one used Purpose used transponder marked. Thus, for example. the name of the bank in question is printed on the dial of a wristwatch if the transponder used in the wristwatch can be used to carry out electronic banking. However, the appearance of the watch, which is intended to appeal to the aesthetic sensibility of a potential customer, suffers greatly.

A personalization of the transponder is also difficult to achieve, since the customer is usually not yet known. This is a major drawback to personalized applications such as. Credit cards.

In addition, the distribution of consumer products must be based directly on the application. So z. B. clocks with integrated ticket for public transport in general will be sold only at the ticket office. The service is made more difficult because two different companies are responsible for the product, namely a company for the consumer product (eg the clock) and a company for the

Application (eg public transport).

In order to prevent misuse by third parties, it must be ensured that the transponder can be deactivated independently of the respective consumer product. B. in the event of a defective watch, the ticket for public transport must first be deactivated before the watch can be submitted for repair. However, this deactivation is difficult or even impossible for the end user. In these cases, the end user lives with a residual risk. In addition, the end user now and then changes the consumer product (eg, several watches that are worn alternately or buy a new mobile phone) without him every time want to change its application on the contactless smart card technology. A change of the application (eg a change of the credit card from a bank A to a bank B) without a simultaneous change of the consumer product is hardly possible.

In addition, the transfer of the consumer product or specified by the appropriate transponder application to third parties is always possible only together.

The invention is based on the object, the use of a single transponder in different consumer products, such. B. Wrist watches, mobile phones or key fobs to allow. The aim is to eliminate as far as possible all the disadvantages of the prior art. The aim is to significantly increase the acceptance of the end users, the operators of applications and the providers of consumer products with integrated chip card technology.

This object is achieved in a consumer product, particularly a wrist watch, a mobile phone or a key chain, the - the generic type ^~ m.it a holding device for a

Transponder having the features of the characterizing part of claim 1, solved in a holding device of the generic type with the features of the characterizing part of claim 18 and a generic transponder having the features of the characterizing part of claim 33.

Advantageous embodiments and further developments of the invention are specified in the subclaims. On the one hand, the solution according to the invention consists of creating a virtually uniform mechanical and electrical environment for all consumer products and, on the other hand, bringing about a separation of consumer product and contactless chip card technology. This leads to a device on the consumer product in the form of a holding device for the separate contactless smart card technology and in the contactless smart card technology preferably to a carrier device z. B. in the form of a coin, which can be easily and flexibly placed in the holding device of the consumer product. The holding device is designed such that the transponder can be removed from a user of the consumer product without mechanical tools from the holding device and re-inserted into the holding device.

Preferably, the holding device is arranged inside a housing of the consumer product. As a result, on the one hand, the holding device as well as the transponder are protected from any mechanical damage. To enable the transponder to be inserted and the transponder to be removed, the housing need only be opened or opened by a user. be formed to close. In the case of a wristwatch, the case may be the watch case and, in the case of a mobile phone, its case. -

It has proven to be advantageous if the holding device on a back of the consumer product, in particular the back of the wristwatch, the back of the mobile phone or the back of the key fob, is arranged. The back is convenient because it covers the transponder in the normal state of use and so can not disturb the aesthetic sense of the user. In addition there is a lower risk of mechanical destruction of the transponder in its intended use.

An advantageous embodiment of the invention provides wor, that the holding device has a receptacle into which the transponder can be inserted. In this way, the transponder can be moved to a predetermined position.

A holder which can be opened and closed again in a simple manner by a respective user is achieved if the holding device has a latching device, in particular a clip, a clamp or a clamp, with which the transponder is latched, in particular clipped, clamped or can be clamped.

In addition or as an alternative to the latching device, the holding device may comprise a screwing device with which the transponder can be screwed on. Such a variant is characterized by its ease of handling.

Another alternative is that the holding device has a fastening device, in particular a Baj o- nettverschluss or a bayonet-type closure, with which the transponder, preferably releasably, ^" can be attached.

Another alternative variant is that the holding device has an adhesive device, with which the transponder, preferably releasably, can be glued.

