WO2005062794A3 - Advertising methods for advertising time slots and embedded objects - Google Patents

Advertising methods for advertising time slots and embedded objects Download PDF

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Publication number
WO2005062794A3
WO2005062794A3 PCT/US2004/042468 US2004042468W WO2005062794A3 WO 2005062794 A3 WO2005062794 A3 WO 2005062794A3 US 2004042468 W US2004042468 W US 2004042468W WO 2005062794 A3 WO2005062794 A3 WO 2005062794A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
time slots
embedded objects
methods
embedded
Prior art date
Application number
PCT/US2004/042468
Other languages
French (fr)
Other versions
WO2005062794A2 (en
Inventor
Thomas Huber
Thomas Lemmons
Ian Zenoni
Original Assignee
Intellocity Usa Inc
Thomas Huber
Thomas Lemmons
Ian Zenoni
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Intellocity Usa Inc, Thomas Huber, Thomas Lemmons, Ian Zenoni filed Critical Intellocity Usa Inc
Priority to EP20040814624 priority Critical patent/EP1709584A2/en
Priority to AU2004308298A priority patent/AU2004308298A1/en
Publication of WO2005062794A2 publication Critical patent/WO2005062794A2/en
Publication of WO2005062794A3 publication Critical patent/WO2005062794A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/04—Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A process of auctioning embedded TV advertising (2600) wherein TV broadcasters identify advertising opportunities in a program (2602) which are described to advertisers (2604) who bid on the advertising opportunies in an auction (2606), wherein the advertiser who wins the auction (2608) provides an advertisement (2614) which is embedded into the television program (2618) for viewing.
PCT/US2004/042468 2003-12-23 2004-12-22 Advertising methods for advertising time slots and embedded objects WO2005062794A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP20040814624 EP1709584A2 (en) 2003-12-23 2004-12-22 Advertising methods for advertising time slots and embedded objects
AU2004308298A AU2004308298A1 (en) 2003-12-23 2004-12-22 Advertising methods for advertising time slots and embedded objects

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/745,899 2003-12-23
US10/745,899 US7979877B2 (en) 2003-12-23 2003-12-23 Advertising methods for advertising time slots and embedded objects

Publications (2)

Publication Number Publication Date
WO2005062794A2 WO2005062794A2 (en) 2005-07-14
WO2005062794A3 true WO2005062794A3 (en) 2006-09-21

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/042468 WO2005062794A2 (en) 2003-12-23 2004-12-22 Advertising methods for advertising time slots and embedded objects

Country Status (4)

Country Link
US (3) US7979877B2 (en)
EP (1) EP1709584A2 (en)
AU (1) AU2004308298A1 (en)
WO (1) WO2005062794A2 (en)

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US9471925B2 (en) 2005-09-14 2016-10-18 Millennial Media Llc Increasing mobile interactivity

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