Of course, a (possibly additional) safety device can always be provided to protect the transponder against secure legitimate removal. Whether a separate mechanical component is present for this purpose, whether one of the fastening or holding devices described above serves as a securing device and / or whether an electronic warning system is present depends on the particular application.

It has proven to be advantageous if the holding device is designed as a separate housing, in particular as a separate housing at the bottom of a wristwatch. This variant is characterized on the one hand by its ease of manufacture and on the other hand by its flexible applicability to virtually any type of consumer product.

A preferred embodiment of the invention consists in that the holding device has an alignment device, with which the transponder (if necessary not only in a certain position -such as with the aid of the recording but also) in a predetermined direction with respect can be aligned with the holding device and / or the consumer product.

The alignment device may, in particular at least teilwei se, have a shape complementary to the transponder. This variant is characterized by its simplicity.

A very simple to implement embodiment provides that the holding device has a complementary to a web of the transponder notch or that the holding device has a complementary to a notch of the transponder web.

In an advantageous embodiment variant, provision may be made for the holding device to at least partially transfer the transponder in a state holding the transponder. having gripping lid, which, preferably at least partially, is transparent. The lid serves to hold the transponder and prevents removal of the transponder in the closed state. The (possibly semi-) transparent design of the cover allows a (free) view of the transponder, so that z. B. Labels or the like can be read on the transponder without the transponder needs to be removed.

In a particularly advantageous embodiment of the invention, it is provided that the holding device is part of a clasp of the wristwatch. This variant is particularly suitable for the use of active transponders, since their antenna must have a sufficient distance to any electrically conductive parts in order not to disturb their transmission and reception properties. In addition, the space requirement of an active transponder is greater than in a passive transponder, so that its integration into the case of the wristwatch is difficult.

In this embodiment variant is particularly advantageously provided according to the invention that the clasp forms or has a lid, which allows removal of the transponder by the user in a closed state and which -einem closed state does not allow removal of the transponder. This prevents a third party from illegally removing the transponder when the wristwatch is attached to the wrist of the (authorized) user.

As already explained above, it is imperative, in particular in the case of active transponders, to maintain a minimum distance from electrically conductive components of the consumer product in order not to disturb the reception and transmission of the aerial of the transponder. The invention therefore advantageously provides a forced-distance device in order to ensure such a sufficient distance between the transponder, in particular its antenna, and electrically conductive, in particular metallic, components of the consumer product.

The forced-distance device can, for. B. Be part of the holding device and / or attached to the holding device or attachable.

The invention will now be described in more detail with reference to the drawings. The same or functionally identical components are provided in the drawings with identical reference numerals. Show it :

FIG. 1 shows a passive transponder for insertion into a holding device according to the invention of a wristwatch, a key fob and a mobile telephone,

Figure 2: in a holding device according to the invention a

Wristwatch inserted passive transponder according to the figure 1, - - - - - - ^~ -

Figure 3: an active transponder for insertion into a holding device according to the invention a wristwatch, a key fob and a mobile phone.

The embodiment shown in Figure 1 shows egg nen passive transponder 17 of the type according to the invention. This transponder 17 is formed in a conventional manner. It comprises a microchip, not shown, a non-illustrated provided antenna in the form of an annular coil and a Trägerervor- direction 18, which carries the above-mentioned components of the transponder 17.

Notwithstanding the embodiment according to the prior art, the support device 18 is formed in a special way. The carrier device 18 has the shape of a coin. It is suitable to be held in the manner described below by a holding device 6, 7 designed as part of a wristwatch 1, a mobile phone 2 or a key fob 3 in accordance with the invention.

First, the holding device 6 according to the invention in the wristwatch 1 according to FIGS. 1 and 2 will be described below:

On the back 26 of the wristwatch 1 is the holding device 6. The holding device 6 comprises a transponder housing 30 with a receiving tray 11, in which the Trägerervor- device 18 is placed, and with a lid 8, which is placed on the transponder 17 and the transponder housing 30 enclosing the transponder 17.

The lid 8 is mostly transparent, so that the imprinting ckung of the carrier device 18 ^~ of the ^~ transponder 17 can be seen. On the visible side of the carrier device 18 is the logo for the application and other information, such. B. to see the serial number of the chip. This has significant marketing advantages compared to a holding device inside the hältergehäuses 20. Thus, on a printing of the

(not shown here) dial are omitted, which makes the wristwatch 1 more attractive. The holding device 6 has a web, not shown here. Corresponding thereto, the carrier device 18 of the transponder 17 on a not shown notch. Through the web in the holding device 6 and the notch on the carrier device 18 of the transponder 17 is optimally aligned to the consumer product 1.

The support device 18 can be removed without the use of tools only with the fingers again from the holding device 6. The transponder housing 30 of the holding device 6 has in opposite arrangement two openings 15 with adjoining and corresponding undercuts 16 having webs. Corresponding to this, the cover 8 has projecting retaining lugs 14, which can be moved in the manner of a bayonet closure by insertion into the openings 15 and subsequent rotation in a position holding the transponder 17.

Similar holding devices are available on a large number of consumer products, so that the end user can flexibly re-insert or clasp the holding device into the consumer product that is currently being used. In case of problems with the clock 1 or the carrier device 18, either one of them can be sent to the appropriate person responsible. - - - - - ^""

A particular technical feature of the clock 1 is that it has large areas up and down, which are not covered by conductive materials. This secures the communication function of the passive transponder 17. Furthermore, the metal housing 20 of the clock 1 is non-conductive interrupted by means of a slot at one point. A further embodiment variant of a holding device 7 in a consumer product is taken from FIG. 1, bottom right. The consumer product is a key fob 3 of a known type. The key fob 3 comprises a base body 31, preferably made of a non-conductive material or of a metallic material with a slot, and a bracket 32 to which a key can be attached.

The main body 31 has on its rear side 28 two overlapping circular receiving openings 33, 34. One of the receiving openings 33, 34, namely, which is identified by the reference numeral 34, has a receiving tray 12 of the type described above, in which the coin-shaped transponder 17 can be inserted. In an overarching arrangement, in the other circular receiving opening 33, a circular lid 10 can be positively and functionally complementary, the inserted transponder 17 with its overarching resp. overlapping part haltering be placed. Cover 10 and main body 31 together form the holding device 7 according to the invention for the transponder 17, in particular for the carrier device 18 of the transponder 17.

For aesthetic and functional reasons, the lid 10 in the overlapping area web-like retaining lugs 13 - on, which allow -einem users to easily remove the blanket 1 ^~ 10 and remove the transponder 17 from its receiving tray 12. In addition, the cover 10 by its web-like retaining lugs 13 and its only partially covering the transponder 17 arrangement allows a substantially free view of the top of the transponder 17 and a possibly. marking applied to it. A third embodiment of a holding device according to the invention can also be arranged in a mobile telephone 2 according to FIG. 1, center right. This holding device, not shown in the figure 1 is housed in the mobile phone housing 25, the back 27 can be removed by a user without mechanical tools. Of course, also attached to the back of the mobile phone, a holding device, for. B. glued on.

By standardizing the mechanical and electrical environment for the carrier device 18 of the corresponding transponder 17 in the consumer products 1, 2, 3, a cost-effective and efficient manufacturing method for the carrier device 18 can also be developed. Due to the unification, only one type of the carrier device 18 is needed instead of individual solutions for the integration of the contactless chip cards in the consumer products 1, 2, 3. This significantly reduces the development and release costs. The increased batch size significantly reduces production costs once again.

Now, if the thickness of the carrier device 18 is still identical to those of the conventional contactless chip cards, then the manufacturing process of the conventional chip cards can also be used. ^"However, only the ^" size of ^"the antenna needs to be adapted from the conventional contactless smart card to the size of the carrier device 18. Otherwise, the entire process (including laminating, initializing, personalizing and printing) may be mass production for the conventional contactless smart cards This again reduces the costs, since no further production line is needed. Only when punching out the cards 19, the support device 18 must be punched out instead of or in addition to the card 19. If this is additionally punched out it can simultaneously z. B. by an adhesive film or - as shown in Figure 1 Darge- 5 sets - are fixed by holding bridges on the back again with the card 19. This has the further cost-saving advantage that it can then be sent to the end user with the existing shipping processes. The end user then combines the contactless chip card technology 0 in the form of the carrier device 18 and the consumer product 1, 2, 3 with the holding device 6, 7.

Embedded in the holding device 6, 7 of the consumer product 1, 2, 3, the support device 18 is also replaced by a significantly higher strength and thus load capacity in everyday life. So z. B. a punched-out support device 18 with the thickness of a conventional contactless chip card 19 in the form of a key fob 3 never as stable and resilient as a support device 18 with the same thickness, which is embedded in the holder 0 device 7 of a key fob 3.

The embodiment described above and illustrated in Figure 1 relates to a so-called passive transponder 17 ^~ 5

Previous attempts to integrate active transponders also in consumer products 1, 2, 3 of the type mentioned above, have always failed in the logistics of j eweiligen application. In these experiments, the active transponder technology was firmly fused with the consumer product 1, 2, 3. An active transponder 17 with the function of an electronic car key was z. B. integrated in a wristwatch 1. Significant problems caused the number of possible products resulting from the design variants of the clock 1 and the technology variants of the keys.

Furthermore, there were problems in sales (who sells the product?), In service (who repairs the product, how does the customer deactivate the key when the clock has to be repaired?) And when selling the car (the customer then has to sell his watch as well) ? ) on .

All problems are solved by the following inventive approach. The active transponder technology is completely separated from the clock in a separate housing (carrier device) packed with its own power supply.

By standardizing the mechanical and electrical environment for the carrier device in the consumer products, a cost effective and efficient manufacturing process for the carrier device can also be developed. Due to the standardization, only one type of carrier device is needed instead of individual solutions for the integration of the contactless chip cards in consumer products. This significantly reduces the development and release costs. The increased batch size significantly reduces production costs once again. But above all, all the problems listed above are solved. The number of watches is reduced to a normal level. The consumer product manufacturer sells the consumer product and the active transponder manufacturer sells the active transponders. Everyone repairs his product. The customer deactivates the function in the consumer product by releasing the carrier device from the holding device. And when the customer sells the car, he gives the key and he can keep the watch. In the following an embodiment shown in Figure 3 will be described:

FIG. 3 shows an active transponder 21 in a carrier device 22 according to the invention. This transponder 21 can be inserted into a holding device 24 according to the invention of a wristwatch 1 (FIG. 3, left), a key fob 3 (FIG. 3, bottom right) and a mobile telephone 2 (FIG right top).

Let us first consider the wristwatch 1 on the left side of the drawing figure 3:

Within the clasp 5 of the wristwatch 1, the holding device 24 for the active transponder 21 is integrated. This is inserted there or. clipped. In the open state of the clasp 5, the support device 22 is clipped between two receiving bracket 29 in the holding device 24. The clasp 5 forms at the same time a two-part lid 34, 35 with a large opening 23. Thus, the carrier device 22 in the closed state of the clasp 5 can not be released from the clip holder 24 and lost. It is doubly secured.

A special technical feature of ^" clasp 5 ^{" is} that it has large areas at the top and bottom, which are not covered by conductive materials. This measure secures the communication function of the active transponder 21.

Holding devices for holding an active transponder 21 in a key fob, such. B. the key fob 3 according to FIG. 3 are generally very similar to the ones shown in FIG Execution variants designed to hold passive transponder 21 executed.

The key fob 3 according to the figure 3 below also includes a base body 31 with a receiving tray not shown here for an active transponder 21. In the present case, the transponder 21 can be inserted laterally from the left into the main body 31. The safeguard against falling out takes place by means of a cover 10 of the type described above, but with a bifurcated shape. Also in this

Embodiment, the shape of the lid 10 and the shape of the body 31 are coordinated so that the front of the transponder 21, or its carrier device 22, at least partially visible to read a label on the transponder 21 and on its support device 22 can .

It goes without saying for the person skilled in the art that comparable embodiments of a holding device can also be attached to the rear or inside of the housing of a mobile telephone 2, as indicated in FIG.

LIST OF REFERENCE NUMBERS

1 wristwatch

2 mobile phone

3 key chains

4 bracelet

5 Close

6 holding device

7 holding device

8 lids

9 viewing window

10 lids

11 receiving tray

12 receiving tray

13 holding nose

14 holding nose

15 opening

16 undercut

17 transponders (passive)

18 carrier device

19 card

20 watch case

21 transponders (active)

22 carrier device

23 Opening ^{"" ~ ~}

24 holding device

25 Mobile phone housing

26 back side

27 back side

28 back side

29 pickup bracket

30 transponder housing Main body bracket receiving opening cover (outer part) cover (inner part)

Claims

claims

1. consumer product, in particular wristwatch (1), mobile telephone (2) or key fob (3), with a Haltevorrich- device (6, 7, 24) for a transponder (17, 21), characterized in that the holding device (6, 7 , 24) is adapted to support the transponder (17, 21) such that it is removed from a user of the consumer product (1, 2, 3) without mechanical tools from the holding device (6, 7, 24) and into the holding device ( 6, I ₁ 24) can be used.

2. Consumer product according to claim 1, characterized in that the holding device (6, 7, 24) is arranged in the interior of a housing (20, 25).

3. Consumer product according to one of the preceding claims, characterized in that the holding device (6, 7, 24) on a back, in particular the back (26) of the wristwatch (1), the back (27) of the mobile phone (2) or the back (28) of the key fob (3) is arranged.

4. Consumer product according to one of the preceding claims, characterized in that the holding device (6, 7, 24) has a receptacle (11, 12), in which the transponder (17, 21) can be inserted.

5. Consumer product according to one of the preceding claims, characterized in that the holding device (6, 7, 24) has a latching device, in particular a clip, a clip or a clamp, with which the transponder (17, 21) locks, in particular can be clipped, stapled or clamped.

6. Consumer product according to one of the preceding claims, characterized in that the holding device (6, 7, 24) comprises a screwing device, with which the transponder (17, 21) can be screwed.

7. Consumer product according to one of the preceding claims, characterized in that the holding device (6, 7, 24) has a fastening device, in particular a bayonet closure or a bayonet-type closure (14, 15, 16), with which the transponder (17 , 21), preferably releasably, can be fastened.

8. Consumer product according to one of the preceding claims, characterized in that - the holding device (6 ₇ 7, 24) has an adhesive device with which the transponder (17, 21), preferably releasably, can be adhered.

9. Consumer product according to one of the preceding claims, characterized in that the holding device (6, 7, 24) as a separate housing (30), in particular as a separate housing (30) at the bottom of a wristwatch (1) is executed.

10. Consumer product according to one of the preceding claims, characterized in that the holding device (6, 7, 24) has an alignment device with which the transponder (17, 21) in a predetermined direction with respect to the holding device (6, I ₁ 24) and / or the consumer product (1, 2, 3) can be aligned.

11. Consumer product according to claim 10, characterized in that the alignment device, in particular at least partially, has a shape complementary to the transponder (17, 21).

12. Consumer product according to claim 11 characterized in that the holding device (6, 7, 24) has a to a web of the transponder (17, 21) complementary notch or that the holding device (6, 7, 24) to a notch of the transponder ( 17, 21) has complementary web.

13. A consumer product according to any one of the preceding claims, dadurchgekennzei ^~ seframe that the holding device (6, 7, 24), one in a transponder (17, 21) holder ligand state of the transponder (17, 21) at least partially cross-lid (8, 10 ), which, preferably at least partially, is transparent.

14. Consumer product according to one of the preceding claims, characterized in that the holding device (β, 1, 24) is part of a clasp (5) of the wristwatch (1).

15. Consumer product according to claim 14, characterized in that the clasp (5) forms a frame, which in a closed state permits removal of the transponder (17, FIG.

21) by the user and which allows a closed state no removal of the transponder (17, 21).

16. Consumer product according to one of the preceding claims, characterized in that a Zwangsdistanzierungseinrichtung is provided to a sufficient distance between the transponder (17, 21), in particular its antenna, to electrically conductive, in particular metallic, components of the consumer product (1, 2, 3 ) to ensure.

17. A consumer product according to claim 16, ^{^"dadu"} r ^{^"c"} h ^"g ^~ ek ^~ e ^~ nnze ^~~ ichnet ^ ^that" forced distancing means part of the Hal- tevorrichtung (6, 7, 24) and / or on the holding device (6, I ₁ 24) is attached or attachable.

18. Holding device (6, 7, 24) for holding a transponder (17, 21) on a consumer product (1, 2, 3), in particular on a wristwatch (1), on a mobile phone (2) or on a key fob (3), characterized in that the holding device (6, 7, 24) is adapted to support the transponder (17, 21) in such a way that it can be removed from the holding device by a user of the consumer product (1, 2, 3) without mechanical tools (6, 7, 24) removed and in the holding device (6, 7, 24) can be used.

19. Holding device according to claim 18, characterized in that a receptacle (11, 12) is provided in which the transponder (17, 21) can be inserted.

20. Holding device according to one of claims 18 or 19, characterized in that a latching device, in particular a clip, a clamp or a clamp is provided, with which the transponder (17, 21) latched, in particular clipped, clamped or clamped, can be ,

21. The holding device according to claim 18, wherein a screwing device is provided with which the transponder (17, 21) can be screwed on.

22. Holding device according to one of claims 18 to 21, characterized in that a fastening device, in particular a bayonet closure or a baj onettartiger closure (14, 15, 16) is provided, with which the transponder (17, 21), preferably releasably, can be attached.

23. Holding device according to claim 18, wherein an adhesive device is provided with which the transponder (17, 21), preferably detachably, can be glued.

24. The holding device according to claim 18, wherein the holding device (6, 7, 24) has a housing (30, 25), preferably separate or as part of the consumer product (1, 2, 3).

25. Holding device according to one of claims 18 to 24, characterized in that an alignment device is provided, with which the transponder (17, 21) in a predetermined direction with respect to the holding device (6, 7, 24) and / or the Consumer product (1, 2, 3) can be aligned.

26. Holding device according to claim 25, characterized in that the AusrTchteiririch ^' tüng, in particular ^{^} at least partially, to the transponder (17, 21) complementary shape.

27. Holding device according to claim 26, characterized in that the alignment device has a complementary to a web of the transponder (17, 21) notch or that the the alignment device has a web complementary to a notch of the transponder (17, 21).

28. Holding device according to one of claims 18 to 27, characterized in that in a the transponder (17, 21) retaining state of the transponder (17, 21) at least partially overlapping lid (8, 10) is provided, which preferably at least partially transparent is trained .

29. The holding device according to claim 18, wherein the holding device (6, 7, 24) is embodied as part of a clasp (5) of the wristwatch (1).

30. Holding device according to claim 29, characterized in that the clasp (5) forms a frame, which in a closed state, a removal of the transponder (17, 21) by the user allows and which a closed state, no removal of the transponder (17, 21).

31. Holding device according to one of claims 18 to 30, characterized in that a Zwangsdistanzierungseinrichtung is provided to a sufficient distance between the transponder (17, 21), in particular its antenna, to electrically conductive, in particular metallic, components of the consumer product (1 , 2, 3).

32. A holding device according to claim 31, characterized in that the forced-distance device is part of the holding device (6, 7, 24) and / or attached or attachable to the holding device (6, 7, 24).

33. Transponder (17, 21) with a microchip, an antenna, if necessary. an energy source and with a microchip, the antenna and if necessary. the energy source carrying support device (18, 22), characterized in that the support device (18, 22) is designed such that it in the holding device (6, 7, 24) of the consumer product (1, 2, 3) according to one of the preceding claims can be used.

34. A transponder according to claim 33, wherein a carrier device (18, 22) has the shape of a coin.

35. Transponder according to one of claims 33 or 34, characterized in that the carrier device (18, 22) has a complementary to a web of the aligning device notch or that the carrier device (18, 22) has a complementary to a notch of the alignment device web ,